3 Simple TikTok Tips To Grow Your Practice


If you’re reading this, you probably want to know more about how social media functions. I think I’ve discovered the secret to building a TikTok following.

Everyone’s experience with TikTok is unique, however, the following advice can help you increase your following.

 

  1. Maintaining Consistency

Consistency is difficult, but you have to post each day. In fact, every day. It’s not unusual to gain followers quickly! One popular post can completely transform your life and your practice.

 

  1. Timing Matters!

When producing material, make sure your videos are no more than 30 seconds and, when necessary, add voice overs. This will encourage participation from and an understanding of the mystery among your audience.  You have 3-5 seconds to grab the attention of your audience, so make sure your HOOK is great!

You should have no trouble gaining some solid engagement with your followers if you are imaginative and, more importantly, deliberate with your hooks.

 

  1. Show Off Your Creativity

Although it’s fantastic to follow trends, not all audiences want to see you perform viral dances. Utilize the popular sounds and showcase your originality using the patient avatar as a guide.

You’ll have a clear understanding of what does well and what doesn’t after posting consistently, keeping your content concise, and using your originality.

 

Bonus Tips

A great online tool to help you create great-looking TikTok videos is Canva. You can easily create your videos with your iPhone or Android device, import the video and resize it with the vast number of templates Canva provides.

Although not mandatory, using a tripod or a Gimple can make your videos less shaky.

Need Help navigating TikTok without having to dance and shake it for your practice? Reach out to us! We would love to help!

So… if you are a private practice healthcare owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


11 Benefits Worth Considering Investing More in Content Marketing


Whatever the size of your practice, you’re certainly curious to learn how to boost appointments. In fact, in order to stay relevant, even locally focused enterprises must expand. Additionally, those marketing initiatives are becoming more digital. You should meet people where they are, as the expression goes. This was unavoidable given the popular nature of social media and web usage.

This transition to “digital first” has made content marketing crucial. We simply cannot live digitally without content since it is the money of digital marketing. In fact, content has grown to be so important in marketing that a new generation of content entrepreneurs has emerged, whose companies are entirely based on content. This phenomenon, which spans a range of practices from affiliate marketing to subscription services, is comparable to the media entrepreneurs of the past.

What does this entail for owners of local practices like yourself? Simply put, it’s imperative that we develop the skills necessary to utilize content marketing. You can better grasp why content marketing is so crucial by understanding its advantages. Additionally, you’ll gain a sense of the advantages your practice should be pursuing.

 

11 Benefits of Content Marketing

While content marketing is critical to digital success, these perks stand out as being particularly important and helpful for any firm. Although a couple of these may not be essential to your practice’s digital strategy, the majority of these are applicable to all industries. A sound digital strategy will also prioritize some of these advantages over others.

 

The Benefits of Visibility

Brand awareness is where the sales funnel starts at the top. Even the smallest practice may aid in brand discovery with a well-executed content strategy. A bigger involvement in industry debates will also be possible thanks to your brand’s enhanced visibility. This is true even for practices that primarily cater to the local community, especially given that there is typically competition in this niche as well.

 

  1. Improves recognition and brand awareness

By distributing material into venues where people are seeking for and consuming content, content marketing increases your practice’s visibility. Without a question, more people will come to know you over time. Let’s take the example of a boutique retailer. The majority of people in your market are aware of the major players. But they’ll be more likely to check out your choice if they see your content, for instance, on Facebook.

 

  1. Enables you to decide what your prospect searches for in their narrative.

It’s crucial to have control over the story that surrounds your brand. Digital marketing can help by getting your material found above that of your rivals. They’ll then understand that you are an authority in the field you work in. When lack of experience isn’t a big deal, you have a unique chance to convince others that you are the person they should be listening to.

 

  1. Helps you make more and deeper connections with other people.

Your content gives Internet users more ways to connect with you online and helps them get to know you better. It also makes them want to read more of your work. This can look different depending on the type of content you choose, the forum, and your industry. A hobby shop would be a good example of this. Most people who have a hobby will need help at some point with materials or methods. If the shop shows how good they are at what they do, it could become a destination.

 

  1. It makes people trust you more and helps you get more fans who are loyal to you.

Another good thing about content marketing is that it helps build trust. People will find ways to trust you and become your fans the more content you have. After all, who is going to trust a practice whose website has nothing on it? Patients can’t tell how much you know about your subject without coming to your clinic. And if they can go somewhere else, they probably will. Also, wouldn’t you rather have people who like what you write? Their ideas are very important.

 

  1. Make your brand seem more trustworthy and authoritative

The more consistently you write about your practice’s area of expertise over time, the more people will think of you as an expert. This will help you build your credibility with both people and search engines. People are more likely to look for your content to find answers to questions that matter to them. And as more people visit your site, Google and other search engines will raise your rank.

 

  1. Generates referrals.

If a patient, visitor, or fan likes a piece of content, they can just share the link and tell other people about it. The same goes for people who link to your content if they think it’s useful. If you have content, you may be able to get these kinds of content referrals. When people share the content you’ve made, there’s a chance that people will buy your services.

This sharing is one of the most important benefits of content marketing for B2C brands, but for B2B companies, it’s even more important. One reason for this is that most B2B decision makers do a lot of research before getting in touch with sales staff. Most of the time, these buyers want to know right away if a service is right for their practice.

 

The Advantages of Tactical Marketing

Overall, there are many more benefits to content marketing than just being seen. It’s one thing to get your name out there, but it’s something else to make your brand known for something important. To do this, your content and other efforts need to be shared in the right way, which requires strategic marketing. In general, though, the research shows that good marketing = content marketing.

 

  1. Improves SEO.

SEO is one of the best reasons to use content marketing, especially on your own website. Studies have shown that practice websites with blogs have 434 percent more pages indexed by search engines than practice websites without blogs.

This is the case for a few different reasons. One thing is that these sites have more chances to use keywords. You can only get so far with service or service descriptions. Even if you put keywords in them, there won’t be much room. This could cause people to use too many keywords, which doesn’t work. Also, Google and most other search engines tend to like long-form content.

 

  1. More traffic to a website.

Content marketing can also bring more people to your website. You should never make bad content because it hurts your reputation, but you also shouldn’t ignore how important content is. Here, I’m mostly talking about longer pieces of writing that bring people to your site. Even though ads are important, people need a reason to stay on your site or come there on their own to find information.

There is no doubt that this method works. If a practice publishes 16 or more blog posts every month, it could get almost three and a half times as much traffic as competitors who only publish four or fewer blog posts. How come it works? Simply put, your website becomes more than just a place to find basic information. It becomes a place to go. This gives you the best chance to leave a good impression on patients.

 

  1. More prospects.

So, here’s the deal. People love to learn about a service or practice before they buy it. Samples and other methods can help, but they aren’t perfect. On the other hand, content marketing gives people something useful that they can access anywhere, at any time. Even if it’s just a good laugh (like the jokes about the pandemic last year), these impressions matter.

Some content can be a lead magnet. B2B brands often give whitepapers or seminar access. Get a free chapter of my latest book on my website. Your patients can try something for the price of a lead. Content marketing generates three times more leads than other strategies.

 

  1. Helps educate your patients to improve conversions and generate more appointments.

Would you rather buy a dud or a (near) sure thing? Most individuals value the ability to investigate options and choose the one that best meets their needs. This is true for B2C marketing, especially in high-priced or difficult-to-choose categories like electronics, personal care, and autos. Some folks can’t find the correct skincare services.

B2B brands use content marketing extensively. Practices have even larger stakes than certain consumer goods. Therefore, high-quality content marketing is most effective. The average B2B spends 29% of their expenditure on content marketing.

Doubtful? Content marketing attracts leads. These have a 14% conversion rate against 1.7% for outbound leads. Content marketing’s high conversion rate is one of its biggest features, especially when compared to outbound lead generation.

 

  1. Supports social media.

Content provides you with something to talk about on social media, increasing engagement and following. Commenting, sharing, or criticizing your material increases its online visibility. As your follower count rises, influencers and other essential connections are more likely to notice your brand.

 

The Financial Benefits

Content is like any other practice investment. Content marketing gives financial benefits that improve the bottom line. 

So… if you are a private practice healthcare owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


15 Ways to drive traffic to your Practices Website


Driving traffic to your website is critically important if you are a ‘locally-based service’.

It’s particularly important if you are a healthcare business owner.

However, when you’re a practice, it can be hard to rank well in the search engines. You’re likely up against the big practices, and their huge advertising spends which makes it near impossible to rank at the top for local searches.

And with so many websites and competitors out there, it can be quite a challenge to get visitors.

It’s just not as easy as “build it and they will come”.

Here are 15 Ways to drive traffic to your practice’s website:

 

  1. Search engine optimization (SEO)

What is SEO?

In basic terms, it means your website is technically sound so that it can be indexed by the search engines and well-designed for good usability. It also contains content (including keywords and phrases) that people are searching for often.

A great place to begin is to check that your website is appearing in the search engine. If it isn’t, then you may need to verify your site with Google Search Console. 

To appear in local searches on Google Maps, be sure to add your practice to Google My Business (now known as Google Business Profile).

Also, check your page (and post) titles and meta descriptions. To assist with your ranking, they need to be the appropriate length and contain your keywords.

It can take a while to see the benefits of SEO as it takes some effort and time to create the optimized site structures and content. However, once you enhance your website, you can gain free traffic from the search engines, so it’s worth the investment and effort.

Some of the components of SEO are technical, and if you aren’t confident in this area, We would be elated to help or point you in the right direction.

 

  1. Directory Listings

There are both free and paid options when it comes to directory listings. (Do your research with Paid Directories and pay attention to how they bill (monthly or PPC)

Start with the membership associations that you belong to, and search for a directory on their websites. Find out how you can get a listing to promote your practice.

A good example of this may be your local Chamber of Commerce. 

To find other online listings, search for your niche in Google and add the word directory after it. You will likely find blog posts that people have written containing the most popular directories which you can work through one by one.

 

  1. Backlinks

One strategy to drive traffic to your website is to partner with another practice that can link to your site and send you referral traffic.

This strategy is known as backlinking, and it also adds authority to your website. It’s excellent for SEO as it means you will likely rank higher than another site with lower authority.

When setting up the link, be sure to check that there is not a ‘no follow’ reference on the link. A no-follow link is not good for SEO as the link will not carry any authority.

If you don’t have any established partnerships, another way to get backlinks is to search for broken links that no longer work on other websites using the brokenlinkcheck site.

If you can find a website in your niche that has a broken link and you happen to have a similar blog article on the same topic, then send a quick email to that practice letting them know that they have a broken link and if they would like a replacement article then you have one available.

 

  1. Internal Links

While internal links move visitors around within your site, they can also assist with driving traffic to your site if they are well designed.

Excellent site structure is essential to see the benefits of SEO. If the search engines can determine that your site has good internal links, then it will rank higher than those that don’t.

When your website pages link well, you are also more likely to keep people on your website longer which can help with making those all-important sales conversions.

Consider how you can also use high-volume pages to drive traffic to other low-volume pages on your site. Use your Google Analytics platform to identify where you might be able to boost the traffic to your sales pages with strategic links from well-performing blog posts.

 

  1. Email marketing

When writing emails to your list, always ensure there are links back to your website within the email.

If you write a new blog post or want to promote one of your services, be sure to include a link directly to the relevant pages.

And don’t forget to add your website link to your email signature on every email you send.

 

 

  1. Blogging

Creating highly valuable content on your blog is a great way to drive traffic to your website.

It will increase the chances of your website being found in the search engines and perhaps being shared on social media by other people.

There are many formats that you can use within your blog to boost the chances of it being shared on social media. Interviewing an influencer in your niche is one way to do this, as there is a high chance that they will share the article with their audience once you’ve published it.

Pinterest is also a great place to share your blog articles and drive traffic for free.

 

  1. Media and PR

If you have a newsworthy story to tell or could contribute to an article that a journalist is writing, then it could generate some free publicity for your practice.

Identify the publications you would like to appear in and make contact with the journalists in your local area who write about practices or trends happening in your niche.

There are also websites such as HARO (Help A Reporter Out) that connect journalists with bloggers and contributors.

 

  1. Paid Advertising

While you may not have a large advertising budget, there are low-cost ways to drive traffic to your website.

LinkedIn, Facebook, Pinterest, Instagram, all have affordable advertising platforms where you can promote your practice for as little as $5 a day.

The benefit of these platforms is that you can target your audience quite specifically. You also have the option to remarket to people who have visited your site before when you install a tracking code.

You may also consider using Google Ads and Google Remarketing if your audience would more likely use search to discover your practice. As always, before you spend any money on advertising make sure that you are clear on your end goal and marketing objectives.

 

  1. Social media

You can drive considerable referral traffic directly from social media once you have built up your following.

The key to growing your audience is to have an optimized profile that includes the keywords for your practice and that your content is engaging.

It’s essential that you show up consistently on social media every day to create brand awareness. If you need help with this, we would be elated to help. Besides, you’re in the practice of what you do…not Social Media Management.

 

  1. Facebook groups

Sharing your links and helping others out inside of Facebook groups is an excellent way to build awareness.

However, be strategic about the groups that you decide to join, so that you are using your time efficiently. It’s very easy to lose hours and hours on social media during your day, so be sure to get in and get out when you need to.

Also, it’s a good idea to monitor the results you’re getting. You’ll find that you generate more traffic, subscribers, and sales from certain groups and you’ll soon work out which ones to visit.

 

  1. Video marketing

Many people don’t realize that YouTube is a massive search engine that can be very effective in driving traffic to your website. 

Consider the types of videos you could create to post on here, as well as the promotional videos you could make to market your services on YouTube.

Google also indexes and returns videos in the search results, so it’s crucial to optimize the videos you are posting on your website by adding appropriate titles and meta descriptions.

There is an increasing demand for visual content online!

Video marketing is one way that you could differentiate yourself from your competition who may not be doing this yet.

 

  1. Online Question Forums

Answering questions on forums such as Quora is a great way to build your authority in a niche. Search for others by typing your niche with the word forum after it into the Google search.

You can also include a link to your website in your profile and your answers. A website link to your blog that answers specific questions about your industry or niche could significantly increase traffic to that article.

Searching on these sites before you write a blog article is also an excellent way to research what you should write. 

If you are writing about a popular or trending topic, then there will be a larger volume of people who will be searching for your content.

There’s no point in writing a blog article that no one is searching for an answer on, so be sure to choose topics that are regularly searched.

 

  1. Podcast Interviews

You may have a podcast, or you may be invited on to someone else’s podcast. Either way, the episode provides a way to promote the content on your website and drive the audience back to it.

You could increase the amount of traffic to your website by also including a special offer or by sharing something interesting that they can find out more about on your site.

Podcast episodes are also then shared on other social media platforms and via email marketing, making the audience for them much more extensive than just those listening to the audio.

 

  1. Guest blogging

Writing articles and pitching them to other larger media outlets or influencers is a great way to build your profile and get a link to drive traffic back to your website.

It can take some time to write a guest blog post though, so it’s important to choose a topic that others would be willing to share on their site. Identify syndicated publications that will share your articles on multiple platforms.

Don’t forget to invite others to write a guest post on your blog. If you publish their content and they are a well-known person in your industry, then you could attract a new audience. Contributing influencers will likely share your website with their (more substantial) audience to drive traffic to your site.

 

  1. Printed Marketing Collateral

Additionally, besides online methods, there are also offline forms of marketing that can increase your website traffic.

It should be standard operating procedures to include your website address on all forms of stationery, brochures, flyers, merchandise, and promotional materials.

 

How to determine what to focus on to get traffic to your website

It’s easy to become overwhelmed when you read through this long list of ways to drive traffic to your site.

However, it’s important to consider which methods will be both sustainable for you to keep doing overtime as well as which ones will generate the most traffic.

For example, if you don’t like writing or aren’t that good at it, then starting a blog is likely not a good idea. Instead, recording videos might be faster to create. (Tip: You could always have your videos transcribed so you can repurpose as long-form content on a blog or as an article on LinkedIn or on a Facebook Page)

Alternatively, you may feel more comfortable hosting a podcast or going live on Facebook where you can speak to your audience.

Try to pick a few methods above that you know you could stick to doing. Consistency is a big deal that will help deliver results! Additionally, remember, you don’t have to be overwhelmed by all of this! You don’t have to do all of them at once.

Building up a following, and traffic flow will take some time if you don’t have a large budget, so be patient and consistent with your marketing activities.

I would love to hear what you have found to be effective in driving traffic to your practice’s website? 

Let me know in the comments below!

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call