4 Pillars To A Successful Healthcare Practice
Do you have a successful practice? I think the term “success” is too broad because what success means to me may not mean the same to you. Most will say it’s how profitable the practice is which I think that’s a pretty good KPI. Others will say it’s how many patients you have in the […]
3 Smart Ways To Use Facebook Messenger To Promote Your Practice
It may surprise you that Facebook Messenger has become the most popular way to connect with existing and potential patients on social media. Using Facebook Messenger you can improve patient service, promote your practice, and so much more. Not convinced? Open rates for Messenger marketing are 70% higher than email marketing… There are more than […]
7 Quick and Easy Ways To Generate Leads For Your Practice
Getting enough leads (new prospects) is a problem many small health care business owners face. It seems like there’s a billion different marketing strategies nowadays. But how do you know which ones will actually be effective? Here’s 7 of our favorite quick and easy ways to generate more leads – FAST! Tweet! Twitter is a […]
5 Insanely Useful Hacks For Building A Local Email List For Your Practice
99% of consumers check their email every day!… 80% of retail professionals indicate that email marketing is their greatest driver of customer retention… 87% of marketers use email campaigns to nurture their audiences… It’s no surprise that list-building gets a lot of attention – and it probably sounds like a lot of […]
6 Affordable Marketing Methods for Your Practice
When a practice is pinching pennies, the marketing budget is often the first thing to go. For many healthcare business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new patients. However, eliminating your marketing altogether is a mistake that can cost you in the […]
7 Hacks to Help Your Practice Grow
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your practice soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your […]
10 Actionable Local Marketing Ideas You Can Deploy Right Now for Measurable Results
You already know that local marketing is the name of the game if you want to grow your practice. The challenge is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are 10 actionable and affordable local marketing ideas worth considering. #1: Fine-Tune […]
What Will Digital Marketing Look Like in 2021?
2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer. When will the pandemic end? When will we return to practice as usual? Because there are so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be […]
How to Increase Patient Retention with Email
New patients are great. There’s something undeniably exciting about attracting someone to your practice who might not have found it otherwise. That’s the reason that new patient marketing gets all the attention. It’s the glitziest way to grow a practice. But guess what? It’s not a very cost effective way to grow a practice, which […]
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for practitioners to dive into Facebook marketing without really knowing […]
7 Content Marketing Tactics Every Practitioner Should Steal
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of […]