A Quick Guide To Online Local Marketing For Practices


There are many factors that go into play to get you and your practice in front of many of the potential prospects in your local community.  The more ways you are able to be seen, heard, and found the more new patients you are going to drive into your practice.

 

This week we are going to cover 4 simple ways to get you in front of your eventual new patients.  Enjoy and as always we’d love your input if we missed something or drop a comment below so we can get to know you better.

 

  1. Localize your website

 

It’s a good idea to include a map and a link for directions. Having a map is helpful to describe your location in relation to landmarks. If you have a website or blog, it’s always a good idea to optimize it for locally relevant terms and colloquialisms.

 

  1. Create consistent listings

 

There are a ton of directory listing sites. If you are listing your practice on any number of these directories, it’s best to be consistent in your entries. For national listings and review sites, be sure that your practice is included in searches for the area. Consistency is key – make sure your address format is identical on all of the sites! It really does make a difference!

 

  1. Stay local on social

 

Follow and subscribe to other local pages such as Chambers of Commerce and media outlets. Search for local online groups to join as well. Don’t be afraid to share posts from fellow practices in your community to support them.

 

  1. Bring your online marketing to your practice

 

Online marketing doesn’t stop online. Use signage to drive visitors to your practice to your website and social media channels. If possible, drive text-to-join or SMS option from those that visit your physical location to sign up for your email and SMS lists. 

Boom…. that was quick!  Short, sweet, and to the point – now as always go take action on what we presented here for you and make a BIG IMPACT in your community.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Why You Should Be Crushing It Right Now With SMS Marketing

Why You Should Be Crushing It Right Now With SMS Marketing

Did you know there’s one extremely effective way you can connect with your patients – and if you’re not doing it, you are literally burning thousands of dollars in potential profits for your practice?

I’m talking about SMS messaging, more commonly known as text messaging.

More than 2.5 BILLION people worldwide own a smartphone that’s capable of text messaging. That’s a staggering number – and it begs the question:

Why aren’t more health care businesses using text messaging for marketing?

Texting by the Numbers:

89% of people always have their smartphone accessible

97% of Americans text at least once a day

Texting is the #1 communication method used by people under 50 years of age.

In other words, text messaging is arguably the best way to ensure that the audience in your target audience read what you send them!

Advantages of SMS Marketing

  1. You can track SMS messages the same way you would any other marketing campaign using web-based tools.

  2. You can collect data about your text list by creating interactive content that allows them to reply to your messages quickly and easily.

  3. Text messaging provides nearly instantaneous results and stats for you to use so that you may optimize your campaigns quickly!

  4. Text messaging can be casual and personalized with direct language and even emojis to build relationships with patients you are texting!

  5. Text messages are a great way to connect with your audience when they’re most likely to be in your area or in the market for what you’re selling.

A great example of time-sensitive text messaging might be…. we just had 3 openings open up for our massage therapists tomorrow – text us back to secure your spot.

The bottom line is that if you’re not using SMS messaging to reach your audience, you’re missing out on a chance to build brand loyalty and increase your sales. Text messages are inexpensive to send and easy to write – and they can help you grow your practice.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call