Leadership in Healthcare Practices – it’s time to step up!

In Uncertain Times Leaders Step Up

Uncertain Times Need Great Leaders: Are You Ready? How confident are you in the future of our economy? How confident are you in the future of your practice? This is what I know to be 100% certain – during uncertain times LEADERS are the ones who RISE UP! From a marketing perspective – leaders do not cut and run – they build and dominate! It is your time to RISE UP and be the Leader for yourself, your family, your practice, and your community. So… if you are a private practice healthcare business owner and you are ready to be the leader you were meant to be – Let’s Do This! Let me know how I can be of any assistance to help you make it happen.


How to use Google Business Profile Chat to get more new patients

How To Use Google Business Profile Chat To Get More New Patients

Is your Google Business Chat set up for your practice?

It is a very simple yet powerful way for prospective patients to start a conversation with you.

Do you know how many new patients you are missing out on by not having your Google Business Profile chat turned on?

The honest answer is…. not sure, however, why to take the risk that even just 1 potential new patient per day that wants to ask you a question. Remember, if you don’t give them the chance to chat with you and your competitor does – they are gone and so are their referrals.

In this video, I will show you the importance of Google Business Profile Chat and how you are turning away new patients by not having it on.


5 Ways To Drive More New Patients Into Your Practice

5 Ways To Drive More New Patients Into Your Practice

Are you consistently doing these 5 things to drive in more new patients into the practice?

What are those 5 things… I guess you’ll have to watch to find out!

Is that too pushy or sales-like?

Maybe or…. what would happen IF you move on to the next video and the 5 things that could change the trajectory of your practice?

Well – I’ll leave that decision up to you!

So… if you are a private practice healthcare business owner and you are looking for ways to DRIVE-IN MORE NEW PATIENTS and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: DRIVE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Speed To Lead and How It Brings In More New Patients To Your Practice

Speed To Lead and How It Brings In More New Patients To Your Practice

 

Regardless of any marketing, you may be doing it is important to get a good (if you can GREAT) ROI.

The fastest way to a good (great) ROI is improving your Speed To Lead. In other words, how fast can you get a reply from a prospective patient that has a question or calls or signs up for a program?

The faster reply – the better the ROI!

So… if you are a private practice healthcare business owner and you are looking for ways to increase your marketing ROI and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: ROI and we will get back in touch with you
(2) Set yourself up with a Triage Call here: Set Up Your Call


How and Why Weekly Staff Meetings Will Grow Your Practice

How and Why Weekly Staff Meetings Will Grow Your Practice

In today’s video, we are going to talk about the importance of weekly staff meetings, and yes it should even be daily meetings if you want to keep yourself and staff more accountable. This is a quote that hits home from Luis Alberto Urrea: “Numbers never lie, after all: they simply tell …”

This is the 1st Part in a 4 Part Series to help you excel in 2023:

1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

In order to keep your practice moving in the right direction you MUST keep up on your stats and the BEST time to do that is during your weekly (daily) meetings. I’ll go over that in this video as well as even provide you with our “Morning Sucess Huddle” Framework. It’s simple but to the point to help you keep on task and point during your team meetings.

So… if you are a private practice healthcare business owner and you are looking for a simple way to have a staff meeting or morning huddle or as we like to say Morning Success Huddle or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: HUDDLE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How to Win in Practice…. Consistently

How To Win In Practice Consistently (YT)

In today’s video, we are going to talk about how you can win more consistently in practice – day after day.

There is the truth about being consistent and how it can help you win in life (and practice).

However, in order to win consistently you must do the right habits and actions consistently.

We spoke about this last week (https://youtu.be/2p8Ldy6R40I) but I want to hit on it just a bit more and then we will cover each of these topics over the next 4 weeks which will help you accelerate your success this year:

1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

So… if you are a private practice healthcare business owner and you are looking for ways to be more consistent with your habits and actions or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: WIN and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Habits vs Goals For A Successful Practice in 2023

Goals vs Habits for success in 2023

Well, we are still in week one of 2023 and most people (practice owners) have set their goals for the year as most people do but….. are you setting yourself up correctly to achieve those goals with success habits?

That is where most will fail as their goals are typically outside of their comfort zone and you’re told to set BIG goals but not told to start with winning habits to help you achieve the goals you want.

So this video today will give you an idea of what some of your best habits should be moving forward in life and in practice such as:

1. Pick a niche to market to and focus on that one niche

2. Have weekly staff meetings

3. Ask for Reviews (written and video)

4. Shoot more video (I repeat – shoot more video)

5. And Much Much More…..

So… if you are a private practice healthcare business owner and you are looking for a more productive way to move through 2023 by setting up success habits or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: HABITS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Why Your Healthcare Practice Should Be Asking For Reviews


Patient feedback is really important, and that’s putting it mildly.

 

Often, just a few well-written phrases in a review can do more to sway consumers’ opinions than a whole website. If your services are rated higher than a similar one by a competitor, but only by a single star (or even a half star), the patient may decide to buy from the competitor instead. Furthermore, positive evaluations are one of the single most important aspects in local search engine optimization.

 

Asking for feedback from clients is essential if you want to see positive comments or ratings. This may seem insincere or self-serving, but the truth is that most individuals enjoy giving their thoughts and opinions when prodded.


Why do you need feedback anyway?

 

From your own personal buying experiences, you can attest to the credibility and usefulness of user reviews. Consider how often you have made a purchase from a company because of the reviews you read or because reviews existed at all. Perhaps you’ve always been sure of your purchase after hearing nothing but praise for it from friends and family.

 

Truth be told, what others, even total strangers, say about your practice is more important than what you say about your practice. Still not sure? Take a look at these numbers from review sites:

✅ The vast majority of consumers (84%), who have read reviews online, say they trust them as much as personal recommendations.

✅ If you can increase your average review score by 1.5 stars, you might generate an additional 13,000.

✅ An increase of one star on Yelp can result in a 5-9 percent boost in practice.


Here are some other numbers that may push you over the edge and into soliciting feedback for your own practice:

  • Patients are ready to buy. According to research conducted by BrightLocal, 76 percent of patients who are prompted to provide feedback actually do so. 
  • Reviews are very useful to consumers. Podium found that 93% of consumers find internet reviews for local companies to be just as helpful as reviews found on e-commerce platforms like Amazon. 
  • Consumers actively search out reviews. BrightLocal found that 98% of consumers browse online reviews before visiting a local practice’s website.

 

Reviews and Feeback are vital for the success of local practices. Getting ahead of it and soliciting feedback is a good use of your time and efforts. Ignoring your ‘reputation’ would be a mistake.

Need some help with this or need some ideas on how to implement a standard operation for soliciting customer feedback and reviews? Reach out to me. I’d be glad to help.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Why Text Message Marketing is Effective and 5 Strategies for Success


To expand your practice, you need to identify ways to increase exposure while maintaining quality of service. Reach is improved through social media and search engines, but personalization is difficult. Even though email is fantastic for customization, inboxes are often overflowing with messages.

 

With SMS marketing, not only can you contact a large number of people, but you can also send them tailored messages through a medium they frequently consult. It’s been found that the average American checks their phone 96 times every day.

 

This article will explain what short message service (SMS) marketing is, why you as a practice owner should LOVE using them, and how you can include it into your own marketing plan.

 

SMS marketing uses text messages to contact your audience in any way you can conceive. It’s for:

  • Promotional flash sales
  • Announcements
  • Appointment reminders
  • Open slots on that day – send out a blast
  • Personalized alerts
  • Helpdesk
  • Geomarketing

 

Why SMS Marketing works

SMS marketing is an excellent marketing strategy for many practices, and for three key reasons.

 

People prefer texting rather than talking

Why do marketers prefer SMS? It’s effective. 89% of those questioned prefer texting to calling a practice. You’ll also save money by leveraging SMS marketing.


Using it, practices may market across all channels.

To maintain a consistent consumer experience as they transition from desktop to mobile to brick-and-mortar location, SMS marketing is a vital component of omnichannel marketing. In the long run, you’ll gain your consumers’ trust and establish a relationship with them if you communicate with them thoroughly and remember their specific preferences.

 

Significant levels of participation are reported.

In the first place, sending out SMS advertisements only goes to persons who have given their express permission to do so.

 

And because you’re communicating directly with people, you won’t have to fight for visibility in overcrowded news feeds or search engine results pages. Because of these factors, SMS marketing has open rates of up to 98% (email open rates are about 20%), making it an economical option to communicate with clients and potential ones.

 

And then there’s the matter of click-through rates (CTRs). When compared to the typical CTR of five percent achieved by more traditional forms of advertising, the CTR for SMS marketing campaigns can reach nearly double that amount.

 

Guidelines for Effective Text Message Advertising

Though SMS marketing boasts of out-of-this-world engagement, it’s important that marketers still put effort into this marketing strategy to ensure that their patients actually convert. Here are our top five SMS marketing tips and best practices.

 

  1. Don’t spam.

Patients can be reached at any time, from any location, using SMS. However, that’s no reason to really do it.

Over-communication via text message has the potential to erode trust and ultimately lead to patient defection. Three texts per week is the sweet spot for SMS marketing.

 

  1. Keep things straightforward.

Patients and prospects put their faith in you when they agree to receive marketing texts from you. Don’t waste people’s time with too extended or spammy clickbait messages.

 

The most effective SMS marketing messages are concise, to-the-point, and avoid rambling.

 

  1. Segment and customize

 

Don’t assume everyone wants to get the same mass text. Your clients should never feel like they’re just another face in the throng; instead, they should feel like they’re a vital part of your practice. A plethora of easy strategies exist for tailoring your SMS message content:

✅ Use their names when you greet them.

✅ Talk to them as though you were having a discussion.

✅ Make suggestions based on previous purchases to increase sales.

✅ Use their unique traits to tailor your communications to them.

✅ Share some behind-the-scenes information with me.


Sending a text message to patients who have previously purchased a certain item is a terrific way to make them feel special and give them advance notice of a replenishment before the broader public.


     4. Try out patient-retention initiatives or loyalty programs

 

Promoting a patient loyalty program via text message is a fantastic method to strengthen relationships with existing clients and attract new ones.

 

Some of the finest patient loyalty programs offer discounts or freebies in exchange for a certain level of spending, such as a free coffee after a certain period of time has passed or 25% off a future purchase. Many people will be tempted to make a purchase because of these offers.

 

  1. Make use of feedback and reviews

 

Any successful company will always value feedback. Patients like knowing that you value their opinions and are working to make your practice better for them.

 

For instance, you might utilize short message service marketing to ask for comments and then provide a link to a review page on the platform of your choosing.

 

Or, you may send out a short-form survey through text message and have your clients rate your service on a scale of 1 to 10. Keep in mind that the duration of this warning is brief. Don’t send lengthy comments by email or a comment section without first asking for them online.

 

Patients that take the time to fill out a survey for you should be rewarded, regardless of how they rank your practice. If they rate you poorly, you can still use this offer to entice them to come back so you can try again.

 

Launch a text message advertising campaign today

 

Considering how useful and flexible SMS marketing is, it’s simple to see why practices choose it. You may use it to boost your loyalty programs, connect with your most valuable patients, and engage with new leads early in the sales process. Don’t forget about our five suggestions!

✅ Don’t inundate your readers with messages.

✅ Make sure your communication is easy to understand and uses visual aids.

✅ Divide and conquer; specialize and adapt.

✅ Marketing loyalty programs is a good idea.

✅ Solicit responses to surveys and evaluations.

 

If you need help with leveraging SMS technology or coming up with campaigns that convert and deliver the results you’re looking to achieve, reach out to me, I’d be glad to help

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Tips to Maintain Practice-to-Practice Sales Flow During the Holidays


Good news: the holiday season is almost here! However, this may be the most challenging time of year to attract new patients and maintain existing ones’ attention. As a result, many practices will cease their lead-generating activities until the first quarter of the following year.


However, that’s no reason to really do it. Your prospective patients are still browsing the web in search of answers to their problems. There are a lot of potential buyers who could be lost if you ease off on the gas.

 

That being said, this season’s festivities should not serve as an excuse for laziness. We’ve outlined five strategies that will help you maintain a steady stream of prospects and new patient all during the holiday season.


Maintaining Lead and Sales Generation During the Holidays

It’s possible to stand out from the crowd and take advantage of lead generation chances that others overlook throughout the holiday season. Some suggestions for holiday advertising campaigns:

 

1.Invest Heavily On Mobile

Definitely, mobile is where it’s at. People spend significantly more time than normal on their mobile devices during the holidays, whether they are traveling, shopping, or just relaxing.

Since engagement and conversion rates are greater on desktop, this presents a problem for marketing teams in practdices who would rather have prospects visit their site via desktop than via mobile.

So what should you do?

Prepare yourself for the holiday season by putting even more effort than usual into your mobile conversion rates and landing page optimization.

✅ Think of a sales process that is mobile-only. Making registration as simple on mobile as it is on a desktop can boost conversions if your onboarding process is extensive.

✅ It’s best to limit mobile signups to just email address if your desktop form has many fields. Then, you can get the remainder of the information via a confirmation email.
✅ During this Christmas season, you should be more proactive in driving traffic to your site and doing A/B tests to boost mobile conversion rates.

✅ Guarantee that all of your landing pages and the user experience they provide are compatible with mobile devices and are optimized


2. Share a coupon for the holidays

As the season of giving, the holidays are a great time to go the additional mile and send a Christmas voucher to your patients and leads, helping you to improve your ties with them. Moreover, who doesn’t enjoy saving money with a coupon?

Distribute them to former patients as a means of regaining their practice, to current ones so as to increase loyalty and decrease churn, and even to former prospects as a means of reacquainting them with your brand and its value. A simple coupon at a discounted price will do. You can easily get in touch with former patients and new leads by including the price in your user acquisition budget.

 

3. Make your email marketing more holiday-themed

Practice owners typically use the quieter holiday period to prepare for the coming year, which often involves catching up on email and setting up meetings.

Thus, it is possible that pracitice owners will spend more time reading and replying to emails over the holidays.

Therefore, you should seize this wonderful chance. But let’s be honest; nobody likes receiving unsolicited emails promising improved performance from yet another generic service. I get at least five of these emails a day, and I delete them all without reading them because they are all the same. The ability to communicate with a real person is no longer a nice-to-have but rather a necessary step in the purchasing process. Also, patients these days gravitate toward companies that treat them like people rather as leads.

You could use our advice on how to send effective cold emails, but it’s the holidays, and the last thing anyone wants is a practice email. Try one of these alternatives instead:

✅ Remind your consumers of what they’ve accomplished with you this past year by sending them a year-end email.

✅ Write a creative, non-generic Christmas greeting to patients as you send out your sincere “happy holidays” emails this year.

This will keep your prospects engaged with your brand during the holidays and set the stage for a productive year of interaction once the new year begins.


4. Share a Holiday Video

This is not a recommendation to create yet another explainer film to show how fantastic your services and how it will alter the practice of whoever buys it, even though video marketing is effective.

Put your energy into making a hilarious, low-key holiday-themed video that doesn’t feature any overt service placement.

This is just a few examples:

✅ Perhaps a cute video of your staff having a meeting while dressed as elves to discuss the holiday presents?

✅ An adaptation of a popular holiday song that sends a message about your practice, its patients, or its services in a satirical way.

Your brand’s visibility and your website’s organic traffic could both benefit from a holiday-themed film that goes viral.


5. Share seasonal articles

The holidays are the best time to put your creative content skills to the test. This is a great opportunity to create a few particularly innovative blog entries that will stand out among the daily stream of information we normally publish and increase organic traffic for the entire year. Experiment with, for instance:

✅ Upbeat summary of the most positive comments and ratings from your patients.

✅ A group of eight or twelve articles (for the 12 Days of Christmas or eight days of Hanukkah).

A helpful guide for surviving the holidays in your sector, tailored to the specific challenges your patients face at this time of year.


Don’t let production halt over the holidays

 

That settles it. You won’t need to worry about your go-to-market team falling short of their goals this Christmas season because of a lack of leads or a depleted pipeline. To get people to pay attention to you during the holidays, all it takes is a little ingenuity and a fresh outlook on things.

 

This time of year is ideal for setting yourself apart from the competition and showing your leads that you mean practice and have no plans to slack down because of the holiday season. Don’t squander the festive season. Start the new year out strong and ahead of the game.


Need help with Holiday Seaon Prospect Production? Reach out to me, I’d be glad to share more ideas to help you and your team meet your goals!

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


25 Free Ways You Can Promote Your Blog and Website


As healthcare practice owners we all want more traffic and attention coming to our websites and blogs. Maybe you’ve got a few great strategies to get more of that traffic to come to your website or maybe you’re stuck.

We’ve put together a quick reference list of 25 Free Ways You Can Promote Your Blog and Website here:

  1. Join Facebook groups and / or create one of your own

  2. Do Facebook Lives’

  3. Join Pinterest groups boards and / or create one of your own

  4. Start a YouTube channel

  5. Comment on others’ social media posts

  6. Submit your blog posts to Reddit and / or Medium

  7. Comment on other blogs

  8. Become a case study

  9. Answer questions on Quora and / or Yahoo Answers

  10. Create a freebie / lead magnet / opt-in incentive

  11. Grow your e-mail list and send regular e-mails to your Subscribers
  12. Promote a flash or limited-time offer

  13. Write a guest post

  14. Interview others and / or offer to be interviewed

  15. Create a round-up post

  16. Start a podcast

  17. Publish a free eBook or guide on Amazon

  18. Host a (free) training or webinar

  19. Do a joint venture

  20. Host a giveaway

  21. Ask for referrals

  22. Ask for testimonials

  23. Attend a networking event

  24. Speak at an event                                                                                                                                                                             
  25. Host your own event


Which of these 25 Free Ways You Can Promote Your Blog and Website have you implemented or would most like to try?

Let me know or you you need help getting more traffic to your website or blog, reach out to me, I’d be happy to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


25 FREE Website Traffic Ideas for Your Healthcare Practices


Every healthcare practice is likely to be interested in getting more traffic and eyeballs on their websites. If you’re a local practice owner or own a website, chances are this information may be of interest to you as well.

Below are just a few ideas that can deliver real results that drive traffic to your website:

1. Join Facebook groups and / or create one of your own

Joining Facebook groups can be a natural way to get in front of other like-minded individuals. By participating and engaging in other’s groups, you’ll likely attract other group members to check out what your website is all about.

2. Do Facebook Lives

Facebook Live is an extraordinary opportunity to ‘take the stage’. We literally have the opportunity to leverage Broadcast Capabilities to reach an ever-growing audience. Why not direct that audience to your website during your Facebook Live sessions?

3. Join Pinterest groups boards and / or create one of your own 

Pinterest has a massive audience. The potential for real traffic coming to your website should not be underestimated! Get Pinning on that platform!

4. Start a YouTube Channel

Do we really need to mention YouTube? Its evident that YouTube, being the second largest search engine in the world, only to it’s parent company, Google, is a magnificent source of traffic!

5. Comment on others’ social media posts 

Gary V calls this the ‘$1.80 method’. Basically it goes like this…Commenting on 90 posts per day or ‘adding your $0.02 to the conversation is a great way to generate interest in what it is that you’re all about. Naturally, people, whose posts you comment on wil be curious and ‘check you out too’. That adds up if you are engaging with enough accounts! So get commenting!

6. Submit your blog posts to Reddit and / or Medium

Reddit and Medium are massive platforms that command a lot of attention. If you share your content there, you may end up getting a lot of traffic to your website from people who consume or discover your content on those platforms.

7. Comment on other blogs

Much like Gary V’s ‘$1.80 Method’, the same goes for other’s blog posts. Your comments are valued currency to the blog authors. It makes sense to add value to other’s blogs and potentially get links back to your websites by commenting first!

8. Become a case study

It might be worth mentioning creating a case study by using other people stuff, products, services or solutions. You can show social proof by helping others tell their stories of success. By doing so, you can create a ‘case-study’ that becomes invaluable to the originator.You never know the benefits you might experience by doing so!

9. Answer questions on Quora and / or Yahoo Answers

Being helpful to others is always a good thing to do. If you can authentically help others by answering their questions in Quora and Yahoo, you could effectively bring traffic back to your website(s) by simply being cool and answering questions!

10. Create a freebie / lead magnet / opt-in incentive

There are a few ways to go about this however, creating a free lead magnet often leads to more traffic coming to your website.Clearly, if you are giving something of value away, you can essentially get a lot of traffic and perhaps something even better in the form of a name and email address in exchange for your freebie!

11. Grow your e-mail list and send regular e-mails to your subscribers

Speaking of getting a name and email address…Getting someone to opt-in can be the ultimate goal other than generating sales. Once you get the email address, it’s a very good idea to start emailing them! By doing so you can effectively create traffic on demand!

12. Promote a flash or limited-time offer

Your audience and patients love deals, flash or limited-time offers. So offer them! By doing so, it creates urgency and will drive traffic to your website!

13. Write a guest post

Website and Blog owners are short on time. Offering to guest post on other’s blogs and websites helps save time, energy and effort and is often considered to be of great value. As a result, you can tap into the existing traffic and audience of others who might very well become your audience after you publish as a guest blogger!

14. Interview others and / or offer to be interviewed

A great way to tap into and create traffic to a website is to simply interview others in your industry or be available to be interviewed simply to help create content. As a result, when an audience listens or reads the interview it could create a backlink or traffic to a website should there be interest in learning more about you and your website!

15. Create a round-up post

Sometimes making a summary post or a ‘round-up’ post of interesting articles or things that made your ‘Top-Things’ of your focus for the week can bring a lot of interest and traffic to your website!

16. Start a podcast

Starting a podcast can be one of the smartest things anyone can do to drive traffic website(s). Your audience listens to podcasts and they often will visit your website to learn more about your guests or topics you discussed on the podcast. Used simply as connection tool, there is great upside in generating top-line revenue in addition to traffic to your website!

17. Publish a free eBook or guide on Amazon

Amazon is a monster platform and commands a lot of attention. By publishing a book to Amazon, you can tap into the traffic the platform generates. You can direct new readers and listeners (yes you can publish audio books too) to go deeper into your topic by visiting certain websites or specific web-pages.

18. Host a (free) training or webinar

Webinars can be a great source of attention and traffic. Often you have uninterrupted attention of webinar attendees and you can simply inform, entertain and educate your audience and direct them to specific websites or pages within your presentation deck.

19. Do a joint venture

JV’s or joint ventures can be a significant source of traffic. The cool thing about JV’s audiences is that there is likely a great number of people on their list who may or may not be aware of your website or practice. Other people’s ‘lists’ (audiences) can be a great source of new traffic if you cultivate a proper relationship with joint venture partners!

20. Host a giveaway

Everyone loves giveaways! Why? Because they work! Simply let your audience know that you are hosting a giveaway on your website or landing page and enjoy the traffic that comes in! The key is to give something away of value that is interesting to the audience you’re trying to attract!

21. Ask for referrals

One of the easiest ways to compound the amount of traffic you get to come to your website is to simply ask for referrals! Being diligent and consistent about asking for those referrals!

22. Ask for testimonials

Similar to asking for referrals would be to ask for testimonials. People (your audience) love and trust testimonials. All one needs to consider are the reviews on sites like Amazon to know how impactful testimonials can be. They build trust and therefore could be a source of new traffic to your website simply because your audience wants to ‘learn more’ about your practice before making a purchasing decision.

23. Attend a networking event

Networking events are an amazing source of website traffic! The key is to have conversations and leverage clever ways to get those who attend these events to visit your website. I recommend getting their practice cards and then reach out to them to arrange a post networking event ‘meeting’.

24. Speak at an event

One of the very best ways to drive traffic to your website is to speak publicly. I know this can be intimidating and scary for a lot of people, but it’s one skill that can deliver a ton of value and benefit to your practice. One of those benefits include increased website traffic.

25. Host your own event

Can’t seem to get invited to speak at events? Host your own!

You can easily create your own event by hosting a Facebook Live, YouTube Live or LinkedIn Live event where you teach others something. You don’t need anyone’s permission to do so either!

And you can host as many as you want!

The key with ‘Going Live’ is that you’re prepared and include ‘calls-to-action’ within your presentation that directs viewers or ‘attendees’ to go to your website or a specific web-page.

There you have it!

In closing, we covered 25 super effective and FREE website traffic ideas that you can start to implement today! 

You might have some questions or need help with implementing or getting more traffic to come to your website. I’d be glad to help! Just reach out to me!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call