Instagram is a fantastic promotional platform for practices but sometimes it’s easy to get stuck coming up with content ideas.
Here’s a quick list of content ideas for your practice:
A great way to use Instagram is to show off your services. Perhaps it’s a collection of services you offer. Share a photo or video about the services you offer and engage with your Instagram Followers by asking them to guess what it is.
Show How It’s Made
Let your followers in on the origins of their favorite services with snapshots taken at various points of its procedure. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to execution to delivery. (Carousel Posts are fantastic for this!)
Go Behind The Scenes
Use moments that very few people get to experience in real life. Think of Instagram as a way to give all of your followers an exclusive backstage pass!
Show What Your Services Can Do
Sometimes our imagination only takes us so far. Use Instagram to create demand by helping patients imagine new or novel uses for what you offer.
Show Off The Clinic & Staff
Post photos that provide a glimpse of a day-in-the-life at clinic areas, emergency points, practice meetings in progress, training sessions, staff at lunch, nurses on duty, environment…the opportunities are countless.
Take Your Patients With You
Going to a conference or reaching out to programs? Use that as an opportunity to take your Instagram followers with you wherever you’re going.
Share Quotes & Inspiration
People search for positive and uplifting thoughts and photos. Try to share unique photos and thoughts and avoid ones that are being overused. This is another way to build relationships with your followers and help them learn more about your practice.
Use competitions to gain new followers and patients. They are also a great way to get patients with your service and share your content with their friends.
The next thing to do is get started. Start taking those pics and videos. Publish and publish often! Your followers will love you!
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call