4 Tips for Creating Local Content for Your Practice

4 Tips for Creating Local Content for Your Practice | Practice Insiders Edge | Dr. Derek Baron | Terri Baron

4 Tips for Creating Local Content for Your Practice

I raised a question in our Private Facebook Group about what would you like to see go smoother in practice. 

One of the replies was ‘content,’ and specifically what types and how to create more.

So, we thought we’d put show you 4 Tips on creating content and put it together in a video. 

We put a little twist on this and we are going to show you how to use some community events and connections to increase your content. Give it a watch and let us know what you think of the 4 options?

So… if you are a private practice healthcare business owner and you are looking for some advice on Creating Content or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: CONTENT and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


How to Create Content for Your Practice That’s Worth Sharing 101


We all know that content marketing is the name of the game for healthcare business. Content is king and all that. But how does a practice create enough good content to reach their marketing goals? That’s the question.

 

The answer, as it turns out, is easy. All you need is a primer with ideas that you can use in multiple ways to create content. That’s what I’ll do here — break down simple content ideas that you can use (and reuse) to grow your practice. 

 

FAQ  

 

Let’s start with content that comes from a section you probably already have on your website: Frequently Asked Questions.

 

If you’re like most companies, you have FAQs with short, snappy answers. I’m willing to bet that in most cases, you could flesh those questions out with additional information and suggestions to provide detailed and actionable content for your clients.

 

I suggest reviewing your FAQ and picking out questions where there’s room to elaborate. Then, think about the best way to expand on the question. It might be a blog post, a short video, or an infographic. Whatever it is, you can share it to provide your patients with the kind of authority content they crave.

 

Behind the Scenes

 

How do your services get made? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular. 

 

Think about your process and what makes it unique. Is there an element of your service that’s handmade? Do you have a shortcut that you created? Once you’ve identified a behind the scenes story, you can break it down into a slideshow, video, or photo array to share on your website and social media  Alternatively, you could do behind the scenes videos introducing your staff!

 

Service Demonstrations 

 

You won’t be shocked to hear that service demonstrations are a kind of content you can create cheaply, but you might not realize the possibilities for content creation that are locked inside the services you offer.

 

Beyond the simple introductory service demo, you can show your patients the potential for other uses of your service. Even a service that doesn’t require a demo can be highlighted in a demonstration video.

 

For example, a clothing boutique that sells scarves could put together a demonstration video showing 10 different ways to wear a scarf. A kitchen supply company could show multiple uses for a utensil or condiment. 

 

Content Curation

 

Not every piece of content you post needs to be original. A big part of social media marketing is content curation, where you find content that’s relevant to your audience and share it with them.

 

The key here is not to simply share the content as is. Instead, you should find a way to add some authority or a unique twist to it.

 

For example, you might find an article in your local paper or an industry publication with a list of… whatever. Instead of simply posting the list, share it and point out which item is your favorite and why. Alternatively, you could mention something that wasn’t included in the list that you think should have been.

 

Patient Testimonials and Stories  

 

Happy patients are your best ambassadors and you should be featuring them in your content. While reviews are important, testimonials offer a more in-depth, story-oriented way to share the benefits of your services with your target audience.

 

The wide availability and affordability of video means that it’s easy and inexpensive to film patient testimonials. You can even do them on Zoom! 

 

To make your patient testimonials effective, it may be useful to map out an outline based on the patient’s story. That way, you can share the kind of journey that will resonate deeply with people and help them to make an emotional connection with your service.

 

Podcast

 

Have you noticed that podcasts are suddenly everywhere? There’s a good reason for that. They’re relatively easy and inexpensive to produce, and for some practices, they feel less intimidating than video. Experts predict that podcast advertising will be worth $1.33 billion by 2022.

 

From a marketing standpoint, the best thing about podcasts is that they feel personal and engaging. People can download them and listen when they’re in their cars or cleaning the house. They offer a way for you to connect directly with your audience and share insights they can’t get anywhere else.

 

Your Brand Story 

 

Differentiating yourself from your competitors is a must and content marketing provides the ideal way to do it. No matter what industry or niche you’re in, your brand has a unique story that is yours to tell.

 

Whether you do it in a series of blog posts, a video, or on your Instagram Story, tell the people in your target audience what you do, why you do it, and how you do it. Make sure to include the specific things that make you unique, whether it’s a proprietary manufacturing process, personalized attention, or innovative services that deliver the solutions your patients need.

 

Seasonal Content

 

It’s always a good idea to create evergreen content because it has a long shelf life and will likely be as relevant two years from now as it is today. However, not all content needs to be timeless.

 

Seasonal content can be highly useful to your patients and entertaining at the same time. Chances are that you’ve found yourself looking for content related to a holiday or time of year — so why not provide seasonal content for your audience? 

 

Updated Content  

 

Finally, don’t assume that older content you’ve created is no good to you now. Instead, take an inventory of old blog posts, videos and graphics and see if there’s an opportunity to update or improve them.

 

If there’s information that could clarify or expand your existing content, add it and repost it. Take old video footage and intercut it with new footage. You could even break an old piece of content into parts. For example, you could take a long blog post and transform it into a series of short videos.

 

I hope you get the idea. Your focus should always be on providing value and entertainment to your audience. You don’t need to have a huge content marketing budget to create the kind of content that your audience will love — and be eager to share.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


7 Hacks to Help Your Practice Grow


Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your practice soar to new heights?

Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your sales and profits. By definition, a hack is meant to be simple – something you can do right away. Sometimes hacks are clever and weird things but sometimes, they’re well-documented things that small healthcare business owners overlook.

Let’s focus on the latter because I’m willing to bet you’re not doing some of these things. 

Here are 7 growth hacks that I think you need to start using – today.

#1: Use Content Upgrades to Grow Your List  

You know what an upgrade is. It’s something that allows you to increase the value or utility of something you’ve already purchased. In the case of a content upgrade, it’s a free piece of content that you use to attract new subscribers and leads.

Let’s say you have just published a killer blog post, but you have some content that you didn’t include. Maybe it’s more detail about one of your points. Maybe it’s a list of tips and tricks. 

Whatever it is, try offering it as a freebie at the end of your post. You can make it your call to action or even a pop-up that appears when people try to close the window or hit the back button. Something simple like “Enter your email to get a free growth hack cheat sheet” can help you grab readers’ attention and get their emails before they leave.

#2: Use Exit Intent Popups 

Speaking of popups, you should be using them. I know, I know; they’re annoying and some people use popup blockers.  

So what? 

Research shows that pop-ups are effective and exit-intent popups are ideal because they grab visitors’ attention at a crucial moment. Maybe they’ve looked at your service but balked at the price. A strategic popup offering a coupon or discount code could be the only impetus they need to stay on your site and buy your service.

#3: Retarget Your Visitors

What happens when someone visits your site and doesn’t complete your opt-in form or buy a service? If the answer is, “Nothing” then you’re missing out on a HUGE opportunity to give those visitors the nudge they need to take the next step.

Retargeting uses a tiny piece of code called a pixel to identify people who leave your site without taking a specified action. You can then show those people a retargeting ad based on what you want them to do. Some examples include:

  • Completing your opt-in form
  • Paying for items in their shopping cart
  • Scheduling an appointment

I recommend Facebook and Google retargeting for the best results.

#4: Prioritize Social Proof – Use Social proof

Don’t underestimate the importance of social proof in the form of patient reviews, testimonials, and comments. According to Bright Local, 84% of patients trust online reviews and testimonials as much as they would a personal recommendation from a friend.

I’m amazed by how many local health care business owners don’t highlight social proof on their websites. Your reviews and testimonials should be front and center, not hidden on some interior page. It’s not reasonable to expect your site’s visitors to go hunting for what they need. Make it easy for them to find it and you’ll almost certainly see an increase in your conversions and sales.

#5: Use Calls to Action on Social Media  

You wouldn’t create a landing page or publish a blog post without a call to action – or at least I hope you wouldn’t! But I’m always seeing social media posts from local practices that don’t include a call to action. Don’t make the same mistake.

A call to action is needed because it tells the patients who see your post what you want them to do next. Believe it or not, they may not know! Whether you want them to redeem a coupon, enter a contest, sign up for your list, or leave a comment, you need to tell them if you want to get the result you expect. They’re not mind readers! 

#6: Solicit Patient Feedback 

Speaking of asking for things, when was the last time you asked your patients for their opinions? I’m willing to get it for a while, and it’s time to end the drought.

Patient feedback is one of the most valuable things you can get. People want to tell you what they think of  your practice. If you wait for them to tell you, it’s probable you’ll hear more negative feedback than positive because people are often more motivated to sound off about what they don’t like than they are about what they do.

So, whether you do it in a social media post, an email, or a survey, it’s time to start collecting information from your most valuable study group: your patients!

#7: Focus on Content Marketing

You’re probably tired of hearing me go on about content marketing. I’m mentioning it again here because while B2B companies are mostly on board with content marketing as a growth strategy, B2C companies are still slow to prioritize content marketing.

You don’t need to try all these things, but adding even one to your marketing mix can help you attract new patients and retain existing patients:

  • Social media posts
  • Blog posts
  • YouTube videos

You don’t need to be publishing new content every day for it to be effective. Doing one or two blog posts or Facebook posts per week is enough to get your started. If you’re not using social media at all, choose one site as your focus. I think you’ll be happy with the results.

These seven hacks aren’t rocket science. They’re things that you can start doing immediately to see an increase in your conversions and sales. Even choosing one can help you move in the right direction – so what are you waiting for? Go!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


Clinician To CEO and The Mindset Shift

Clinician To CEO The Mindset Shift

The Clinician To The CEO: The Mindset Shift

This week we’ve got a great video for you and it deals with Mindset!

Do you have the Mindset that will allow you to transition from Clinician To CEO?

It’s a great video that we did as a BONUS to our current Patient Challenge Program.

Watch it and let us know if you have a Growth of Fixed Mindset?

This video was a BONUS to our recently released Patient Challenge: https://www.youtube.com/watch?v=tXY5DWPvU9I&t=4s


10 Actionable Local Marketing Ideas You Can Deploy Right Now for Measurable Results


You already know that local marketing is the name of the game if you want to grow your practice. The challenge is choosing practical local marketing tactics that can help you without breaking the bank.

I hear you. So, without further ado, here are 10 actionable and affordable local marketing ideas worth considering.

#1: Fine-Tune Your Yelp Categories

Yelp is the gold standard of crowd review sites for a reason. When your patients search for reviews in your area, Yelp pages are likely to appear at or near the top of Google’s SERP (Search Engine Results Pages)

The best way to make sure your practice makes an appearance is to check out your Yelp categories and make sure they’re an accurate reflection of your practice. 

For example, if you own a massage therapy clinic, then you should have the category of massage to your Yelp page. You can find a full list of Yelp categories here.

 

#2: Reach Out to Patients Who Are Active on Yelp for Reviews

Don’t rush into this one – seriously. Keep reading. If you don’t handle asking for reviews the right way, Yelp could filter them out and put them into the “Not Recommended” category.

Here’s what to do to reach out to your patients on Yelp:

  • Use the “Find Friends” option on Yelp ONLY to identify patients who use Yelp. Do not use it to request reviews.
  • Don’t send out an email blast asking for reviews. Do only a few at a time.
  • Reach out on email or Facebook to ask for reviews.
  • Don’t send a direct link to your Yelp page. Instead, ask them to Google “Your Practice + Yelp” and click the Google link to get to your page.
  • Don’t ask patients to review you from your place of practice. They should do it after they leave.

Doing any of the things I’ve warned against here may result in your reviews getting filtered by Yelp. So, take your time and be patient. A few reviews at a time will help you improve your overall rating.

#3: Remarket to Existing Patients to Generate Reviews

Yelp isn’t the only place for your patients to leave reviews. You can always email patients to ask for reviews, but a more hand-off approach is to use remarketing to remind them that they haven’t reviewed your practice yet.

The easiest way to accomplish this task is to get a remarketing code for the URL you think should trigger reviews. Or Google can even create a remarketing ad for you.

If you decide to try this option, keep the text of your ad simple. Something like, “Love us? Leave a review on Facebook, Google or Yelp!”

#4: Promote Your Testimonials on Social Media

Speaking of reviews, you want your positive feedback to be something that potential patients see. That’s why you should be highlighting your testimonials on Facebook.

I recommend asking your patients for video testimonials. They take only a few minutes to record and video content gets much higher engagement on Facebook than written content. You don’t need to spend much, either – you should only be promoting to people in your service area.

#5: Target Your Local Audience on Facebook

Facebook’s algorithms prioritize personal connections over practice content. That means if you want your most important content to be seen by your target audience, you’ll need to promote your content.

My suggestion is to choose one of two Ad Objectives:

  • Brand awareness
  • Clicks

Promote your most compelling and relevant content. Make sure to target people who live near your practice for the best results.

#6: Build Separate Landing Pages for Each Marketing Campaign

Every marketing campaign you run should have its own landing page. The pages don’t need to be complicated, but each should include:

  • A hero image
  • Relevant content that answers your patients’ most common questions
  • A clear call to action
  • A clickable contact number

The bottom line is that you shouldn’t be sending people to a generic page when you can create a specific one in just a few minutes.

#7: Use Facebook for Local Brand Awareness

If people in your area don’t know about you, they’re not going to think of your practice when they have a need for your services. It’s that simple.

To run a brand awareness campaign, choose “Brand Awareness” from Facebook’s list of ad objectives. Then, target a local audience. You don’t need to spend much – just a few dollars a day may be enough to build awareness.

#8: Create Guides for Local Activities

A lot of people make it a priority to patronize local practices. One way to emphasize that your practice is local is to create guides for local events and activities. 

Of course, the guides you create should also be relevant to your practice. For example, if you own a sporting goods store, you could highlight local hiking trails or beaches for swimming. Once you’ve created the guide,  you can promote it on Facebook. 

#9: Use Call-Only Ads 

If your practice relies heavily on phone calls to get leads, then one of the best tools in your arsenal is the call-only ads. These ads highlight your phone number, making it easy for people to get in touch.

You should know that call-only ads generally apply only to mobile advertising. You’ll need compelling ad copy. Your phone number will be clickable, so that people who see your ad can dial you with the touch of a finger.

#10: Create Local Service Area Hubs

Do you have more than one service area or practice location? One of the easiest ways to improve your local SEO and get more patients is to create local service area hubs on your website.

An easy way to do it is to use your site’s architecture. Set up a general location page. Then, create content about each location. If you’ve got multiple locations in some areas, you can set it up like this:

  • State
  • City
  • Neighborhood

Each location should have its own page that uses local keywords and images. That way, people will know where they can find you.

Local marketing doesn’t need to be expensive. The 10 ideas we’ve listed here will help you make the most of your local marketing budget and grow your practice.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


What Will Digital Marketing Look Like in 2021?


2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer.

When will the pandemic end?

When will we return to practice as usual?

Because there are so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be the case in a typical  year. Here’s what’s on the horizon.

Focus on Patient Retention

I’ve talked a lot before about how much less it costs to retain patients than to win new patients. In 2021, it’s going to make a lot of sense to put your marketing budget into patient retention. Holding steady in a global crisis qualifies as a win.

Social media and email are the best tools you have available to drive patient retention. By encouraging existing patients to follow you on Facebook or subscribe to your list, you’re gaining the ability to stay in touch with them. You can offer special deals, keep them informed, and remind them of why they chose your service in the first place.

Service and Service Availability as a Priority

We’ve all experienced issues with service availability as well as with delayed deliveries due to the pandemic. The key to patient retention is ensuring that your patients have access to your services. And, if they don’t, letting them know why.

If you have the financial wherewithal, then it may make sense to increase your inventory and beef up your fulfillment to make sure that you can ship services out quickly. For companies providing services, you may need to think about alternative or extended hours, curbside pickup, and other adaptations to meet your patients existing needs. At the same time, you’ll need to communicate clearly about delays and shortages to minimize the risk that patients will abandon you for a competitor.

Marketing Automation

Marketing automation has been a trend in digital marketing for years now and that’s not going to change. 51% of companies were already using marketing automation as of the end of 2019 with a slight edge to B2C companies. However, 58% of all B2B companies said they planned to add automation.

Automation can include everything from simple fixes such as email autoresponders to complex solutions such as chatbots and digital assistants. Chatbot technology is within reach thanks to free chatbot builder tools like Manychat,  Chatfuel and MobileMonkey. You don’t need to pay a programmer to build an effective bot.

Interactive Content

There’s no doubt that there’s still room for static content, meaning content that your followers read, watch, or listen to on their own. That said, one of the biggest content trends for 2021 is the rise of interactive content as a way of engaging patients and providing value at the same time.

Interactive content can take many formats, including:

  1. Calculators
  2. Quizzes
  3. Questionnaires
  4. Games
  5. Polls
  • Interactive Videos

The reason for the rise is two-fold. First, interactive content is fun for your followers and can make them feel more engaged with your company and brand. Second, the data you collect – whether it’s in the form of quiz responses or information entered in a calculator – will help you learn about your audience. You can use the information you collect to fine-tune your marketing and increase new patient acquisition and patient retention.

List Segmentation

Another key element of patient retention is list segmentation. With marketing budgets shrinking, it is far more cost effective to segment your list than it is to send the same emails to everyone expecting to get a high conversion rate.

Segmentation can be done using any factors you choose, including:

  • Previous purchases
  • Service preferences
  • Location
  • Industry

You have the option of segmenting your list based on the data you’ve collected from your subscribers or asking them to self-segment by sending out a survey or email where they can opt into and out of your content. Either way, the result is better targeting and a higher return on your investment.

Automated Bidding for Google Ads

In-house automation isn’t the only way to streamline your marketing in 2021. While automated bidding for Google Ads isn’t new – it was first introduced four years ago – it has been greatly improved in the past year.

The benefits of automated bidding are clear. By taking advantage of automation and letting it handle bidding adjustments, you can dedicate your valuable time to improving your PPC ads and increasing your marketing ROI.

Optimizing for Voice Search

Voice search optimization isn’t an option anymore – it’s a must. 40% of all internet users in the United States have used voice search and those numbers are only going up. If you’re ignoring voice search in your optimization efforts, you’re making a mistake.

You can optimize for voice search by making the content on your website conversational and accessible. Keep in mind that conversational still needs to apply to your audience. If you own a B2B tech company, your audience’s conversation may include jargon.

Instead of focusing on short keywords, try building your content around common questions and responses. Using questions in your blog headings and other content – and having a robust FAQ on your website – will make it easy for potential patients to find you using voice search.

Non-Linear Buying Journeys

The rise of digital has undoubtedly shaken up traditional marketing. When you consider the many ways that a potential patient can learn about a company or service, it’s hardly surprising that you can’t count on a linear buying journey to be the result.

How to respond? The trend is toward an omni-channel marketing strategy that includes:

  • Website content
  • Social media
  • Advertising
  • Mobile apps
  • Chatbots

Your goal should be to provide any patient or potential patient with a seamless experience across channels. Patients should get the same tone and information on Facebook that they do from a chatbot on your website, your mobile app, or your landing page.

Overall, agility is going to be the name of the game in digital marketing in 2021. We can’t know yet what the new year will hold, but practices that remain flexible and adaptable have the best chance of continued growth and success.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


The Patient Challenge Is Ready To Go

The Patient Challenge Founders Special | Practice Insiders Edge | Practice Leverage Method

The Patient Challenge Program

Are you as excited as we are for the launch of The Patient Challenge Program?

Watch our video overview to see how it can help you overcome these 3 Practice Challenges:
1. Poor Online Presence and Reputation
2. Poor Quality and Consistency of New Patients
3. Poor Social Media Presence

You may be telling yourself – I’m good on 1 or 2 or even all 3 of these challenges but we’d still suggest you watch this video overview – we think you will like this approach.

The best part is that over the next 9 weeks we will work directly with you to help you grow and scale your practice while becoming the Go To Practice in your community.

We’d love for you to be part of our Founders’ Group!

Why be part of the Founders group….. How about a 50% savings?

We want to work with you over the next 9 weeks to see you:

  1. Become the Go To Practice in your community
  2. Have THE BEST online reputation in your community
  3. Fill your practice with your Ideal Patients
  4. Learn how going LIVE each week will double your new patients
  5. And much much more

You can learn more about it here too and sign up: Patient Challenge Program

Do you have 1 or more of these issues:

  • Your practice is not found in Google on Page 1
  • You have a poor online Reputation (or even NO reviews)
  • You don’t have any video testimonials
  • You are attracting poor quality new patients
  • You don’t have a Perfect Patient Avatar crafted
  • You wish you had a Perfect Patient Message
  • You’ve always wanted to have a Method named after you
  • Your social media game is….
    • Not consistent
    • Missing the Live Game Process
    • Lacking a Wellness Wednesday Show

If you answer YES to any of these – you need the Patient Challenge Program!


Creating the Perfect Patient Message for your practice

Perfect Patient Message | Practice Insiders Edge

Perfect Patient Message

If you watched last week’s video on the why and how to create your Perfect Patient Avatar, well this week’s video shows you how to create the Perfect Patient Message.

This is the CORE of your practices marketing message and it will DRIVE ALL of your marketing moving forward and it will help you attract those Ideal Patients as this will help you speak directly to them.

You need to know who your Ideal Patient is even better than they know themselves, to craft your message to attract them to you. You need to know where are they struggling, where they have pain and where they hang out.

It’s also beneficial if you have been in their shoes so you understand from a personal level what they are going through and how you can help them get out of it.

You need to know which Driver Your Ideal Patient has and by that I mean, are they looking to get out of pain or move towards pleasure or in most cases improved function.

Don’t skip this as it is one of THE MOST critical elements to the short and long term success of your practice and if you want the framework to help you, watch til the end of the video on how we tell you to get it from us.

Make sure to watch the video and use what you learned last week to start to design and craft your Perfect Patient Message to speak to your Perfect Patient Avatar.

So… if you are a private practice healthcare business owner and you are looking for some advice or help on crafting your perfect patient message or you are looking to grow and scale your practice – we are here for you!  CLICK HERE and set up a Triage Call with us where we can find out where you are at and where you’d like to go and if we can help you get there quicker?


Do You Have A Perfect Patient Avatar

Do You Have A Perfect Patient Avatar | Practice Insiders Edge

What is your Perfect Patient Avatar?

Let us ask you a very important question…

Do you have a Perfect Patient you LOVE to see in your practice?

In other words, if you could see just one “condition” in the practice all the time, which would it be?

Do you like to treat athletes?
Do you like to treat headaches?
Do you like to treat SLAP lesions?
Do you like to treat Moms and Kiddos?

If you do, then today’s video will help you understand the importance and growth potential for your practice if you truly do “niche down” and start creating your Perfect Patient Avatar.

We also want to crush the #1 reason why most people do NOT want to target a specific niche.  And if you want to learn what that is, watch this video.

So… if you are a private practice healthcare business owner and you are looking for some advice on creating and designing your Perfect Patient Avatar and would like our Framework or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: PATIENT AVATAR and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call

===== Patient Challenge ====

In case you did not see last weeks invitation to our Patient’s Challenge you can go to this post: CLICK HERE

You will learn about the 9 week program we fun to help you generate more new patients into your practice by making sure both your Practice and Patient Foundation are set up correctly and then we work on making you a Local Social Media Influencer in your community.


Want access to the Patient Challenge Pilot Program?

Practice Insiders Edge Pilot Program called Patients Challenge

Want access to the Patient Challenge Pilot Program?

Question for you….

Are you interested in more New Patients For Your Practice?

In today’s video we discuss our Brand New Pilot Program called The Patients Challenge.  In this challenge we are going to take Private Practice Healthcare Business Owners (just like you) through a 9-Week Done With You Program to generate more new patients into your practice which could bring in an additional $5K – $10K or even $15K during this time frame.

We are going to cover 3 main issues most private practice healthcare business owners have and how to overcome them:

  1. Having a Poor Online Presence and Reputation
  2. Having Poor Quality leads that don’t covert
  3. Have a Poor Social Media Presence

So… if you are a private practice healthcare business owner and you are looking to gain access to our Patient Challenge Pilot Program just post the word: PATIENTS below in the comments section. 

We will get back in touch with you and get you all the details.Have a FAN-tastic day!


Does Your Practice Have A Strong Social Media Presence

Does Your Practice Have A Strong Social Media Presence

Does Your Practice Have A Strong Social Media Presence

How is your practice’s social media game… 
Is it Weak?

Is it Good?

Is it Strong?

Well, regardless of the “strength” of your social media game, this week’s video will show you the importance of being relevant, consistent, and why you need to be in front of the soon to be 4 (plus) Billion Social Media users.

This is the final video in our Practice Foundation of the Practice Leverage Method. We covered Google My Business, Having a Five Star Practice Reputation, Having an Optimized Website and today we dig deeper into social media and your practice.

The truth is…. your prospective patients are on Social Media and you need to be there as well.

NO EXCUSES if you’re not we will give a few pointers away in today’s video on how you can pick up your Social Media Game!

So… if you are a private practice healthcare business owner and you are looking for some advice on the importance of Social Media for your practice or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: Social Media and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


Is Your Website Generating New Patients?

Is Your Practice Website Optimized | Practice Leverage Method | Practice Insiders Edge

If you don’t have a website…. (#1 you’re crazy) because people are searching for a healthcare provider in your area and if they don’t find you – YEP they are heading to your competition.

We’ve been talking about our Practice Foundational Components from your Google My Business Page to making sure you have a 5 Star Practice Reputation.  

Now today we want to talk about the importance of a well Optimized Website for your practice.

If you do have a website, today video will go over two important reasons to work on the optimization of the site:

  1. Mobile Optimization – why it’s important to be optimized for mobile devices.
  2. Optimized for generating leads and your list.

This video will talk about the importance of having a Chat Bubble and if you want to see it in action just look at the bottom right of the page.  It gives people the ability to connect with you right away and with our GRRO Platform people can message you and it’s done throughout the texting platform.

We also talk about the importance of having a Welcome Video on your site to generate interest and leads for your practice – something we ALL need MORE of.

So… if you are a private practice healthcare business owner and you are looking for some advice on making sure your website is properly optimized or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Reply with the word: WEBSITE CHEAT SHEET and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call 

We’d love to chat and help you reach your next level goals in your practice.