Why Messenger Ads are AWESOME for your Practice

Why Messenger Ads are AWESOME for your Practice

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and practices to connect directly with potential leads.

And they’re great options for practice. They allow you to personalize ads and connect directly with the people who are most likely to buy from you.

Here are a few ways that you can use Messenger ads to boost your profits:

  1. Increase Local Awareness Of Your Practice

Too much personalization can seem downright creepy, but Facebook Messenger ads allow companies to straddle the line without crossing it. Because you can only send direct messages to people who’ve already connected with you on Messenger, it doesn’t feel as intrusive and it lets you tailor your offers in a way that’s highly likely to result in a sale.

  1. Give patients the response time they want

With Messenger Ads, you can automate your replies to ensure that potential patients aren’t stuck waiting for a response from you. An, in case you don’t know, people prefer messaging to any other form of patient service.

Research shows that 73% of consumers prefer live chat to email…and 56% prefer messenger to a phone call.

  1. Start a conversation

Lead nurturing is something that you can do 1 on 1 with Facebook Messenger Ads. You can even customize your newsfeed ads to encourage people to chat with you about your product and service. This option allows for 1 on 1 contact – even if it’s largely automated – that makes potential patients feel valued.

  1. Increase local awareness of your practice

One of the best things about Facebook Messenger ads is that you can select “increase local awareness” as your ad objective. This is a particularly effective option for practices that want to reconnect with existing patients. You can use Messenger to send them an offer that is tailored to them.

Another way of looking at Facebook Messenger ads is that they’re the modern-day equivalent of going door to door. They don’t require any more effort than traditional Facebook ads, but they offer a degree of personalization and one-on-one contact that will allow your practice to connect with potential leads in a meaningful way.

Getting a great ROI on Facebook advertising can be tough!

There’s a ton of competition and as a private practice healthcare business owner, your marketing budget is limited. Facebook Messenger ads can help you leapfrog over the competition and connect directly with the most valuable people on social media – your patients!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Four Steps to Turn Fans into Brand Ambassadors

Four Steps to Turn Fans into Brand Ambassadors

Did You Know…

Highly engaged patients buy 90% more often and 60% more per transaction and that 77% of patients are more likely to get a new service when learning about it from friends and family?

In a perfect world, everyone who avails your services would talk about them to everyone they meet.

The problem is, we don’t live in a perfect world. And while some of your patients might be ardent fans, others might need a bit of coaxing to get there.

The good news?

You can turn patients into enthusiastic brand ambassadors in just four easy steps!

  1. Model The Behavior You Want To See

This may mean doing things like creating brand hashtags and using them in your posts. You could also seek out some influencers and have them post images of themselves with your services using these hashtags. People who follow your brand on social media will see the posts and hashtags.

  1. Request The Behavior You Want

The next step is to ask your followers to do the thing that you’ve modelled for them. For example, if you wanted patients to post pictures of themselves doing an exercise or a stretch, you could ask them to post them with a special hashtag.

  1. Incentivize Your Fans

Some people share photos of themselves simply because you asked. But, many more people will do it if you give them a reason to do it. You might run a contest where you’ve given away a product or service (or a year’s worth of “something”). If you choose to do a contest, make sure to post a clear set of rules for entry!

  1. Deliver Rewards

Contest Winners will get a reward, but you should also reward others who enter with some recognition and love. Liking their posts, commenting on them, or even sharing them with your followers can make your fans feel special and appreciated.

Brand ambassadors are more than just enthusiastic fans. When brand ambassadorship is at its best, patients identify heavily with the brands they love!

Not Sure Where To Start?

Try asking on social media! Your fans who are already engaged will be eager to tell you what they want – and you can use their advice as guidance to get things started

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Strategies To Keep Your List Engaged After They’ve Subscribed!

5 Strategies To Keep Your List Engaged After They’ve Subscribed!

Email marketing is still one of the most effective ways to increase brand awareness and engage with your patients.

However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want to convert them into paying patients.

Here are 5 Foolproof ways to start with…

Put Value First

It’s perfectly acceptable to include a call to action in your emails, but the bulk of your message should be focused on your patients – not you!

Draw Them In With Your Subject Line

One of the best ways to make your newsletter readable is to use compelling and relative images to break up the text. A good guideline to use is to have 70% text and 30% images!

Use Smart Design Elements

The design of your email can be just as important as the content. Don’t expect that a plain text email with no formatting is going to draw people in. You want to compel your visitors to actually read it!

Segment Your List

It’s a good practice to segment your list. For example, an acupuncturist might send out separate newsletters for women’s vs men’s issues. The idea here is to ensure the people who receive each email are those who have a genuine interest in its content.

Having an email list is important, but the key to using it successfully is to find ways to actively engage your prospect and patients.

As long as you stay away from overt sales pitches and give them an email that’s relevant, easy to read, and compelling to look at, you will be able to keep your patients interested.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Why You Should Be Crushing It Right Now With SMS Marketing

Why You Should Be Crushing It Right Now With SMS Marketing

Did you know there’s one extremely effective way you can connect with your patients – and if you’re not doing it, you are literally burning thousands of dollars in potential profits for your practice?

I’m talking about SMS messaging, more commonly known as text messaging.

More than 2.5 BILLION people worldwide own a smartphone that’s capable of text messaging. That’s a staggering number – and it begs the question:

Why aren’t more health care businesses using text messaging for marketing?

Texting by the Numbers:

89% of people always have their smartphone accessible

97% of Americans text at least once a day

Texting is the #1 communication method used by people under 50 years of age.

In other words, text messaging is arguably the best way to ensure that the audience in your target audience read what you send them!

Advantages of SMS Marketing

  1. You can track SMS messages the same way you would any other marketing campaign using web-based tools.

  2. You can collect data about your text list by creating interactive content that allows them to reply to your messages quickly and easily.

  3. Text messaging provides nearly instantaneous results and stats for you to use so that you may optimize your campaigns quickly!

  4. Text messaging can be casual and personalized with direct language and even emojis to build relationships with patients you are texting!

  5. Text messages are a great way to connect with your audience when they’re most likely to be in your area or in the market for what you’re selling.

A great example of time-sensitive text messaging might be…. we just had 3 openings open up for our massage therapists tomorrow – text us back to secure your spot.

The bottom line is that if you’re not using SMS messaging to reach your audience, you’re missing out on a chance to build brand loyalty and increase your sales. Text messages are inexpensive to send and easy to write – and they can help you grow your practice.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How To Ask For Reviews Without Sounding Cringy


91% of consumers between the ages of 19 and 34 trust reviews, and they are more likely to trust your practice if you have 40 or more reviews.

If you don’t already have a solid review presence, it’s time to get serious about building one.

The great news?

68% of consumers who are asked to leave a review are willing to do so!

 

Here are 3 non-cringe ways to ask:

  1. In Person:

While the patient is up at the front desk or back in the treatment area or room with you and they start talking about how great they have been feeling since they started care – BOOM – JUST ASK!

The trick is doing it in a way that doesn’t feel forced or put undue pressure on your patients.

Start by asking the patients to find everything they were looking for. Any patient who praises your clinic and practice represents a positive review!

But don’t blow it!

It’s not a good idea to ask for a review as soon as a patient says something positive. 

Ask a few non-follow up questions.

Then as you end the conversation, continue with something like…

“We really appreciate feedback from our patients because it helps more people learn about us. Would you be willing to write an online review?”

You can plug in your platform of choice whether it’s Yelp, Google or Facebook.

 

  1. SMS Messages:

Text messages have nearly a 100% open rate. If you’re already sending text messages to your patients, then following up on a purchase with a request for a review can be a great way to generate more reviews!

Since it’s a text message, it should be brief. You can try something like:

“It was great seeing you today, [patient’s name]! If we provide top-notch service to you today, would you please consider taking a few seconds and leaving us a review? [Review Link]”

If you do NOT have a system in place feel free to talk to us about our Reputation Platform – we’d love for you to give it a test run.

 

  1. Ask Your Social Media Followers:

Facebook reviews are important for health care businesses since many people use Facebook to search for clinics near them. You have the option of asking for reviews in a Facebook post or using a chatbot in Facebook Messenger to ask.

If you decide to use a chatbot, you may want to consider setting up a survey directly within the chatbot if you want to collect reviews to post on your site.

Otherwise, you can simply ask your patients to leave a review elsewhere like Google and Yelp.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 

Tip: Be careful not to link directly to your Yelp Page for your social media pages as Yelp frowns upon asking patients for reviews.


3 Ways You Can Use YouTube To Promote Your Practice


Have you been sleeping on YouTube marketing?

If the answer is ‘Yes’, you’re not alone.

But the truth is that YouTube is the world’s second-largest search engine.

Only Google sees more traffic.

This creates a huge opportunity for health care businesses like yours to find a whole new audience with video marketing.

 

Here are 3 awesome ways to leverage YouTube and video marketing:

 

  1. Show off your practice

Does your audience know how to schedule an appointment for your practice?

More importantly, do they know what your services are and how they can take advantage of your services?

If they don’t and you can help them get the most of what they buy from you, then YouTube is the best place to do it!

 

  1. Film and Share Patient Testimonials

Patient reviews and testimonials provide powerful oral proof when a potential patient comes looking for the services you provide.

Because YouTube gets so much traffic, it makes sense to share your patient testimonials there!

A video testimonial is more direct and appealing than a written testimonial. Your target audience will get to see your patient’s face and hear their voice – and they can see the work you did and why the patient is happy with your practice…

 

  1. Use YouTube to Demonstrate Your Expertise

Building authority is essential if you want your patients to trust you!

Deliver on your promises…

Testimonials play a role in that, but it’s also important to find ways to visually demonstrate your expertise.

One way to do that is to show everyone what you do.

What month is it and what sports are happening in your community?  If it’s football and/or volleyball, show them what happens with typical ACL injuries and simple pre-hab exercises to help them avoid the injury.

The benefit of videos like these is that it may inspire someone to do some exercises to keep them healthy.  Sure, it may keep them out of your office for now…. but when they do get injured and they will; they will think about you. 

 

The bottom line and the thing we hope you’ll take away from this is that YouTube marketing is one of the best ways to connect with your audience, share your expertise and build your health care business!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Smart Ways To Use Facebook Messenger To Promote Your Practice

3 Smart Ways To Use Facebook Messenger For Your Practice

It may surprise you that Facebook Messenger has become the most popular way to connect with existing and potential patients on social media.

Using Facebook Messenger you can improve patient service, promote your practice, and so much more.

Not convinced?

Open rates for Messenger marketing are 70% higher than email marketing…

There are more than 300 Million active bots on Facebook…

Facebook Messenger has over 2 Million monthly downloads in the United States alone…

Facebook users exchange more than 20 Billion messages with practices every month!

 

So here are 3 smart ways to use Facebook Messenger for marketing:

  1. Remind Patients About Appointments:

If you allow patients to book appointments with you on Facebook using the ‘Book Now’ button, then you should be using Messenger to follow up and remind them about their appointments.

Messenger will send an automated reminder 24 hours before the scheduled appointment!

 

  1. Answer Frequently Asked Questions:

Most health care businesses have Frequently Asked Questions on their websites, but you can use Facebook Messenger to provide responses to your followers as well.

Setting up automated FAQs is a good way to make sure that questions are answered quickly. It will also help turn on the badge that lets patients know that you respond quickly to messages.

 

  1. Keep Patients Informed About Changes To Your Practice

Facebook Messenger can be a useful tool to keep your followers informed of changes related to the pandemic. You’ll need to set up a chatbot and then ask your audience to opt in to receive content via Messenger. Once they do, you can send them your latest blog posts or newsletter right in the Messenger app, keeping them up-to-date on any news related to your practice.

 

Facebook Messenger is more than a fun way to connect with friends, prospects and patients. If you use it properly, it can be a powerful marketing tool that allows you to connect with your patients on a personal level, boost your conversions, and increase your profits to grow your health care business.

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


4 Tips To Creating Local Content For Your Health Care Business


So it’s always a good time to focus on creating localized content. That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community!

 

Here are some points to get you started…

 

Blog about Local Events

 

Every community, from small rural towns to huge cities, have local events that are a big deal!

 

As a health care business owner, you should be aware of these events and find a way to write about them that ties back into your practice!

 

It will be easy if you’re planning to sponsor a booth at the local event or local street fair. But local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it!

Talk about Local News

 

Did your local little league team make the playoffs? Did a high school student win a contest? Is there a new business coming to town?

 

Any of these things could be turned into blog posts and they’re especially effective if you can find an organic way to relate the story to your health care business.

 

Develop Case Studies That Are Relevant To Local Prospects

 

You might serve a variety of neighborhoods or more than one town in your area. If that’s the case, it’s your job to show that you care about all the areas in your service area.

 

One way to do that is to develop ‘case studies’ that demonstrate your knowledge of the area and any special circumstances that might be unique to where you are.

 

For example, as a sports medicine specialist you may talk about the weather changes coming up for a local marathon and how to be better prepared for the race. 

 

Find out what your audience is interested in and then write about it

 

Of course, you don’t want to stray too far from your health care business, but there is nothing wrong with getting excited about the things your audience cares about.

 

For example, you might write about an upcoming holiday or the year’s big fire storm.

 

A great way to get ideas for your local content is to stay plugged into your local community online.

 

You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.

 

The key is to make your local content relevant to your health care business and to your target audience. You can still share general content too, but local contents are a must if you want your practice to grow!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


7 Quick and Easy Ways To Generate Leads For Your Practice


Getting enough leads (new prospects) is a problem many small health care business owners face. It seems like there’s a billion different marketing strategies nowadays.

But how do you know which ones will actually be effective?

Here’s 7 of our favorite quick and easy ways to generate more leads – FAST!

  1. Tweet!

    Twitter is a goldmine when used properly. Reach out to local influencers in your market or industry and get involved in conversations with them. A lot of their followers are potential patients will likely see your interactions and click through to your website
  2. Infographics

    Infographics have become a content marketing staple for a lot of practices over the past few years.

    Why?

    Because people love to read and share and comment on them. A good infographic will help position you as an expert – so get started on yours today!

  3. Create a Great Video

    There’s no better way to showcase your product or services than by video.

    Don’t worry about being promotional, rather come up with a great idea that engages your audience!

    How To.. and Q&A??

    Videos are topics that resonate and will result in a much better click through rate to your website!

  4. Ebooks

    Ebooks aren’t just for Best-Selling Authors and Dog Trainers anymore!

    You can write an ebook about any industry (and people love them!)

    So show off your expertise and get to writing! Your ebook doesn’t have to be long, but you’ll want to write from a neutral perspective and give actionable tips and insights.

    Build your status as an authority by providing value to the reader. Then – share it socially and ask your network to spread the word!

  5. Newsletter

    If you don’t have a newsletter yet, it should be your first priority after reading this blog post!

    You’re missing out one of the simplest ways to generate more leads! Email newsletters are a great way to stay in touch and avoid getting lost in all the internet noise.

    Keep in mind, it’s NOT just about you…

    Share industry news, recent wins for your patients and other insights your audience will appreciate.

  6. Networking Events

    This strategy is so effective yet these days (as a result of the shut-downs and pandemic) everyone seems to forget how beneficial offline marketing can be – even a networking event (yes be safe with Covid)!

    You’ll meet people, expand your network, gain valuable referrals and build your brand at the same time.

    Then…after the event, you get back online and find all your new contacts on LinkedIn and Facebook!

  7. Local Media

    Tap into local media outlets!

    A great way to go about that is to plan a charitable event – a food drive, clothing donation, the sky’s the limit. Just make sure you’re helping out the local community in some way!

    The local charity should be something that you have a personal interest in!

    Get in touch with your local news and media stations directly and invite them to come out!

    You would be surprised how easy, and how effective it is!

There you have it!

7 Quick and Easy Ways To Generate Leads For Your Practice 

Take Action today and see the results happen for your business.

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


6 Ways You Can Win With Direct Mail For Your Practice


Direct Mail is not dead!

 

There are so many ways to leverage direct mail to get real results for your practice. There’s no question you might need to allocate a budget for this sort of advertising and marketing. 

 

However, there are ways that you can improve the results and ensure you win with your direct mail campaigns.

 

Here are 6 ways you can win:

 

  1. Variable Data Printing

    Did you know that there are printers who will segment mailers into small batches to print personalized information on mailers?

    It’s called variable data printing. You can choose to print mailers based on the user’s geographical information. For example, you can target a single zip code or batches of zip codes or even go after “the everglades of Florida” if that is your niche market.

  2. Personalized URLs

    One of the coolest ways to bring your direct mail campaigns into the digital age is to give personalized URL (PURL) or a Custom Domain. Assigning this domain to a special page so that when a prospective patient enters it into their browser, they’ll land on your campaign page (Which is ideal for tracking). We use our own link system called GRROLink: https://grrolink.co/

  3. QR Codes

    Another thing that you can do is combine mobile marketing with Direct Mail by including a Quick Response (QR) Code on your mailer. A QR code is similar to a barcode but it can store up to 100 times as much information.

    Mail recipients can scan the QR code with their smartphones and from there, the sky’s the limit. You can use your QR code to direct people to a specific URL or landing page, provide them with personalized coupons, or give them access to exclusive content!

  4. Pop-Up Mailers

    One classic example of a Pop-Up Mailer technique came from retailer IKEA. They sent out a mailer that popped up and turned into an IKEA table when it was removed from the envelope.

    The mailer was fun and creative and made a big impression with their clients.

    There are thousands of ways you could adapt this idea for your practice. The key is to choose a pop-up that represents you, your product or your service.

  5. 3D Mailers

    A variation of the pop-up mailer is creating a 3D mailer.

    Instead of simply sending a boring postcard or envelope, consider sending them a larger item, such as a poster, in a tube, or brochure with a USB drive cut out. Another idea is to enclose a sample of your product.

    This technique isn’t new – but still works!

    It’s especially effective if you’re launching a new product. Again, don’t be afraid to get creative with these ideas!

    By the way…a 3D mailer is more likely to be opened than a letter.

 

  1. Co-Op Jumbo Mailers

 

Lastly are Co-Op Jumbo Mailers!

 

If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail out their advertisements of coupons on one single ‘jumbo’ postcard.

 

This brings the cost down and makes direct mail accessible for most local practice participants.

 

I hope you found some value here with these 6 Ways You Can Win With Direct Mail. 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Insanely Useful Hacks For Building A Local Email List For Your Practice


99% of consumers check their email every day!…

 

80% of retail professionals indicate that email marketing is their greatest driver of customer retention…

 

87% of marketers use email campaigns to nurture their audiences…

 

It’s no surprise that list-building gets a lot of attention – and it probably sounds like a lot of work!

 

When you’re already wearing multiple hats every day, it can be exhausting to think about adding another chore to your never-ending to-do list!

 

Guess what?

 

It doesn’t have to be difficult to build a list.

 

Here are some quick and easy hacks to try.

 

  1. If you have a clinic, train your receptionist to ask for email addresses during checkout. This is such an easy method it’s surprising when health care businesses don’t use it. Let patients know they’ll get early access to special coupon codes for products or services or upcoming workshops if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your health care business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local health care businesses and see if they are willing to plug you to their email list to help you attract more patients – and vice versa!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and lightboxes to see what gets the biggest response.

BONUS TIP: In an email series, we like to add an enticing ‘P.S.’ at the bottom to text our next email and build anticipation.

 

The bottom line is that email marketing has one of the highest ROIs of any marketing technique and we recommend it to all of our clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your practice!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call