Email marketing is still one of the most effective ways to increase brand awareness and engage with your patients.
However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want to convert them into paying patients.
Here are 5 Foolproof ways to start with…
Put Value First
It’s perfectly acceptable to include a call to action in your emails, but the bulk of your message should be focused on your patients – not you!
Draw Them In With Your Subject Line
One of the best ways to make your newsletter readable is to use compelling and relative images to break up the text. A good guideline to use is to have 70% text and 30% images!
Use Smart Design Elements
The design of your email can be just as important as the content. Don’t expect that a plain text email with no formatting is going to draw people in. You want to compel your visitors to actually read it!
Segment Your List
It’s a good practice to segment your list. For example, an acupuncturist might send out separate newsletters for women’s vs men’s issues. The idea here is to ensure the people who receive each email are those who have a genuine interest in its content.
Having an email list is important, but the key to using it successfully is to find ways to actively engage your prospect and patients.
As long as you stay away from overt sales pitches and give them an email that’s relevant, easy to read, and compelling to look at, you will be able to keep your patients interested.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call