End of Year Marketing Mistakes

3 Costly Mistakes Private Practice Healthcare Business Owners Make Before The Holidays | Dr. Derek Baron | Terri Baron PT, ATC

Are you making these 3 BIG marketing mistakes as the end of the year approaches?

Well, it’s November and that means it’s almost the end of 2020 

It’s Mission Critical time for YOU and YOUR PRACTICE!

Why… because it’s the time when too many Practice Owners make some BIG Mistakes.

We see this year after year.

In today’s video we want to talk about the 3 biggest mistakes healthcare business owners are making this time of the year and how to avoid them.

If you too make these mistakes it’ll mean you’ll….
…. lose patients
…. you won’t get new patients
…. you’ll have zero momentum going into 2021


If you ever want to chat further about how you can avoid these mistakes or what steps you can make moving forward in 2021 – head over here and set up a chat:   https://chat.practiceinsidersedge.com/PIE-DiscoveryCall


Get Your Practice Voted In with Facebook Ad Campaign As Best In Town

Vote for Your Practice Facebook Campaign

 

Well… did you vote yet? The clock is ticking on the 2020 Election. Make sure to get out there and make yourself be heard and vote for who you believe will take you forward.

But…. what about getting your practice “Voted In” as the Practice of Choice in Your Community? In this video I’ll talk about how all of the Political Campaign spending from Facebook Ads is going to be gone very shortly and that makes room for you to get your message heard in your community.

https://chat.practiceinsidersedge.com/vote-for-your-practice


How to Gain Followers With Fun Holiday Posts


Are Your Social Platforms Holiday-Ready?

The holidays are upon us, and, in the world of social media, that means one thing: seasonal posts. While it’s easy to look at seasonal content creation as a chore, it can be an excellent opportunity to win new followers and solidify your relationship with existing followers. 

Here are our top tips for doing just that:

  1. Host a Giveaway

The holidays are a time for generosity, and social media giveaways are particularly well-received during this season. Retail stores, for example, offer BOGOs and gifts with purchases. Take a page out of their book by hosting a giveaway on your social media platforms. Invite followers to like, share, comment on, or tag a friend in one of your posts. At the end of the giveaway period, randomly select a winner. It’s a great way to get people involved and boost your brand’s visibility. 

  1. Support a Charity

Today’s consumers want to do business with brands that share their values and ideals. With this in mind, consider supporting a local charity (or charities) this holiday season. Donate time, money, or supplies to the cause and highlight it in your social posts. Bonus points for inviting your followers to get involved, too. 

  1. Get in the Spirit 

While the holidays are a great time to make sales, they’re also a great time to make connections. Instead of focusing solely on branded contests and giveaways, get into the spirit of the season by sharing user-generated holiday content on social media. Kids’ art is a great option, as are special holiday photos submitted by your followers. What you share doesn’t matter as much as the spirit in which you share it. 

  1. Be yourself

No matter what, stay true to yourself in your social content this holiday season. Existing followers will appreciate it, and you’ll gain a more authentic base of new followers in the process. 

Take your social media to the next level this year in your practice! Give us a call or text if you have any questions (630) 491-1444 and we can chat about how we can help you and your office.