5 Tips to Maintain Practice-to-Practice Sales Flow During the Holidays

Good news: the holiday season is almost here! However, this may be the most challenging time of year to attract new patients and maintain existing ones’ attention. As a result, many practices will cease their lead-generating activities until the first quarter of the following year.

However, that’s no reason to really do it. Your prospective patients are still browsing the web in search of answers to their problems. There are a lot of potential buyers who could be lost if you ease off on the gas.


That being said, this season’s festivities should not serve as an excuse for laziness. We’ve outlined five strategies that will help you maintain a steady stream of prospects and new patient all during the holiday season.

Maintaining Lead and Sales Generation During the Holidays

It’s possible to stand out from the crowd and take advantage of lead generation chances that others overlook throughout the holiday season. Some suggestions for holiday advertising campaigns:


1.Invest Heavily On Mobile

Definitely, mobile is where it’s at. People spend significantly more time than normal on their mobile devices during the holidays, whether they are traveling, shopping, or just relaxing.

Since engagement and conversion rates are greater on desktop, this presents a problem for marketing teams in practdices who would rather have prospects visit their site via desktop than via mobile.

So what should you do?

Prepare yourself for the holiday season by putting even more effort than usual into your mobile conversion rates and landing page optimization.

✅ Think of a sales process that is mobile-only. Making registration as simple on mobile as it is on a desktop can boost conversions if your onboarding process is extensive.

✅ It’s best to limit mobile signups to just email address if your desktop form has many fields. Then, you can get the remainder of the information via a confirmation email.
✅ During this Christmas season, you should be more proactive in driving traffic to your site and doing A/B tests to boost mobile conversion rates.

✅ Guarantee that all of your landing pages and the user experience they provide are compatible with mobile devices and are optimized

2. Share a coupon for the holidays

As the season of giving, the holidays are a great time to go the additional mile and send a Christmas voucher to your patients and leads, helping you to improve your ties with them. Moreover, who doesn’t enjoy saving money with a coupon?

Distribute them to former patients as a means of regaining their practice, to current ones so as to increase loyalty and decrease churn, and even to former prospects as a means of reacquainting them with your brand and its value. A simple coupon at a discounted price will do. You can easily get in touch with former patients and new leads by including the price in your user acquisition budget.


3. Make your email marketing more holiday-themed

Practice owners typically use the quieter holiday period to prepare for the coming year, which often involves catching up on email and setting up meetings.

Thus, it is possible that pracitice owners will spend more time reading and replying to emails over the holidays.

Therefore, you should seize this wonderful chance. But let’s be honest; nobody likes receiving unsolicited emails promising improved performance from yet another generic service. I get at least five of these emails a day, and I delete them all without reading them because they are all the same. The ability to communicate with a real person is no longer a nice-to-have but rather a necessary step in the purchasing process. Also, patients these days gravitate toward companies that treat them like people rather as leads.

You could use our advice on how to send effective cold emails, but it’s the holidays, and the last thing anyone wants is a practice email. Try one of these alternatives instead:

✅ Remind your consumers of what they’ve accomplished with you this past year by sending them a year-end email.

✅ Write a creative, non-generic Christmas greeting to patients as you send out your sincere “happy holidays” emails this year.

This will keep your prospects engaged with your brand during the holidays and set the stage for a productive year of interaction once the new year begins.

4. Share a Holiday Video

This is not a recommendation to create yet another explainer film to show how fantastic your services and how it will alter the practice of whoever buys it, even though video marketing is effective.

Put your energy into making a hilarious, low-key holiday-themed video that doesn’t feature any overt service placement.

This is just a few examples:

✅ Perhaps a cute video of your staff having a meeting while dressed as elves to discuss the holiday presents?

✅ An adaptation of a popular holiday song that sends a message about your practice, its patients, or its services in a satirical way.

Your brand’s visibility and your website’s organic traffic could both benefit from a holiday-themed film that goes viral.

5. Share seasonal articles

The holidays are the best time to put your creative content skills to the test. This is a great opportunity to create a few particularly innovative blog entries that will stand out among the daily stream of information we normally publish and increase organic traffic for the entire year. Experiment with, for instance:

✅ Upbeat summary of the most positive comments and ratings from your patients.

✅ A group of eight or twelve articles (for the 12 Days of Christmas or eight days of Hanukkah).

A helpful guide for surviving the holidays in your sector, tailored to the specific challenges your patients face at this time of year.

Don’t let production halt over the holidays


That settles it. You won’t need to worry about your go-to-market team falling short of their goals this Christmas season because of a lack of leads or a depleted pipeline. To get people to pay attention to you during the holidays, all it takes is a little ingenuity and a fresh outlook on things.


This time of year is ideal for setting yourself apart from the competition and showing your leads that you mean practice and have no plans to slack down because of the holiday season. Don’t squander the festive season. Start the new year out strong and ahead of the game.

Need help with Holiday Seaon Prospect Production? Reach out to me, I’d be glad to share more ideas to help you and your team meet your goals!


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

Repurposing Blog Post Ideas for Healthcare Practices

Reusing content is a good idea in almost every way. Not only are you getting the most out of your work, but it’s also a great way to keep your content fresh (there are always little updates that come with it) and save yourself some time.


Make a list of your top tips. Go through all of your posts on a certain topic and pick out the best tip from each one. Ideally, these tips should be very specific and niche ones that your audience might not know to look for. If you put these into a post, you’ll have a hack list.


Bring together your best ideas. This is similar to the last one, but instead of picking out specific tips, you should find a few posts that each go into detail about one strategy. Make a short post about each strategy, and then when you talk about each one, link to the more detailed post.


Combine and change course. Have a lot of short posts that all cover the same group of keywords? They might be going up against each other on the SERP. You could combine them into one big post and send them to the right place. You could use the URL that gets the most traffic and/or links from other websites. Or, if none of them does particularly well, just publish as new and send everyone to the new link.


Make a post out of a thread of comments. Have you ever posted something on social media that led to a long Q&A thread or an interesting discussion? Make a post out of it. 



Don’t forget that you can also turn your blog posts into videos, webinars, podcasts, infographics, social posts, ebooks, and more.


More ideas for reusing blog posts 

– Turn a mega list of stats into a shorter post on data-backed reasons to do X.

– Make a blog post or a series of shorter blog posts from a white paper

– Transcribe a podcast or video into a blog post

– Make a Q&A blog post out of a webinar

–  Share a list of the best things (top posts of the month, quarter, year)


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

7 Key Factors that Motivate Patients to Schedule For Consults

Wouldn’t it be interesting to gain insight into your consumers’ thoughts when they consider your services? The better you understand your patient’s motivations, the more successful you may develop goods that respond to their needs. Additionally, it can aid in marketing. For instance, if you know that your patient is looking for a solution to an issue, you can produce an article outlining the remedy.

Let’s look at a few reasons why people book your goods so you can better understand how to advertise them. 


They like your service.

Patients book for a variety of reasons, some of which are straightforward. They enjoy your offering. You must explain how the service fits into their lifestyle and how it can improve their quality of life if the patient has no idea what the service is or why it would be useful.

Show them how much time and money you have personally saved since using your service, such as an app that is intended to assist individuals to keep track of their finances. Show off photographs of scrumptious-looking meals while explaining why they are so good for people if your service is a cookbook with healthy recipes that you have personally tested.

It’s your responsibility to entice potential patients and demonstrate the advantages of your offering. Instead of discussing features, focus on the advantages that will result from their use of the service. Give specific illustrations of how using your service would improve their lives.


They feel comfortable with your brand.

When purchasing from a brand they are familiar with, like, and trust, people are more at ease. It’s simpler to trust a company with your hard-earned money when you think they’re trustworthy. One of the most crucial steps you can take to help patients feel at ease with your practice is to make sure your website has a welcoming atmosphere.

Your website should be friendly, approachable, and simple to use. You want people who visit your site to easily find what they need without having to look around or get upset.

Providing patients with helpful material is another method to help them feel at ease with your practice. This might be in the form of details about your goods and services as well as suggestions and pointers that are pertinent to their field or just everyday living. By making this kind of content available, you may increase patient trust by demonstrating your concern for their requirements.


They feel an emotional connection to your brand or service.

If patients have an emotional connection to your brand or service, they are more inclined to book it. A patient is more likely to spend more money and do so more quickly when they feel an emotional connection to a practice. Apple, Starbucks, Amazon, and Disney are some of the most well-known examples of practices that have developed a deep emotional connection with their patients.

How can you engage your patients on a deeper emotional level? Make material that demonstrates your brand’s identity to the audience. Produce sure every social media post you make is appropriate for your audience and pertinent to your brand. Engage with patients to demonstrate that your practice is run by actual people. You are more than a sales pitch and a brand.

Your services inspire and speak to them.

Post pictures with captions or videos that highlight the small aspects that make your service special, such as the fabric’s texture, the way light catches the glassware, or simply how appetizing something looks when it’s prepared in a gourmet kitchen. Images communicate that idea.

People will develop an emotional bond with your service when they see images of it in use. Because it feels wonderful and looks stylish, they’ll want to book it. The same is true for any videos that demonstrate how your service works. It’s a terrific method to highlight its distinctive qualities, which is crucial for gaining the trust of potential patients who may not be familiar with what goes on behind the scenes.


The service is relevant to your target audience.

A service needs to be pertinent to the patient in order to inspire them to book it. They won’t be interested in what you’re offering if it has little bearing on their circumstances or way of life. This lesson has likely already been taught by you if you’ve ever tried to offer a consumer something that is unrelated to their way of life.

This is true regardless of where in the sales process you are—from creating your marketing plan to closing the deal yourself. You need to keep in mind the value your service offers to your patients. What issue does it address? What’s more, does your intended audience require it?


There’s buzz and social proof.

People buy out of FOMO. People talking about your brand or service on social media and/or in TV ads (e.g., influencer reviews) will boost sales. Social proof is when people’s ideas and behaviors impact them. It boosts sales and conversions.

Social proof is the premise that if consumers see what others think about your service, they’ll be more likely to book it. More individuals using or talking about a service increases its appeal. New practices need social evidence. Without brand awareness, patients won’t trust or book from you.

Social proof is best used through patient testimonials. You can also display Google Business Profile or Yelp ratings for restaurants and other small practices.


Your price is competitive.

Your price must be comparable with similar firms. Patients will go elsewhere if it’s not competitive. No matter how much you educate, promote, or advertise, no one will book from you if your prices are too high.

If your pricing is competitive and affordable for most individuals who want what you offer, you’ll offer more than someone with higher-priced options. If you offer a similar service but charge more, you can make your offer more enticing by offering training, a warranty, or free instructional materials and videos. The service’s value increases its attraction.


The Bottom Line

It’s important to understand patient motivation, so you can relate to them on their terms and make your services appeal to them. If you know what motivates patients, you can build a marketing strategy around it and better meet their needs.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call