If you’re a healthcare business owner, you know just how crucial it is to build a strong presence online.
And the most vital part is to find unique Social Media content ideas that will attract your ideal audience.
So the smartest thing you can do is focus on creating posts that your patients and prospects will love.
But, what actually holds you back?
The time it takes to find great content ideas that you can share on Social Media.
That’s why I want to provide you with 120 amazing social media content ideas that will direct attention to your posts and engage your audience with your brand.
Ask Questions:
- Ask for recommendations (books, courses, or something related to healthcare)
- Ask questions related to your practice or industry
- Ask which topic should you cover in a live video
- Ask your audience what should you post next
- Ask your audience what their biggest struggle in their health is
Days of the Week Post Ideas
- Motivational Monday (motivate your audience) – #MotivationMonday
- Tip Tuesday (related to your niche or your practice) – #TipTuesday
- Create a Wisdom Wednesday post – #WisdomWednesday
- Throwback Thursday (photos of a trip or your previous results) – #ThrowbackThursday
- Freebie Friday (give a Freebie) – #FreebieFriday
- Saturday Special (talk about something special) – #SaturdaySpecial
- Sunday Funday (share what you did that day) – #SundayFunday
Healthcare Business Content for Social Media
- Give away Coupon Codes
- Talk about a service that’s available
- Offer your services
- Promote a new service
- Talk about the benefits of the service and how it helped you
- Promote ‘One Day ONLY’ Flash Discount
Share Quotes
- Share a funny quote about your niche or practice
- Share an Inspirational Quote and tell your audience what you think about that specific quote or how it helped you think about that specific quote or how it helped you through a situation
- Share a quote (graphics) – ask your audience what they think about it
- Share your favorite quote (graphics or text) and ask your audience to share their favorite quote
Social Media Content Ideas for Stories
- Share testimonials from your patients
- Share someone else’s inspiring stories
- Talk about your services and how they help people
- Highlight a local business
- Make videos about practice events
- Share a behind-the-scenes photos or videos
- Tell a funny story about something connected to your practice
- Tell about your struggles in your practice and how you overcame them (your failures and wins)
- Share your story (who you are and what your mission is / passions are)
Challenges
- Challenge your audience to post every day for 30 days and give them a FREE Social Media Calendar
- Create a challenge about your niche (example: weight loss challenge)
- Challenge your audience to write down 3 goals and they have to achieve at least one in a week
- If you don’t have any ideas, ask your audience what challenges they want to do next…
‘How-To’ Content Ideas
- Share a step-by-step how-to tutorial (Example: how to count macros or do bird dogs)
- Share a how-to create something specific in your niche
- Share a how-to create & write down your health and wellness goals
Video Ideas for Social Media
- Host an ‘ask-me-anything’ live video
- Upload a short video showing behind the scenes & your lifestyle
- Interview one of your staff members
- Create a video with a couple of tips (from your blog or your Facebook Page), then tell your audience where they can find more tips (share the link)
- Host a Giveaway (on Live Video)
- Make a Live Video (on your profile, page, group, or stories)
- Host a webinar (teach something to help your audience get a win or result)
Create Give-Aways and Freebies
- Giveaway services to your super-fans
- Create Freebies related to a specific topic that your audience struggles with…
- Host a BIG Giveaway (create rules: they have to like, comment, and share your post or video)
- Giveaway a 15 Minute Nutrition Coaching Call
- Make and Give Away. FREE E-Book (lead magnet) in exchange for their email address
Mini-Course Ideas for Social Media
- Create a 5-Day Mini-Course about a specific topic in your niche or practice
- Make an email 7-day mini-course (send one lesson per day over 7 days)
- Create a 7-Day Mini-Course in your Facebook Group
- Collaborate with another practice who has an ideal audience you could share (this will help grow both of your lists/audiences)
- Create a Mini-Course with an ideal patient that shows your audience getting a result (case study)
Share Top Tools & Resources
- Talk about tools that help you save time and improve your health
- Share the best resources that helped you get in better physical condition
- Share your favorite apps that you use to get specific results
- Talk about the tools that help you create content
Life Tips
- Talk about your morning routine
- Share your top three personal development books
- Talk about leaders you look up to
- Share a quick time-saving group
- Explain how to prepare for the day of the week
- Share all the things you do daily
- Share your top apps to help keep you organized
Polls
- Create a Facebook Poll in your Live Video (ask a specific question)
- Create a Facebook Poll on your Profile or Page
- Create a Poll in your Facebook Stories (Group, Page, Profile)
- Create a Poll in Instagram Stories
Cross Promotions
- Share your Social Media Content to your email list (some will engage on your posts)
- Share your Instagram Post on your Facebook Page
- Create a similar post and share it on all of the Social Media platforms you’re on (spread them throughout the week)
- Use the same photos/graphics on other Social Platforms
- Share a Link to your Instagram on your Facebook Page, ask people to follow you, and then follow them back!
Mention Your Followers and Fans
- Welcome New Followers and Thank them for joining your Group or Page
- Shoutout to your Top fan (or top 5 Fans)
- Celebrate 1,000 Followers and Thank Them!!
- Share a Testimonial from a patient who always comments on your posts and Thank Them
- Give Your Followers a Special Gift!
- Create a VIP list and each week choose 1 winner and send them a link to your VIP list where they can get at least 1 Freebie
Blog Posts
- Share one of your Blog Posts on Social Media
- Re-share your older blog posts
- Share someone else’s blog post and explain what you learned
- Share a guest blog post and explain what you learned
Service Posts
- Create a video on service demonstration
- Answer the most asked questions about your services
- Share a sneak peek of your upcoming services
Brag A Little…
- Create an ‘Ask Me Anything’ post and answer questions…
- Share what’s on your bucket list…
- Share your vision board…
- Share which trip you’re planning next
- Talk about what you stand for, your morals
- Talk about your favorite destinations
- Share why you started working in healthcare business or practice, what attracted you the most, and what you don’t like about it
- Talk about who your favorite motivational speaker is and why
- Create your ‘Letter to my younger self’ (include a picture of you when you were a baby)
Grow Your Email List
- Tell people to sign up for your email list
- Create a special email list and promote it
- The easiest way to grow your email list is to create Freebies and promote the opt-in on Social
Engagement Style Posts
- Re-Share your old content (Photos, Quotes, and Graphics)
- Share some interesting news about your niche or practice
- Talk about your favorite things to do(alone or with your family)
- Share 5 things about yourself that most people don’t know
- Create Fill-In-The-Blanks Posts
- Create a ‘Guess The Right Answer’ (something about your practice-create a poll or give them multiple choice answers)
- Talk about the events you’ll be hosting
- Shoutout to your top patients or followers and thank them!
- Share your Favorite Podcasts
- Talk about healthcare mistakes and how to fix them…
- Share some stats in your industry or niche…
- Create Case Studies…
- Ask your followers how they found or discovered you…
- Share Infographics…
- Share fun facts about you! / Talk about your WHY!
- Recommend someone else or others your audience should follow
- Wish Everyone Happy Holidays
- Create a day in the life posts
- Post a photo and ask your followers to caption it!
- Share a Pet Post (Post Pictures or Videos)
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call