10 Tips to Write Compelling Marketing Emails

Are you dissatisfied with the outcomes of your most recent email marketing campaign? 

Perhaps your offer and price didn’t resonate with your audience? Or maybe the wording in your message failed to entice your subscribers to part with their money.


Here are 10 Tips to make your next marketing email more compelling:


  1. Keep it Simple!

It’s essential to keep marketing communications simple.

Long words, phrases, and paragraphs should be avoided. Also, avoid using jargon that people might not comprehend. Instead, write the email as if it were a conversation with a buddy. You’ll want to utilize language that’s both forceful and convincing. Your marketing emails, on the other hand, will need to appeal to a wide range of people with different vocabularies.


  1. Match the Content with the Subject Line

The body of the email must fulfill the promise made in the subject line. Consider the following scenario: your subject promised a substantial discount on a service. In that instance, instructions on how to get the discount must be included in the email’s body. Of course, the transaction has to be legitimate. You will lose your subscribers’ faith if the body text does not match the subject line.


  1. Personalize Marketing Emails

Subscribers are aware that they are not alone on your mailing list. People will be more receptive to your marketing messaging if your emails address an individual rather than a group. Segmenting your mailing list is the first step in personalizing communications. Then you can personalize your marketing message to the individual’s preferences. It’ll also assist if you call the person by their first name. Finally, pronouns like “you,” “yours,” and “you’re” make it sound like you’re speaking directly to the recipient.


  1. Have One Objective Per Email

Your marketing emails will be confusing and less effective if you try to push too many calls to action (CTAs). It is advisable to have only one desired action per email. For example, if you were to ask recipients to “buy now,” “subscribe to our newsletter,” and “register for our podcast” in one email, which CTA should people be following? At best, each recipient will probably only follow one of the CTAs. At worst, people won’t understand what is required of them and consequently follow none at all.


  1. Make Marketing Emails Scannable

Marketing emails should be written for people who only skim the text. It will only take this group of people a few seconds to decide if the email has anything interesting in it. So, the best way to make sure marketing emails can be skim-read is to highlight the most important parts. For example, using bold paragraph headers and bullet points to list the most important parts of a service will help. You can also make important points stand out by using a bold, italic font in the body of the text.


  1. Focus on Benefits

Every recipient of a marketing email will wonder, “What’s in it for me?” In the subject line and body of the email, you must answer that question. As a result, it’s better to concentrate on advantages rather than features.


  1. Create a Sense of Urgency

Increase open rates and conversions by instilling a sense of urgency. Make it obvious that if you’re offering a special price on a service, it’s only for a short time. Even if there is no deadline, statements like “subscribe immediately,” “don’t miss out,” and “start saving today” can create a sense of urgency. The most important thing is to give people a cause to act sooner rather than later. Otherwise, the recipient may choose to revisit the email at a later time. The email then falls to the bottom of their inbox’s priority list and gets forgotten.


  1. Don’t Be Too Pushy

People dislike being told what to do aggressively. Persuasion is preferable to command. “We know you won’t want to miss out on this month’s unique offer,” for example, is persuasion-based, time-limited, and courteous. “Buy now or miss out,” on the other hand, is a directive that, if put in capital letters, would be aggressive. Exclamation marks and emojis should also be used sparingly.

However, providing direction can also be perceived as being helpful and informative and people do like that. An example of assistive direction might include something like this; “Here’s what to do next…” or “To get the best deal for this promotion, here’s what to do next…”


  1. Use Relevant Images

Images draw attention and can sometimes communicate messages more effectively than words. Any photographs in a marketing email, on the other hand, must serve a function, otherwise, they are pointless. Use high-quality but relatively sized images if an image adds something to the message. Large images or a large number of photos may detract from the written words and cause the email to load slowly.


  1. Proofread Emails!

Before sending an email, it goes without saying that emails should be proofread. Nonetheless, everyone has most likely encountered marketing emails with typos and grammatical errors, occasionally from major corporations. When proofreading, it’s better to leave the content away for a bit once it’s finished and come back to it later. Consider how the email sounds when read aloud when proofreading and make any necessary changes. If proofreading isn’t your thing, use a grammar checker tool like Grammarly instead. The Microsoft Editor, on the other hand, can also assist you in finding errors.


It’s difficult to get the tone of a marketing email just right. Of course, the sales pitch must be worded in such a way that it resonates with the intended audience. The aforementioned pointers will assist you in writing emails that convert. Even so, A/B testing is unbeatable. So divide your mailing list into test groups and experiment with different ways to guarantee that your marketing emails produce the best results possible.


Whatever your industry, these 10 Tips to Write Compelling Marketing Emails should almost immediately help improve your email campaigns!


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

Here’s How To Confidently Show Up For Your Practice on Video and Attract New Patients

If you’re considering incorporating video in your marketing, here’s how you can feel more confident showing up on camera and delivering value to your audience.

The human element in video is part of what sets it apart as such a strong marketing tool.


Fear of the Equipment or Tech Stack

Uncertainty leads to fear and one of the biggest culprits to prevent anyone from getting started with video relates to equipment and tech.

There is an overwhelming number of choices with cameras ranging in price from $50 to thousands of dollars, lighting choices, microphones, audio, and video mixers, etc.

As you dig deeper into the world of video, one thing you begin to realize is that you don’t need to aim for perfection.

You can absolutely get incredible results with the equipment you likely already have! Like your iPhone or Android devices.


Fear of Public Speaking

I think the second culprit is the Fear of Public Speaking.

The same fears people have heading up onto a stage to talk seem to apply to people getting ready to sit in front of the camera.

There is a high expectation we set for ourselves for delivery and quality. You can become concerned about the weight of these expectations, worrying if you look and sound alright and if you’ll be assessed adversely for something.


Fear of Not Knowing What to Say

Not knowing what to say can be a limiting fear that prevents anyone from showing up for themselves on video.

The fear of not knowing what to say can be resolved by having a plan!

As a result of having a plan, you’ll come across better and deliver a compelling message to your audience which results in you appearing to be more confident on camera!

Speaking of audiences, it’s worth mentioning that if you understand who your audience is and what their needs or problems are, you can prepare the video content that much more easily. 


Get Into the Right Mindset Before Hitting Record

It can be a challenge to hit the record button for sure. Getting into the right mindset will help set the tone!

Nervous energy can be noticed by your audience. Sometimes simply stating that you are nervous and excited translates well once you are on the video. Often that converts into an air of confidence because you got the ‘nervousness’ off of your mind by addressing it. You will get better with each video you create!

Nervous energy will come through in your video so you can either make it a piece of the content or work to resolve the nervous energy through the video itself.

A great way to overcome that nervousness and put yourself into a better mindset is to rehearse what you were going to talk about and present.

Something else you can do is breathe deeply and focus on the topic of conversation. One trick I like is to imagine talking to one single person that can use the help, guidance, or more information about the content I’m sharing.

One way to get grounded is to physically put your hand on your chest as if you are ‘speaking from the heart’ as if you want to impact the viewer profoundly! That usually does the trick for me!


Focusing on the One Thing… 

For many, it’s easy tempting to jump right in and hot record because we have so much we want to say.

I love that enthusiasm.

If you want to get really good with video, I recommend practicing first. Simply record yourself and then watch the video with a kind but critical eye.

Record a few videos and take note about one aspect you may want to improve like your mannerisms, lighting, background, or your slide deck.

Then focus on just one thing you want to immediately improve so that your next video is that much better!


That’s a Wrap

Here’s the thing. If you’re looking to get started using video for your practice, there is no better time to do that than right now!

Your audience loves videos! You might as well show up for them…on video!

Our recommendation is to start with the equipment you already have in your pocket, like your iPhone or Android.

Prepare what you’re going to say in advance. You don’t need an elaborate slide deck to do this. You can simply use an index card for reference to keep yourself on point.

If you are focused on delivering your message for the benefit of your audience, you’ll come off genuinely confident and valued! Having that mindset will likely help you overcome any other fear that might be holding you and your business back from using video!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call