The Benefits Of A Practice Coach

The Benefits of a having a Practice Coach

The Benefits of having a Practice Coach

I’m sure you are aware of the fact the following people had coaches, right? 

  • Michael Jordan
  • Serena Williams
  • Larry Bird
  • Danica Patrick

Why don’t you have a coach to help you go to the next level like these athletes do?  A coach can help you decrease the learning curve and help you get to the next level faster! 

Last week we spoke to you about how a Coach can be a Sage for you and your practice.

In this weeks video we show you how having a coach can help with components such as:

  • Laying out your Mission, Vision and Core Values!
  • Personal and Professional Goals?
  • Setting up your Practice Foundation?
  • Creating your Patient Foundation?
  • Crafting your practice drivers that help you grow and scale your practice?
  • Choosing with practice accelerators will work best for you at the current future moments?

Bottom line, we can all use accountability and a practice coach can help guide you if and when your practice is inconsistent to the next level of consistency and then upward and onward to your dream practice.

As always, we’d love to help you along the way no matter where you are.  Feel free to set up a Triage Call with us to discuss where you are at and how we can help you get there faster. Let us know if we can help you take your practice to the next level inside of The Practice Leverage Method. 

So… if you are a private practice healthcare business owner and you are looking for some advice on PRACTICE COACHING or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: COACHING and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


6 Local Lead Generation Tips For Your Healthcare Business


For healthcare business owners, lead generation (attracting new prospective patients) can be the difference between success and failure. You need repeat patients to stay afloat but you also have to look for new leads online if you want your practice to scale.

In the age of technology, it seems that everyone has a computer in their pocket. 97% of people learn about local health care companies through the internet so if you’re not online to meet your patients’ needs and wants, they’ll go elsewhere for what they need!

Local lead generation strategies provide a way for you to capture prospective patients from these searchers. It doesn’t require much cash up-front to generate leads and local patients who want your services. 

This is the most efficient strategy if you have small resources and can’t afford expensive advertising, but still need more people walking in through the door!

If your audience is localized in a small area, and competition can be high. But you don’t need to spend thousands of dollars on ads or marketing strategies when there are other ways for your practice to get the attention it needs without spending more than what’s already allocated.

 

Here’s are 6 Lead Generation Tips for Local Healthcare Businesses:

 

  1. Build an Email List Through Localized Lead Magnets

Lead magnets are a creative way to get contact information of prospective leads. But since you’re a local healthcare business, there’s no point in sharing a generic lead magnet that will attract people across the globe. 

Instead, create one specific for your target audience and localized so it only attracts patients who live around this area!

 

  1. Use Targeted Social Media Ads

Ads are an excellent way to get your practice in front of the right people. These targeted search results will allow you to reach potential patients no matter where they go online, making sure that more eyes on what you have to offer and improving revenue as a result!

If you find Google ads expensive, start with a small budget, and gradually increase it once you understand what works and what doesn’t for your practice. 

Facebook ads are the next best local lead generation platform for small businesses with its 2.5 billion users and unmatchable targeting capabilities. 

When you run a Facebook leads ad, it shows in the newsfeed with a form for adding contact info right there in the newsfeed. This convenience gets you 20% more leads compared to Facebook ads leading to landing pages. 

 

  1. Create a Blog (and post to it)

A blog is a great way to communicate with your patients about your products, services, vision, and the commitment to serve. It allows you to attract your patients and involve them with your brand continuously. 

Your blog provides a way for your company to connect with patients in an honest and meaningful fashion. Blog on subjects that will interest your audience, while highlighting the benefits of working with you.

Blogs also allow you to target relevant keywords and help your website appear in the search engines for more related keywords and it improves the overall visibility of your business. 

Using your geographical location in blog titles and URLs also will be beneficial for your health care business as it contributes to improving local SEO (search engine optimization).  You can check out our blog here: https://practiceinsidersedge.com/blog/ 

 

  1. Build Localized Landing Pages

When you direct your leads to a landing page, it becomes the determining factor for effective conversion. When patients are looking for products or services in a specific location, they are much more likely to engage with a localized promotion than one that is not targeted at their needs and wants.

Localized landing pages also improve your local search rankings when someone searches with location modifiers such as “physical therapist near me,” or “chiropractor in Hershey PA” etc.

You’ll see more conversions with local Google or geo-targeted ads when they lead to the closest branch, rather than a generic landing page.

 

  1. Optimize Local Listings

With more than 96% of Americans owning a smartphone, you need to make sure your business is listed on local directory sites. 

You can expect competitors in the area to be doing this too so if they’re not already prepared for that competition then it’s time they start!

Mobile technology has taken over America and with mobile usage steadily increasing people are using their smartphones as an everyday tool.

In fact, 93% of adults use their phone daily or almost every day according to Pew Research Center data from 2016-2017. 

Because nearly everyone owns a smartphone these days, health care businesses should take advantage by listing themselves on at least one major online directory site like Google My Business (formerly known as Google Places).

Top local listings are:

  • Yahoo Local
  • Yelp
  • Bing Local
  • TripAdvisor
  • Foursquare
  • Angie’s List 
  • YP
  • Better Business Bureau
  • GlassDoor
  • Biz Journals
  • CitySearch
  • Manta
  • White-pages and more!

Optimizing your Google My Business page not only improves your visibility but also gives your SEO a boost. It ensures that your practice shows up when someone looks up the internet for related products and practices.

 

  1. Keep in touch with your leads!

This should go without mentioning, but after acquisition, one might agree the next step is to keep in touch with your leads!

It’s not enough to generate a lead by asking for their email address. Keep in touch with your leads and remember that they may be busy, distracted or forgetful when it comes to following up on your lead magnet! 

Sending them an automated follow-up sequence will help you build rapport and show that you care about what matters most – keeping these prospects engaged until they are ready to purchase from your practice!

Similarly, if you get some leads during an offline event, make sure to follow them up through email or a phone call to encourage them to take action or move one step down the sales funnel. 

Following up on cold leads is another excellent way to keep your cold leads in the loop. Create an automated email series to pull them back into the sales funnel. 

 

These 6 Local Lead Generation Tips for Small Healthcare Businesses are just a few proven methods!

If you need more lead generation for your business, try these tips!

By the way, if you don’t have time to implement these ideas into your marketing and need assistance with the technical aspects, we would be delighted to help!


A Coach is a Sage to Success In Your Practice

A Coach is a Sage to the Success of your practice

A Coach Is A Sage To Your Success

Summer is upon us and as such, you may be in one of these (2) situations….
>> It’s vacation time, census for the practice is slower, so you just tune out & enjoy a break…OR
>> It’s busy, the practice’s census has never been higher as it bounces back from covid & life is too crazy to do anything else right now but just.keep.up

>>Regardless of which bucket you may fall into, your practice goals need to stay in focus & summer often is a time where these priorities gets blurry

>> For Healthcare Business Owners – what can be done to stay in focus…..
>>> So happy you asked!

A solution many have realized is A Coach! A coach is a crucial part of achieving your practice’s goals! Because an accountability partner, someone who’s been on the journey before you and can guide you, keep you on the right path, help you veer off when you should, to avoid danger, is an integral part of seeking the success you desire for your practice.

So this is why this week’s video is a great resource regarding how a coach is ‘A Sage to Success’.

We also spoke about the need for their to be a mindset shift from going from a clinician to a CEO

Why a Coach…
1. Accountability…just like scheduling an appointment to see us versus thinking you can get better on your own
2. A Partner who’s only focus is Your Practice’s Goals
3. A Sage who can help keep you Focused as they provide guidance

Give this video a watch and let us know what you think!

So… if you are a private practice healthcare business owner and you are looking for some advice, a COACH even, to assist you on STAYING FOCUSED as a way to Achieve Your Practice’s GOALs or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: SAGE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Fresh Social Media Marketing Ideas For Your Practice in 2021


Social media marketing is no longer the new kid on the block. As a healthcare business owner, leveraging social media can be an effective marketing resource. Keeping up with what is working  and taking advantage of the latest trends on social platforms can deliver results for your practice!

 

There are still plenty of things you can do to improve your social media marketing this year! Here are a few things you can do to level up your social media efforts!

 

Poll Your Followers

 

Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking about simple polls with just two or three potential responses.

 

A poll is a great way to collect feedback from your followers while simultaneously creating ‘engagement’ for your account. 

 

Polls can also be used to measure the effectiveness of your campaign. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed and they can respond by clicking their choice right within your poll!

 

You can also try using polls to split tests and leverage your audience to get invaluable insight. This method works by asking people to vote on which version of your website they prefer or eliciting feedback on variations of your creatives.

 

Engage in Social Listening

 

Social Listening can help your practice tap into trending conversations and get the gist of what your audience is talking about and the general consensus around the topic. 

You probably saw a brand respond to a news story in a tone-deaf way. That’s not a good look for your brand.

 

Does that mean you should never respond to anything topical? No – but it does mean you need to be careful.

 

The best way to avoid missteps is to engage in social listening. 

 

Before you post, scroll through relevant hashtags, and get a feeling for what people are saying and how it might relate to your brand or services. Then, you’ll be able to craft a response that is equal to the moment and will speak to the concerns and needs of the people who follow you.

 

Fine-Tune Your Twitter Voice  

 

Having a consistent brand voice is also very important on Twitter, where you only have 288 characters to get your point across. You can expand a thought over two or more Tweets (sometimes known as a Tweetstorm) but you still need to fine-tune your voice.

 

Your voice might be authoritative, funny, snarky, or highbrow. Whatever it is, you should learn how to get it across in a single Tweet. There’s nothing wrong with a bit of experimentation and trying a couple of different options will help you to get it right.

 

Deploying social listening and engaging on Twitter can be huge for your practice. 

 

Vary Your Instagram Content  

 

Because Instagram got its start as an app where people could share mobile photography, it’s common for healthcare business owners to get stuck in a rut, posting only high-quality photographs and never taking any chances.

 

Instagram’s options have expanded and it’s time for you to get on board with the changes. You can try any of the following to diversify your content.

  • Create short videos to share with your followers
  • Do an Instagram Live video
  • Create one or more GIFs from your videos or other sources
  • Get creative and make some memes that are relevant to your brand
  • Take advantage of micro-blogging and share your thoughts

 

There’s a lot you can do with Instagram and as users become increasingly sophisticated, they expect more from the brands they follow.

 

Start an IGTV Show 

 

Speaking of expanded content on Instagram, did you know you can create long-form television shows using IGTV? Content creators use IGTV to do Q & A sessions, live stream events, interview experts, share reviews and testimonials and much more. 

 

You don’t have to be an expert in video production or sound technology to start creating your own IGTV show.

 

The key is to get started. 

 

By creating long form content that is compelling and an insight into your business, it’s personality and culture, your fans and patients will likely get a better feel and deepen their affinity.

 

Use Custom Retargeting to Increase Conversions 

 

When you are marketing your services to a “cold” audience, it can be nearly impossible to make any money from your Facebook ads. That said, there’s a way you can increase your ROI without spending a lot more money: retargeting.

 

For example, you might run a video ad to people in your area featuring your service. You don’t need to run it for long – just a few days or a week. Then, you can create a custom audience of people who watched at least half of your video and show them a new ad designed to pique their interest and encourage them to buy your service or fill out your lead form.

 

Retargeting is a good idea to help leverage recency and recognition of your practice’’ brand.

 

Find Micro-Influencers to Share Your Content

 

Another great way to leverage social media is through influencer marketing.

 

Few practices have the money to hire nationally-recognizable influencers. For that reason, unfortunately, some healthcare business owners have written off influencer marketing as something that’s a waste of time.

 

However, the rise of micro-influencer marketing has delivered substantial results for many practices. 

 

As a practice, considering influencer marketing is to focus on micro-influencers: people who have authority with the (relatively) small audience of people who are in the market for services like yours.

Micro-influencers may be industry superstars or popular local figures. In other words, they have influence over an audience who might also be interested in your practice. Focusing on them means spending far less money than you would on a celebrity influencer for a higher rate of return. You can find influencers by searching for relevant hashtags and looking for people who are sharing content to your target audience. 

Another great way to discover micro-influencers in your local area is to search under the geo-location tab on Instagram. There you will discover accounts who show up locally. Digging a bit deeper into these accounts might yield who commands the attention and engagement of an ideal local audience!

 

Optimize for Mobile 

 

Our final tip cuts across all formats and social media sites. At this point in our digital history, you should assume that everybody accessing your content is doing so via a mobile device. There’s no excuse for not optimizing your social media content for mobile users.

 

On Pinterest and Instagram, use rectangular pictures with a 2:3 aspect ratio. This method works great on mobile platforms.

 

Social media marketing has come a long way! It’s time to get caught up and try some new things. As we head into the second rest of the year, take advantage of the updates to increase your ROI and profits.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


[Video Part 2] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Like we asked in Part 1 of this short video series

Are you creating some great content for your current patients and prospects?

 

This week we wrap up the series and we will cover….

  • How to use Trigger Based Call To Actions

  • Quick and Easy Social Sharing

  • Videos… Videos… and Yes… Videos

  • Email Signature Links

  • Oh… and Much Much More

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

 

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 

[Video Part 1] 15 ideas to promote your content for New Patients

[Video Part 1] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Are you creating some great content for your current patients and prospects?

 

We hope your answer was YES!  If your answer was NO – we need to talk!

 

OK, let’s just pretend for the purpose of this message you said yes!  

 

Now what we want to do in this week’s video is show you how to take the amazing content you are creating and then share that to generate more new prospective patients with it.

 

Here is just a few items we will cover:

  • How to use your Facebook Page cover to get new patients
  • Use a Hashtag specific to your practice and offer
  • Blog about a piece of content – multiple times
  • The importance of a content library on your website
  • Oh… and Much Much More

 

Remember – watch the video and then stay tuned for next week for Part 2.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 


8 Social Media Forget Worthy Myths in 2021


There’s no question that social media marketing is, and will continue to be, important for practice. If we hold this to be true, there are also a lot of social media myths that are annoyingly persistent and believing them can hurt your practice.

There are a number of myths that you need to debunk if you want to grow your practice on social media.

#1: You Need a Presence on Every Social Media Site

The notion that you need a presence on every social media site is one of the most harmful myths for healthcare business owners. It takes time, effort, and money to maintain an active presence on ANY social media site and nobody has time for all of them.

What you need is an active and meaningful presence on the sites that offer you the best opportunity to connect with your target audience and engage your patients. Nothing else matters. Most practices should be on Facebook. 

Does this mean you should never try something new? Of course not! Set up a profile and give it a try. But if the site you choose isn’t giving you the results you want, cut it loose.

#2: Fans and Followers are Worthless if They Dont Become Paying Patients 

Social media is a great way to attract new patients. But, it can also be a bit challenging for healthcare business owners to use it properly.

A common misconception we hear about is a lot of healthcare business owners who think that followers who aren’t paying patients aren’t worth having – and that’s not true.

Your fans and followers don’t need to buy from you to be useful. Having a large following can raise your profile and help new patients find you. If you’ve got fans or followers who have a lot of clout, you’ll get some of it by association. 

Most importantly, a follower who doesn’t buy your services could still refer their friends and followers to your practice. You should run ads designed to attract paying patients but don’t ignore the benefits of followers who aren’t your patients. They’re still helpful.

#3: Its Useful to Have Your Friends and Family Like” Your Posts

Another common mistake healthcare business owners make when it comes to social media marketing is asking your friends and family to ‘Like’ your posts. It would be more beneficial to find a way to engage with your posts instead!

It doesn’t mean that you should tell people not to like your posts. Instead, it means that you should always be asking people to engage with your content and share it with them.

#4: You Shouldnt Schedule Posts on the Weekend

It’s a common practice for practices not to share new social media content on the weekend. While it’s true that some of your followers might not spend as much time on social media on the weekends as they do during the week, you shouldn’t assume that weekend content is unnecessary.

Instead, try scheduling a few weekend posts to see how they do. You can use Facebook Insights or whatever analytics tool you prefer to determine which days and times are the best for posting.

#5: You Must Respond to Social Media Comments Immediately

It’s important to respond to a question or leave a comment in a timely manner. But responding in a manner that doesn’t drop everything can be very time-consuming.

If you have a social media presence, then you should be sure that your patient support is done quickly. With the rise of Facebook Messenger, practices can now offer their patients a variety of chatbot solutions to handle their needs.

However, a comment that doesn’t require patient support involvement can wait a little while for a response. As a rule, try to respond within 24 hours.

#6: Social Media Posts Must Always Be Practice-like

Social media is social first and media second, but a lot of healthcare business owners forget that. Their social media posts are as dry as dust and don’t get any engagement. And they wonder why.

Don’t be afraid to inject some personality into your social media posts. Even if you offer a professional service, you can still use appropriate humor or compassion in your posts. This is the place to showcase your brand personality. Make sure that anybody who is empowered to post on your social media accounts understands the persona you want to project.

#7: You Need Endless New Content to Post

It’s good practice to publish new content regularly on your social media sites. However, there’s nothing wrong with repurposing or resharing old content if you don’t have time to write something new.

You can also find relevant content by sourcing it from industry publications and influencers. Curating content and offering feedback on the content you are sharing is a great way to position you and your practice as an expert or thought leader on your industry’s subject matter.

#8: Social Media Marketing is Free

This final myth is one that I hear often. While it is free to set up a social media account for your practice, you’re unlikely to get the results you want without spending some money.

The more you promote your content on social media, the more likely it is that your followers will see it.

The only way you can be sure that your followers will see your most important content is to boost it and or leverage paid advertising. Social media marketing can help you get your content in front of potential patients. The good news is that you don’t need to spend much to get the results you want.

The 8 myths I have listed here are all past their prime. Learn to navigate them and you’ll see your social media marketing results improve – and your business grow.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

As summer starts there are a few things on peoples minds….
>> Schools Out
>> Vacations
>> How will I look in my swimsuit
>> Next years vacation

>> For Healthcare Business Owners – it should be…..
>>> Where is my next New Patient Coming From?

Why….. because most people are thinking about vacations and not thinking about their pain. They simply want to believe it will go away. HINT – it wont, but you already know that!

So this is why this week’s video is great to help you implement some Social Media Tactics (7 of them) to help you attract more new patients regardless of the time of year into your practice.

Here are a few of the 7 tips..
1. Offer a BOGO – what the heck is a BOGO?
2. Partner with another healthcare professional in your community
3. Coupon but NOT Groupon

Give this video a watch and let us know what you think!

So… if you are a private practice healthcare business owner and you are looking for some advice on SOCIAL MEDIA as a way to ATTRACT more New Patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: SOCIAL MEDIA and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

You may wan to check out last weeks blog post where we discussed 6 Affordable Marketing Methods for your practice.


6 Proven Resources To Grow Your Email List


There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers (prospects) who are eager to read your content.

Sounds easy, right?

Most practices have email lists that are not attracting new prospects. They are not doing anything to improve their email marketing efforts. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails.

You can do it all by making it easier for people to sign up. 

Here are 6 resources worth implementing:

#1: The Pop-up Opt-In 

Pop-ups have a bad reputation, and if they are used improperly, they can be a real pain to use. So, here are some tips to make sure that they are not abused.

The key to creating a pop-up that’s effective is to time it to appear when the person most likely to opt in is when they are reading your content. A great way to test this is with A/B testing.

#2: The Slide-In 

If you like a pop-up but not want to deal with the stigma of it, a slide-in may be the way to go.

Your slide-in can be timed to appear when a site visitor has finished reading a specific piece of content or has just finished watching a video.

#3: The Squeeze Page 

What if you have more than one lead magnet that you want to use? It’s common for practices, particularly those who have multiple audiences they want to target, to create multiple checklists or guides to give away. The key is connecting each visitor with the guide that’s most useful to them.

The solution is creating a separate squeeze page for each lead magnet. The sole purpose of a squeeze page is to “sell” visitors on your content and convince them to complete your lead form to get it. Think of them as mini sales pages and use direct response copywriting to get the results you want.

#4: The Header or Footer Opt-In 

Perhaps you’ve tested pop-ups and slide-ins and found that they don’t work for your target audience. If that’s the case, you might want to consider putting your opt-in form at the very top of your page or at the very bottom.

The header opt-in is one of the first things visitors see when they visit your site. It should be positioned next to the content that they have finished reading. Having a footer opt-in makes it easier for visitors to find and subscribe to your email list. Consider something like FREE Weekly Health Tips in Your Inbox to capture reader’s attention and make it clear what they’ll get if they subscribe.

#5: The Exit Intent Opt-In 

One of the best times to capture leads is when a visitor is navigating away from your page. They’re at the point where they have finished reading your content and are, in theory, primed for a request to get additional content from you for free.

An exit intent opt-in is a pop-up that appears when a user tries to close out of the page. They can also appear when the user hits the back button.

#6: Blog Sidebar 

If you’ve got a blog that gets a decent amount of traffic, you can use its popularity to attract more subscribers for your list by adding a subscription sidebar to the main blog page. With a sidebar, people who read your posts have an easy way to see more of your content.

You could also allow people to receive emails when you post new blog content.

Building your email list is essential if you want to grow your practice. The 6 possibilities we’ve listed here can help you do it in a way that appeals to your visitors and help you attract the prospects and patients you deserve.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


How to close (or educate) prospects into patients

how to close or education prospects into patients

How to Close or Educate Prospects into Patients

Sales & Closing can feel cheesy, scary and is not supposed to be healthcare, right? It seems like you’re a used car sales person. Education and teaching is what a healthcare provider does. That’s what we love to do! Guess what…it’s the same thing! Yes, you need to look at closing in the same frame of reference as educating your patients. 

In today’s video we share insight about the mindset a private practice healthcare business owner should have when it comes to closing patients into care plans.  We need to understand closing and educating your prospects are the same concept.  You must close them (or educate them) on a care plan and the importance of it for their overall health and well being. 

A healthcare private practice business owner has to have a mindset to balance the business side of practice with the compassion side of taking care of patients. Sales and closing of a new patient may sound impersonal however that is simply the business side of practice management which needs to be accounted for to keep your practice successful.

Closing is important to keep the doors open and education is important so that your new patient buys into their care and achieves their goals and attains the best results possible to get them back to doing all they want to do! Let’s review how to keep this all in mind and balanced in this video as this is what is best for the patients overall outcomes.

So… if you are a private practice healthcare business owner and you are looking for some advice on closing versus education your patients in order to convert them from prospects to patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: CLOSING and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


6 Affordable Marketing Methods for Your Practice


When a practice is pinching pennies, the marketing budget is often the first thing to go. For many healthcare business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new patients.

However, eliminating your marketing altogether is a mistake that can cost you in the long run – and there’s no need to do it. 

Here are six ways that you can continue to market even if your budget is tiny.

#1: Make Cold Calls

There’s no way to attract new patients without having a “first touch” that introduces them to your brand and lets them know what you can do for them. That’s where cold calling comes in. WHAT….. COLD CALLS… No, we don’t mean to call people at home but what about reaching out to companies in your area that could benefit from your care.  They are always looking for ergonomic solutions and improvements and you and your practice would benefit from just reaching out to them via a cold call.

Some companies offer cold calling services but you can also do it in house if you want to stretch your budget. For the best results, do as much preliminary screening as you can and prepare a cold calling script for callers to use. It’s also a good idea to think about what time of day people will be most receptive to hearing from you.

#2: Start (or Optimize) Your Referral Program 

Referral marketing is one of the least expensive and most effective ways to get new clients for your practice. A referral can come from an existing patient or from another referral source such as a professional colleague or healthcare business owner.

You can also incentivize people to refer others to your practice by offering rewards, points and commissions (check the legal structure of your state). These are great ways to get people to refer friends and family members.

#3: Get Involved Locally 

One thing that the COVID-19 pandemic has done is to remind people of the importance of supporting practices in their communities. You can gain some good will and increase brand awareness by participating in community events.

Even if you don’t usually attend in-person events, you can still get involved in them through your local charity or organization. If events are planned, you can also offer advice and support.

#4: Create Useful Content

One of the best things about content marketing is that it doesn’t need to cost an arm and a leg. You can write blog posts, create graphics, and even film videos without going over your budget.

The key to not spending a lot is to focus first on how your content will serve your target audience. A video that demonstrates various ways to use your service will be immediately useful and people who view it won’t need to connect any dots to understand how it has helped them. 

Keep in mind that the content you create can be shared on your website, with your email list, and on social media. Cross-posting is free and it’s always useful because the people who follow you on Twitter may not follow you on Facebook – or vice versa.

#5: Take Advantage of Free Social Media Features 

There are plenty of ways to get started with social media marketing without spending a lot of money.

Creating a poll and running a social media contest are both free options. Creating a poll and a contest are both effective ways to get people talking about your content without paying.

If you decide to go the contest route, make sure to incorporate Likes and shares into your contest rules. One common tactic is to give your followers one entry for Liking your post, one for commenting, and a third for sharing. You could even give additional entries for people who share your contest on multiple platforms. Track everything meticulously and articulate the rules to eliminate misunderstandings.

#6: Partner with Other Practices 

With a lot of small businesses struggling, it is essential for healthcare business owners to help each other out whenever possible. Cross-marketing is an effective way to help each other out during tough times. This strategy works by creating a campaign that benefits both of you.

For example, if you own a chiropractic and/or physical therapy company you would benefit from cross promotion with a massage therapy clinic or business.

The most important thing to consider when choosing a marketing partner is that they will appeal to your patients. There might be a good chance that the patient who bought a service from your cooperative marketing might also want to do practice with you…or vice versa.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


How to Spy on Your Competitors’ Facebook Ads


What if I told you that you could be the James Bond of local marketing? How would you like to get the ‘other team’s playbook’? And by ‘other team’ I mean ‘your competitors’!

Would you be interested?

The truth is, you can really spy and do so legally! 

What we’re discussing in this post has to do with getting an inside look on your competitors’ Facebook ads. It’s one of the best ways I know to fine-tune your marketing and outpace your local competition.

The good news? It’s not hard to do! You don’t need a lot of money or a British accent (although that might be cool).

Here’s what you need to know.

What is the Facebook Ad Library? 

You’re probably aware that Facebook and its creator, Mark Zuckerberg, have come under some intense scrutiny since the 2016 presidential election due to the use of the social media platform for “fake news” ads. One of the tools that Facebook has made available to address the criticism is the Facebook Ad Library.

On the surface, its intended use is to provide transparency in advertising. You can plug in the name of any Facebook page and see the ads they’ve placed – with a special emphasis on political and issue-based ads.

How to Use the Facebook Ad Library  

The key to using the Facebook Ad Library is understanding how it works and what to do with the information you find there.

The first step is to make a list of your competitors. Make sure to note the exact name they use on Facebook – you’ll need that information to view their ads.

Next, go to the Facebook Ad Library. Then follow these steps:

  1. Click the “All Ads” option.
  2. Type in the name of the competitor whose ads you want to see into the search box.
  3. Choose their page from the list that appears.

Once you click the name, you’ll see a page that displays the Facebook ads the page is running. You’ll be able to see:

  • Whether the ad is active or not
  • When your competitor began running the ad
  • The ad content, including copy, images, and video
  • The ad’s ID number
  • The URL of the ad, so you can add it to your library for future reference

What I particularly like is that you can see every iteration of the ad that’s running. For example, you might notice that a competitor is running two similar ads with different images or slightly different copy. 

The one thing you can’t do is spy on their targeting, but that doesn’t mean that you can’t make inferences from what you find. If your goal is to attract potential patients who live, work and play locally, it may then be simply using zip codes as part of your targeting strategy.

Tips for Using What You Find on Facebook Ad Library 

How can you use what you find with Facebook Ad Library? Here are some tips and best practices to help you make the most of your espionage.

  1. Save any ads you think are useful. As I mentioned above, you can easily get the URL of any ad by clicking on the three dots on the upper right-hand corner of the ad. Click on “Copy Ad Link” to get the Ad Library URL for the link. I keep a spreadsheet to track the ads that I collect.
  2. Look at the images your competitors are using for hints about what their target audience wants. If you know a competitor is doing well and you notice they’re using illustrations or infographics in their ads, it might be a good idea to emulate what they’re doing and upgrade your images accordingly.
  3. Make notes about the types of content your competitors are promoting. Are they using images? Videos? Quizzes? It’s especially useful to note the content that gets used most frequently. If your competitors are paying any attention to the ROI on their Facebook ads, the repeated content is also likely their most profitable content.
  4. Pay attention to how your competitors link the images in their ads to the copy. Most effective FB ads use images that are directly related to the offer in the ad, but there are exceptions. Paying attention to trends among your competitors can help you do a better job of choosing compelling images for your own ads.

Think of the ads you see as a textbook showing you how to connect with your target audience and pull patients away from your competitors.

Dynamic Creative Ads

One of the best ways to capitalize on what you learn from spying on your competitors is to let Facebook do some of the work for you. If you’re not already using Dynamic Creative Ads, which is Facebook’s automated ad creator, then you’re probably missing out on a chance to connect with your audience.

Dynamic Creative Ads will help you create ad combinations you might not have considered on your own. You’ll need to make sure you have the types of content you want to use in your library, but you can do that easily enough after you spy on your competitors.

Basically, Dynamic Creative Ads will mix and match your options to allow you to reach your marketing goals. You can choose goals that include:

  • Conversion
  • Traffic
  • Video Views
  • Reach
  • Brand Awareness
  • App Installation

I think of the Facebook Ad Library and Facebook Dynamic Creative Ads as a one-two punch that will help you to get the best of your competitors even if they have a bigger advertising budget than you do. By using both, you can eliminate much of the guesswork and uncertainty that comes with Facebook advertising.

Another way that I think about how to use Facebook Ad Library and Facebook Dynamic Creative Ads is to help me start building upon a model which your competitors have spent time, energy and money on building a foundation for you. Talk about leverage!

My suggestion is to dedicate some time to scoping out what your competitors are doing with their Facebook advertising. We’re not suggesting that you copy your competitors verbatim. Rather, use what you learn to create the kind of content that’s going to help you divert traffic from them, increase your conversion rate, and grow your practice.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call