[Video Part 1] 15 ideas to promote your content for New Patients

[Video Part 1] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Are you creating some great content for your current patients and prospects?

 

We hope your answer was YES!  If your answer was NO – we need to talk!

 

OK, let’s just pretend for the purpose of this message you said yes!  

 

Now what we want to do in this week’s video is show you how to take the amazing content you are creating and then share that to generate more new prospective patients with it.

 

Here is just a few items we will cover:

  • How to use your Facebook Page cover to get new patients
  • Use a Hashtag specific to your practice and offer
  • Blog about a piece of content – multiple times
  • The importance of a content library on your website
  • Oh… and Much Much More

 

Remember – watch the video and then stay tuned for next week for Part 2.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 


7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

As summer starts there are a few things on peoples minds….
>> Schools Out
>> Vacations
>> How will I look in my swimsuit
>> Next years vacation

>> For Healthcare Business Owners – it should be…..
>>> Where is my next New Patient Coming From?

Why….. because most people are thinking about vacations and not thinking about their pain. They simply want to believe it will go away. HINT – it wont, but you already know that!

So this is why this week’s video is great to help you implement some Social Media Tactics (7 of them) to help you attract more new patients regardless of the time of year into your practice.

Here are a few of the 7 tips..
1. Offer a BOGO – what the heck is a BOGO?
2. Partner with another healthcare professional in your community
3. Coupon but NOT Groupon

Give this video a watch and let us know what you think!

So… if you are a private practice healthcare business owner and you are looking for some advice on SOCIAL MEDIA as a way to ATTRACT more New Patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: SOCIAL MEDIA and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

You may wan to check out last weeks blog post where we discussed 6 Affordable Marketing Methods for your practice.


How to close (or educate) prospects into patients

how to close or education prospects into patients

How to Close or Educate Prospects into Patients

Sales & Closing can feel cheesy, scary and is not supposed to be healthcare, right? It seems like you’re a used car sales person. Education and teaching is what a healthcare provider does. That’s what we love to do! Guess what…it’s the same thing! Yes, you need to look at closing in the same frame of reference as educating your patients. 

In today’s video we share insight about the mindset a private practice healthcare business owner should have when it comes to closing patients into care plans.  We need to understand closing and educating your prospects are the same concept.  You must close them (or educate them) on a care plan and the importance of it for their overall health and well being. 

A healthcare private practice business owner has to have a mindset to balance the business side of practice with the compassion side of taking care of patients. Sales and closing of a new patient may sound impersonal however that is simply the business side of practice management which needs to be accounted for to keep your practice successful.

Closing is important to keep the doors open and education is important so that your new patient buys into their care and achieves their goals and attains the best results possible to get them back to doing all they want to do! Let’s review how to keep this all in mind and balanced in this video as this is what is best for the patients overall outcomes.

So… if you are a private practice healthcare business owner and you are looking for some advice on closing versus education your patients in order to convert them from prospects to patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: CLOSING and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

Have you ever been hacked, your website that is?

If you have not that it is critical that you watch THIS VIDEO on the 6 Steps To Prevent Your Website From Being Hacked!

We talked last week about the importance of doing a Practice Marketing Audit, but if you get hacked, the audit won’t do much for you.

Now… if you have had your site hacked you know how painful that is and it is very important to remain resilient against hacker and YES even if you are a healthcare provider.

Most people think that only E-Commerce sites get hacked or heck, even banking institutions and government sites but it’s true YOU TOO can be hacked and with HIPPA you MUST be very careful.

Here are 6 tips we will cover in the video:
1. Keep all of your software updated (website and servers)
2. Install an SSL Certificate on Your Site
3. Use and Require Strong Passwords
4. Hide your Admin and Login Folders (in plain site)
5. Use Double Validation Forms
6. Minimize administrative access to your site

I know… and I agree this is tech talk and if you don’t understand it make sure to pass it along to your webmaster or feel free to ask us for help too!

So… if you are a private practice healthcare business owner and you are looking for some advice on how to avoid getting your website hacked or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: Hacked and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


How To Run a Practice Marketing Audit

Practice Marketing Audit | Practice Insiders Edge

How To Run a Practice Marketing Audit

Marketing…. Shmarketing – I do enough of it!

Really….. Are you sure?!

Have you ever done a marketing audit on your practice?

So if you want to see how you can take a walkthrough of your current marketing and where you may stack up make sure to watch this week’s video.

In other words, how is your practice performing with respect to:
Website Review
     It all starts with the HQ of your practice
Online Scheduling
     Do you offer this option?
Payment Options
     Great way to boost cash flow every month
Loyalty Programs
     Is there a way for you to incorporate a loyalty program?
Search Engine Optimization
     Are you the #1 Provider for search in your community?
Email Marketing
     You are sending out at least 1 email/newsletter per month… right?
Social Media Presence
     Just pick one and run with it.

Sure, this is not the most fun way to spend 60 minutes but what if it brings in one or two more patients per month into the practice, is it worth it then?

So… if you are a private practice healthcare business owner and you are looking for some advice on running a Practice Marketing Audit or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: Marketing Audit and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


Creating the Perfect Patient Message for your practice

Perfect Patient Message | Practice Insiders Edge

Perfect Patient Message

If you watched last week’s video on the why and how to create your Perfect Patient Avatar, well this week’s video shows you how to create the Perfect Patient Message.

This is the CORE of your practices marketing message and it will DRIVE ALL of your marketing moving forward and it will help you attract those Ideal Patients as this will help you speak directly to them.

You need to know who your Ideal Patient is even better than they know themselves, to craft your message to attract them to you. You need to know where are they struggling, where they have pain and where they hang out.

It’s also beneficial if you have been in their shoes so you understand from a personal level what they are going through and how you can help them get out of it.

You need to know which Driver Your Ideal Patient has and by that I mean, are they looking to get out of pain or move towards pleasure or in most cases improved function.

Don’t skip this as it is one of THE MOST critical elements to the short and long term success of your practice and if you want the framework to help you, watch til the end of the video on how we tell you to get it from us.

Make sure to watch the video and use what you learned last week to start to design and craft your Perfect Patient Message to speak to your Perfect Patient Avatar.

So… if you are a private practice healthcare business owner and you are looking for some advice or help on crafting your perfect patient message or you are looking to grow and scale your practice – we are here for you!  CLICK HERE and set up a Triage Call with us where we can find out where you are at and where you’d like to go and if we can help you get there quicker?


Do You Have A Perfect Patient Avatar

Do You Have A Perfect Patient Avatar | Practice Insiders Edge

What is your Perfect Patient Avatar?

Let us ask you a very important question…

Do you have a Perfect Patient you LOVE to see in your practice?

In other words, if you could see just one “condition” in the practice all the time, which would it be?

Do you like to treat athletes?
Do you like to treat headaches?
Do you like to treat SLAP lesions?
Do you like to treat Moms and Kiddos?

If you do, then today’s video will help you understand the importance and growth potential for your practice if you truly do “niche down” and start creating your Perfect Patient Avatar.

We also want to crush the #1 reason why most people do NOT want to target a specific niche.  And if you want to learn what that is, watch this video.

So… if you are a private practice healthcare business owner and you are looking for some advice on creating and designing your Perfect Patient Avatar and would like our Framework or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: PATIENT AVATAR and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call

===== Patient Challenge ====

In case you did not see last weeks invitation to our Patient’s Challenge you can go to this post: CLICK HERE

You will learn about the 9 week program we fun to help you generate more new patients into your practice by making sure both your Practice and Patient Foundation are set up correctly and then we work on making you a Local Social Media Influencer in your community.


Want access to the Patient Challenge Pilot Program?

Practice Insiders Edge Pilot Program called Patients Challenge

Want access to the Patient Challenge Pilot Program?

Question for you….

Are you interested in more New Patients For Your Practice?

In today’s video we discuss our Brand New Pilot Program called The Patients Challenge.  In this challenge we are going to take Private Practice Healthcare Business Owners (just like you) through a 9-Week Done With You Program to generate more new patients into your practice which could bring in an additional $5K – $10K or even $15K during this time frame.

We are going to cover 3 main issues most private practice healthcare business owners have and how to overcome them:

  1. Having a Poor Online Presence and Reputation
  2. Having Poor Quality leads that don’t covert
  3. Have a Poor Social Media Presence

So… if you are a private practice healthcare business owner and you are looking to gain access to our Patient Challenge Pilot Program just post the word: PATIENTS below in the comments section. 

We will get back in touch with you and get you all the details.Have a FAN-tastic day!


Does Your Practice Have A Strong Social Media Presence

Does Your Practice Have A Strong Social Media Presence

Does Your Practice Have A Strong Social Media Presence

How is your practice’s social media game… 
Is it Weak?

Is it Good?

Is it Strong?

Well, regardless of the “strength” of your social media game, this week’s video will show you the importance of being relevant, consistent, and why you need to be in front of the soon to be 4 (plus) Billion Social Media users.

This is the final video in our Practice Foundation of the Practice Leverage Method. We covered Google My Business, Having a Five Star Practice Reputation, Having an Optimized Website and today we dig deeper into social media and your practice.

The truth is…. your prospective patients are on Social Media and you need to be there as well.

NO EXCUSES if you’re not we will give a few pointers away in today’s video on how you can pick up your Social Media Game!

So… if you are a private practice healthcare business owner and you are looking for some advice on the importance of Social Media for your practice or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: Social Media and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


Is Your Website Generating New Patients?

Is Your Practice Website Optimized | Practice Leverage Method | Practice Insiders Edge

If you don’t have a website…. (#1 you’re crazy) because people are searching for a healthcare provider in your area and if they don’t find you – YEP they are heading to your competition.

We’ve been talking about our Practice Foundational Components from your Google My Business Page to making sure you have a 5 Star Practice Reputation.  

Now today we want to talk about the importance of a well Optimized Website for your practice.

If you do have a website, today video will go over two important reasons to work on the optimization of the site:

  1. Mobile Optimization – why it’s important to be optimized for mobile devices.
  2. Optimized for generating leads and your list.

This video will talk about the importance of having a Chat Bubble and if you want to see it in action just look at the bottom right of the page.  It gives people the ability to connect with you right away and with our GRRO Platform people can message you and it’s done throughout the texting platform.

We also talk about the importance of having a Welcome Video on your site to generate interest and leads for your practice – something we ALL need MORE of.

So… if you are a private practice healthcare business owner and you are looking for some advice on making sure your website is properly optimized or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Reply with the word: WEBSITE CHEAT SHEET and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call 

We’d love to chat and help you reach your next level goals in your practice.


Does your practice have a 5 Star Reputaiton

5 Star Practice Reputation | Practice Insiders Edge

Think about this…

When’s the last time you went to a 2 Star Restaurant?

When’s the last time you let your kids stay at a 3 Star Day Care Center?

When is the last time someone went to see a healthcare professional with a 1 or 2 or 3 star rating?

The answer is NEVER and today’s video will explain why!

So, two more questions for you

  1. Do you think it is important to have a 5 Star Reputation for a practice to be successful?
  2. Do you think having more reviews than your competition is a good thing?

The answer to these questions is YES!

Well, in today’s video we go over the importance of a 5 Star Reputation for your practice and what 84% of prospective patients are doing about reviews and… why it’s important to respond to BOTH positive and negative reviews.

Also, if you remember last week we spoke about The Importance of Google My Business to the success of your practice.  Well, your reputation goes hand in hand with Google My Business.

So… if you are a private practice healthcare business owner and you are looking for some advice on the importance of a 5 Star Reputation for your practice or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: 5 STAR  and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


The Importance of Google My Business For Your Practice

The Importance of Google My Business For Your Practice | Practice Insiders Edge

In this week’s video we want to cover the importance of WHY YOU MUST have your practice listed in Google My Business (it used to be called Google Maps) which is the #1 Practice Foundational Piece we cover inside of the Practice Leverage Method.

 

There are so many reasons why you need to have your practice listed but here are just a few we will cover in today’s video:

1. 70% of searches for local business are on mobile devices so if your practice is not found via a mobile search…. you’re losing prospective new patient calls.

2. Google My Business is many prospective patients 1st point of contact with you – how are you representing yourself and your practice?

3. How do you rate in comparison with reviews to your competitors.

4. Finally, we give a great TIP on how to see exactly how you appear to potential patients and all you have to do is ASK.

 

So if you are a Private Practice Healthcare Business Owner and you found this video helpful, we’d love to hear what your thoughts are on it. Also, if you have some questions about your practice and how you “appear” in the suggested searches, just comment below the word GMB – and we will reach out to you.

 

Remember we’re here to help you grow & scale your practice Practice Insiders Edge is here to help you & your practice achieve Success. On So Many Levels.

Oh… and let’s not forget, if you want to set up a call with us to discuss Google My Business (Google Maps) or any other practice issues you may be having, feel free to set up a “complementary” Triage Call with us – we’d love to help! https://chat.practiceinsidersedge.com/PIE-Triage-Call