5 Ways to Engage Patients on Instagram to Get Results
Instagram can be an amazing source of traffic and leads. But is it working for you or have you noticed less than favorable results for your marketing efforts? If you’ve noticed this, it’s time to get serious about patient engagement on Instagram. Instagram, like all social media platforms, is constantly changing its algorithms. The latest […]
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for healthcare business owners to dive into Facebook marketing without […]
Why Every Practice Should Leverage Digital Marketing
Digital marketing isn’t optional. The fact remains, though, that only 84% of practices have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business […]
How to Identify Your Audience and Find YOUR future patients Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a healthcare business owner, there’s nothing more frustrating than knowing there’s an audience for your service and […]
8 Social Media Myths and Misconceptions to Forget in 2021
There’s no question that social media marketing is, and will continue to be, important for practices. If we hold this to be true, we should also acknowledge there to be some myths around social media that could contribute to being harmful to your practice. Ready to bust some myths? Here are 8 of the most […]
3 Common Mistakes Everyone Makes Using Facebook Ads To Market Your Practice
Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your practice. If only you weren’t messing them up… Look, we can’t say whether your Facebook […]
How to Create Content for Your Practice That’s Worth Sharing 101
We all know that content marketing is the name of the game for healthcare business. Content is king and all that. But how does a practice create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy. All you need is a primer with ideas […]
7 Hacks to Help Your Practice Grow
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your practice soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your […]
10 Actionable Local Marketing Ideas You Can Deploy Right Now for Measurable Results
You already know that local marketing is the name of the game if you want to grow your practice. The challenge is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are 10 actionable and affordable local marketing ideas worth considering. #1: Fine-Tune […]
What Will Digital Marketing Look Like in 2021?
2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer. When will the pandemic end? When will we return to practice as usual? Because there are so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be […]
How to Increase Patient Retention with Email
New patients are great. There’s something undeniably exciting about attracting someone to your practice who might not have found it otherwise. That’s the reason that new patient marketing gets all the attention. It’s the glitziest way to grow a practice. But guess what? It’s not a very cost effective way to grow a practice, which […]
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for practitioners to dive into Facebook marketing without really knowing […]