How To Promote Your Practice Locally to Attract More New Patients

Whether you are a new or established practice, marketing can help you move from obscurity to well-known, liked, and trusted in your community!

Not sure where to start and want to improve your top-line revenue with marketing? We’ve got you! 

Whether you have a clinic or offer services, you have to let people know you exist!

Word of mouth is important but how do you know it will continue?


Tools to promote your practice locally


A Practice Website

This may be obvious but a great way to promote your practice is to make sure you can be found online. That starts with a website.

Your practice’s website should be filled with local information that clearly defines where your practice is located and your hours of operation.

It’s a really good idea to list the services you offer.

One way to help increase the likelihood your practice shows up in search is to link to and build links from other practices. 

The way to do that is to create and publish blog posts. You can even reach out to and mention other clinics that might lend their influence to you within your blog posts. 

One of the best utilities you should consider is building an email list with the aid of your website. More on the importance of building an email list later in this article.


Google Business Profile (Google My Business)

Speaking of search, local patients often use Google to search for services and practices. Having a Google Business Profile (formerly known as Google My Business is probably the single best account you should create.

Google Business Profile is a free tool that allows you to promote your practice website and show up in Google Search and Maps.

Your Google Business Profile also allows you to see and connect with patients, post updates and see how your patients are interacting with your clinic on Google.

Here’s the thing, anyone can leave a review using the reviews facility. And as such, this will help keep you involved and engaged with your patient base.

Google Business Profile will also allow you to leverage the opportunity to let your audience know about your other social accounts as well as the opportunity to link about upcoming events, blog posts, and press you may have received.


Your Email List

We would submit that the most important asset you can create, build and leverage to promote your practice is your email list!

Don’t have one or not sure how an email list can help you promote your practice?

No problem.

An email list is a big-time asset that can be responsible for real top-line revenue!

Being able to communicate with your audience is a big deal.

The opportunity to let your audience know you have specials or deals and new services can lead to transactional relationships.

Take for instance the uncomfortable very real lockdowns the world experienced. So many practices were negatively impacted because they failed to build a real email list of current or existing patients. The inability to communicate whether their practice was open or closed resulted in obscurity and confusion.

If those same practices were able to communicate with their patients via email, they could simply inform their audience of their modified hours of operation, and how they were going to serve their patients should they need services their clinic offered (online, etc).

Once a practice develops an email list, they are also not as reliant on some of the other big tech platforms for traffic.

Instead, the plan and strategy to leverage some of these social and search platforms would be to build an email list by which practice could then communicate and market to an interested local audience.


Need Help?


These are just a few ways to get immediate and consistent results for your practice. Of course, there are a multitude of other methods and technical processes a clinic could incorporate into a promotion like SEO, Video, Content Marketing, or paid advertising on Facebook or Google.

They all work! But if it were me and I was just getting started or wanted to create consistent results, I would focus on getting a website up and running, optimizing it to generate leads, and then email those leads with offers!

Hey, if you need help with any of this stuff and want to get results from promoting your practice, reach out to us, we would be elated to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

10 Helpful Ideas to Promote Your Practice For Free Locally

Online search is so important these days for the ever-growing socially conscious patient. I know that as a health care business owner, advertising can get expensive, and quickly! 

Not many of us even have a budget when we are just starting, so I wanted to share some great tips on how you can promote your business locally.  

Think because you only have an online store that this doesn’t apply to you? Spoiler, this marketing advice does and it is important, so keep on reading…

Once upon a time you could just take out an ad in your local paper and feel confident that you had done a great job of marketing and that people were seeing it.

However, those fairy-tale days are gone since platforms such as Facebook came along and many practitioners are taking marketing into their own hands. 

Readership is down worldwide for traditional print magazines and papers. people are opting to get their news online and on their phones instantly.  While we all might miss those “simpler” days, it also has been very beneficial for health care business owners. 

This article isn’t about paying to play. You can build your business locally, without paying a single penny. 

Here are 10 helpful ideas to promote your practice for free locally

  1. Make Sure Your Website Adds Value and is Easy To Use!

Whether you’re targeting local or patients all over the world, your website should clearly explain what you do, be easy to find and navigate, and be attractive. 

The job of your website is to make a conversion! Whether that is generating a new lead or a transactional patient, a conversion should be your goal!

Beyond that, anything further is a Bonus!

Let’s consider a few.

  • Does your website communicate your brand identity well?
  • Is it friendly for mobile users?
  • Are you utilizing SEO (search engine optimization)? A lot of practitioners dont understand how search engines work. They create a site and then are super confused because they are getting no traffic at all

The great thing is a few small changes to website text can boost your rankings on search engines.

For example, simply adding locations to your keywords can make a substantial difference and improve your rankings!  If someone is searching for “restaurants” or “Italian Restaurants” you would have millions of hits come up around the world. 

However, by adding some location tags such as “Italian Restaurants Near Me”  or better yet, “Italian Restaurants – Philadelphia” your competition remarkably diminishes.  

  1. Make Blogging and Guest Posting a Priority!

If you want to be seen, you need to be creating new content pretty regularly. This is why it is a good idea to add a blog to your website. Adding a blog and blogging regularly increases your chances of being noticed, it also helps with that SEO again, as you can use your keywords and phrases in your blog posts. Websites get crawled quite regularly so it’s always beneficial to have new, quality content. 

Writing a blog also allows your patients to get to know more about you and your company.

You can also repurpose these blog posts into email newsletters or lead magnets and various social media posts. Write a few blog posts every month and you could start attracting more readers or patients to your business because you are adding value and insight around your subject matter which is important to your audience!

Adding social sharing buttons to your blog posts is a smart idea! Doing so enables readers the opportunity to easily share your posts, whereby more people discover you and your health care business!

Blogging for someone else’s site is also a great way to gain more exposure for your practice, and get a reputation as an expert – especially if they’re well known in your local area. It’s almost like an amazing and secret hack to build your affluence on the efforts of others audiences!

Guest posting gives you an awesome opportunity to make new contacts with other health care businesses and hopefully attract some loyal readers. These readers could evolve into patients, plus you are supporting your local community, instead of competing against it.

  1. Build an Email List

Everyone is so busy these days.

Patients may absolutely love your services, but they have short attention spans. If you don’t stay in contact, people move on to more engaging companies. That’s why it’s a good idea to ask patients to subscribe to an email list. Further, as many of us have come to realize, world events like Pandemics and Shut-Downs can dramatically impact how you do business, communicate or not communicate easily with your patients!

Sending an email is like calling someone at home and it is the best way to let patients know about new services.

Less than 5% of your patients may be seeing your latest Facebook post so it is imperative to be in their inbox. 

Not sure what to write about? We got you!

Aside from monthly happenings and events, you can also spotlight a new service or include a case study. Sharing small stories about some of your top patients shows others that you care about more than money. 

Need help with this? We would be elated to you!

  1. Be In Touch With Your Local Press!

It’s important to keep in touch with your local newspaper/blog/radio etc and submit press releases that have the potential opportunity to get you in print for free.

These could be about anything from taking on new staff to winning a new client – it doesn’t have to be big news, just something to let locals know you are there.

If you have an event happening that coincides with a national holiday or an important headline, this is especially relative, share that with your local press!

Not sure how to contact them? Take a look at their websites and look for their contact forms or community editor. Make sure your subject line is catchy so it makes them want to open up that email!

If you start to build relationships with editors and journalists this can help ensure that your press release is read and hopefully published.

  1. Offer In-Office Rewards!

Giving loyal patients reasons to keep saying good things about you is a smart strategy!

Offering a discounted service sparks word-of-mouth marketing!

Patients trust friends and family to make good recommendations. It’s worth mentioning that one person with a big network can have a massive impact on your business.

  1. Getting Your Business on Local Directories

Getting future patients to find out where you are is crucial, and one of the best ways local businesses can be found online is by adding their company to top online business directories.

The biggest one is Google. Creating and maintaining a Google Business Profile can yield incredible and nearly instantaneous results for your business!

It is also important to get your business verified on Google.

Not sure about how to do that? Reach out to me! I’d be glad to help!

Now, Google isn’t the only player in town! There are several popular online directories, including Trip Advisor, Yahoo, LinkedIn, Yelp, Facebook, etc. Make sure you place your details on all of them, because if you are only posting on these top few, then you will be missing an opportunity to be found by patients and clients who are after your services.

Tip: Make sure your listing’s information is consistent across all directories!

And since most directories are purposeful for would-be people looking for services you provide locally, it’s a really good idea to make certain you are in these directories.  

  1. Be Active on Social Media

Any business must be on Social Media!

On social media, you can promote any news, events about your business or industry! You can interact with your audience as well as post your awesome blog content through the most common media channels, including TikTok, Facebook, LinkedIn, Instagram, and Twitter.

With Instagram, you can search local hashtags and engage with those posts!

You can see people who are nearby and build that connection by giving yourself a few minutes each day to do. 

  1. Go To Local Networking Events and Build Those Connections

The best way to meet new local contacts (and potential patients) is to get yourself out there at Local Networking Events!

Make it a point of attending local events and meet-ups. It’s a smart idea to participate in conversations by asking questions or volunteering to speak at an event. 

Yes, it’s been challenging over the past few years with the pandemic and local shut-downs, but the world is opening back up and people are eager to get back in front of other people and businesses!

Don’t know where to find local events? 

You can search for local events by region, county, town, or city on Facebook or use Eventbrite for a start. You can also look for networking events, workshops, seminars, and business shows.

  1. Ask for Online Reviews!

Making sure your practice presents an awesome first impression on people researching your practice online is also a very smart consideration!

When you set up accounts with online directories like Yelp and TripAdvisor, having a consistent system in place to ask your patients to write or leave reviews about you and your business should be part of your operating procedures!

Patients who rave about your practice in person don’t always take the time to write reviews (but you better believe they will leave a negative one if they had a bad experience!).

Most of the time, asking is enough to motivate patients to write a glowing review. Include a call to action at the bottom of your email newsletters with an easy link for them to write a review!

With every patient interaction, it’s a good idea to encourage new patients to leave a review or recommendation. Asking for a review right after avail or interaction with you keeps the experience fresh in their minds. If any of your patients have a large following on review sites, their praise can send lots of business your way.

  1. Hosting Events, Classes, or Demo

Adding value to your prospects’ lives in advance often leads to more business!

You can do this easily and cheaply by hosting online or in-person events, classes, or demos!

Doing so frequently and consistently can be huge for raising awareness and promoting sales too!

A great way to do this is by talking to your patients about common obstacles or questions they have and then formulating a way to teach them how to overcome those common obstacles through their event(s).

As a local business, you are likely a subject matter expert and likely know the answers to most of your patients’ problems.

Whatever you know, use it to build trust with patients.

Focus on how you can help others with a short class demonstrating how to solve a problem. At the same time, you get a chance to show your expertise and showcase specific services.

Create a clear call to action for patients who attend. Set up a display with all the services used in the demo, and talk more about your business one on one whenever you can. 

Oh, and don’t forget to get email addresses!

Doing so will allow you to continue to add value and communicate with your existing and future patients!

I hope these 10 tips have given you some great ideas to go forward and promote your local business.

If you need help implementing any of these ideas, please reach out to me. I’d be elated to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

Why Messenger Ads are AWESOME for your Practice

Why Messenger Ads are AWESOME for your Practice

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and practices to connect directly with potential leads.

And they’re great options for practice. They allow you to personalize ads and connect directly with the people who are most likely to buy from you.

Here are a few ways that you can use Messenger ads to boost your profits:

  1. Increase Local Awareness Of Your Practice

Too much personalization can seem downright creepy, but Facebook Messenger ads allow companies to straddle the line without crossing it. Because you can only send direct messages to people who’ve already connected with you on Messenger, it doesn’t feel as intrusive and it lets you tailor your offers in a way that’s highly likely to result in a sale.

  1. Give patients the response time they want

With Messenger Ads, you can automate your replies to ensure that potential patients aren’t stuck waiting for a response from you. An, in case you don’t know, people prefer messaging to any other form of patient service.

Research shows that 73% of consumers prefer live chat to email…and 56% prefer messenger to a phone call.

  1. Start a conversation

Lead nurturing is something that you can do 1 on 1 with Facebook Messenger Ads. You can even customize your newsfeed ads to encourage people to chat with you about your product and service. This option allows for 1 on 1 contact – even if it’s largely automated – that makes potential patients feel valued.

  1. Increase local awareness of your practice

One of the best things about Facebook Messenger ads is that you can select “increase local awareness” as your ad objective. This is a particularly effective option for practices that want to reconnect with existing patients. You can use Messenger to send them an offer that is tailored to them.

Another way of looking at Facebook Messenger ads is that they’re the modern-day equivalent of going door to door. They don’t require any more effort than traditional Facebook ads, but they offer a degree of personalization and one-on-one contact that will allow your practice to connect with potential leads in a meaningful way.

Getting a great ROI on Facebook advertising can be tough!

There’s a ton of competition and as a private practice healthcare business owner, your marketing budget is limited. Facebook Messenger ads can help you leapfrog over the competition and connect directly with the most valuable people on social media – your patients!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

How Much is Your Patients’ Lifetime Value (LTV)?

How Much is Your Patients' Lifetime Value (LTV)?

Did you know that it costs more to attract a new patient than it does to retain an existing one – but how much can you really afford to spend to attract a new patient?

Knowing the lifetime value (LTV) of your patients is the key to creating a workable budget for marketing.

That number should dictate how much you spend on marketing and advertising. Spend too much and you’re losing money in the long run. Spend too little – and you’re missing out on an opportunity to grow your practice.

How to Calculate Your Lifetime Patient  Value in 5 Simple Steps
  1. Start with your company’s total revenue in the past year and divide it by the total number of purchases in the same period. The resulting number is your average purchase (service) value.
  2. Next, take your total number of purchases (services) in the past year and divide it by the number of unique patients who made purchases (received services). The resulting number is your average purchasing frequency rate (service rate).
  3. Take your average purchase value and subtract the average purchase frequency rate from it. That gives you the patient value per year.
  4. Calculate the average number of years a patient continues to buy from you. If you’ve been tracking unique purchases this shouldn’t be difficult. This number is the average patient’s lifespan.
  5. Now, multiply the patient value by the average patient lifespan to get the lifetime value of your patient.

Let’s look at an example. Here are the raw numbers:

– $100,000 in annual revenue
– 250 purchases (services)
– 150 unique patients

Your average purchase value would be $400. You would then take that number and divide it by 150 to get your average purchase frequency rate, which is 2.67.

Next, you would subtract your average purchase frequency rate from your average purchase value to get $397.33, your patient value per year. If you keep your patient, on average, for 10 years, your patient lifetime value would be $3,973.30.

That’s a very simple example but it illustrates the point. The practice would have a lifetime patient value of nearly $4,000.

How To Use Patient  Lifetime Value in Marketing

You know your patient lifetime value – now what?

The short answer is that you’ve got a piece of information that can help you attract more patients and make better use of your marketing budget.

Every patient you have contributes to your company’s success and profitability. Understanding just how much each patient is worth to you can help you do a better job of attracting new patients, increasing their lifetime value, and maximizing your profits.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

7 Hacks to Help Your Practice Grow

Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your practice soar to new heights?

Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your sales and profits. By definition, a hack is meant to be simple – something you can do right away. Sometimes hacks are clever and weird things but sometimes, they’re well-documented things that small healthcare business owners overlook.

Let’s focus on the latter because I’m willing to bet you’re not doing some of these things. 

Here are 7 growth hacks that I think you need to start using – today.

#1: Use Content Upgrades to Grow Your List  

You know what an upgrade is. It’s something that allows you to increase the value or utility of something you’ve already purchased. In the case of a content upgrade, it’s a free piece of content that you use to attract new subscribers and leads.

Let’s say you have just published a killer blog post, but you have some content that you didn’t include. Maybe it’s more detail about one of your points. Maybe it’s a list of tips and tricks. 

Whatever it is, try offering it as a freebie at the end of your post. You can make it your call to action or even a pop-up that appears when people try to close the window or hit the back button. Something simple like “Enter your email to get a free growth hack cheat sheet” can help you grab readers’ attention and get their emails before they leave.

#2: Use Exit Intent Popups 

Speaking of popups, you should be using them. I know, I know; they’re annoying and some people use popup blockers.  

So what? 

Research shows that pop-ups are effective and exit-intent popups are ideal because they grab visitors’ attention at a crucial moment. Maybe they’ve looked at your service but balked at the price. A strategic popup offering a coupon or discount code could be the only impetus they need to stay on your site and buy your service.

#3: Retarget Your Visitors

What happens when someone visits your site and doesn’t complete your opt-in form or buy a service? If the answer is, “Nothing” then you’re missing out on a HUGE opportunity to give those visitors the nudge they need to take the next step.

Retargeting uses a tiny piece of code called a pixel to identify people who leave your site without taking a specified action. You can then show those people a retargeting ad based on what you want them to do. Some examples include:

  • Completing your opt-in form
  • Paying for items in their shopping cart
  • Scheduling an appointment

I recommend Facebook and Google retargeting for the best results.

#4: Prioritize Social Proof – Use Social proof

Don’t underestimate the importance of social proof in the form of patient reviews, testimonials, and comments. According to Bright Local, 84% of patients trust online reviews and testimonials as much as they would a personal recommendation from a friend.

I’m amazed by how many local health care business owners don’t highlight social proof on their websites. Your reviews and testimonials should be front and center, not hidden on some interior page. It’s not reasonable to expect your site’s visitors to go hunting for what they need. Make it easy for them to find it and you’ll almost certainly see an increase in your conversions and sales.

#5: Use Calls to Action on Social Media  

You wouldn’t create a landing page or publish a blog post without a call to action – or at least I hope you wouldn’t! But I’m always seeing social media posts from local practices that don’t include a call to action. Don’t make the same mistake.

A call to action is needed because it tells the patients who see your post what you want them to do next. Believe it or not, they may not know! Whether you want them to redeem a coupon, enter a contest, sign up for your list, or leave a comment, you need to tell them if you want to get the result you expect. They’re not mind readers! 

#6: Solicit Patient Feedback 

Speaking of asking for things, when was the last time you asked your patients for their opinions? I’m willing to get it for a while, and it’s time to end the drought.

Patient feedback is one of the most valuable things you can get. People want to tell you what they think of  your practice. If you wait for them to tell you, it’s probable you’ll hear more negative feedback than positive because people are often more motivated to sound off about what they don’t like than they are about what they do.

So, whether you do it in a social media post, an email, or a survey, it’s time to start collecting information from your most valuable study group: your patients!

#7: Focus on Content Marketing

You’re probably tired of hearing me go on about content marketing. I’m mentioning it again here because while B2B companies are mostly on board with content marketing as a growth strategy, B2C companies are still slow to prioritize content marketing.

You don’t need to try all these things, but adding even one to your marketing mix can help you attract new patients and retain existing patients:

  • Social media posts
  • Blog posts
  • YouTube videos

You don’t need to be publishing new content every day for it to be effective. Doing one or two blog posts or Facebook posts per week is enough to get your started. If you’re not using social media at all, choose one site as your focus. I think you’ll be happy with the results.

These seven hacks aren’t rocket science. They’re things that you can start doing immediately to see an increase in your conversions and sales. Even choosing one can help you move in the right direction – so what are you waiting for? Go!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: