Direct Mail is not dead!
There are so many ways to leverage direct mail to get real results for your practice. There’s no question you might need to allocate a budget for this sort of advertising and marketing.
However, there are ways that you can improve the results and ensure you win with your direct mail campaigns.
Here are 6 ways you can win:
- Variable Data Printing
Did you know that there are printers who will segment mailers into small batches to print personalized information on mailers?
It’s called variable data printing. You can choose to print mailers based on the user’s geographical information. For example, you can target a single zip code or batches of zip codes or even go after “the everglades of Florida” if that is your niche market. - Personalized URLs
One of the coolest ways to bring your direct mail campaigns into the digital age is to give personalized URL (PURL) or a Custom Domain. Assigning this domain to a special page so that when a prospective patient enters it into their browser, they’ll land on your campaign page (Which is ideal for tracking). We use our own link system called GRROLink: https://grrolink.co/ - QR Codes
Another thing that you can do is combine mobile marketing with Direct Mail by including a Quick Response (QR) Code on your mailer. A QR code is similar to a barcode but it can store up to 100 times as much information.
Mail recipients can scan the QR code with their smartphones and from there, the sky’s the limit. You can use your QR code to direct people to a specific URL or landing page, provide them with personalized coupons, or give them access to exclusive content! - Pop-Up Mailers
One classic example of a Pop-Up Mailer technique came from retailer IKEA. They sent out a mailer that popped up and turned into an IKEA table when it was removed from the envelope.
The mailer was fun and creative and made a big impression with their clients.
There are thousands of ways you could adapt this idea for your practice. The key is to choose a pop-up that represents you, your product or your service. - 3D Mailers
A variation of the pop-up mailer is creating a 3D mailer.
Instead of simply sending a boring postcard or envelope, consider sending them a larger item, such as a poster, in a tube, or brochure with a USB drive cut out. Another idea is to enclose a sample of your product.
This technique isn’t new – but still works!
It’s especially effective if you’re launching a new product. Again, don’t be afraid to get creative with these ideas!
By the way…a 3D mailer is more likely to be opened than a letter.
- Co-Op Jumbo Mailers
Lastly are Co-Op Jumbo Mailers!
If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail out their advertisements of coupons on one single ‘jumbo’ postcard.
This brings the cost down and makes direct mail accessible for most local practice participants.
I hope you found some value here with these 6 Ways You Can Win With Direct Mail.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call