7 Ways to Use Content Marketing to Grow Your Practice

Content will continue to reign supreme in 2022. What does this mean for you and your practice, though? It suggests you haven’t yet included content marketing in your marketing mix; to stay competitive, you’ll need to start applying effective content marketing methods.

One of the most successful ways to reach new prospects and patients and develop your practice is through content marketing. In this post, we’ll go over seven strategies to use content marketing to grow your practice in the coming year, as well as practical advice on how to get started right away!


  1. Start putting your website’s content to the test.

You should start A/B testing your website content to ensure that it converts as well as possible. This method will assist you in determining which content is effective and which needs to be tweaked.

A/B testing compares two different versions of the same piece of content to discover which one performs better. To do so, you’ll need to make two different copies of your material and track the results. You can test the headline, the call-to-action, and the images, among other things. You can figure out what works best for your company and patients by experimenting with different elements.

There are a variety of resources accessible online if you’re not sure where to begin with A/B testing. For further details, check out HubSpot’s guide.


  1. Make Your Face Visible

Patients want to know that the practice is run by actual people. Video is one of the most effective ways to demonstrate to patients that you are a real person. However, if you haven’t started using video yet, you may be falling behind. In reality, 86 percent of companies now use films to sell themselves.

Video is an excellent approach to engage your audience and establish a human connection. You can utilize video to present your practice and its employees, give tours of your facilities, or just respond to patient questions.

If you’re not comfortable speaking in front of a camera, video can be used to demonstrate your services. This is a terrific approach to show patients what goes on behind the scenes at your company.

You may utilize video to sell your company in a variety of ways. You can, for example, share videos on social media, your website, or YouTube.


  1. Make Use of Patient Testimonials

Patient testimonials are an extremely powerful marketing tool. When potential patients discover that others have had success with your service, they are more likely to give it a try. This is known as social evidence, and there is no such thing as too much of it.

Now is the time to start gathering patient testimonials if you don’t currently have any. Testimonials can be used on your website, in email marketing campaigns, and on social media.

When requesting testimonials, make sure you ask specific questions that will provide you with the information you require. You might, for example, inquire about how your service has benefited them, their favorite features, or what they would tell their friends about your practice.


  1. Personalize it

Patients will expect more customization in their content in 2022. They don’t want to be treated like a number; they want to know that you care about them and their needs.

Segmenting your audience and creating unique pieces of content for different groups of individuals is one approach to tailoring your content. You might, for example, write one piece of content for new users to your website and another for returning patients.

Personalization can also be used to tailor the user experience on your website. This may involve showing different material depending on the user’s location or making recommendations based on their previous experiences with your website.

You can engage with your patients and build loyalty by personalizing your content.


  1. Produce engaging content

Your audience will be more engaged and involved if you use interactive content. Quizzes, surveys, polls, and calculators are examples of interactive material.

People will talk about your brand if you use interactive material. It’s also a fantastic approach to gathering information about your patients.

Consider your target audience if you’re not sure where to start with interactive content. What kind of material might pique your patients’ interest? What factors would influence their decision to buy your service?

Create interactive content to improve engagement and get people talking about your practice.


  1. Make Visual Aids

Visuals will be more important than ever in 2022. Everyday, people are overwhelmed with content, and they’re continually looking for ways to absorb it faster.

Infographics are one approach to make your content more appealing. Infographics are a terrific method to display information in a visually appealing fashion. They can also be shared, which can help you reach a wider audience. On social media, using images is also a terrific approach to stand out. People are more likely to pause their scrolling and pay attention to an image or video than to read a block of text.

Canva is a fantastic tool for producing visuals. You may utilize their library of free templates to make infographics, social media posts, and more.


  1. Concentrate on local SEO.

For practices, SEO is more important than ever. To be visible online in 2022, practices will need to rely on SEO.

Here are some suggestions for improving your SEO:

  • Find keywords that are relevant to your area and generate content around them.
  • Make your website mobile-friendly as well as voice-search friendly.
  • Participate in local events and activities and write about them.
  • Create backlinks to your website from reputable sources such as your local chamber of commerce and local directories.

If you’re new to SEO, watch this video from SEM Rush for more information.



Content marketing is a strong technique for increasing your practice’s internet visibility. You may start using content marketing techniques that will help you reach new patients and expand your brand by following the content marketing recommendations above.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

How to Create Content for Your Practice That’s Worth Sharing 101

We all know that content marketing is the name of the game for healthcare business. Content is king and all that. But how does a practice create enough good content to reach their marketing goals? That’s the question.


The answer, as it turns out, is easy. All you need is a primer with ideas that you can use in multiple ways to create content. That’s what I’ll do here — break down simple content ideas that you can use (and reuse) to grow your practice. 




Let’s start with content that comes from a section you probably already have on your website: Frequently Asked Questions.


If you’re like most companies, you have FAQs with short, snappy answers. I’m willing to bet that in most cases, you could flesh those questions out with additional information and suggestions to provide detailed and actionable content for your clients.


I suggest reviewing your FAQ and picking out questions where there’s room to elaborate. Then, think about the best way to expand on the question. It might be a blog post, a short video, or an infographic. Whatever it is, you can share it to provide your patients with the kind of authority content they crave.


Behind the Scenes


How do your services get made? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular. 


Think about your process and what makes it unique. Is there an element of your service that’s handmade? Do you have a shortcut that you created? Once you’ve identified a behind the scenes story, you can break it down into a slideshow, video, or photo array to share on your website and social media  Alternatively, you could do behind the scenes videos introducing your staff!


Service Demonstrations 


You won’t be shocked to hear that service demonstrations are a kind of content you can create cheaply, but you might not realize the possibilities for content creation that are locked inside the services you offer.


Beyond the simple introductory service demo, you can show your patients the potential for other uses of your service. Even a service that doesn’t require a demo can be highlighted in a demonstration video.


For example, a clothing boutique that sells scarves could put together a demonstration video showing 10 different ways to wear a scarf. A kitchen supply company could show multiple uses for a utensil or condiment. 


Content Curation


Not every piece of content you post needs to be original. A big part of social media marketing is content curation, where you find content that’s relevant to your audience and share it with them.


The key here is not to simply share the content as is. Instead, you should find a way to add some authority or a unique twist to it.


For example, you might find an article in your local paper or an industry publication with a list of… whatever. Instead of simply posting the list, share it and point out which item is your favorite and why. Alternatively, you could mention something that wasn’t included in the list that you think should have been.


Patient Testimonials and Stories  


Happy patients are your best ambassadors and you should be featuring them in your content. While reviews are important, testimonials offer a more in-depth, story-oriented way to share the benefits of your services with your target audience.


The wide availability and affordability of video means that it’s easy and inexpensive to film patient testimonials. You can even do them on Zoom! 


To make your patient testimonials effective, it may be useful to map out an outline based on the patient’s story. That way, you can share the kind of journey that will resonate deeply with people and help them to make an emotional connection with your service.




Have you noticed that podcasts are suddenly everywhere? There’s a good reason for that. They’re relatively easy and inexpensive to produce, and for some practices, they feel less intimidating than video. Experts predict that podcast advertising will be worth $1.33 billion by 2022.


From a marketing standpoint, the best thing about podcasts is that they feel personal and engaging. People can download them and listen when they’re in their cars or cleaning the house. They offer a way for you to connect directly with your audience and share insights they can’t get anywhere else.


Your Brand Story 


Differentiating yourself from your competitors is a must and content marketing provides the ideal way to do it. No matter what industry or niche you’re in, your brand has a unique story that is yours to tell.


Whether you do it in a series of blog posts, a video, or on your Instagram Story, tell the people in your target audience what you do, why you do it, and how you do it. Make sure to include the specific things that make you unique, whether it’s a proprietary manufacturing process, personalized attention, or innovative services that deliver the solutions your patients need.


Seasonal Content


It’s always a good idea to create evergreen content because it has a long shelf life and will likely be as relevant two years from now as it is today. However, not all content needs to be timeless.


Seasonal content can be highly useful to your patients and entertaining at the same time. Chances are that you’ve found yourself looking for content related to a holiday or time of year — so why not provide seasonal content for your audience? 


Updated Content  


Finally, don’t assume that older content you’ve created is no good to you now. Instead, take an inventory of old blog posts, videos and graphics and see if there’s an opportunity to update or improve them.


If there’s information that could clarify or expand your existing content, add it and repost it. Take old video footage and intercut it with new footage. You could even break an old piece of content into parts. For example, you could take a long blog post and transform it into a series of short videos.


I hope you get the idea. Your focus should always be on providing value and entertainment to your audience. You don’t need to have a huge content marketing budget to create the kind of content that your audience will love — and be eager to share.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call