Reduce Your Unsubscribe Rate With These 6 Steps


Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying patient and everybody loves you and your practice forever.

Unsubscribes are a part of life in the world of email marketing but if you want to change that here are some methods to reduce your rate and show you how to keep your subscribers on the hook.

 

Step 1: Stop spending so many or so few emails

How often are you emailing your subscribers? There’s a sweet spot that allows you to stay on their minds without irritating them.

So, where is the sweet spot? That depends on a lot of factors – what industry you’re in, who your patients are, big events coming up, etc. Some practices email once per week and other practices as much as 3–5 times.

 I think the key here is consistency. Send your emails on the same day at the same time and subscribers will know what to expect and when to expect it.

 

Step 2: Make Your Subject Lines Irresistible

The subject line of your email is the recipients’ first impression of your email. If you have a dull subject line, they might not even open your email. If they do open it, they might not bother reading it – and opt to scroll down to the unsubscribe button instead.

The key, then, is to craft a snappy and irresistible subject line that will spark the recipient’s interest and make them want to open and read the email.

 

Step 3: Keep your Content Interesting and Entertaining

Even with a compelling subject line, the content of your email can still fall short and prompt people to unsubscribe. You need to think about creating relevant and actionable content that people will want to read immediately.

Don’t be afraid to inject some personality into your emails. The more entertaining your emails are the more likely people are to read and enjoy them – and stay away from that unsubscribe button.

 

Step 4: Make Your Emails Easy To Read

Readability is a huge factor with email. People want to be able to skim content where it makes sense. They don’t want to have to decipher impenetrable jargon or scroll horizontally to read the end of a sentence.

Here are some pointers to keep your emails readable.

  1. Use lots of white space. Short paragraphs give a reader’s eyes a break.
  2. Break up text with images that are compelling and relevant to your content
  3. Optimize your emails for mobile users. Any CTA buttons you include should be big enough for mobile users to access without having to zoom in

It should never feel like a chore to read your emails!

 

Step 5: Use Double Opt-Ins

When people subscribe to your list, you want to make sure they are genuinely interested in what you have to say. Using a double opt-in can help to weed out who aren’t interested and thus, reduce your unsubscribe rate.

A double opt-in requires people to confirm their subscription by clicking on a link in an email. It’s an easy change to make. Since people who are subscribing to get your lead magnet may not confirm, it’s a quick way to ensure that the people who subscribe will stay subscribed.

 

Step 6: Test Your Emails

Finally, should be testing your emails even experienced email marketers sometimes fall short in creating compelling contact. Sometimes there’s just no way to predict what’s going to resonate with readers and what isn’t.

The answer is to A/B test your marketing emails. Sure, it’s an extra step and you’ll need to spend a little money to do it. But when you do, you’ll be able to fine-tune your email campaigns and minimize unsubscribe rates by ensuring that your emails are hitting the mark.

Having people unsubscribe from your list isn’t the end of the world. But that doesn’t mean you shouldn’t try to keep them interested. Using the tips that I’ve outlined here will help you keep subscribers and turn them into paying patients.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Facebook Ad Objectives…Which Is Right For Your Practice?


Most practices should advertise on Facebook, if you do it right, it can help your healthcare business to grow month after month.

The issue is that while Facebook ads are effective, a lot of private practice owners don’t know which objectives to choose for their ads. With that in mind, here’s a rundown of Facebook ad objectives to help you understand which objective makes the most sense for your practices.

What are the available ad objectives on Facebook?

When you create an ad for your practice on Facebook, you can choose from 11 objectives divided into three categories: Awareness, Consideration, and Conversion. 

Let’s get started!

  1. Brand Awareness

These ads generally do not get a high click–through rate because their objective is to make people aware of your brand. They are best used as the first step in a campaign to attract new patients.

  1. Reach

If you want to get your ad in front of as many people in your target audience as possible, this is the objective to choose. Here again, you may not get a ton of engagement but you will be sure that your ad appears in your target audience’s feed.

  1. Traffic

Traffic ads are designed to direct more traffic to the URL you choose, usually a link on your website. Facebook tracks only the number of people who click on your links, meaning that you’ll need to track conversions separately.

  1. Engagement

On Facebook, engagement means likes, comments, and shares. If you want to get more people to engage with your content, this is the ad objective you should choose.

  1. App Installs

This one’s self-explanatory. If you’ve got an app to sell or promote, choose App Installs as your objective.

  1. Video Views

Have a video to promote? Choose the Video Views objective to get more people to watch your video. This objective is ideal for service demos and explainer videos.

  1. Lead Generation

If you’ve got a great lead magnet to promote, the lead generation objective is ideal because it allows the people who see your ad to opt in and get your lead magnet without leaving Facebook.

  1. Messages

Message ads are designed to get more people in your target audience to message your practice on Facebook. They can be useful if you want to initiate conversations, answer questions, and nurture leads.

  1. Conversions

If your goal is to get more people to take a specific action, such as adding an item to the cart, availing a service, or RSVPing to an event, this is the ad objective to choose on Facebook. It works best when targeted to people who are already familiar with your brand.

  1. Catalog Objectives

Another ad objective that may be effective when targeted to people who already know your brand is the Catalog Objective. You can use it to connect to Facebook with your brand catalog and display individual services to your audience.

  1. Clinic Visits

If you have a brick-and-mortar store, this ad objective can help you entice more patients to visit your store. To use it you’ll need to make sure that your clinic location(s) are accurate in Clinic Staff Manager.

 

Which Facebook ad objective is right for your practice?

Now, let’s talk about which Facebook ad objectives make the most sense for your practices. Some simply are not good choices if you’ve got a small audience to target.

Here are a few pro tips:

Brand awareness is a good objective particularly if you feel like your competitors have more brand recognition than you do or if you haven’t been in service for a long time.

Unless you have a large audience, the reach objective is probably not ideal. The goal of that objective is to reach as many people as possible. Most small practices should steer clear of this objective.

Traffic can be a good objective for practices that want to get more people to visit their websites. However, you should make sure that you have a well-designed landing page before you spend any money on traffic. You need to give people a reason to stay on your website once they click the link.

I also really like the store visits at the objective for practices. It’s arguably the most highly focused objective available. The key if you decide to use it to make sure your location information is up to date. You’ll also need to target the ad to people who live within a small radius of your store.

Visiting your Facebook ads manager page will give you additional information and guidance as you create your ad. Remember, the ad objective you choose should be carefully selected to align with your growth objectives for the best results.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


7 Ways to Use Content Marketing to Grow Your Practice


Content will continue to reign supreme in 2022. What does this mean for you and your practice, though? It suggests you haven’t yet included content marketing in your marketing mix; to stay competitive, you’ll need to start applying effective content marketing methods.

One of the most successful ways to reach new prospects and patients and develop your practice is through content marketing. In this post, we’ll go over seven strategies to use content marketing to grow your practice in the coming year, as well as practical advice on how to get started right away!

 

  1. Start putting your website’s content to the test.

You should start A/B testing your website content to ensure that it converts as well as possible. This method will assist you in determining which content is effective and which needs to be tweaked.

A/B testing compares two different versions of the same piece of content to discover which one performs better. To do so, you’ll need to make two different copies of your material and track the results. You can test the headline, the call-to-action, and the images, among other things. You can figure out what works best for your company and patients by experimenting with different elements.

There are a variety of resources accessible online if you’re not sure where to begin with A/B testing. For further details, check out HubSpot’s guide.

 

  1. Make Your Face Visible

Patients want to know that the practice is run by actual people. Video is one of the most effective ways to demonstrate to patients that you are a real person. However, if you haven’t started using video yet, you may be falling behind. In reality, 86 percent of companies now use films to sell themselves.

Video is an excellent approach to engage your audience and establish a human connection. You can utilize video to present your practice and its employees, give tours of your facilities, or just respond to patient questions.

If you’re not comfortable speaking in front of a camera, video can be used to demonstrate your services. This is a terrific approach to show patients what goes on behind the scenes at your company.

You may utilize video to sell your company in a variety of ways. You can, for example, share videos on social media, your website, or YouTube.

 

  1. Make Use of Patient Testimonials

Patient testimonials are an extremely powerful marketing tool. When potential patients discover that others have had success with your service, they are more likely to give it a try. This is known as social evidence, and there is no such thing as too much of it.

Now is the time to start gathering patient testimonials if you don’t currently have any. Testimonials can be used on your website, in email marketing campaigns, and on social media.

When requesting testimonials, make sure you ask specific questions that will provide you with the information you require. You might, for example, inquire about how your service has benefited them, their favorite features, or what they would tell their friends about your practice.

 

  1. Personalize it

Patients will expect more customization in their content in 2022. They don’t want to be treated like a number; they want to know that you care about them and their needs.

Segmenting your audience and creating unique pieces of content for different groups of individuals is one approach to tailoring your content. You might, for example, write one piece of content for new users to your website and another for returning patients.

Personalization can also be used to tailor the user experience on your website. This may involve showing different material depending on the user’s location or making recommendations based on their previous experiences with your website.

You can engage with your patients and build loyalty by personalizing your content.

 

  1. Produce engaging content

Your audience will be more engaged and involved if you use interactive content. Quizzes, surveys, polls, and calculators are examples of interactive material.

People will talk about your brand if you use interactive material. It’s also a fantastic approach to gathering information about your patients.

Consider your target audience if you’re not sure where to start with interactive content. What kind of material might pique your patients’ interest? What factors would influence their decision to buy your service?

Create interactive content to improve engagement and get people talking about your practice.

 

  1. Make Visual Aids

Visuals will be more important than ever in 2022. Everyday, people are overwhelmed with content, and they’re continually looking for ways to absorb it faster.

Infographics are one approach to make your content more appealing. Infographics are a terrific method to display information in a visually appealing fashion. They can also be shared, which can help you reach a wider audience. On social media, using images is also a terrific approach to stand out. People are more likely to pause their scrolling and pay attention to an image or video than to read a block of text.

Canva is a fantastic tool for producing visuals. You may utilize their library of free templates to make infographics, social media posts, and more.

 

  1. Concentrate on local SEO.

For practices, SEO is more important than ever. To be visible online in 2022, practices will need to rely on SEO.

Here are some suggestions for improving your SEO:

  • Find keywords that are relevant to your area and generate content around them.
  • Make your website mobile-friendly as well as voice-search friendly.
  • Participate in local events and activities and write about them.
  • Create backlinks to your website from reputable sources such as your local chamber of commerce and local directories.

If you’re new to SEO, watch this video from SEM Rush for more information.

 

Conclusion

Content marketing is a strong technique for increasing your practice’s internet visibility. You may start using content marketing techniques that will help you reach new patients and expand your brand by following the content marketing recommendations above.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


25 Facebook Page Post Ideas For Practices


Coming up with content to post on Facebook for your practice can be a challenge. If you’re stuck for content marketing ideas, here’s a list of 25 Facebook page status ideas to get you started:

 

  1. Go behind the scenes and share a snapshot or video of you or your team at work.
  2. Explain your day using only emojis, then urge your fans to do the same in the comments.
  3. Share a video lesson – make it something quick that your audience (both prospects and patients) can do at home.
  4. Make your video tutorial a Facebook live – less prep time, more engagement.
  5. Create a poll – everyone enjoys the opportunity to express their thoughts. 
  6. Share the results of the poll you developed, along with your thoughts, reactions, and plans for the data.
  7. Hold a Facebook Live Q&A session – solicit questions ahead of time so you’ll always have something to talk about.
  8. Share excerpts from your blog posts – for example, if there are 10 stages to (some outcome), share a single step with a link to the remainder of the information.
  9. Promote other people’s stuff that you believe your audience would love, but not your competitor’s content 😁
  10. Ask your patients to help you create content by posting a photo of your service in use and providing them with a hashtag to use.  Ask them… “Have you ever had your ankle adjusted? #ankleadjustments
  11. Check out what’s trending in your industry and create a video or post about it.
  12. Provide patient feedback in the form of a testimonial, case study, or a photograph of a thank you card. 
  13. Run a Facebook offer – post a temporary deal as an ‘offer’…
  14. Hold a giveaway – make sure the prize is something your audience wants, not just something great that will attract individuals from all over the globe who aren’t even really interested in your practice.
  15. Create events. Post about it leading up to the event!
  16. Whenever you connect with another practice, make a post about it and tag them in it. Doing so expands your reach!
  17. Hold a Facebook Live series – Hold one live video every day for a week to focus on a specific topic, problem, or goal. 
  18. Schedule a regular Facebook show – Determine a time and day for a weekly/monthly Facebook Live (similar to having your own TV show).
  19. Recycle old posts that have previously worked well – many people will not have noticed it the first time around. These can be social media articles or old blog entries that you can upload directly to your page (rather than linking back to your blog).
  20. Repurpose posts and publish the same information in a different manner, such as a photo, infographic, video, or text.
  21. Share a problem and seek assistance – it might be your problem or one of your fans’ (ask them first and give them the choice of remaining anonymous).
  22. Social Media Posts that contain quotations can be inspirational or humorous – and they are often shared!
  23. Share something personal from your life, such as a photo/video/story from your weekend/evening/holiday.
  24. Celebrate a win, milestone, or achievement, such as your 1000th subscriber, 1 millionth page view, or 100th patient. 
  25. Please fill in the blank… …..For example – Every week, I (do this) to take care of myself; my practise e would not be able to function without (this); my biggest productivity killer is (this).

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How to Use Facebook to Connect with Your Local Followers


You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing patients to talk about your practice and recommend it to their friends.

Facebook offers a variety of tools – some old, some new – that enable health care business owners to connect with their patients. It’s time for all practices to make full use of it to increase their visibility on social media and attract new patients. Here’s what you need to know.

 

Pinpoint Your Location on Facebook 

Your patients can’t buy from you if they don’t know where you are. When you log in to Facebook, you’ve probably noticed that you have options when you post a status update. They include tools to tag your friends, post photos or videos, or express emotions. One of them is the Check-In, which allows you to say where you are.  

When Facebook users click the “Check-In” pin, they get a list of nearby places. They can choose where they are or even add a new location if they don’t see their precise location on the list. People even add their homes to Facebook for fun.

When this option was first introduced back in 2010, Facebook called it Places. You’ll still see a Places tab when you do a search on Facebook. It’s a geolocational tool that pinpoints a user’s location and broadcasts it to their Facebook friends and followers.

 

Updates to Facebook for Health Care Practices

In the early days of Facebook advertising, it was easy for practices to grab their share of organic reach on Facebook. The algorithm was simple and posts that got a lot of engagement got pushed to the top of the feed. 

That’s no longer the case. Facebook’s algorithm now prioritizes contact from people, not health care businesses. It’s become increasingly difficult to get any kind of organic reach – which is, of course, part of the reason Facebook earned $16.6 billion from advertising in the fourth quarter of 2021.

 

In August of 2021, Facebook announced several key updates specifically designed to help practices increase their visibility and connect with patients. They included:

  • Redesigning mobile Pages so users can view Facebook Stories, make appointments, view recent content, and more.
  • Changing “Reviews” to “Recommendations” and making them more prominent on health care business pages.
  • Expanding their ‘Job Finder” tool to make it easier for Facebook users to find jobs with practices.
  • Expanding the “Events” feature to make it easy for practices to plan and sell tickets to events on Facebook.

Facebook has recognized that their algorithm changes, which have made it increasingly difficult for practices to get their share of organic traffic, had made Facebook a less attractive marketing option for health care businesses. These updates alleviate those concerns by making it easy for your patients to find you on Facebook.

 

How to Add a Place for Your Practice on Facebook

If you want patients to be able to check in at your location on Facebook, you must add an official Place for your practice. You will not automatically get one because you have a health care business page. Most practices already have a Place, but if you don’t, here are the steps to follow to add your health care business to Facebook Places:

  1. When you are in your place of a health care business, log in to your Facebook account.
  2. Click the “Check-In” link where you would create a Facebook status.
  3. Click the Add button to the left of the Check Inbox.
  4. Enter the name of your practice and a brief description.
  5. Click the Add button at the bottom of the form.

That covers creating a Place, but you’ll also need to verify that you’re the owner. To do that:

  1. Search for your practice in the Facebook search bar and click the result in the Places tab.
  2. Click the “Is this your health care business?” link on the left side of the page.
  3. Follow the instructions to verify your practice via phone.

If you try to add your health care business and discover that there is already a Places page for it – users can create them if they want to check in someplace – then you can simply click the “Is this your health care business?” link and follow the instructions to claim your practice.

 

How to Make Your Health Care Business More Visible on Facebook

Once you’ve set up Facebook Places for your practice, there are some cool features you can take advantage of.

Let’s start with the obvious. It’s great to encourage people to check-in at your practice when they visit. You can accomplish that with a sign in your store or by having employees ask people if they’ve checked in on Facebook.

You can also update your Places page with relevant information about your practice. The main things to add are your address, phone number, clinic hours, profile picture, and cover image. 

You can also share photographs and general information about your practice.

Facebook will create a map with your health care business pinpointed on it. It will show up on your “About” tab along with the “Get Directions” button. 

 

Patient Recommendations on Facebook

Recommendations show up at the top of your page. Facebook displays patient recommendations, including brief written reviews. Your patients can also:

  • Upload photographs 
  • Choose which things they recommend (for example, specific service)
  • Write reviews within a set character limit

Facebook also displays a question underneath the Recommendations:

Would you recommend ENTER YOUR PRACTICE NAME?

 There are Yes and No buttons right there, making it easy for your patients to recommend your practice to their friends.

To turn on Recommendations, you’ll need to go to Settings, Edit Page, and then go to the section called Tabs. From there, you’ll simply choose the option to “Choose Default Tabs” and then add the Reviews tab to your page.

Going forward you can increase your visibility on Facebook by:

  • Asking patients to check in when they arrive at your clinic
  • Encouraging them to leave recommendations and upload photos
  • Include a Review button in your marketing emails and on your website

People are often willing to leave recommendations but may not think to do so until you ask. Recommendations increase your visibility and make it more likely that patients who are on the fence about visiting your practice will take the plunge.

The bottom line? 

Facebook Places and Facebook Recommendations make it possible for health care businesses to work around the algorithm limitations on organic traffic and grow their practices.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Tips to Get the Most from Your Practice Blog


Blogging is still one of the best ways to drive traffic to your website and attract new patients. But are you making the most of your practice blog? Maybe not.

If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you.

 

Blogging by the Numbers

A massive study of blogging, which reviewed 912 million blog posts, revealed some helpful information that can help you improve the performance of your health care business blog. Here are some of its key findings.

 

Backlinks  

Backlinks are still one of the most important ranking factors for Google. The blogging study found that long-form content gets 77.2% more links than short-form content. That’s a huge difference, but it also has its limits.

The study also found that there was a sharp drop-off in links once a post crept over 2,000 words. But, that said, 94% of all the posts analyzed had no backlinks at all.

It’s also worth noting that some post formats and titles get more backlinks than others. The three most popular post types for backlinks were:

  • “What” posts
  • “Why” posts
  • Infographics

Those three formats got 25.8% more backlinks than “how-to” and video posts. 

 

Social Sharing 

You might think that blogging can help you out on social media, but the numbers don’t bear that out. For example, there’s no correlation between social sharing and backlinks.

It’s also interesting to note that very few blog posts perform well on social media. The study found that 1.3% of “power” posts generate 75% of all social shares.

There were some specific findings of the length of headlines (longer headlines get more shares) and questions (blog posts with questions in the headline get more shares than those without questions.) 

List posts are more likely to be shared than other posts, too – and by a significant amount. They get 218% more shares than “how-to” posts and 203% more shares than infographics.

The so-called ‘sweet spot” for getting your blog content shared on social media is between 1,000 and 2,000 words. 

One final statistic to inspire you: one study found that blogging can improve your chances of getting a high rank on Google by as much as 434%. How’s that for an impressive number?

 

Tips to Improve Your Health Care Business Blog

The data from that study is useful because it can provide you with a framework to improve your health care business blog. Of course, there’s more to worry about than backlinks and social media, but other bits of data from the study point in a direction that may be useful.

With that in mind, here are 5 tips to improve your blog.

 

#1: Create (and Stick to) a Blogging Schedule   

The first tip is to blog regularly and stick to a schedule. There’s some evidence to suggest that blogging four times a week is optimal. In fact, companies that blog at least 16 times per month get 3.5 times as much traffic as companies that blog between 0 and 4 times per month.

16 blog posts might seem like a lot. But what you may find is that creating a blogging schedule will help you be more disciplined about coming up with blog ideas and getting those posts written. And remember, you can always hire a writer to create blog posts for you if you don’t have the time or inclination to do that much writing.

 

#2: Give Your Posts Compelling Titles

It turns out that titles make a big difference when it comes to generating traffic, social shares, and backlinks. Here are some pointers:

  • List posts tend to perform better than other types of content on social media. That’s part of the reason that sites like Buzzfeed have so many lists. People like them and you can use that knowledge to grab more traffic for your site.
  • Give your posts long-ish titles. One study found that blog posts with titles that had between 6 and 13 words performed the best.
  • Ask a question. That big blogging study found that blog titles that asked questions got 23.3% more social shares than posts without a question.
  • Be provocative. Saying something that’s surprising or controversial can get people to click even if they’re not inclined to read blog posts. There’s a reason they say that curiosity killed the cat!

A rose by any other name might smell as sweet, but when it comes to blogging, names matter!  Need ideas?  Check out HubSpot’s blog topic generator or Inbound Now’s idea generator.

 

#3: Check Your Word Count

Earlier, we mentioned that the “sweet spot” for blog length is between 1,000 and 2,000 words, with longer posts getting more engagement, backlinks, and sharing than shorter posts.

Does that mean every post you write must belong? Of course not! But, if you’re in the habit of cranking out 300-500 word blog posts, it can help you to write a long post occasionally. It might turn into one of those so-called power posts that generate traffic on social media and Google.

 

#4: Add Compelling Images

This might seem like a no-brainer, but it’s surprising how many practices don’t bother adding images to their blog posts. There’s research that shows that people retain far more information when it’s presented with a visual aid than they do without visuals.

PRO TIP:  Pixabay.com and Pexels.com are both great no-cost options

 

#5: Add Social Sharing Buttons and Widgets

People are far more likely to share your blog posts if you make it easy for them to do it. That’s why it’s a good idea to add social sharing buttons to your posts.

Be smart about it, though. If you offer a full menu of social sharing buttons, you may find that it has the opposite effect to the one you want. Where’s your social media audience? If they’re mostly on Twitter, put a Twitter button and use the “Tweet this” widget to allow people to share key quotes from your blog. If you’re marketing practice-to-practice, put a LinkedIn button on your blog.

The good news here is that it’s not hard to improve your health care business blog. It’s mostly about being aware of what the numbers say and figuring out a blogging schedule and strategy that’ll work for you. If you do that, the clicks, shares, and links will follow.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Ways You Can Use YouTube To Promote Your Practice


Have you been sleeping on YouTube marketing? 

If the answer is yes, you’re not alone. But the truth is that YouTube is the world’s second-largest search engine. Only Google sees more traffic.

This creates a huge opportunity for health care businesses like yours to find a whole new audience with video marketing.

 

  1. SHOW OFF YOUR SERVICES

Do your patients know how helpful your services are?

More importantly, do they know the best ways to use your services? If they don’t and you can help them get the most out of what they buy from you, then YouTube is the perfect place to do it.

 

  1. FILM AND SHARE PATIENT TESTIMONIALS INSERT

Patient reviews and testimonials provide powerful social proof when a potential patient comes looking for the services you provide.

Because YouTube gets so much traffic, it makes sense to film your patient testimonials and share them on the platform.

A video testimonial is more direct and appealing than a written testimonial. Your target audience will get to see your patient’s face and hear their voice – and they can see the work you did and why the patient is happy with your company. In short, video testimonials bring a sense of authenticity.

 

  1. USE YOUTUBE TO DEMONSTRATE YOUR EXPERTISE

Building authority is essential if you want your customers to trust you

Deliver on your promises. Testimonials play a role in that, but it’s also important to find ways to visually demonstrate your expertise. 

One way to do that is to show people what you do.

The benefit of videos that demonstrate your expertise is that they may inspire people to consider your services and the results they deliver.

The bottom line – and the thing we hope you’ll take away from this post is that YouTube marketing is one of the best ways to connect with your audience, share your expertise, and build your brand.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Fresh Social Media Marketing Ideas for 2022


Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level.

Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2022.

 

Use Custom Retargeting to Increase Conversions

When you are marketing your products or services to a “cold” audience, it can be nearly impossible to make any money from your Facebook ads. That said, there’s a way you can increase your ROI without spending a lot more money: retargeting.

You may also want to check out lInk retargeting, which allows you to add a Facebook pixel to any content you share, even if it’s curated from a third-party site.

 

Find Micro-Influencers to Share Your Content

The correct response to the rise of influencer marketing is to focus on micro-influencers: people who have authority with a (relatively) small audience of people who are in the market for services like yours.

Micro-influencers may be industry superstars or popular local figures. Focusing on them means spending far less money than you would on a celebrity influencer for a higher rate of return. You can find influencers by searching for relevant hashtags and looking for people who are sharing content with your target audience.

 

Optimize for Mobile

Our final tip cuts across all formats and social media sites. At this point in our digital history, you should assume that everyone trying to access your content is doing so via a mobile device. There’s no excuse for not optimizing your social media content for mobile users. 

Social media marketing has come a long way and it’s time to get caught up and try some new things. As we head into the second quarter of 2021, take advantage of the updates to increase your ROI and profits

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


10 Helpful Ideas to Promote Your Practice For Free Locally


Online search is so important these days for the ever-growing socially conscious patient. I know that as a health care business owner, advertising can get expensive, and quickly! 

Not many of us even have a budget when we are just starting, so I wanted to share some great tips on how you can promote your business locally.  

Think because you only have an online store that this doesn’t apply to you? Spoiler, this marketing advice does and it is important, so keep on reading…

Once upon a time you could just take out an ad in your local paper and feel confident that you had done a great job of marketing and that people were seeing it.

However, those fairy-tale days are gone since platforms such as Facebook came along and many practitioners are taking marketing into their own hands. 

Readership is down worldwide for traditional print magazines and papers. people are opting to get their news online and on their phones instantly.  While we all might miss those “simpler” days, it also has been very beneficial for health care business owners. 

This article isn’t about paying to play. You can build your business locally, without paying a single penny. 

Here are 10 helpful ideas to promote your practice for free locally

  1. Make Sure Your Website Adds Value and is Easy To Use!

Whether you’re targeting local or patients all over the world, your website should clearly explain what you do, be easy to find and navigate, and be attractive. 

The job of your website is to make a conversion! Whether that is generating a new lead or a transactional patient, a conversion should be your goal!

Beyond that, anything further is a Bonus!

Let’s consider a few.

  • Does your website communicate your brand identity well?
  • Is it friendly for mobile users?
  • Are you utilizing SEO (search engine optimization)? A lot of practitioners don’t understand how search engines work. They create a site and then are super confused because they are getting no traffic at all

The great thing is a few small changes to website text can boost your rankings on search engines.

For example, simply adding locations to your keywords can make a substantial difference and improve your rankings!  If someone is searching for “restaurants” or “Italian Restaurants” you would have millions of hits come up around the world. 

However, by adding some location tags such as “Italian Restaurants Near Me”  or better yet, “Italian Restaurants – Philadelphia” your competition remarkably diminishes.  

  1. Make Blogging and Guest Posting a Priority!

If you want to be seen, you need to be creating new content pretty regularly. This is why it is a good idea to add a blog to your website. Adding a blog and blogging regularly increases your chances of being noticed, it also helps with that SEO again, as you can use your keywords and phrases in your blog posts. Websites get crawled quite regularly so it’s always beneficial to have new, quality content. 

Writing a blog also allows your patients to get to know more about you and your company.

You can also repurpose these blog posts into email newsletters or lead magnets and various social media posts. Write a few blog posts every month and you could start attracting more readers or patients to your business because you are adding value and insight around your subject matter which is important to your audience!

Adding social sharing buttons to your blog posts is a smart idea! Doing so enables readers the opportunity to easily share your posts, whereby more people discover you and your health care business!

Blogging for someone else’s site is also a great way to gain more exposure for your practice, and get a reputation as an expert – especially if they’re well known in your local area. It’s almost like an amazing and secret hack to build your affluence on the efforts of others audiences!

Guest posting gives you an awesome opportunity to make new contacts with other health care businesses and hopefully attract some loyal readers. These readers could evolve into patients, plus you are supporting your local community, instead of competing against it.

  1. Build an Email List

Everyone is so busy these days.

Patients may absolutely love your services, but they have short attention spans. If you don’t stay in contact, people move on to more engaging companies. That’s why it’s a good idea to ask patients to subscribe to an email list. Further, as many of us have come to realize, world events like Pandemics and Shut-Downs can dramatically impact how you do business, communicate or not communicate easily with your patients!

Sending an email is like calling someone at home and it is the best way to let patients know about new services.

Less than 5% of your patients may be seeing your latest Facebook post so it is imperative to be in their inbox. 

Not sure what to write about? We got you!

Aside from monthly happenings and events, you can also spotlight a new service or include a case study. Sharing small stories about some of your top patients shows others that you care about more than money. 

Need help with this? We would be elated to you!

  1. Be In Touch With Your Local Press!

It’s important to keep in touch with your local newspaper/blog/radio etc and submit press releases that have the potential opportunity to get you in print for free.

These could be about anything from taking on new staff to winning a new client – it doesn’t have to be big news, just something to let locals know you are there.

If you have an event happening that coincides with a national holiday or an important headline, this is especially relative, share that with your local press!

Not sure how to contact them? Take a look at their websites and look for their contact forms or community editor. Make sure your subject line is catchy so it makes them want to open up that email!

If you start to build relationships with editors and journalists this can help ensure that your press release is read and hopefully published.

  1. Offer In-Office Rewards!

Giving loyal patients reasons to keep saying good things about you is a smart strategy!

Offering a discounted service sparks word-of-mouth marketing!

Patients trust friends and family to make good recommendations. It’s worth mentioning that one person with a big network can have a massive impact on your business.

  1. Getting Your Business on Local Directories

Getting future patients to find out where you are is crucial, and one of the best ways local businesses can be found online is by adding their company to top online business directories.

The biggest one is Google. Creating and maintaining a Google Business Profile can yield incredible and nearly instantaneous results for your business!

It is also important to get your business verified on Google.

Not sure about how to do that? Reach out to me! I’d be glad to help!

Now, Google isn’t the only player in town! There are several popular online directories, including Trip Advisor, Yahoo, LinkedIn, Yelp, Facebook, etc. Make sure you place your details on all of them, because if you are only posting on these top few, then you will be missing an opportunity to be found by patients and clients who are after your services.

Tip: Make sure your listing’s information is consistent across all directories!

And since most directories are purposeful for would-be people looking for services you provide locally, it’s a really good idea to make certain you are in these directories.  

  1. Be Active on Social Media

Any business must be on Social Media!

On social media, you can promote any news, events about your business or industry! You can interact with your audience as well as post your awesome blog content through the most common media channels, including TikTok, Facebook, LinkedIn, Instagram, and Twitter.

With Instagram, you can search local hashtags and engage with those posts!

You can see people who are nearby and build that connection by giving yourself a few minutes each day to do. 

  1. Go To Local Networking Events and Build Those Connections

The best way to meet new local contacts (and potential patients) is to get yourself out there at Local Networking Events!

Make it a point of attending local events and meet-ups. It’s a smart idea to participate in conversations by asking questions or volunteering to speak at an event. 

Yes, it’s been challenging over the past few years with the pandemic and local shut-downs, but the world is opening back up and people are eager to get back in front of other people and businesses!

Don’t know where to find local events? 

You can search for local events by region, county, town, or city on Facebook or use Eventbrite for a start. You can also look for networking events, workshops, seminars, and business shows.

  1. Ask for Online Reviews!

Making sure your practice presents an awesome first impression on people researching your practice online is also a very smart consideration!

When you set up accounts with online directories like Yelp and TripAdvisor, having a consistent system in place to ask your patients to write or leave reviews about you and your business should be part of your operating procedures!

Patients who rave about your practice in person don’t always take the time to write reviews (but you better believe they will leave a negative one if they had a bad experience!).

Most of the time, asking is enough to motivate patients to write a glowing review. Include a call to action at the bottom of your email newsletters with an easy link for them to write a review!

With every patient interaction, it’s a good idea to encourage new patients to leave a review or recommendation. Asking for a review right after avail or interaction with you keeps the experience fresh in their minds. If any of your patients have a large following on review sites, their praise can send lots of business your way.

  1. Hosting Events, Classes, or Demo

Adding value to your prospects’ lives in advance often leads to more business!

You can do this easily and cheaply by hosting online or in-person events, classes, or demos!

Doing so frequently and consistently can be huge for raising awareness and promoting sales too!

A great way to do this is by talking to your patients about common obstacles or questions they have and then formulating a way to teach them how to overcome those common obstacles through their event(s).

As a local business, you are likely a subject matter expert and likely know the answers to most of your patients’ problems.

Whatever you know, use it to build trust with patients.

Focus on how you can help others with a short class demonstrating how to solve a problem. At the same time, you get a chance to show your expertise and showcase specific services.

Create a clear call to action for patients who attend. Set up a display with all the services used in the demo, and talk more about your business one on one whenever you can. 

Oh, and don’t forget to get email addresses!

Doing so will allow you to continue to add value and communicate with your existing and future patients!

I hope these 10 tips have given you some great ideas to go forward and promote your local business.

If you need help implementing any of these ideas, please reach out to me. I’d be elated to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How To Promote a Local Event So Lots of People Show Up


So you want to run an event for your practice!

One of the best and most effective ways to do that right now is leveraging Facebook to do it!

Your audience is likely to be on Facebook. Facebook affords almost anyone to get amazing results using just a few of their features and products in tandem.

If you want to bring awareness to your local event and get more people to attend, read on!

You don’t necessarily have to have a large following to take advantage of this strategy but you might need a little courage!

Tip #1 – Leverage Facebook Live!

The first thing that you want to do is to host a Facebook Live on your Facebook page.

Yes! That means you might need to get on Video! If you’re creative you can avoid having to be on camera, but you’ll need to leverage the Facebook Live feature to essentially create a video that can be leveraged in a way to get in front of your local audience! (If you screen share, you can effectively create the video without ever having to be on camera. But we recommend getting on Camera! Your audience will love you and you’ll build a stronger sense of Know, Like and Trust!)

During your Facebook Live, you’re going to explain the details of your local event.

You’ll share when and where the event will be and you’re going to be very descriptive on what benefits people are going to get if they come.

You would also want to tell them to bring a friend or to share this event or the details with anybody that they know.

Facebook Live doesn’t have to be super long. 5 to 10 minutes is plenty long.

And here’s a little tip, if you can…it might be a very good idea to bribe them with some food (cookies, donuts, or coffee).

Tip #2 – Pin Your Facebook Live Post as the Top Post On Your Page (and Share It)

Once you’re done with your Facebook Live, pin that post to the top of your page until the event is over. Next, if you are an Admin of a Facebook Group or know other Admins of Local Facebook groups, consider asking if you can share your Post and Announcement in those Facebook Groups.

Bonus if you can get other Admins to Pin that Post to the Top of the Groups Announcements.

It’s a good idea to start promoting your event about a week before and have it pinned before and during your event.

Another point worth mentioning about Facebook Groups is you can create an Event within the group that acts almost like an announcement that you are holding an event in the first place.

Why that is so important is that there is a feature within creating an Event that allows you to Invite members of the group to your Event. This gets Your Event on Their Radar!

Tip #3 – Leverage The Description Box

When you do the Facebook Live and then pin it to the top of your page, make sure to also write a description with your post with the event time, place & date, and any other details to help entice prospective attendees to come to your Event!

Now, this is optional but it will dramatically increase the attendance at your local event.

After your Facebook Live is done and it’s a post on your Facebook page, you want to boost the post with a Facebook Ad and you want to specifically target the people in your local area where that event is being held.

Boosting your post so it is shown locally and specifically locally will bring awareness about your Event, thereby increasing the likelihood of increasing attendance.

Plan to do this for about 4-5 days before the event happens.

Boosting your post too far out might make people forget about the event unless  building your email list through registration is part of your process (not a bad idea) by which you can remind prospective attendees with follow-up emails or SMS Text Messaging.

But if you’re not… you don’t want people to forget the event when they see it in a Facebook Ad.

Then the way to do it is to run a Facebook Ad or Boost your post. You can get great results and awareness by setting a budget as low as $5-10 per day and dramatically increasing the attendance of your event!

And target people only in that local area where the event is being held. We love just using Zip Codes to do this!

You’ll start to see some incredibly dramatic change in attendance to your local event just by adding that one little boost feature to the Facebook Live that you’re already doing.

You’ll spend about $20 to maybe $40 doing this throughout that time

This is probably a lot better and results-driven than going through the hassle and expense of creating flyers, passing them out, or doing local advertising.

Our opinion is that this is a super powerful, inexpensive, timely, and targeted strategy but also more effective than any other avenue or advertising stream that exists at this moment for the intended purpose of promoting a local event!

Now, for those of you that don’t know how to run Facebook Ads may be yet, or who need help with leveraging Facebook Ads to help promote your event, we would be delighted to help you.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Amazing Email Marketing Subject Lines That Will Boost Your Open Rate


Have you ever wondered how to write email marketing subject lines that will get your emails open and make you more income? The first thing you have to focus on are your subject lines.

If your subject lines aren’t compelling and they don’t increase your audience’s curiosity, your emails won’t get opened.

I don’t want to scare you, because coming up with great subject lines is not that hard. In this article I will help you get started using the best email marketing subject lines that will help you with your marketing.

If you are new to email marketing or you are thinking about starting with it but you don’t know how, I invite you to reach out to us. We’ll help you get started on the right foot!

Let’s dig in!

1.) What are email marketing subject lines:

I’m 100% sure you already saw them. If you open up your email, you will see who sent you the emails, and the titles of the emails. Those are subject lines.

Now you probably know why they are so important. Your audience will see them before they click through. And because we get so many emails every single day, we have to make sure our subject lines POP!

2.) Why doesn’t your audience open your emails:

There are 4 reasons:

  • Your subject line is not good enough and doesn’t make them curious
  • Your email is about a topic they are not interested in
  • They didn’t check their email that day
  • Your email went to spam (we will talk about how to avoid this)

I mentioned this earlier, if your email marketing subject line isn’t good or doesn’t build curiosity, your subscribers won’t even notice your email.

Another really important thing is to know your audience. 

If you are attracting all sorts of people, they are likely interested in different things. So if you’re talking about something specific but they are not interested in that topic, they won’t check your emails.

That’s why it’s so important that you know who your targeted audience is. Not only will you stop wasting time with people who will never buy from you, but also you will increase your income and email open rate.

3.) How to avoid emails going to spam:

This is an important topic you need to learn more about. If you don’t consider this, you will be wasting time with email marketing.

Here are some really important things to consider:

  1. You emailed someone without their permission
  2. Your IP address was used for spam before
  3. Email engagement rate is low
  4. Your subscribers forgot who you are (yes it can happen)
  5. You have a low mailbox usage
  6. Your email marketing subject lines are misleading
  7. Your “From” info is not accurate
  8. Forgot to include your physical address
  9. You don’t have an “unsubscribe” link
  10. You used spam words
  11. Your HTML emails don’t follow best practices

I know, those seem pretty simple but you would be surprised how many people and businesses don’t consider some of these basic things within what is likely one of your most important marketing system assets!

Hey, you came to this post for the subject lines. So without further delay, let’s jump in!

Now we are going to talk about the best subject lines that won’t get your emails into spam, but rather it will get them open.

4.) Here are some of the best email marketing subject lines that will get your emails open:

For the sake of brevity, the following list was geared towards email marketers in general. Simply replace the content within the brackets for your industry

  1. The ultimate guide to [email marketing subject lines]
  2. When you’re struggling with [email marketing] do this…
  3. How to fix your [email marketing] fiasco…
  4. Here’s to fixing your [email marketing] “game”
  5. How to fix [email marketing strategy] like a boss
  6. How to permanently stop failing at [email marketing]
  7. Sick of [email marketing] fiasco?
  8. [email marketing] – here’s how to fix it fast
  9. The uncomfortable truth about [email marketing]
  10. The Arnold Schwarzenegger of [email marketing]
  11. Give me 10 minutes and I’ll give you [email marketing] revamp
  12. The lazy person’s way to [email marketing]
  13. 15 things you didn’t know about [email marketing subject lines]
  14. What you should know about [email marketing]
  15. 20 [email marketing] lessons from Gary Vaynerchuk (or your industry GURU)
  16. See how easily you can start [email marketing]
  17. I’m doing at least 10 of these [email marketing] tips
  18. Take 10 minutes to start with [email marketing]…you’ll be happy you did!
  19. How to take the headache out of [email marketing]
  20. This is the best way to fix your [email marketing]

You can copy these and change the subject (instead of email marketing, include your keywords for your industry). Test them out and tweak them if it’s going to be necessary.

5.) Email Marketing Subject Line Hack to get even more open rates:

Have you ever noticed emojis being used in some emails you receive? You probably have but also you see email subject lines without emojis.

In your opinion, which pops out more? Go check your email account and make a quick analysis 🙂

I get higher email open rates if I use emojis. There are a couple of other things that will help you:

  • Start your email subject line with an emoji (don’t put it at the end)
  • Build curiosity (don’t tell them everything in the subject line)
  • Use emojis with bright colors (red, orange, green)

The most important thing about using email to market is providing value! I typically open emails from those that I trust and look forward to receiving, even if they don’t use emojis!

Keep in mind, people scan their emails and the first thing they see is who the email came from and the subject headlines. You only have a moment to capture their attention and curiosity! So make it count!

It can take a long time to build a personal or business brand!. To get higher email open rates, you have to use different tactics and hacks that will help you along the way.

Try these tips and test these subject headlines. Mix them up and use your creativity to see what works. Don’t forget to be authentically you! Share your story and give your subscribers a lot of value! Do that, and it’s difficult for your list to get to Know, Like and Trust you! 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


22 Effective Ways To Get Email Subscribers Every Day!


One of the most important assets any practice can have is an email list.

Why is it so important?

Front of mind awareness and communication.

People, your patients, and prospective patients are busy. Staying in front of them in their email inboxes is one of the best ways and opportunities to communicate, inform, educate, entertain and delight them!

Gone are the days of hope marketing that relies solely upon potential online and offline-foot traffic.

If you have an email list, great! You should be communicating with your list regularly! And if you don’t have an email list, it’s time to get started building it!

How do you tackle the overwhelming task of getting email subscribers?

Today, I’m sharing 22 effective ways to turbocharge your email list!

First things first, if you want to begin a relationship with a new audience you need to give a ton of value.  

One of the best ways to do this is to create an incredibly valuable opt-in freebie that helps your audience experience a transformation or achieve a specific outcome. 

This ‘opt-in freebie’ is called a ‘lead magnet’.

To get people on your email list, you offer this lead magnet to entice them to ‘get’ the thing you’re offering in exchange for their email address! Make sense?

It doesn’t stop there, I just wanted to help you understand the mechanism for building your email list asset. You should likely then continue to develop the relationship with those who get on your list by providing continued value in the form of providing information, education, entertainment, and offers that will enhance their lives!

  1. Schedule daily posts on social media to promote your freebie!

You’d think that this is a no-brainer, yet a lot of us fail to do this consistently. As a rule of thumb, you want to spend 20% of your time creating content and 80% of your time promoting it. 

This is because when you promote something one time, not everyone is going to see it. Often, we assume that everyone has already seen our post, so we don’t want to bother people by promoting something multiple times. In reality, the ‘feeds’ are a continuous stream of information. There’s a ton of it and frequency/recency play a big role in the discovery

However, the truth is that only a small group of people are going to see the things you post based on whether they’re checking their social media accounts. That’s why you want to promote your freebies and blogs multiple times a week, so you’re growing your audience as much as possible.

Once you’ve got your opt-in freebie (lead magnet), you want to add it to a landing page or attach it as a content upgrade in a blog post. A landing page is a ‘distraction-free’ page where you promote your lead magnet in exchange for an email address!

  1. Create a Bunch of Pinterest Graphics for every blog post,  article, or lead magnet you publish

Did you know that Pinterest loves fresh content? That’s why I recommend that you create some templates for each blog post, article, or landing page that promotes your lead magnet so that you’re posting fresh content to Pinterest. 

To do this, create your Pinterest templates in Canva. Then, create one description for all of the 3 templates. Every time you publish a new blog post, article, or landing page that promotes your lead magnet, you’ll have a source to help you get new email subscribers from a platform that has a ton of daily active users!

  1. Add an incentivizing call to action on your Pinterest Posts!

It’s one thing to publish regularly to Pinterest it’s another to be methodical with those posts! Adding an incentive call to action to your graphics will likely encourage more clicks through to your published articles, blog posts, or landing pages that promote your lead magnets!

  1. Add promotion of your freebie or lead magnet into your social profile

It makes sense to add a way for your connections and would-be followers to get access to your freebie or lead magnet through your social bios on all of the major platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest! Using a great Call To Action might just do the trick to get more opt-ins!

  1. Link your freebie in your Pinterest Boards

When organizing your content on Pinterest, you’ll want to create up to 10-15 boards so that your dream patient discovers your content. Once you’ve created a board and named it “client attraction” or “branding” you’ll need to create a description. You can also include a link to your article, blog post, or landing page that promotes your opt-in lead magnet

  1. YouTube

If you use YouTube to grow your audience, you can create a ‘how-to’ tutorial and create a call to action for people to sign up to your email list.  People love videos. A simple and easy way to endear an audience to you and your practice is with video. Simply state how to get access to your lead magnet in your videos and how to access the link to get it in your descriptions!

  1. Facebook Live

One of the easiest things you can do is leverage Facebook Live. You may not have an audience at first, but start Going Live on Facebook. Inform, Educate and Entertain! Teach your would-be audience something of value, how to do something, or a peek behind the scenes at your practice.

Let them get to know you!

And of course, make sure you have a call to action that leads to an article, blog post, or landing page that promotes your lead magnet

  1. Start A Podcast

This one is a little more of a long game and somewhat technical but could deliver a ton of new email subscribers to you!

People love and consume Podcasts. And it is super easy to be somewhat promotional in your audio or video podcasts.

Studies have shown that podcast listeners are also affluent. That is a good thing to know and if you can bring a new flavor and deliver value with your podcast, the opportunity to get email subscribers is quite good!

  1. Be a Guest On A Podcast

Naturally, hosting your podcast takes a little work. But the dividends from running one are quite attractive.

If we hold this to be true, the opportunity to expand your reach with other audiences makes sense.

Here’s the thing, Podcasters are often looking for guests for their shows. Reaching out to Podcast Hosts is pretty simple, and more often than not, you can probably get scheduled if it’s a right fit!

  1. Giveaways

Giveaways are a great way to grow your email subscribers. It’s probably one of the strategies that I suggest to my clients the most because it can bring thousands of subscribers quickly!

There are many ways to execute a giveaway, but whatever way you decide to do it, make certain to leverage an email opt-in for obvious reasons!

If you need help with this idea, we would be elated to help you execute one for your practice!

  1. Host a webinar 

Webinars are a great way to grow your email list.

A webinar is typically an online workshop or an opportunity to deliver an educational, informative, or entertaining presentation. Attendees and your audience also have a chance to ask questions on your topic. 

So, create a webinar on a topic that your audience would like to learn more about and promote it to start collecting email addresses. 

  1. Facebook Ads

One of the fastest ways to get more email subscribers is leveraging Facebook Ads.

With Facebook ads, you can target your dream patient and if your message is right, you’ll see results quickly with gathering email subscribers. But make sure you know what you’re doing before you get started or test to make sure you get the optimal results from your campaign’s objectives!

  1. Get Email Subscribers with Your Website!

People spend a tremendous amount of time, effort, energy, and money to get people to come to their websites. If a visitor comes to your website and leaves without becoming a new lead or transactional patient, it’s a wasted opportunity!

You might never get another chance to get that visitor to come back to your website.

How tragic would that be?

The job of your website is to get an email address or get them to buy something from you!

Fortunately, the next few ideas are ways to help you do just that!

  1. Create Pop-Ups On Your Website!

I know that you might think pop-ups are annoying but they work!

Experiment with different pop-ups on your site and see which ones create the most conversions. 

  1. The Rule of 7

Have you heard of the rule of seven? What that means is people need to see something seven times before they take action. That means your website visitors

That’s why it makes sense to include and promote your opt-in opportunity at least SEVEN times on your site if you want to explode your email subscribers.

Include your opt-in on:

  • Your About Page!
  • Welcome Mat
  • Carousel Slides (if you have that feature)
  • Free resources pages
  • Above the fold
  • Below the fold
  • Start of a Blog Post
  • Middle of your Blog Posts
  • End of your Blog Posts
  • Sidebar (if you have one)
  • Exit Pops
  1. Create a Landing Page

If you want to pump up your email list, you’ll need a landing page to promote your opt-in for your lead magnet. A landing page is a distraction-free website page that invites people to fill in their name and email address to receive your opt-in freebie (lead magnet)

There are some software tools available to help create these or you can create one within your existing website CMS.

  1. Don’t forget Share Buttons!

Once you’ve created your lead magnet (it could be a Free report, a Discount Code / Coupon, White Paper, Newsletter…) it’s a great idea to include ’Share Buttons’ on your ’thank you’ page. Adding a share button to the ‘thank-you’ page that one lands on after they opt-in for your lead magnet, is a great way to leverage your newfound audience to share your offer with their friends, families, and others on social!

  1. Creating Quizzes

People love taking quizzes! Invite people to take a quiz and only share the results with them when they give you your email address. The quiz should be content that is related to your industry. With a little creativity, almost any local practice can build an email list with content that revolves around your locale or industry!

  1. Guest Blogging or Content Publishing

Find popular or related blogs that your ideal patients follow and create an author byline with a call to action in it. Your offer might enhance others’ websites and allow you to tap into their traffic or audiences by adding value to their community first!

  1. Host a Challenge!

Challenges are great ways to get more email subscribers on your email list because of the value that you’re giving upfront. People love challenges because they’re entertaining and could be rewarding! You can create a challenge for a specific number of days, and ask participants to give you their name and email address to enter. 

  1. Answer questions on Quora

Quora is an excellent way to get to know your audience on a deeper level by answering their most common questions. If you are an industry expert, you can add a lot of value to an audience seeking answers to common or not-so-common questions!

Simply go to the search bar and find your niche by using keywords or categories. Answer a question in your niche and instead of linking to your website, link to a landing page.

  1. Create a Free Mini-Course

Creating a free course related to practice is one of the best ways to get more email subscribers consistently. The reason why they’re so effective is that they have high-perceived (and actual) value. 

The key to a free course is to create something that helps your dream patient have a transformational experience or help them achieve an actual and specific outcome.

So, think about what problem people are struggling with the most and break it down into 7 mini-lessons. Send them one lesson a day for 7 days and if you’ve got a low-risk offer you can pitch it at the end. (See what I did there with the 7?)…Rule of 7

Whew!

That was a lot!

Yes, what I just shared can be overwhelming but every single one of these ways is super effective to help you add new email subscribers to your list!

Your list is a real asset and one that could help you generate real practice revenue!

If you need help implementing any or all of these into your practice, we would be delighted to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call