Amazing Email Marketing Subject Lines That Will Boost Your Open Rate

Have you ever wondered how to write email marketing subject lines that will get your emails open and make you more income? The first thing you have to focus on are your subject lines.

If your subject lines aren’t compelling and they don’t increase your audience’s curiosity, your emails won’t get opened.

I don’t want to scare you, because coming up with great subject lines is not that hard. In this article I will help you get started using the best email marketing subject lines that will help you with your marketing.

If you are new to email marketing or you are thinking about starting with it but you don’t know how, I invite you to reach out to us. We’ll help you get started on the right foot!

Let’s dig in!

1.) What are email marketing subject lines:

I’m 100% sure you already saw them. If you open up your email, you will see who sent you the emails, and the titles of the emails. Those are subject lines.

Now you probably know why they are so important. Your audience will see them before they click through. And because we get so many emails every single day, we have to make sure our subject lines POP!

2.) Why doesnt your audience open your emails:

There are 4 reasons:

  • Your subject line is not good enough and doesn’t make them curious
  • Your email is about a topic they are not interested in
  • They didn’t check their email that day
  • Your email went to spam (we will talk about how to avoid this)

I mentioned this earlier, if your email marketing subject line isn’t good or doesn’t build curiosity, your subscribers won’t even notice your email.

Another really important thing is to know your audience. 

If you are attracting all sorts of people, they are likely interested in different things. So if you’re talking about something specific but they are not interested in that topic, they won’t check your emails.

That’s why it’s so important that you know who your targeted audience is. Not only will you stop wasting time with people who will never buy from you, but also you will increase your income and email open rate.

3.) How to avoid emails going to spam:

This is an important topic you need to learn more about. If you don’t consider this, you will be wasting time with email marketing.

Here are some really important things to consider:

  1. You emailed someone without their permission
  2. Your IP address was used for spam before
  3. Email engagement rate is low
  4. Your subscribers forgot who you are (yes it can happen)
  5. You have a low mailbox usage
  6. Your email marketing subject lines are misleading
  7. Your “From” info is not accurate
  8. Forgot to include your physical address
  9. You don’t have an “unsubscribe” link
  10. You used spam words
  11. Your HTML emails don’t follow best practices

I know, those seem pretty simple but you would be surprised how many people and businesses don’t consider some of these basic things within what is likely one of your most important marketing system assets!

Hey, you came to this post for the subject lines. So without further delay, let’s jump in!

Now we are going to talk about the best subject lines that won’t get your emails into spam, but rather it will get them open.

4.) Here are some of the best email marketing subject lines that will get your emails open:

For the sake of brevity, the following list was geared towards email marketers in general. Simply replace the content within the brackets for your industry

  1. The ultimate guide to [email marketing subject lines]
  2. When you’re struggling with [email marketing] do this…
  3. How to fix your [email marketing] fiasco…
  4. Here’s to fixing your [email marketing] “game”
  5. How to fix [email marketing strategy] like a boss
  6. How to permanently stop failing at [email marketing]
  7. Sick of [email marketing] fiasco?
  8. [email marketing] – here’s how to fix it fast
  9. The uncomfortable truth about [email marketing]
  10. The Arnold Schwarzenegger of [email marketing]
  11. Give me 10 minutes and I’ll give you [email marketing] revamp
  12. The lazy person’s way to [email marketing]
  13. 15 things you didn’t know about [email marketing subject lines]
  14. What you should know about [email marketing]
  15. 20 [email marketing] lessons from Gary Vaynerchuk (or your industry GURU)
  16. See how easily you can start [email marketing]
  17. I’m doing at least 10 of these [email marketing] tips
  18. Take 10 minutes to start with [email marketing]…you’ll be happy you did!
  19. How to take the headache out of [email marketing]
  20. This is the best way to fix your [email marketing]

You can copy these and change the subject (instead of email marketing, include your keywords for your industry). Test them out and tweak them if it’s going to be necessary.

5.) Email Marketing Subject Line Hack to get even more open rates:

Have you ever noticed emojis being used in some emails you receive? You probably have but also you see email subject lines without emojis.

In your opinion, which pops out more? Go check your email account and make a quick analysis 🙂

I get higher email open rates if I use emojis. There are a couple of other things that will help you:

  • Start your email subject line with an emoji (don’t put it at the end)
  • Build curiosity (don’t tell them everything in the subject line)
  • Use emojis with bright colors (red, orange, green)

The most important thing about using email to market is providing value! I typically open emails from those that I trust and look forward to receiving, even if they don’t use emojis!

Keep in mind, people scan their emails and the first thing they see is who the email came from and the subject headlines. You only have a moment to capture their attention and curiosity! So make it count!

It can take a long time to build a personal or business brand!. To get higher email open rates, you have to use different tactics and hacks that will help you along the way.

Try these tips and test these subject headlines. Mix them up and use your creativity to see what works. Don’t forget to be authentically you! Share your story and give your subscribers a lot of value! Do that, and it’s difficult for your list to get to Know, Like and Trust you! 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

22 Effective Ways To Get Email Subscribers Every Day!

One of the most important assets any practice can have is an email list.

Why is it so important?

Front of mind awareness and communication.

People, your patients, and prospective patients are busy. Staying in front of them in their email inboxes is one of the best ways and opportunities to communicate, inform, educate, entertain and delight them!

Gone are the days of hope marketing that relies solely upon potential online and offline-foot traffic.

If you have an email list, great! You should be communicating with your list regularly! And if you don’t have an email list, it’s time to get started building it!

How do you tackle the overwhelming task of getting email subscribers?

Today, I’m sharing 22 effective ways to turbocharge your email list!

First things first, if you want to begin a relationship with a new audience you need to give a ton of value.  

One of the best ways to do this is to create an incredibly valuable opt-in freebie that helps your audience experience a transformation or achieve a specific outcome. 

This ‘opt-in freebie’ is called a ‘lead magnet’.

To get people on your email list, you offer this lead magnet to entice them to ‘get’ the thing you’re offering in exchange for their email address! Make sense?

It doesn’t stop there, I just wanted to help you understand the mechanism for building your email list asset. You should likely then continue to develop the relationship with those who get on your list by providing continued value in the form of providing information, education, entertainment, and offers that will enhance their lives!

  1. Schedule daily posts on social media to promote your freebie!

You’d think that this is a no-brainer, yet a lot of us fail to do this consistently. As a rule of thumb, you want to spend 20% of your time creating content and 80% of your time promoting it. 

This is because when you promote something one time, not everyone is going to see it. Often, we assume that everyone has already seen our post, so we don’t want to bother people by promoting something multiple times. In reality, the ‘feeds’ are a continuous stream of information. There’s a ton of it and frequency/recency play a big role in the discovery

However, the truth is that only a small group of people are going to see the things you post based on whether they’re checking their social media accounts. That’s why you want to promote your freebies and blogs multiple times a week, so you’re growing your audience as much as possible.

Once you’ve got your opt-in freebie (lead magnet), you want to add it to a landing page or attach it as a content upgrade in a blog post. A landing page is a ‘distraction-free’ page where you promote your lead magnet in exchange for an email address!

  1. Create a Bunch of Pinterest Graphics for every blog post,  article, or lead magnet you publish

Did you know that Pinterest loves fresh content? That’s why I recommend that you create some templates for each blog post, article, or landing page that promotes your lead magnet so that you’re posting fresh content to Pinterest. 

To do this, create your Pinterest templates in Canva. Then, create one description for all of the 3 templates. Every time you publish a new blog post, article, or landing page that promotes your lead magnet, you’ll have a source to help you get new email subscribers from a platform that has a ton of daily active users!

  1. Add an incentivizing call to action on your Pinterest Posts!

It’s one thing to publish regularly to Pinterest it’s another to be methodical with those posts! Adding an incentive call to action to your graphics will likely encourage more clicks through to your published articles, blog posts, or landing pages that promote your lead magnets!

  1. Add promotion of your freebie or lead magnet into your social profile

It makes sense to add a way for your connections and would-be followers to get access to your freebie or lead magnet through your social bios on all of the major platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest! Using a great Call To Action might just do the trick to get more opt-ins!

  1. Link your freebie in your Pinterest Boards

When organizing your content on Pinterest, you’ll want to create up to 10-15 boards so that your dream patient discovers your content. Once you’ve created a board and named it “client attraction” or “branding” you’ll need to create a description. You can also include a link to your article, blog post, or landing page that promotes your opt-in lead magnet

  1. YouTube

If you use YouTube to grow your audience, you can create a ‘how-to’ tutorial and create a call to action for people to sign up to your email list.  People love videos. A simple and easy way to endear an audience to you and your practice is with video. Simply state how to get access to your lead magnet in your videos and how to access the link to get it in your descriptions!

  1. Facebook Live

One of the easiest things you can do is leverage Facebook Live. You may not have an audience at first, but start Going Live on Facebook. Inform, Educate and Entertain! Teach your would-be audience something of value, how to do something, or a peek behind the scenes at your practice.

Let them get to know you!

And of course, make sure you have a call to action that leads to an article, blog post, or landing page that promotes your lead magnet

  1. Start A Podcast

This one is a little more of a long game and somewhat technical but could deliver a ton of new email subscribers to you!

People love and consume Podcasts. And it is super easy to be somewhat promotional in your audio or video podcasts.

Studies have shown that podcast listeners are also affluent. That is a good thing to know and if you can bring a new flavor and deliver value with your podcast, the opportunity to get email subscribers is quite good!

  1. Be a Guest On A Podcast

Naturally, hosting your podcast takes a little work. But the dividends from running one are quite attractive.

If we hold this to be true, the opportunity to expand your reach with other audiences makes sense.

Here’s the thing, Podcasters are often looking for guests for their shows. Reaching out to Podcast Hosts is pretty simple, and more often than not, you can probably get scheduled if it’s a right fit!

  1. Giveaways

Giveaways are a great way to grow your email subscribers. It’s probably one of the strategies that I suggest to my clients the most because it can bring thousands of subscribers quickly!

There are many ways to execute a giveaway, but whatever way you decide to do it, make certain to leverage an email opt-in for obvious reasons!

If you need help with this idea, we would be elated to help you execute one for your practice!

  1. Host a webinar 

Webinars are a great way to grow your email list.

A webinar is typically an online workshop or an opportunity to deliver an educational, informative, or entertaining presentation. Attendees and your audience also have a chance to ask questions on your topic. 

So, create a webinar on a topic that your audience would like to learn more about and promote it to start collecting email addresses. 

  1. Facebook Ads

One of the fastest ways to get more email subscribers is leveraging Facebook Ads.

With Facebook ads, you can target your dream patient and if your message is right, you’ll see results quickly with gathering email subscribers. But make sure you know what you’re doing before you get started or test to make sure you get the optimal results from your campaign’s objectives!

  1. Get Email Subscribers with Your Website!

People spend a tremendous amount of time, effort, energy, and money to get people to come to their websites. If a visitor comes to your website and leaves without becoming a new lead or transactional patient, it’s a wasted opportunity!

You might never get another chance to get that visitor to come back to your website.

How tragic would that be?

The job of your website is to get an email address or get them to buy something from you!

Fortunately, the next few ideas are ways to help you do just that!

  1. Create Pop-Ups On Your Website!

I know that you might think pop-ups are annoying but they work!

Experiment with different pop-ups on your site and see which ones create the most conversions. 

  1. The Rule of 7

Have you heard of the rule of seven? What that means is people need to see something seven times before they take action. That means your website visitors

That’s why it makes sense to include and promote your opt-in opportunity at least SEVEN times on your site if you want to explode your email subscribers.

Include your opt-in on:

  • Your About Page!
  • Welcome Mat
  • Carousel Slides (if you have that feature)
  • Free resources pages
  • Above the fold
  • Below the fold
  • Start of a Blog Post
  • Middle of your Blog Posts
  • End of your Blog Posts
  • Sidebar (if you have one)
  • Exit Pops
  1. Create a Landing Page

If you want to pump up your email list, you’ll need a landing page to promote your opt-in for your lead magnet. A landing page is a distraction-free website page that invites people to fill in their name and email address to receive your opt-in freebie (lead magnet)

There are some software tools available to help create these or you can create one within your existing website CMS.

  1. Don’t forget Share Buttons!

Once you’ve created your lead magnet (it could be a Free report, a Discount Code / Coupon, White Paper, Newsletter…) it’s a great idea to include ’Share Buttons’ on your ’thank you’ page. Adding a share button to the ‘thank-you’ page that one lands on after they opt-in for your lead magnet, is a great way to leverage your newfound audience to share your offer with their friends, families, and others on social!

  1. Creating Quizzes

People love taking quizzes! Invite people to take a quiz and only share the results with them when they give you your email address. The quiz should be content that is related to your industry. With a little creativity, almost any local practice can build an email list with content that revolves around your locale or industry!

  1. Guest Blogging or Content Publishing

Find popular or related blogs that your ideal patients follow and create an author byline with a call to action in it. Your offer might enhance others’ websites and allow you to tap into their traffic or audiences by adding value to their community first!

  1. Host a Challenge!

Challenges are great ways to get more email subscribers on your email list because of the value that you’re giving upfront. People love challenges because they’re entertaining and could be rewarding! You can create a challenge for a specific number of days, and ask participants to give you their name and email address to enter. 

  1. Answer questions on Quora

Quora is an excellent way to get to know your audience on a deeper level by answering their most common questions. If you are an industry expert, you can add a lot of value to an audience seeking answers to common or not-so-common questions!

Simply go to the search bar and find your niche by using keywords or categories. Answer a question in your niche and instead of linking to your website, link to a landing page.

  1. Create a Free Mini-Course

Creating a free course related to practice is one of the best ways to get more email subscribers consistently. The reason why they’re so effective is that they have high-perceived (and actual) value. 

The key to a free course is to create something that helps your dream patient have a transformational experience or help them achieve an actual and specific outcome.

So, think about what problem people are struggling with the most and break it down into 7 mini-lessons. Send them one lesson a day for 7 days and if you’ve got a low-risk offer you can pitch it at the end. (See what I did there with the 7?)…Rule of 7


That was a lot!

Yes, what I just shared can be overwhelming but every single one of these ways is super effective to help you add new email subscribers to your list!

Your list is a real asset and one that could help you generate real practice revenue!

If you need help implementing any or all of these into your practice, we would be delighted to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: