Are Your Social Platforms Holiday-Ready?

The holidays are upon us, and, in the world of social media, that means one thing: seasonal posts. While it’s easy to look at seasonal content creation as a chore, it can be an excellent opportunity to win new followers and solidify your relationship with existing followers. 

Here are our top tips for doing just that:

  1. Host a Giveaway

The holidays are a time for generosity, and social media giveaways are particularly well-received during this season. Retail stores, for example, offer BOGOs and gifts with purchases. Take a page out of their book by hosting a giveaway on your social media platforms. Invite followers to like, share, comment on, or tag a friend in one of your posts. At the end of the giveaway period, randomly select a winner. It’s a great way to get people involved and boost your brand’s visibility. 

  1. Support a Charity

Today’s consumers want to do business with brands that share their values and ideals. With this in mind, consider supporting a local charity (or charities) this holiday season. Donate time, money, or supplies to the cause and highlight it in your social posts. Bonus points for inviting your followers to get involved, too. 

  1. Get in the Spirit 

While the holidays are a great time to make sales, they’re also a great time to make connections. Instead of focusing solely on branded contests and giveaways, get into the spirit of the season by sharing user-generated holiday content on social media. Kids’ art is a great option, as are special holiday photos submitted by your followers. What you share doesn’t matter as much as the spirit in which you share it. 

  1. Be yourself

No matter what, stay true to yourself in your social content this holiday season. Existing followers will appreciate it, and you’ll gain a more authentic base of new followers in the process. 

Take your social media to the next level this year in your practice! Give us a call or text if you have any questions (630) 491-1444 and we can chat about how we can help you and your office.

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