Is marketing an investment or expense for your practice?
Today’s video is on the thought process behind why marketing is an INVESTMENT vs an EXPENSE. We are certainly in uncertain times but one thing is for certain – we all need patients (new and reactivated) in our practice. Will you take advantage of the opportunity to grow while everyone else contracts? So… if you […]
4 Pillars To A Successful Healthcare Practice
Do you have a successful practice? I think the term “success” is too broad because what success means to me may not mean the same to you. Most will say it’s how profitable the practice is which I think that’s a pretty good KPI. Others will say it’s how many patients you have in the […]
Competition: Should You Dominate Them Or Connect With Them?
Competition: Should You Dominate Them Or Connect With Them? The truth – it’s both! Too often in the world of private practice healthcare, we are worried about our competition. Hey, I talk about it all the time as far as how and why you need to dominate them in areas like; Google Review and Patient […]
Stop Losing New Patients To Competitors – Implement A Missed Call Text Back System
How often have you been busy with patients in a private room or back in the gym and your staff has both hands full and on the phone with an insurance company and then the phone rings? It rings and rings and rings and NO one gets to it. OUCH! What if that was a […]
5 Ways To Transform Your Website into a New Patient Conversion Machine
In today’s video, we are going to talk about converting website visitors into new patients. Well, the truth is they first have to become prospects and I hope you are doing some form of marketing to drive people to your content and specifically in this case to your website. Now, we have heard that […]
Are You Stuck In The Gray Area Of Practice Growth?
Too many healthcare providers are STUCK at a certain financial ceiling in their practice. Are you stuck at $5K or $10K or $20K per month in collections? Do you know why…. I’m going to get woo-woo in this video and talk about Limiting Beliefs in practice and how it can affect multiple levels of success […]
3 Simple Ways To Use Chat GPT In Your Chiropractic Practice
Not sure what rock you’ve been living under but Chat GPT is definitely making waves in the marketing world. So in today’s video, I thought I’d share 3 simple ways in which you can use it to help market your practice with content marketing. I will say this… I am not 100% sold on Chat […]
The cost of not answering your incoming calls
How often in your office does a call go unanswered ☎️? Let’s just say that it is 1x/day and if you put in 5 days a week on average that means 25 missed calls. You may not think that is a big deal until you put it under the statistical microscope. Well, you are […]
Speed To Lead and How It Brings In More New Patients To Your Practice
Regardless of any marketing, you may be doing it is important to get a good (if you can GREAT) ROI. The fastest way to a good (great) ROI is improving your Speed To Lead. In other words, how fast can you get a reply from a prospective patient that has a question or calls […]
Build Your Practice Fast By Shooting More Videos
In today’s video, we are going to talk about the Power of Video and how it WILL grow your practice. This is the 4th Part in a 4 Part Series to help you excel in 2023: 1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0 2. Picking a Niche https://youtu.be/De5KhWyzxLE 3. Asking for Reviews and Getting More Referrals (Written […]
Why and How To Ask For More Patient Reviews
In today’s video, we are going to talk about the importance of Asking for Reviews. I’ll make this bold statement – 9 out of 10 times if you don’t ask for a review – you’re not going to get one. In other words, there are some nice souls out there that will review you and […]
How and Why Weekly Staff Meetings Will Grow Your Practice
In today’s video, we are going to talk about the importance of weekly staff meetings, and yes it should even be daily meetings if you want to keep yourself and staff more accountable. This is a quote that hits home from Luis Alberto Urrea: “Numbers never lie, after all: they simply tell …” This is […]