3 Simple TikTok Tips To Grow Your Practice


If you’re reading this, you probably want to know more about how social media functions. I think I’ve discovered the secret to building a TikTok following.

Everyone’s experience with TikTok is unique, however, the following advice can help you increase your following.

 

  1. Maintaining Consistency

Consistency is difficult, but you have to post each day. In fact, every day. It’s not unusual to gain followers quickly! One popular post can completely transform your life and your practice.

 

  1. Timing Matters!

When producing material, make sure your videos are no more than 30 seconds and, when necessary, add voice overs. This will encourage participation from and an understanding of the mystery among your audience.  You have 3-5 seconds to grab the attention of your audience, so make sure your HOOK is great!

You should have no trouble gaining some solid engagement with your followers if you are imaginative and, more importantly, deliberate with your hooks.

 

  1. Show Off Your Creativity

Although it’s fantastic to follow trends, not all audiences want to see you perform viral dances. Utilize the popular sounds and showcase your originality using the patient avatar as a guide.

You’ll have a clear understanding of what does well and what doesn’t after posting consistently, keeping your content concise, and using your originality.

 

Bonus Tips

A great online tool to help you create great-looking TikTok videos is Canva. You can easily create your videos with your iPhone or Android device, import the video and resize it with the vast number of templates Canva provides.

Although not mandatory, using a tripod or a Gimple can make your videos less shaky.

Need Help navigating TikTok without having to dance and shake it for your practice? Reach out to us! We would love to help!

So… if you are a private practice healthcare owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


11 Benefits Worth Considering Investing More in Content Marketing


Whatever the size of your practice, you’re certainly curious to learn how to boost appointments. In fact, in order to stay relevant, even locally focused enterprises must expand. Additionally, those marketing initiatives are becoming more digital. You should meet people where they are, as the expression goes. This was unavoidable given the popular nature of social media and web usage.

This transition to “digital first” has made content marketing crucial. We simply cannot live digitally without content since it is the money of digital marketing. In fact, content has grown to be so important in marketing that a new generation of content entrepreneurs has emerged, whose companies are entirely based on content. This phenomenon, which spans a range of practices from affiliate marketing to subscription services, is comparable to the media entrepreneurs of the past.

What does this entail for owners of local practices like yourself? Simply put, it’s imperative that we develop the skills necessary to utilize content marketing. You can better grasp why content marketing is so crucial by understanding its advantages. Additionally, you’ll gain a sense of the advantages your practice should be pursuing.

 

11 Benefits of Content Marketing

While content marketing is critical to digital success, these perks stand out as being particularly important and helpful for any firm. Although a couple of these may not be essential to your practice’s digital strategy, the majority of these are applicable to all industries. A sound digital strategy will also prioritize some of these advantages over others.

 

The Benefits of Visibility

Brand awareness is where the sales funnel starts at the top. Even the smallest practice may aid in brand discovery with a well-executed content strategy. A bigger involvement in industry debates will also be possible thanks to your brand’s enhanced visibility. This is true even for practices that primarily cater to the local community, especially given that there is typically competition in this niche as well.

 

  1. Improves recognition and brand awareness

By distributing material into venues where people are seeking for and consuming content, content marketing increases your practice’s visibility. Without a question, more people will come to know you over time. Let’s take the example of a boutique retailer. The majority of people in your market are aware of the major players. But they’ll be more likely to check out your choice if they see your content, for instance, on Facebook.

 

  1. Enables you to decide what your prospect searches for in their narrative.

It’s crucial to have control over the story that surrounds your brand. Digital marketing can help by getting your material found above that of your rivals. They’ll then understand that you are an authority in the field you work in. When lack of experience isn’t a big deal, you have a unique chance to convince others that you are the person they should be listening to.

 

  1. Helps you make more and deeper connections with other people.

Your content gives Internet users more ways to connect with you online and helps them get to know you better. It also makes them want to read more of your work. This can look different depending on the type of content you choose, the forum, and your industry. A hobby shop would be a good example of this. Most people who have a hobby will need help at some point with materials or methods. If the shop shows how good they are at what they do, it could become a destination.

 

  1. It makes people trust you more and helps you get more fans who are loyal to you.

Another good thing about content marketing is that it helps build trust. People will find ways to trust you and become your fans the more content you have. After all, who is going to trust a practice whose website has nothing on it? Patients can’t tell how much you know about your subject without coming to your clinic. And if they can go somewhere else, they probably will. Also, wouldn’t you rather have people who like what you write? Their ideas are very important.

 

  1. Make your brand seem more trustworthy and authoritative

The more consistently you write about your practice’s area of expertise over time, the more people will think of you as an expert. This will help you build your credibility with both people and search engines. People are more likely to look for your content to find answers to questions that matter to them. And as more people visit your site, Google and other search engines will raise your rank.

 

  1. Generates referrals.

If a patient, visitor, or fan likes a piece of content, they can just share the link and tell other people about it. The same goes for people who link to your content if they think it’s useful. If you have content, you may be able to get these kinds of content referrals. When people share the content you’ve made, there’s a chance that people will buy your services.

This sharing is one of the most important benefits of content marketing for B2C brands, but for B2B companies, it’s even more important. One reason for this is that most B2B decision makers do a lot of research before getting in touch with sales staff. Most of the time, these buyers want to know right away if a service is right for their practice.

 

The Advantages of Tactical Marketing

Overall, there are many more benefits to content marketing than just being seen. It’s one thing to get your name out there, but it’s something else to make your brand known for something important. To do this, your content and other efforts need to be shared in the right way, which requires strategic marketing. In general, though, the research shows that good marketing = content marketing.

 

  1. Improves SEO.

SEO is one of the best reasons to use content marketing, especially on your own website. Studies have shown that practice websites with blogs have 434 percent more pages indexed by search engines than practice websites without blogs.

This is the case for a few different reasons. One thing is that these sites have more chances to use keywords. You can only get so far with service or service descriptions. Even if you put keywords in them, there won’t be much room. This could cause people to use too many keywords, which doesn’t work. Also, Google and most other search engines tend to like long-form content.

 

  1. More traffic to a website.

Content marketing can also bring more people to your website. You should never make bad content because it hurts your reputation, but you also shouldn’t ignore how important content is. Here, I’m mostly talking about longer pieces of writing that bring people to your site. Even though ads are important, people need a reason to stay on your site or come there on their own to find information.

There is no doubt that this method works. If a practice publishes 16 or more blog posts every month, it could get almost three and a half times as much traffic as competitors who only publish four or fewer blog posts. How come it works? Simply put, your website becomes more than just a place to find basic information. It becomes a place to go. This gives you the best chance to leave a good impression on patients.

 

  1. More prospects.

So, here’s the deal. People love to learn about a service or practice before they buy it. Samples and other methods can help, but they aren’t perfect. On the other hand, content marketing gives people something useful that they can access anywhere, at any time. Even if it’s just a good laugh (like the jokes about the pandemic last year), these impressions matter.

Some content can be a lead magnet. B2B brands often give whitepapers or seminar access. Get a free chapter of my latest book on my website. Your patients can try something for the price of a lead. Content marketing generates three times more leads than other strategies.

 

  1. Helps educate your patients to improve conversions and generate more appointments.

Would you rather buy a dud or a (near) sure thing? Most individuals value the ability to investigate options and choose the one that best meets their needs. This is true for B2C marketing, especially in high-priced or difficult-to-choose categories like electronics, personal care, and autos. Some folks can’t find the correct skincare services.

B2B brands use content marketing extensively. Practices have even larger stakes than certain consumer goods. Therefore, high-quality content marketing is most effective. The average B2B spends 29% of their expenditure on content marketing.

Doubtful? Content marketing attracts leads. These have a 14% conversion rate against 1.7% for outbound leads. Content marketing’s high conversion rate is one of its biggest features, especially when compared to outbound lead generation.

 

  1. Supports social media.

Content provides you with something to talk about on social media, increasing engagement and following. Commenting, sharing, or criticizing your material increases its online visibility. As your follower count rises, influencers and other essential connections are more likely to notice your brand.

 

The Financial Benefits

Content is like any other practice investment. Content marketing gives financial benefits that improve the bottom line. 

So… if you are a private practice healthcare owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Social Media Marketing 101 for Healthcare Practices


Social media is a great marketing tool, and with the right approach, your practice can gain a lot of great exposure. But it will be hard to get all of the advantages when you first start off because you probably won’t have the following that those bigger practices already do. That’s why social media marketing (SMM) is so important for practices because there are still ways to get more market share. 

 

This article will teach you social media marketing 101 and explain how healthcare business owners can succeed with social media marketing in 2022 and beyond.

 

What Is Social Media Marketing?

SMM is the process of using social media platforms to promote and offer your services, and brand as a whole. It’s a form of digital marketing that uses social media channels for advertising your practice in order to increase brand awareness, drive traffic to your website, generate leads for your sales team, and build patient loyalty.

In the simplest terms, it’s all about connecting with people by sharing valuable content that helps them feel like they know you better. With so many dynamic ways to reach out and engage with patients on social media today, it’s essential for practices, both new and old, to have an active presence on these platforms if they want to stay competitive and grow their following with each passing year.

 

Start with a Plan

A clear SMM plan will help you achieve your practice goals and act as a guide on how to execute your strategy. Having a documented strategy is essential because you can refer to it at all times to ensure that everything is going smoothly.

To start with your social media marketing plan, think about why you are doing it and what your goals are. You should think about the real reason why you are using social media and how these platforms can help you achieve your practice goals. 

The next step would be defining your target audience, researching your competitors, defining your USP (unique selling point), setting objectives, thinking about which platforms will be best for your practice, creating a content calendar, and creating a budget.

 

Take Advantage of Social Media Insights

So, you’ve started a social media account for your practice, and now it’s time to get the word out. But what if you don’t know who to target? Not to worry! Social media insights are there to help. This is data generated by social media sites that provides information on how users interact with content posted on their sites. You can use this data to optimize your content and make sure it’s reaching the right audience.

To get started analyzing your social media insights, first take a look at where most of your followers are located and find out which age group they fall under. Next, look at what kind of content they respond best to, if they like videos or photos more, and if they prefer long-form content over short posts. 

Once you have an idea of the kind of audience you’re targeting, figure out when the best time for you to post new content is (is it during work hours? On weekends?) so that you have maximum engagement with your audience when you post something new.

 

Build a Community Around Your Brand

Your social media accounts are powerful tools for building a community around your brand. As you start out, it’s important to be strategic in how you approach this community. Remember that the goal is not just to secure followers. Those followers will quickly “unfollow” your brand if they feel like they are being treated as a means of generating profit instead of being valued as individuals with unique needs and desires. 

It’s important to build up trust, so think about how you can create a connection between your brand and the people who follow you. Ideally, your audience should feel like they’re engaging with a person rather than an impersonal entity that only cares about making money.

 

Communicate with your audience

Be sure to make yourself available through direct messages or other means of contacting you privately (like an email address or phone number). Encourage patients to interact with each other by holding discussions on Facebook or Twitter, where different members of the community can easily contribute their thoughts and opinions or ask questions about the services provided by your practice. 

If a member has a problem, respond promptly, and let them know that their voice matters; offer them solutions if necessary. You can also use polls or surveys to directly ask what followers would be interested in seeing from your company moving forward: New services? Special offers? Perhaps some sort of subscription service?

 

Build Relationships with Brand Influencers

As a healthcare business owner, you should be building relationships with brand influencers. Influencers have immense power to make or break a practice’s reputation on social media. For example, if you are running a clinic and an influencer who is known to avail your service, your potential patients will see it as an endorsement of your service.

The first step is to find influencers that are relevant to your brand and follow them on social media. Then engage with them, comment on their posts, and share their content. Next, create branded content that will appeal to the influencer and include them in your social media strategies by tagging or mentioning them in posts. Lastly, reach out directly and develop relationships with relevant influencers so they will want to work with you in the future.

 

Create Unique Content for Each Platform

As the saying goes, content is king. To create content that engages your audience, you’ll need to make sure it’s relevant, shareable, and consistent. You’ll also want to ensure that your content is optimized for each platform. 

This means that each post should be tailored to the audience and voice of each platform individually. For instance, a tweet with a link to one of your blog posts will not perform as well as a Facebook post with a link because Twitter users are more likely to skim through posts than Facebook users.

 

Publish Regularly and Consistently

When it comes to social media marketing, there’s one thing that everyone should know: post regularly and consistently. The best social media marketers are the ones who follow this mantra. Posting regularly simply means that you post a certain number of times per week or per day. In addition to posting regularly, you also want to make sure that you’re publishing your posts at a consistent time every day or every week. 

For example, if you have a company blog that you post every Monday, Wednesday, and Friday at noon, then readers will be able to count on seeing new content from you on those days and at that time. On the other hand, if some weeks your blog posts go live at 11 a.m., other weeks it’s 1 p.m., and other weeks it’s 3 p.m., then your readers won’t know what to expect from you and they might start looking elsewhere for their information needs!

Regularity is important in part because it helps establish yourself as an authority within your industry; people will come to trust that they can rely on you as a source of information because they can count on seeing new content from you when they expect to see it. However, regularity is not the only thing that matters when it comes to posting frequency, quality matters just as much (if not more). 

Sure, posting 10 fluff pieces in one week might seem like a good idea in the short term, but chances are those articles won’t be very helpful or informative; they probably won’t help increase traffic either! 

Your goal should always be quality over quantity when creating content for your practice blog or social media pages since quality pieces are much more likely than fluff pieces to attract patients who will bring value for years down the road rather than just bringing traffic once. 

 

Create Shareable Content

One of the best ways to get people to share your content is to make it shareable. This might seem obvious, but many brands forget that people have very little interest in sharing content that is uninteresting or irrelevant.

By creating content your audience will want to share, you increase the likelihood that they’ll spread your message for you. Your audience might not always be in the mood for a blatant advertisement, but if you create something interesting or entertaining, they may still be inclined to share it with their friends and followers.

Remember: your company page isn’t the only place where people can find and interact with your marketing messages. You can also capture fans and patients by publishing content on Facebook and Twitter that users want to share with their networks.

 

Leverage User-Generated Content

User-generated content (UGC) is a great way to boost your SMM. UGC is content created by your fans and followers. It can showcase the features of your service in a relatable, authentic way that elicits trust from potential patients. 

 

Make Your Posts Interactive

Social media is a great way to interact with your audience and get new followers, but it’s important to make sure you engage people. Some ways you can increase engagement on social media are:

  • Share polls, ask questions, and create call-to-action buttons. 
  • Host contests and giveaways.
  • Use Instagram Stories and the Live feature on Facebook and Instagram. 
  • Use hashtags, titles, emojis, gifs, videos, images, quotes, etc.

 

Analyze and Review Your Results

The final step of your social media marketing strategy is to analyze and review your results. Now that you’ve launched your campaign on social media, it’s important to measure its results and understand how the campaign performed. 

This will help you know if you need to adjust anything or whether your SMM strategy is working successfully. If so, you can use the data from this campaign to inform future strategies as well. It’s also a great way for you to show others in your organization just how effective social media can be for your practice!

Stay current with your social media presence, embrace analytics, and continue to improve 

 

The work is never really done.

Just remember, once you get into it, social media marketing for practices is an ongoing process. You’re never finished; the most successful practices continue to set goals for themselves and keep growing. So don’t think of this as some project where you finally reach a finish line; think of it as part of your overall practice plan that will take time and effort but will also have countless benefits.

So, now that you understand it takes time to gain traction on social media, how do you know what’s worth your time? How do you know if something isn’t working or if something needs improvement? And when do you know when to stop working on a failing channel?

Fortunately, all these platforms come with analytics. Embrace them! 

Social media marketing is a must for practices that want to grow online. By creating an SMM plan, working with influencers, and taking advantage of the analytics tools available, practices can build an engaged community and reach new heights. 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


60 Social Media Questions to Increase Engagement


Social Media Engagement can be a big deal as it relates to growth! But it can be tough to increase engagement. Not sure what your engagements entail? 

Engagements are the likes, comments, and shares that we enjoy seeing.

One question that many practitioners have is if all social media posts should be about their clinic.

That is the furthest from the truth. You may discover that your most engaging articles are those that have nothing to do with your healthcare business.

Questions get the most comments and likes out of all the other types of posts I create.

Not only can asking questions help you increase engagement through more likes and comments, but it will also create a conversation with your audience, allowing you to get to know each other better.

So… what are some approaches to getting your audience to respond?

I’ve created some social media post ideas and questions to help start the debate.

Try some out and let us know what you think!

 

  1. What would you do with a million dollars?!
  2. What are your must-read books? Like, right now!
  3. What is your favorite time of the year?
  4. What’s your favorite holiday?
  5. Who is your favorite Disney character and why?
  6. What is your favorite TV show?
  7. What’s your favorite flavor of ice cream?
  8. What is your favorite knock-knock joke?
  9. What is your biggest fear?
  10. What was the last thing you got really excited about?
  11. What is your superpower?
  12. What famous person in history would you love to meet?
  13. What is the best compliment you have ever received?
  14. What’s the one movie you could watch over and over again?
  15. When you were a kid, what did you want to be when you grew up?
  16. What was your favorite cartoon as a kid?
  17. What was your first job?
  18. What was your first car?
  19. You just bought a lifetime supply of whatever you just bought, what was it?
  20. What 3 things are always within reach of your bed?
  21. Who inspires you to be better?
  22. Does technology simplify life or make it more complicated?
  23. What is one thing you strive to teach/show your kids?
  24. What one thing do you look forward to each day?
  25. What is something you think everyone should do at least once in their lives?
  26. You just sell a lifetime supply of whatever you just see, what was it?
  27. What is one thing on your bucket list you want to get ticked off this year?
  28. What is a product that you CAN NOT live without?!
  29. What product are you currently obsessing about?
  30. What playlist are you listening to right now?
  31. What one item in your wardrobe can you not live without?
  32. Would you rather have 5 close friends or 10,000 Facebook friends?
  33. Would you rather have $100,000 in real money or $1,000,000 in Amazon gift cards?
  34. Would you rather be famous or the best friend of someone famous?
  35. Would you rather have free Starbucks for a year or free iTunes music forever?
  36. Would you rather have 100K Facebook followers or 100K Twitter followers?
  37. Would you rather hike a mountain or lay on the beach?
  38. What five things could you not live without?
  39. What three things about the future excite you?
  40. If you had 1 day by yourself what would you do?
  41. What three words best describe you?
  42. Quiet night at home with a book or out on the town with friends?
  43. Snapchat or Instagram stories?
  44. City or country?
  45. Mountains or the beach?
  46. Are you a saver or a spender?
  47. Margaritas frozen or on the rocks?
  48. Wine or beer?
  49. Pepsi or Coke?
  50. Are you a night owl or an early bird?
  51. If you could travel anywhere for free, where would it be and why?
  52. If you could interview one person in your field, who would it be?
  53. If you won the Powerball lottery, how would you spend your winnings?
  54. If you could live anywhere in the world, where would you live?
  55. What one thing do you hope to accomplish this week?
  56. Work-life balance…is it an entrepreneur’s unicorn or not?
  57. How did you create your “work-life balance”?
  58. Are you an introvert or an extrovert, & how do you use it to your advantage?
  59. Who is an entrepreneur that you look up to?
  60. Who do you admire the most, and why?

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


120 Amazing Social Media Content Ideas Your Audience Will Love


If you’re a healthcare business owner, you know just how crucial it is to build a strong presence online.

And the most vital part is to find unique Social Media content ideas that will attract your ideal audience.

So the smartest thing you can do is focus on creating posts that your patients and prospects will love.

But, what actually holds you back?

The time it takes to find great content ideas that you can share on Social Media.

That’s why I want to provide you with 120 amazing social media content ideas that will direct attention to your posts and engage your audience with your brand.

 

Ask Questions: 

  1. Ask for recommendations (books, courses, or something related to healthcare)
  2. Ask questions related to your practice or industry
  3. Ask which topic should you cover in a live video
  4. Ask your audience what should you post next
  5. Ask your audience what their biggest struggle in their health is

 

Days of the Week Post Ideas

  1. Motivational Monday (motivate your audience) – #MotivationMonday
  2. Tip Tuesday (related to your niche or your practice) – #TipTuesday
  3. Create a Wisdom Wednesday post – #WisdomWednesday
  4. Throwback Thursday (photos of a trip or your previous results) – #ThrowbackThursday 
  5. Freebie Friday (give a Freebie) – #FreebieFriday
  6. Saturday Special (talk about something special) –      #SaturdaySpecial
  7. Sunday Funday (share what you did that day) – #SundayFunday

 

Healthcare Business Content for Social Media

  1. Give away Coupon Codes
  2. Talk about a service that’s available
  3. Offer your services
  4. Promote a new service
  5. Talk about the benefits of the service and how it helped you
  6. Promote ‘One Day ONLY’ Flash Discount

 

Share Quotes

  1. Share a funny quote about your niche or practice
  2. Share an Inspirational Quote and tell your audience what you think about that specific quote or how it helped you think about that specific quote or how it helped you through a situation
  3. Share a quote (graphics) – ask your audience what they think about it
  4. Share your favorite quote (graphics or text) and ask your audience to share their favorite quote

 

Social Media Content Ideas for Stories

  1. Share testimonials from your patients
  2. Share someone else’s inspiring stories
  3. Talk about your services and how they help people
  4. Highlight a local business
  5. Make videos about practice events
  6. Share a behind-the-scenes photos or videos
  7. Tell a funny story about something connected to your practice
  8. Tell about your struggles in your practice and how you overcame them (your failures and wins)
  9. Share your story (who you are and what your mission is / passions are)

 

Challenges

  1. Challenge your audience to post every day for 30 days and give them a FREE Social Media Calendar 
  2. Create a challenge about your niche (example: weight loss challenge)
  3. Challenge your audience to write down 3 goals and they have to achieve at least one in a week
  4. If you don’t have any ideas, ask your audience what challenges they want to do next…

 

‘How-To’ Content Ideas

  1. Share a step-by-step how-to tutorial (Example: how to count macros or do bird dogs)
  2. Share a how-to create something specific in your niche
  3. Share a how-to create & write down your health and wellness goals

 

Video Ideas for Social Media

  1. Host an ‘ask-me-anything’ live video
  2. Upload a short video showing behind the scenes & your lifestyle
  3. Interview one of your staff members
  4. Create a video with a couple of tips (from your blog or your Facebook Page), then tell your audience where they can find more tips (share the link)
  5. Host a Giveaway (on Live Video)
  6. Make a Live Video (on your profile, page, group, or stories)
  7. Host a webinar (teach something to help your audience get a win or result)

 

Create Give-Aways and Freebies

  1. Giveaway services to your super-fans
  2. Create Freebies related to a specific topic that your audience struggles with…
  3. Host a BIG Giveaway (create rules: they have to like, comment, and share your post or video)
  4. Giveaway a 15 Minute Nutrition Coaching Call
  5. Make and Give Away. FREE E-Book (lead magnet) in exchange for their email address

 

Mini-Course Ideas for Social Media

  1. Create a 5-Day Mini-Course about a specific topic in your niche or practice
  2. Make an email 7-day mini-course (send one lesson per day over 7 days)
  3. Create a 7-Day Mini-Course in your Facebook Group
  4. Collaborate with another practice who has an ideal audience you could share (this will help grow both of your lists/audiences)
  5. Create a Mini-Course with an ideal patient that shows your audience getting a result (case study)

 

Share Top Tools & Resources

  1. Talk about tools that help you save time and improve your health
  2. Share the best resources that helped you get in better physical condition
  3. Share your favorite apps that you use to get specific results
  4. Talk about the tools that help you create content

 

Life Tips

  1. Talk about your morning routine
  2. Share your top three personal development books
  3. Talk about leaders you look up to
  4. Share a quick time-saving group
  5. Explain how to prepare for the day of the week
  6. Share all the things you do daily
  7. Share your top apps to help keep you organized

 

Polls

  1. Create a Facebook Poll in your Live Video (ask a specific question)
  2. Create a Facebook Poll on your Profile or Page
  3. Create a Poll in your Facebook Stories (Group, Page, Profile)
  4. Create a Poll in Instagram Stories

 

Cross Promotions

  1. Share your Social Media Content to your email list (some will engage on your posts)
  2. Share your Instagram Post on your Facebook Page
  3. Create a similar post and share it on all of the Social Media platforms you’re on (spread them throughout the week)
  4. Use the same photos/graphics on other Social Platforms
  5. Share a Link to your Instagram on your Facebook Page, ask people to follow you, and then follow them back!

 

Mention Your Followers and Fans

  1. Welcome New Followers and Thank them for joining your Group or Page
  2. Shoutout to your Top fan (or top 5 Fans)
  3. Celebrate 1,000 Followers and Thank Them!!
  4. Share a Testimonial from a patient who always comments on your posts and Thank Them
  5. Give Your Followers a Special Gift!
  6. Create a VIP list and each week choose 1 winner and send them a link to your VIP list where they can get at least 1 Freebie 

 

Blog Posts

  1. Share one of your Blog Posts on Social Media
  2. Re-share your older blog posts
  3. Share someone else’s blog post and explain what you learned
  4. Share a guest blog post and explain what you learned

 

Service Posts

  1. Create a video on service demonstration
  2. Answer the most asked questions about your services
  3. Share a sneak peek of your upcoming services

 

Brag A Little…

  1. Create an ‘Ask Me Anything’ post and answer questions…
  2. Share what’s on your bucket list…
  3. Share your vision board…
  4. Share which trip you’re planning next
  5. Talk about what you stand for, your morals
  6. Talk about your favorite destinations
  7. Share why you started working in healthcare business or practice, what attracted you the most, and what you don’t like about it
  8. Talk about who your favorite motivational speaker is and why
  9. Create your ‘Letter to my younger self’ (include a picture of you when you were a baby)

 

Grow Your Email List

  1. Tell people to sign up for your email list
  2. Create a special email list and promote it
  3. The easiest way to grow your email list is to create Freebies and promote the opt-in on Social

 

Engagement Style Posts

  1. Re-Share your old content (Photos, Quotes, and Graphics)
  2. Share some interesting news about your niche or practice
  3. Talk about your favorite things to do(alone or with your family)
  4. Share 5 things about yourself that most people don’t know
  5. Create Fill-In-The-Blanks Posts
  6. Create a ‘Guess The Right Answer’ (something about your practice-create a poll or give them multiple choice answers)
  7. Talk about the events you’ll be hosting
  8. Shoutout to your top patients or followers and thank them!
  9. Share your Favorite Podcasts
  10. Talk about healthcare mistakes and how to fix them…
  11. Share some stats in your industry or niche…
  12. Create Case Studies…
  13. Ask your followers how they found or discovered you…
  14. Share Infographics…
  15. Share fun facts about you! / Talk about your WHY!
  16. Recommend someone else or others your audience should follow
  17. Wish Everyone Happy Holidays
  18. Create a day in the life posts
  19. Post a photo and ask your followers to caption it!
  20. Share a Pet Post (Post Pictures or Videos)

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Fresh Social Media Marketing Ideas for 2022


Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level.

Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2022.

 

Use Custom Retargeting to Increase Conversions

When you are marketing your products or services to a “cold” audience, it can be nearly impossible to make any money from your Facebook ads. That said, there’s a way you can increase your ROI without spending a lot more money: retargeting.

You may also want to check out lInk retargeting, which allows you to add a Facebook pixel to any content you share, even if it’s curated from a third-party site.

 

Find Micro-Influencers to Share Your Content

The correct response to the rise of influencer marketing is to focus on micro-influencers: people who have authority with a (relatively) small audience of people who are in the market for services like yours.

Micro-influencers may be industry superstars or popular local figures. Focusing on them means spending far less money than you would on a celebrity influencer for a higher rate of return. You can find influencers by searching for relevant hashtags and looking for people who are sharing content with your target audience.

 

Optimize for Mobile

Our final tip cuts across all formats and social media sites. At this point in our digital history, you should assume that everyone trying to access your content is doing so via a mobile device. There’s no excuse for not optimizing your social media content for mobile users. 

Social media marketing has come a long way and it’s time to get caught up and try some new things. As we head into the second quarter of 2021, take advantage of the updates to increase your ROI and profits

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


20 Call To Action Prompts For Your Practices Social Media Posts

20 Call To Action Prompts For Your Practices Social Media Posts

Leveraging social media for your practice does not have to be super complicated. The number one thing I hear from most people and practitioners is “I’m not sure where to start” and “I’m not sure what to say” or some variant of those statements.

Here are 20 Call To Action Social Media Prompts for your practice:

  1. Double tap if you…
  2. Save this post…
  3. Tell me how you…
  4. Watch our stories for…
  5. Grab this freebie (coupon)…
  6. Send me a DM if you…
  7. Try this first…
  8. Watch our story for…
  9. Want to know all about…
  10. Click the link in the bio to find…
  11. Tell me if you are the same as me…
  12. Come join us / Find us on…
  13. Head over to our blog to find (blog title / How to…)…
  14. Tell me about your…
  15. I need advice about/on/for…
  16. What do you do when…
  17. Tag a friend who…
  18. Giveaway Time! Enter to win…
  19. Would you rather…
  20. Can I get your opinion on ________…

These social media prompts can help get you started. Switch it up a bit and use these to create your own variation. 

Need some more help or inspiration? Reach out to us, we would be happy to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


70 Killer Content Ideas to Post on Social Media

70 Killer Content Ideas to Post on Social Media

What Do I Post On Social Media?

…This is the number one question people ask when it comes to social media marketing.

The interesting thing here is that there’s really an endless amount of ideas for you to use when it comes to posting on social media.

Before you skip this and jump down to the list, here are a few tips to get the most impact out of these ideas:

  1. Make it RELEVANT for your audience.

For Example:

If you choose to share something from your bucket list…

Can you relate it back to your practice?

Can you add an open-ended question so it sparks people to engage?

  1. Talk TO your audience, don’t talk AT them. This is social media. People are looking for stories and posts that they connect with. If you’re not wording posts socially, you close the door for engagement.

For Example:

DON’T DO THIS: I read a quote this morning, liked it, and wanted to share it with you.

DO THIS: Have you ever read a quote and thought, “Wow, I really needed to hear that?” Well, I found one this morning that was so perfect, I had to pass it on to you. It’s a difference in the way you talk with people. I promise you’ll see a difference in how people respond when you word things just a little differently.

  1. EVERYTHING you post should ALWAYS support your weekly, monthly, annual marketing, and practice goals.

– Post to connect.

– Post to learn more about your audience.

– Post to start a conversation.

– Post to get leads.

– Post to drive traffic.

– Post to build your practice.

The more you do this, the faster you reach your goals.

Ok…so you’re ready for this list! 

70 KILLER CONTENT IDEAS TO POST ON SOCIAL MEDIA
  1. Remind People Who You Are, How You Got Started
  2. Go Behind The Scenes
  3. Share a Personal Story
  4. Tell People What You Sell
  5. Share a Joke (Graphics or Text)
  6. Share a Quote (Graphics or Text)
  7. Host an #AMA (Ask Me Anything)
  8. Â Post a How-To or Tutorial
  9. Ask a Question
  10. Host a Poll
  11. Share Your Favorite Book
  12. Ask for Recommendations (Book, TV, Apps, Music, Something related to your biz)
  13. Host a Giveaway
  14. Tell People to Sign Up On Your Email List
  15. Give away a coupon
  16. Host a Sale
  17. Remind Potential Audience To Book for An Appointment
  18. Share a Quick Tip
  19. Share Industry News (Add Your Thoughts To It)
  20. Go LIVE (Live Videos Perform AMAZINGLY WELL)
  21. Post a Sneak Peek of something coming soon
  22. Share a Blog Post You Wrote
  23. Share Any Press or PR Features You Have
  24. Post a Testimonial From a Patient
  25. Give Your Audience A Gift
  26. Re-Share Some Older Content (Graphics, Quotes, Blog Posts)
  27. Host a 1 Day Only Flash Sale
  28. Share Content From Someone Else
  29. Let Someone Guest Post or Takeover Your Profile
  30. Post a Case Study
  31. Answer FAQ’s
  32. Share Some Personal Wins or Results
  33. Host an Interview with a Guest
  34. Post Something Seasonal or Highlight a Holiday
  35. Thank Your Audience!
  36. Post Motivational Monday
  37. Post a Tuesday Tip
  38. Post a Wednesday Wisdom
  39. Post a Throwback Thursday
  40. Post a Flashback Friday
  41. Share a Short Video Clip (Yours or one you like)
  42. Share a podcast episode you love
  43. Share a YouTube video you love
  44. Post some interesting stats or data about your industry
  45. Share your favorite resources (Apps, Websites, Blogs)
  46. Share a WIN or SUCCESS
  47. Share a LOSS or a FAILURE
  48. Share Your Morning Routine
  49. Post about events you’re hosting or going to
  50. Post where you’ll be speaking or where you’re making appearances
  51. Share an Unknown Feature About Your Practice
  52. Let Your Employee Take Over For a Day
  53. Show someone using your service
  54. Post a discount or a special offer
  55. Tell People How You Got Started
  56. Share What Inspired You To Create Your Service
  57. Shoutout or Mention Other Brands
  58. Shoutout or Mention Your Patients
  59. Share a Success Story
  60. Share a Few Of Your Favorite Things
  61. Post a Fill In The Blank
  62. Talk about Mistakes Patients Are Making
  63. Share a Tweet You Like
  64. Share a Pinterest Pin You Like
  65. Share Your Other Social Profiles to Connect On
  66. Share Your Contact Info
  67. Post About A Trip You’ve Taken
  68. Share a Charity You’ve Partnered With
  69. Post About Something On Your Bucket List
  70. Ask Your Audience How They Found You

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


10 Social Media Marketing Ideas You Can Do in 15 Minutes

10 Social Media Marketing Ideas You Can Do in 15 Minutes

Have you ever had those brief moments in your day where you have an extra 15 minutes and you’re not sure what to do to help you grow your practice?

You know those moments where you have just enough time to do one more small task before you leave for the day, pick up your kids, handle a patient emergency issue, perhaps pick up your kids or get on that call with your patient…

You sit there thinking about what to do and then you hop on your phone and onto your favorite social site.

And then you say to yourself, “Hey, it’s just 15 minutes. I can take a few minutes to enjoy a little social break.”

Or maybe you spend your day moving from one project to the next and just feeling stressed. And you’re thinking, “Did you just say take a social break? I’m still trying to figure out how I’m going to get more patients from Facebook or how I’m going to increase my followers on Instagram.”

So whether you need ideas to grow your social presence or need a list of suggestions to use in those brief moments of time, I pulled together a list of things that you can do during those quick moments of the day to help you to keep growing your practice.

  1. Make a list of what social sites are bringing you the most traffic:

To make this list, log into your Google Analytics and click on the links to follow this sequence: Acquisitions > All Traffic > Referrals

You’ll see a list showing which social site is generating the most referral traffic to your website. Each site is linked to a breakdown of the actual posts people clicked on to reach your site.

Let’s just say for an example, my top referral source is Pinterest. When I’m in this section, I click on the Pinterest link and it takes me to a breakout of the top pins/images that brought people to my site. To help me better understand what people are interested in, I write out my top 10 pins and the number of traffic clicks from those images to my list of my top social sites.

I can also track my traffic from LinkedIn, my newsletter, and all the places where I do guest blog posts but not Facebook. Right now, Facebook is the only program that won’t give me more information other than the number of people who came to my site.

  1. Read and comment on one of your favorite blogs:

Take the whole 15 minutes to really read the article (not just scan it) and think about your comment. What could you say in your comment to really add to the conversation?

If you can’t add to the conversation, move on to the next blog post or another blogger’s site. It’s OK if it was something that was posted a couple of weeks or a month ago. The point is to spend some time crafting your comment so that you can contribute to the conversation and maybe even start a connection with your favorite blogger.

  1. Do a mini-brainstorm social session:

Is there one social site that you’ve been meaning to give a little attention to help you grow your followers? Try doing a little brainstorm session.

Start by looking at the top content on that site and make notes about what’s connecting with your fans. Now list 5 ideas that you could do to help you create or find more of the type of content your fans want to see more of.

And since you’re keeping this to 15 minutes, there’s no time to judge your ideas, just keep writing down everything that comes to your mind.

  1. Check what’s going on with your Twitter account:

To see what’s happening with your Twitter account, click on Twitter and click the link to take you to your Notifications section. This is the place where you’ll be able to view your recent activity.

When I log into my Notifications, I usually do these steps:

  • Did someone new follow you? Click over to their profile and decide if you want to follow them back. Look through their tweets and retweet a post of theirs or comment on one of their tweets.
  • Did someone share your blog post or promote your services? Hit the reply button under their post and thank them for sharing your stuff. I usually add in a personal note to show that I’m not automating these thank you messages.
  1. Update your LinkedIn profile:

Sometimes we get so busy that we forget to add what we’re working on to our LinkedIn profile. I know this one well – it happens to me all the time!

Your LinkedIn profile is super important because if someone runs a Google search of your name, your LinkedIn profile will come up as an option. 

This may be one of the first places where a potential patient or partner will first learn about you so you want to make sure that your information is up to date.

To update your information, log into your LinkedIn profile, go to the Edit Profile section you’ll see the edit pencil next to all the sections } and ask yourself these questions:

  • Did you recently add in a new service? You can add that to your profile under the Project section.
  • Did you write a guest post on another blog? Add in the link in the Publications section.
  • Have your services changed? Make sure you update that in your Summary section as well as in the Experience section.
  1. Find new people in Instagram to follow:

Doing a search for people who do the same work as you do is a great way to see how others in your industry are using Instagram. Run a search for your company’s keywords in the search feature. The search looks like a magnifying glass and sees who comes up.

When I first started using Instagram for my practice, I ran a search and found a ton of people to follow when I searched for practices and subscription boxes. I also found that when I followed people who were like me, several of them followed me back.

Also, make some notes about what hashtags they’re using! I found several of my strongest hashtags from checking out what others who were doing the same type of work as me were using.

  1. Check your numbers in your social sites and set goals for each one for the month:

I usually do this at the end of every month so I can track what’s growing and what site needs a little help. And then I add in a goal number for the next month.

If you don’t know where to start, go into all the social media sites you’re currently using and write down all the analytics numbers like your followers, details about your posts like what day of the week you posted it, and other programs like your email list that you’re tracking.

As you continue to monitor these numbers, you’ll learn which ones create traction for your practice and help you make more sales. And these are the ones you’ll want to focus on each month.

  1. Find new boards to follow in Pinterest:

One of the best ways to help you grow your Pinterest account is to find new boards that are posting new content for you to re-pin on Pinterest. Run a search for new boards at least once a week.

  • Pinterest’s search feature is so easy to use and it’ll help you look for new people, boards, and pins. Just type in the words you’d use to run a search on Google.
  • This search is a huge help to look for more content to add to a board that you just started or want to grow. You’ll be able to find people who have already done the search work and just re-pin several of their pins. And depending on their content, go ahead and follow them or just their board.
  • Pinning and Re-Pinning can be a phenomenal source of traffic to your website
  1. Check your top posts on your Facebook Page:

For many practices, this may be the first thing one decides to do and work on. We kind of kept this to the end of this article so you can work on the outer things that may also benefit your practice as other sources of marketing. 

Now let’s get into it…

To access this information, go to your Facebook Page. Look for the tab on the top of your fan page that says Insights and click on that button.

Then start tracking the activity from your Facebook posts. I used a word document but you can set up a spreadsheet or just write it out on a piece of paper.

After you’ve logged into your Facebook Page Insights, review your posts and answer the following questions:

  • What were your top 5 posts for the week?
  • What time of day were they posted?
  • What day of the week were they posted?
  • What was the topic or message of these posts?
  • Did you add a video, photo or ask a question?

The more you check your Insights, the more you’ll start to see patterns emerge. You’ll start to see what type of content speaks more to your fans and what posts create more engagement with your potential clients.

Having an idea of what your Facebook Page Insights tell you gives you a better sense of direction for your Facebook Marketing.

  1. Remember how Awesome you are!

Take a moment to think about how far you’ve come, all the cool things you’ve done, and make a quick to-do list of what you want to work on next.

If you’re ready to approach your marketing differently in 2022, we would be elated to help!

If you’re tired of aimlessly posting wherever and everywhere and getting nowhere. If you’re done with the weekly struggle of what to post or what sites to use, it’s time to do something different to develop your custom marketing messages.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


30 Day Social Media Challenge For Your Practice


Let the challenge begin! Can you handle 30 Days of Social Media Posts, Tweets, Pins, Instagram Pics & YouTube Videos? We know you can!

 

It’s always a good idea to publish content. It’s a way of showing up for yourself and your practice for your patients, and future prospects!

 

Today, we’ve got a number of ideas to help you jump-start that process of showing up for yourself on Social!

 

Here are 30 Ideas…

 

  1. Take a Picture of your Workspace…
  2. Answer a Question…
  3. Introduce your newest employee or a co-worker…
  4. Share something Popular (nationally or locally)…
  5. Ask your audience a multiple choice question…
  6. Share about a Future Community Event…
  7. Share something funny…
  8. Post a Fill-In-The-Blank Statement…
  9. Share Your Company’s Property Story…
  10. Create a video, featuring your company or property…
  11. Share a ‘TBT’ or Throw Back Thursday Image…
  12. Post Something Seasonal…
  13. Share Some Inspiration…
  14. Highlight a Patient of the Month or a Patients ‘Pup / Dog’ of the Month…
  15. Share an attention-grabbing statistic…
  16. Interview a patient…
  17. Share someone else’s content…
  18. Do a repeat of something that worked well…
  19. Share your latest email newsletter or announcement…
  20. Edit and Share An Image…
  21. Link to an infographic you think your audience will enjoy…
  22. Share your favorite or current book…
  23. Correct a common misconception that relates to your industry…
  24. Give a shout-out to another practice…
  25. Show off your expertise with a helpful tip…
  26. Post something in celebration of a company milestone (eg Birthday / Anniversary)
  27. Cross-promote your Social Channels
  28. Ask people to join your mailing list
  29. Share something about an event you recently attended
  30. Thank your followers for their support

 

Now that you have a solid list of ideas for Social Content, it’s time to get started!

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


33 Places You Can Promote Your Practice For Free


When it comes to promoting your practice, it may feel like your only option is to pay the big bucks and start advertising. HOWEVER – we’ve got some great news for you, especially if you’re on a budget. (Like MOST healthcare business owners)

There are several options for you to promote your practice, absolutely for free. A lot of this is thanks to social media. There are countless stories and case studies of those who built their entire practices utilizing social media and social media.

The best thing you can do when these new options are available is to think of how you can leverage them as a healthcare business owner.

Now, are you ready to start promoting your practice, for FREE?

HERE ARE 33 (+1) PLACES YOU CAN PROMOTE YOUR PRACTICE FOR FREE
  1. Facebook Pages
  2. Facebook Groups
  3. Facebook Live
  4. Facebook Stories
  5. Facebook Page Stories
  6. Facebook Messenger Stories
  7. Facebook Messenger Bots
  8. Facebook Watch Parties
  9. Facebook Events
  10. Pinterest
  11. Pinterest Communities
  12. Pinterest Group Boards
  13. Instagram Posts
  14. Instagram Stories
  15. Instagram Live
  16. Instagram Reels
  17. Twitter
  18. Twitter Group Chats
  19. YouTube
  20. YouTube Live
  21. YouTube Shorts
  22. Snap Chat
  23. Email Marketing
  24. Affiliate Marketing
  25. Host a Webinar
  26. Be a Webinar Guest
  27. Blogging
  28. Guest Blogging
  29. LinkedIn Posts
  30. LinkedIn Messages
  31. LinkedIn Groups
  32. Host a Podcast
  33. Be a Guest on a Podcast
  34. TikTok

SAVE this list and test some of these out. Try a new one and see if you can generate additional revenue in your practice but utilize ALL of these free platforms to market your services.

A word of caution…

Each platform has its own voice. Avoid ‘copy and paste’ marketing and you’ll likely get a better result!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Fresh Social Media Marketing Ideas For Your Practice in 2021


Social media marketing is no longer the new kid on the block. As a healthcare business owner, leveraging social media can be an effective marketing resource. Keeping up with what is working  and taking advantage of the latest trends on social platforms can deliver results for your practice!

 

There are still plenty of things you can do to improve your social media marketing this year! Here are a few things you can do to level up your social media efforts!

 

Poll Your Followers

 

Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking about simple polls with just two or three potential responses.

 

A poll is a great way to collect feedback from your followers while simultaneously creating ‘engagement’ for your account. 

 

Polls can also be used to measure the effectiveness of your campaign. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed and they can respond by clicking their choice right within your poll!

 

You can also try using polls to split tests and leverage your audience to get invaluable insight. This method works by asking people to vote on which version of your website they prefer or eliciting feedback on variations of your creatives.

 

Engage in Social Listening

 

Social Listening can help your practice tap into trending conversations and get the gist of what your audience is talking about and the general consensus around the topic. 

You probably saw a brand respond to a news story in a tone-deaf way. That’s not a good look for your brand.

 

Does that mean you should never respond to anything topical? No – but it does mean you need to be careful.

 

The best way to avoid missteps is to engage in social listening. 

 

Before you post, scroll through relevant hashtags, and get a feeling for what people are saying and how it might relate to your brand or services. Then, you’ll be able to craft a response that is equal to the moment and will speak to the concerns and needs of the people who follow you.

 

Fine-Tune Your Twitter Voice  

 

Having a consistent brand voice is also very important on Twitter, where you only have 288 characters to get your point across. You can expand a thought over two or more Tweets (sometimes known as a Tweetstorm) but you still need to fine-tune your voice.

 

Your voice might be authoritative, funny, snarky, or highbrow. Whatever it is, you should learn how to get it across in a single Tweet. There’s nothing wrong with a bit of experimentation and trying a couple of different options will help you to get it right.

 

Deploying social listening and engaging on Twitter can be huge for your practice. 

 

Vary Your Instagram Content  

 

Because Instagram got its start as an app where people could share mobile photography, it’s common for healthcare business owners to get stuck in a rut, posting only high-quality photographs and never taking any chances.

 

Instagram’s options have expanded and it’s time for you to get on board with the changes. You can try any of the following to diversify your content.

  • Create short videos to share with your followers
  • Do an Instagram Live video
  • Create one or more GIFs from your videos or other sources
  • Get creative and make some memes that are relevant to your brand
  • Take advantage of micro-blogging and share your thoughts

 

There’s a lot you can do with Instagram and as users become increasingly sophisticated, they expect more from the brands they follow.

 

Start an IGTV Show 

 

Speaking of expanded content on Instagram, did you know you can create long-form television shows using IGTV? Content creators use IGTV to do Q & A sessions, live stream events, interview experts, share reviews and testimonials and much more. 

 

You don’t have to be an expert in video production or sound technology to start creating your own IGTV show.

 

The key is to get started. 

 

By creating long form content that is compelling and an insight into your business, it’s personality and culture, your fans and patients will likely get a better feel and deepen their affinity.

 

Use Custom Retargeting to Increase Conversions 

 

When you are marketing your services to a “cold” audience, it can be nearly impossible to make any money from your Facebook ads. That said, there’s a way you can increase your ROI without spending a lot more money: retargeting.

 

For example, you might run a video ad to people in your area featuring your service. You don’t need to run it for long – just a few days or a week. Then, you can create a custom audience of people who watched at least half of your video and show them a new ad designed to pique their interest and encourage them to buy your service or fill out your lead form.

 

Retargeting is a good idea to help leverage recency and recognition of your practice’’ brand.

 

Find Micro-Influencers to Share Your Content

 

Another great way to leverage social media is through influencer marketing.

 

Few practices have the money to hire nationally-recognizable influencers. For that reason, unfortunately, some healthcare business owners have written off influencer marketing as something that’s a waste of time.

 

However, the rise of micro-influencer marketing has delivered substantial results for many practices. 

 

As a practice, considering influencer marketing is to focus on micro-influencers: people who have authority with the (relatively) small audience of people who are in the market for services like yours.

Micro-influencers may be industry superstars or popular local figures. In other words, they have influence over an audience who might also be interested in your practice. Focusing on them means spending far less money than you would on a celebrity influencer for a higher rate of return. You can find influencers by searching for relevant hashtags and looking for people who are sharing content to your target audience. 

Another great way to discover micro-influencers in your local area is to search under the geo-location tab on Instagram. There you will discover accounts who show up locally. Digging a bit deeper into these accounts might yield who commands the attention and engagement of an ideal local audience!

 

Optimize for Mobile 

 

Our final tip cuts across all formats and social media sites. At this point in our digital history, you should assume that everybody accessing your content is doing so via a mobile device. There’s no excuse for not optimizing your social media content for mobile users.

 

On Pinterest and Instagram, use rectangular pictures with a 2:3 aspect ratio. This method works great on mobile platforms.

 

Social media marketing has come a long way! It’s time to get caught up and try some new things. As we head into the second rest of the year, take advantage of the updates to increase your ROI and profits.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call