This week we’ve got a great video for you and it deals with Mindset!
Do you have the Mindset that will allow you to transition from Clinician To CEO?
It’s a great video that we did as a BONUS to our current Patient Challenge Program.
Watch it and let us know if you have a Growth of Fixed Mindset?
This video was a BONUS to our recently released Patient Challenge: https://www.youtube.com/watch?v=tXY5DWPvU9I&t=4s
You already know that local marketing is the name of the game if you want to grow your practice. The challenge is choosing practical local marketing tactics that can help you without breaking the bank.
I hear you. So, without further ado, here are 10 actionable and affordable local marketing ideas worth considering.
#1: Fine-Tune Your Yelp Categories
Yelp is the gold standard of crowd review sites for a reason. When your patients search for reviews in your area, Yelp pages are likely to appear at or near the top of Google’s SERP (Search Engine Results Pages)
The best way to make sure your practice makes an appearance is to check out your Yelp categories and make sure they’re an accurate reflection of your practice.
For example, if you own a massage therapy clinic, then you should have the category of massage to your Yelp page. You can find a full list of Yelp categories here.
#2: Reach Out to Patients Who Are Active on Yelp for Reviews
Don’t rush into this one – seriously. Keep reading. If you don’t handle asking for reviews the right way, Yelp could filter them out and put them into the “Not Recommended” category.
Here’s what to do to reach out to your patients on Yelp:
Doing any of the things I’ve warned against here may result in your reviews getting filtered by Yelp. So, take your time and be patient. A few reviews at a time will help you improve your overall rating.
#3: Remarket to Existing Patients to Generate Reviews
Yelp isn’t the only place for your patients to leave reviews. You can always email patients to ask for reviews, but a more hand-off approach is to use remarketing to remind them that they haven’t reviewed your practice yet.
The easiest way to accomplish this task is to get a remarketing code for the URL you think should trigger reviews. Or Google can even create a remarketing ad for you.
If you decide to try this option, keep the text of your ad simple. Something like, “Love us? Leave a review on Facebook, Google or Yelp!”
#4: Promote Your Testimonials on Social Media
Speaking of reviews, you want your positive feedback to be something that potential patients see. That’s why you should be highlighting your testimonials on Facebook.
I recommend asking your patients for video testimonials. They take only a few minutes to record and video content gets much higher engagement on Facebook than written content. You don’t need to spend much, either – you should only be promoting to people in your service area.
#5: Target Your Local Audience on Facebook
Facebook’s algorithms prioritize personal connections over practice content. That means if you want your most important content to be seen by your target audience, you’ll need to promote your content.
My suggestion is to choose one of two Ad Objectives:
Promote your most compelling and relevant content. Make sure to target people who live near your practice for the best results.
#6: Build Separate Landing Pages for Each Marketing Campaign
Every marketing campaign you run should have its own landing page. The pages don’t need to be complicated, but each should include:
The bottom line is that you shouldn’t be sending people to a generic page when you can create a specific one in just a few minutes.
#7: Use Facebook for Local Brand Awareness
If people in your area don’t know about you, they’re not going to think of your practice when they have a need for your services. It’s that simple.
To run a brand awareness campaign, choose “Brand Awareness” from Facebook’s list of ad objectives. Then, target a local audience. You don’t need to spend much – just a few dollars a day may be enough to build awareness.
#8: Create Guides for Local Activities
A lot of people make it a priority to patronize local practices. One way to emphasize that your practice is local is to create guides for local events and activities.
Of course, the guides you create should also be relevant to your practice. For example, if you own a sporting goods store, you could highlight local hiking trails or beaches for swimming. Once you’ve created the guide, you can promote it on Facebook.
#9: Use Call-Only Ads
If your practice relies heavily on phone calls to get leads, then one of the best tools in your arsenal is the call-only ads. These ads highlight your phone number, making it easy for people to get in touch.
You should know that call-only ads generally apply only to mobile advertising. You’ll need compelling ad copy. Your phone number will be clickable, so that people who see your ad can dial you with the touch of a finger.
#10: Create Local Service Area Hubs
Do you have more than one service area or practice location? One of the easiest ways to improve your local SEO and get more patients is to create local service area hubs on your website.
An easy way to do it is to use your site’s architecture. Set up a general location page. Then, create content about each location. If you’ve got multiple locations in some areas, you can set it up like this:
Each location should have its own page that uses local keywords and images. That way, people will know where they can find you.
Local marketing doesn’t need to be expensive. The 10 ideas we’ve listed here will help you make the most of your local marketing budget and grow your practice.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call
2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer.
When will the pandemic end?
When will we return to practice as usual?
Because there are so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be the case in a typical year. Here’s what’s on the horizon.
Focus on Patient Retention
I’ve talked a lot before about how much less it costs to retain patients than to win new patients. In 2021, it’s going to make a lot of sense to put your marketing budget into patient retention. Holding steady in a global crisis qualifies as a win.
Social media and email are the best tools you have available to drive patient retention. By encouraging existing patients to follow you on Facebook or subscribe to your list, you’re gaining the ability to stay in touch with them. You can offer special deals, keep them informed, and remind them of why they chose your service in the first place.
Service and Service Availability as a Priority
We’ve all experienced issues with service availability as well as with delayed deliveries due to the pandemic. The key to patient retention is ensuring that your patients have access to your services. And, if they don’t, letting them know why.
If you have the financial wherewithal, then it may make sense to increase your inventory and beef up your fulfillment to make sure that you can ship services out quickly. For companies providing services, you may need to think about alternative or extended hours, curbside pickup, and other adaptations to meet your patients existing needs. At the same time, you’ll need to communicate clearly about delays and shortages to minimize the risk that patients will abandon you for a competitor.
Marketing Automation
Marketing automation has been a trend in digital marketing for years now and that’s not going to change. 51% of companies were already using marketing automation as of the end of 2019 with a slight edge to B2C companies. However, 58% of all B2B companies said they planned to add automation.
Automation can include everything from simple fixes such as email autoresponders to complex solutions such as chatbots and digital assistants. Chatbot technology is within reach thanks to free chatbot builder tools like Manychat, Chatfuel and MobileMonkey. You don’t need to pay a programmer to build an effective bot.
Interactive Content
There’s no doubt that there’s still room for static content, meaning content that your followers read, watch, or listen to on their own. That said, one of the biggest content trends for 2021 is the rise of interactive content as a way of engaging patients and providing value at the same time.
Interactive content can take many formats, including:
The reason for the rise is two-fold. First, interactive content is fun for your followers and can make them feel more engaged with your company and brand. Second, the data you collect – whether it’s in the form of quiz responses or information entered in a calculator – will help you learn about your audience. You can use the information you collect to fine-tune your marketing and increase new patient acquisition and patient retention.
List Segmentation
Another key element of patient retention is list segmentation. With marketing budgets shrinking, it is far more cost effective to segment your list than it is to send the same emails to everyone expecting to get a high conversion rate.
Segmentation can be done using any factors you choose, including:
You have the option of segmenting your list based on the data you’ve collected from your subscribers or asking them to self-segment by sending out a survey or email where they can opt into and out of your content. Either way, the result is better targeting and a higher return on your investment.
Automated Bidding for Google Ads
In-house automation isn’t the only way to streamline your marketing in 2021. While automated bidding for Google Ads isn’t new – it was first introduced four years ago – it has been greatly improved in the past year.
The benefits of automated bidding are clear. By taking advantage of automation and letting it handle bidding adjustments, you can dedicate your valuable time to improving your PPC ads and increasing your marketing ROI.
Optimizing for Voice Search
Voice search optimization isn’t an option anymore – it’s a must. 40% of all internet users in the United States have used voice search and those numbers are only going up. If you’re ignoring voice search in your optimization efforts, you’re making a mistake.
You can optimize for voice search by making the content on your website conversational and accessible. Keep in mind that conversational still needs to apply to your audience. If you own a B2B tech company, your audience’s conversation may include jargon.
Instead of focusing on short keywords, try building your content around common questions and responses. Using questions in your blog headings and other content – and having a robust FAQ on your website – will make it easy for potential patients to find you using voice search.
Non-Linear Buying Journeys
The rise of digital has undoubtedly shaken up traditional marketing. When you consider the many ways that a potential patient can learn about a company or service, it’s hardly surprising that you can’t count on a linear buying journey to be the result.
How to respond? The trend is toward an omni-channel marketing strategy that includes:
Your goal should be to provide any patient or potential patient with a seamless experience across channels. Patients should get the same tone and information on Facebook that they do from a chatbot on your website, your mobile app, or your landing page.
Overall, agility is going to be the name of the game in digital marketing in 2021. We can’t know yet what the new year will hold, but practices that remain flexible and adaptable have the best chance of continued growth and success.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call
New patients are great. There’s something undeniably exciting about attracting someone to your practice who might not have found it otherwise. That’s the reason that new patient marketing gets all the attention. It’s the glitziest way to grow a practice.
But guess what? It’s not a very cost effective way to grow a practice, which is why it never ceases to amaze me that more local practices ignore patient retention as a growth strategy.
If you’re wondering the best way to increase your patient retention, look no further. Email is the answer.
Onboard New Patients and Subscribers
Your plan to retain patients should kick off at the beginning of your relationship. A lot of practices make the mistake of ignoring customer retention until people are at the point of leaving. We’ll talk about that later, but for now, let’s talk about what you can do after someone buys from you for the first time or subscribes to your list.
The first email you send should be a welcome email, but it can be more. After you’ve welcomed a new patient you should consider getting them to engage with your brand in another way. Here are some examples.
If a subscriber doesn’t open or engage with your welcome email, you can consider nudging them with a follow-up email. Sometimes it can work to offer them a discount or coupon but be wary of doing that with clients who haven’t bought from you before. You don’t want them to think of yours as a discount brand.
Send Emails Based on Patients’ Behavior
The question of when to email patients is one that looms large for healthcare business owners. I think one of the best methods is to use a patient’s behavior as a trigger for an email.
For example, say a patient has just bought one of your services. You may want to consider sending a confirmation email that suggests up-sell or cross-sell services to them. If you choose your service recommendations wisely, you might end up with a bigger sale – and a patient who’s more committed to your brand than they were before you emailed them.
Here are some other examples of behaviorally triggered emails:
Emails like these can benefit your practice in several ways. First, they offer an affordable way to acknowledge a patient’s activity and let them know that you care about their practice. Second, they can help you gather valuable information about what kinds of emails your patients want to get. And finally, each time you “touch” a patient via email, you’re solidifying their opinion of your brand and – hopefully – increasing their loyalty to you.
Segment Your Emails to Increase Their Appeal
If you send out a survey or behaviorally-triggered emails, you can use the information you collect to segment your list. Then, when you reach out to subscribers, you can do it in a way that’s designed to appeal to their individual needs and wants.
Let’s look at an example. Say you own a sporting goods store. If you collect information about which sports and equipment patients are interested in, you can use that data to send emails that will appeal to your patients’ personal interests. A patient who is interested in winter sports might get emails when you have a sale on ski gear or introduce skate sharpening to your store.
You may even market one product in three different ways focusing on different benefits and uses for it. The specifics are up to you, but the main point is that segmentation can help you provide relevant email content to your subscribers.
Send Re-Engagement Emails
What happens when a patient is at risk of abandoning your brand? You can get depressed about it or you can look at it the way I do – as an opportunity.
Patients don’t always abandon brands because they’re dissatisfied. They might be cutting back on their spending or they might think they’ve seen everything you have to offer.
Here are some suggestions for bringing them back into the fold.
If you can take a patient on the verge of leaving and re-engage them, you can give your sales a boost and improve your retention rate at the same time.
Send Exit Emails
What happens when you know that a patient is leaving? There’s nothing you can do to stop them but that doesn’t mean you should do nothing.
What I suggest is sending an exit email. It may be useful to:
The last thing you want to do is make patients happy they’ve left. Be gracious and express gratitude for their practice and let them know that you’ll be there if they decide they want to re engage with you.
I hope you see the benefit of using email to increase patient retention. Retention may be less glamorous than new patient acquisition, but it’s also less expensive – and it’s also the best growth strategy I know.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call
Are you as excited as we are for the launch of The Patient Challenge Program?
Watch our video overview to see how it can help you overcome these 3 Practice Challenges:
1. Poor Online Presence and Reputation
2. Poor Quality and Consistency of New Patients
3. Poor Social Media Presence
You may be telling yourself – I’m good on 1 or 2 or even all 3 of these challenges but we’d still suggest you watch this video overview – we think you will like this approach.
The best part is that over the next 9 weeks we will work directly with you to help you grow and scale your practice while becoming the Go To Practice in your community.
We’d love for you to be part of our Founders’ Group!
Why be part of the Founders group….. How about a 50% savings?
We want to work with you over the next 9 weeks to see you:
You can learn more about it here too and sign up: Patient Challenge Program
Do you have 1 or more of these issues:
If you answer YES to any of these – you need the Patient Challenge Program!
You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results.
It’s not uncommon for practitioners to dive into Facebook marketing without really knowing what they’re doing at first. I mean come on, at some point you just have to dive in, right? You may even have some decent results but I’m willing to bet they’re not as good as they could be.
So… let’s get back to basics. What do you need to know to earn a big return on your Facebook investment? Let me break it down for you.
Create Your Page.
If you don’t already have a Facebook page for your practice, the first step is creating one. To do it, click the plus sign at the top right-hand side of your page once you’re logged in. (Note: this used to be on the Pages sidebar, which has been removed with the latest Facebook update.)
You’ll be prompted to enter information about your practice including what type of service it is (eCommerce, local, B2B, healthcare).
Use Consistent Branding
When you create your Facebook page, make sure to keep your branding consistent. That means using the same photo across all social media sites. I suggest using your company logo as your profile picture.
You should also keep your language consistent with your brand’s tone and personality. It’s a must to create a seamless cross-channel experience for customers when they interact with your company on social media or your website.
Optimize Your Listing
When you add your profile picture, you should also be optimizing your listing. You’ll need to include:
You may also want to add a call to action button that will appear on your page. Some of the options include:
Decide what action you want visitors to your page to take and use that as your call to action to get the best results.
Use Facebook Groups
One thing that a lot of practitioners forget on social media is that the social part is just as important as anything else. People follow their favorite brands on Facebook because they want a give and take.
You can start by joining Facebook groups and starting a Facebook group of your own. Research shows that approximately 1.4 billion people use Facebook groups. More importantly, consumers welcome brands’ participation in groups provided they offer real value and aren’t just trying to make sales.
Interact with Your Patients
The name of the game in Facebook marketing is engagement. If your followers aren’t liking and sharing your posts, commenting on them, or asking questions, your marketing strategy isn’t working.
In other words, if someone comments, write back! If they ask a question, answer it. If they share a post featuring your product or brand, reshare it with their permission. The more you do to let your followers know that you see and hear them, the more loyal they will be.
Integrate Customer Service with Facebook
Speaking of interacting with your patients, you should also be integrating your customer service with Facebook. It doesn’t matter if you prefer to field patients’ questions or complaints on your website or by phone. Patients expect the brands they follow to be responsive to their requests across all channels.
Your best bet? Assign an employee to monitor your Facebook messages and respond to service requests as they arise. In addition to expecting to get service wherever they request it, Facebook users also expect speedy responses.
Run Facebook Ads
Facebook advertising is quite affordable and if you do it right, it can be a great way to attract more followers, build your list, or increase your sales.
Let’s talk about what doing it right means. You’ll need to:
While you’re testing content, you may want to start with a small budget until you’ve optimized your ad. Then, you can increase your spending to get the results you want.
Post Useful Content
The key to engaging your followers on Facebook is posting useful content. Here are some suggestions:
Keep in mind that you should share a mix of original and curated content. With curated content, make sure to offer your own take on it – and only share content that is relevant to your brand and patients.
Use Messenger/Chatbot Marketing –
It can take up your valuable time if you need to monitor Facebook messages around the clock. The best way to take the stress out of the situation is to use a chatbot to send automated responses to patients who message you.
Building a chatbot for Facebook Messenger is easy and affordable. If all you’re looking for is a series of automated responses, you can use a tool such as ManyChat or Chatfuel or MobileMonkey to quickly create a chatbot that meets your needs and provides patients with the immediate responses they expect.
Take Advantage of Retargeting
It would be great if every potential patient who visited your website filled out your lead form the first time they interacted with your brand. Unfortunately, that’s not the way it works!
The solution is to use Facebook’s retargeting option to reconnect with people who stopped short of completing your opt-in form, downloading your lead magnet, or making a purchase. Retargeting can help you to reconnect with those patients, educate them about your brand, and get them to take the next step. All you need to do is install a Facebook pixel on your site. You can read more about it here.
The bottom line is that Facebook marketing is one of the easiest and most affordable ways to meet your marketing and growth goals. Use the information here to optimize your page, engage with your target audience, and take your practice to the next level.
In this digital age, we really need to take advantage of all social media platforms. It’s free, it’s user-friendly and if we use it effectively and wisely, your marketing strategy will lead you to better success for your practice.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call
If you watched last week’s video on the why and how to create your Perfect Patient Avatar, well this week’s video shows you how to create the Perfect Patient Message.
This is the CORE of your practices marketing message and it will DRIVE ALL of your marketing moving forward and it will help you attract those Ideal Patients as this will help you speak directly to them.
You need to know who your Ideal Patient is even better than they know themselves, to craft your message to attract them to you. You need to know where are they struggling, where they have pain and where they hang out.
It’s also beneficial if you have been in their shoes so you understand from a personal level what they are going through and how you can help them get out of it.
You need to know which Driver Your Ideal Patient has and by that I mean, are they looking to get out of pain or move towards pleasure or in most cases improved function.
Don’t skip this as it is one of THE MOST critical elements to the short and long term success of your practice and if you want the framework to help you, watch til the end of the video on how we tell you to get it from us.
Make sure to watch the video and use what you learned last week to start to design and craft your Perfect Patient Message to speak to your Perfect Patient Avatar.
So… if you are a private practice healthcare business owner and you are looking for some advice or help on crafting your perfect patient message or you are looking to grow and scale your practice – we are here for you! CLICK HERE and set up a Triage Call with us where we can find out where you are at and where you’d like to go and if we can help you get there quicker?
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow.
Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into patients.
Here are 7 content marketing tactics that you should steal.
#1: Content Diversification
What kind of content are you creating? If you’re only creating blog posts or Instagram stories, then you may be missing out on marketing opportunities by not diversifying your content.
The bottom line is that there are three types of content: written, audio, and video. Using all three will help you reach the widest possible audience.
A good example is Daniel Moyer Photography in Philadelphia. In addition to a compelling website with tons of photographs of happy couples, Daniel also posts videos on Facebook, has a blog on his website, and co-hosts a wedding planning podcast called Put a Ring on It.
#2: Specialized Topics
Blogging is a marketing basic for many practitioners. However, if you’re posting only broad topic content that’s available elsewhere, you might be losing visitors who are in search of something unique and compelling.
Keep in mind that a highly specialized topic may be more universal than you think. Likewise, a focused post can help bring people to your website who are in search of a solution for a problem they’re experiencing.
SimpleCoat is a company that makes a cleaning and sealing product that can be used on stone countertops, stainless steel, and more. Their recent blog topics include a post about the difference between permeability and porosity in stone countertops and one about how to remove rust stains from stainless steel appliances. By going beyond the obvious uses of their product or generalized cleaning advice, they’ve made it easy for the people who might need their product to find their website.
#3: Authorship
Writing books can help you to build authority. Some practitioners write short books and guides that they use as lead magnets. Others sell their books on their websites or list them on Amazon. Either way, a well-written book can help you connect with a new audience or deepen your connection with your existing patients.
Neil Patel is a marketing guru who has built multiple successful websites including NeilPatel.com and CrazyEgg.com. He’s also the author of several marketing books that have helped to establish him as someone whose marketing advice can be trusted.
Keep in mind that the book you write does not need to be long, nor do you need to write it yourself. You have the option of hiring a freelancer if writing isn’t your strong suit.
#4: Podcasting
You may have noticed that podcasting is everywhere. As of October 2020, there are over 1.5 million active podcasts and more than 34 million episodes. It seems like everybody is doing it – so why aren’t you?
You don’t need to be a famous practitioner with millions of followers to have a successful podcast.
Addition Financial is a Florida-based credit union. Their financial podcast, Making It Count, is entering its second season. They cover a wide range of financial topics from college tuition to retirement planning.
The benefit of having a podcast is that listening to people talk feels more personal than reading what they have to say. People can listen to podcasts while they drive or work out and they provide an opportunity to go in-depth about topics that matter to your audience.
#5: Humanizing Your Content
The days of impersonal content are gone. The rise of social media has allowed patients to have direct content with the brands they follow. Every practitioner should be getting on board with content humanization.
A big company that has done a superb job of personalizing content is Dove Beauty. While content humanization can mean introducing people to your employees, Dove has taken it in a different direction by putting its customers front and center.
By asking followers for their stories and turning them into compelling content, they’ve made their brand highly memorable and relatable. Whether you decide to emulate them or try something different, personalizing your brand can help you connect with your patients.
#6: Voice Optimization
Voice optimization is one area where a lot of practitioners are falling behind. Despite the fact that half of all searches are now voice searches, only a few practitioners are fully on board with the idea of embracing voice technology.
Let’s look at a big company for an example of what’s possible with voice search. Nestle has partnered with Amazon to create a tool that allows users to ask Alexa for recipes using Nestle products. Alexa will then walk users through the recipe step by step by linking to Nestle’s website.
#7: Storytelling
People love stories. Storytelling is one of the best ways to connect people to your service, helping them to understand it on an emotional level.
The great thing about stories is that they lend themselves to any format. You can write a story, of course, but you can also tell a story in pictures. Footwear brand Minnetonka has dedicated an entire page on its website to their customers’ photographs. Each picture tells a story.
User-generated content can be a great way to make your social media followers feel important and included. While big brands such as Dove do it all the time, you don’t need to have millions of followers to make this strategy work for you.
You can use the 7 content marketing tactics here to take your marketing to the next level. It’s not enough to create content. You need compelling content that serves a purpose and drive engagement with your followers if you want your practice to thrive.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call
What is your Perfect Patient Avatar?
Let us ask you a very important question…
Do you have a Perfect Patient you LOVE to see in your practice?
In other words, if you could see just one “condition” in the practice all the time, which would it be?
Do you like to treat athletes?
Do you like to treat headaches?
Do you like to treat SLAP lesions?
Do you like to treat Moms and Kiddos?
If you do, then today’s video will help you understand the importance and growth potential for your practice if you truly do “niche down” and start creating your Perfect Patient Avatar.
We also want to crush the #1 reason why most people do NOT want to target a specific niche. And if you want to learn what that is, watch this video.
So… if you are a private practice healthcare business owner and you are looking for some advice on creating and designing your Perfect Patient Avatar and would like our Framework or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: PATIENT AVATAR and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call
===== Patient Challenge ====
In case you did not see last weeks invitation to our Patient’s Challenge you can go to this post: CLICK HERE
You will learn about the 9 week program we fun to help you generate more new patients into your practice by making sure both your Practice and Patient Foundation are set up correctly and then we work on making you a Local Social Media Influencer in your community.
Want access to the Patient Challenge Pilot Program?
Question for you….
Are you interested in more New Patients For Your Practice?
In today’s video we discuss our Brand New Pilot Program called The Patients Challenge. In this challenge we are going to take Private Practice Healthcare Business Owners (just like you) through a 9-Week Done With You Program to generate more new patients into your practice which could bring in an additional $5K – $10K or even $15K during this time frame.
We are going to cover 3 main issues most private practice healthcare business owners have and how to overcome them:
So… if you are a private practice healthcare business owner and you are looking to gain access to our Patient Challenge Pilot Program just post the word: PATIENTS below in the comments section.
We will get back in touch with you and get you all the details.Have a FAN-tastic day!
Does Your Practice Have A Strong Social Media Presence
How is your practice’s social media game…
Is it Weak?
Is it Good?
Is it Strong?
Well, regardless of the “strength” of your social media game, this week’s video will show you the importance of being relevant, consistent, and why you need to be in front of the soon to be 4 (plus) Billion Social Media users.
This is the final video in our Practice Foundation of the Practice Leverage Method. We covered Google My Business, Having a Five Star Practice Reputation, Having an Optimized Website and today we dig deeper into social media and your practice.
The truth is…. your prospective patients are on Social Media and you need to be there as well.
NO EXCUSES if you’re not we will give a few pointers away in today’s video on how you can pick up your Social Media Game!
So… if you are a private practice healthcare business owner and you are looking for some advice on the importance of Social Media for your practice or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: Social Media and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call
If you don’t have a website…. (#1 you’re crazy) because people are searching for a healthcare provider in your area and if they don’t find you – YEP they are heading to your competition.
We’ve been talking about our Practice Foundational Components from your Google My Business Page to making sure you have a 5 Star Practice Reputation.
Now today we want to talk about the importance of a well Optimized Website for your practice.
If you do have a website, today video will go over two important reasons to work on the optimization of the site:
This video will talk about the importance of having a Chat Bubble and if you want to see it in action just look at the bottom right of the page. It gives people the ability to connect with you right away and with our GRRO Platform people can message you and it’s done throughout the texting platform.
We also talk about the importance of having a Welcome Video on your site to generate interest and leads for your practice – something we ALL need MORE of.
So… if you are a private practice healthcare business owner and you are looking for some advice on making sure your website is properly optimized or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Reply with the word: WEBSITE CHEAT SHEET and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call
We’d love to chat and help you reach your next level goals in your practice.
