6 Ways You Can Win With Direct Mail For Your Practice

Direct Mail is not dead!


There are so many ways to leverage direct mail to get real results for your practice. There’s no question you might need to allocate a budget for this sort of advertising and marketing. 


However, there are ways that you can improve the results and ensure you win with your direct mail campaigns.


Here are 6 ways you can win:


  1. Variable Data Printing

    Did you know that there are printers who will segment mailers into small batches to print personalized information on mailers?

    It’s called variable data printing. You can choose to print mailers based on the user’s geographical information. For example, you can target a single zip code or batches of zip codes or even go after “the everglades of Florida” if that is your niche market.

  2. Personalized URLs

    One of the coolest ways to bring your direct mail campaigns into the digital age is to give personalized URL (PURL) or a Custom Domain. Assigning this domain to a special page so that when a prospective patient enters it into their browser, they’ll land on your campaign page (Which is ideal for tracking). We use our own link system called GRROLink: https://grrolink.co/

  3. QR Codes

    Another thing that you can do is combine mobile marketing with Direct Mail by including a Quick Response (QR) Code on your mailer. A QR code is similar to a barcode but it can store up to 100 times as much information.

    Mail recipients can scan the QR code with their smartphones and from there, the sky’s the limit. You can use your QR code to direct people to a specific URL or landing page, provide them with personalized coupons, or give them access to exclusive content!

  4. Pop-Up Mailers

    One classic example of a Pop-Up Mailer technique came from retailer IKEA. They sent out a mailer that popped up and turned into an IKEA table when it was removed from the envelope.

    The mailer was fun and creative and made a big impression with their clients.

    There are thousands of ways you could adapt this idea for your practice. The key is to choose a pop-up that represents you, your product or your service.

  5. 3D Mailers

    A variation of the pop-up mailer is creating a 3D mailer.

    Instead of simply sending a boring postcard or envelope, consider sending them a larger item, such as a poster, in a tube, or brochure with a USB drive cut out. Another idea is to enclose a sample of your product.

    This technique isn’t new – but still works!

    It’s especially effective if you’re launching a new product. Again, don’t be afraid to get creative with these ideas!

    By the way…a 3D mailer is more likely to be opened than a letter.


  1. Co-Op Jumbo Mailers


Lastly are Co-Op Jumbo Mailers!


If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail out their advertisements of coupons on one single ‘jumbo’ postcard.


This brings the cost down and makes direct mail accessible for most local practice participants.


I hope you found some value here with these 6 Ways You Can Win With Direct Mail. 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

5 Insanely Useful Hacks For Building A Local Email List For Your Practice

99% of consumers check their email every day!…


80% of retail professionals indicate that email marketing is their greatest driver of customer retention…


87% of marketers use email campaigns to nurture their audiences…


It’s no surprise that list-building gets a lot of attention – and it probably sounds like a lot of work!


When you’re already wearing multiple hats every day, it can be exhausting to think about adding another chore to your never-ending to-do list!


Guess what?


It doesn’t have to be difficult to build a list.


Here are some quick and easy hacks to try.


  1. If you have a clinic, train your receptionist to ask for email addresses during checkout. This is such an easy method it’s surprising when health care businesses don’t use it. Let patients know they’ll get early access to special coupon codes for products or services or upcoming workshops if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your health care business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local health care businesses and see if they are willing to plug you to their email list to help you attract more patients – and vice versa!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and lightboxes to see what gets the biggest response.

BONUS TIP: In an email series, we like to add an enticing ‘P.S.’ at the bottom to text our next email and build anticipation.


The bottom line is that email marketing has one of the highest ROIs of any marketing technique and we recommend it to all of our clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your practice!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

How to Increase Patient Retention with Email

New patients are great. There’s something undeniably exciting about attracting someone to your practice who might not have found it otherwise. That’s the reason that new patient marketing gets all the attention. It’s the glitziest way to grow a practice.

But guess what? It’s not a very cost effective way to grow a practice, which is why it never ceases to amaze me that more local practices ignore patient retention as a growth strategy.

If you’re wondering the best way to increase your patient retention, look no further. Email is the answer.

Onboard New Patients and Subscribers

Your plan to retain patients should kick off at the beginning of your relationship. A lot of practices make the mistake of ignoring customer retention until people are at the point of leaving. We’ll talk about that later, but for now, let’s talk about what you can do after someone buys from you for the first time or subscribes to your list.

The first email you send should be a welcome email, but it can be more. After you’ve welcomed a new patient you should consider getting them to engage with your brand in another way. Here are some examples.

  • Offering them a discount code or coupon to get them to make a follow-up purchase.
  • Ask them to respond to questions, so you can segment your list and send emails that feel personalized.
  • Ask them to write a review

If a subscriber doesn’t open or engage with your welcome email, you can consider nudging them with a follow-up email. Sometimes it can work to offer them a discount or coupon but be wary of doing that with clients who haven’t bought from you before. You don’t want them to think of yours as a discount brand.

Send Emails Based on Patients’ Behavior

The question of when to email patients is one that looms large for healthcare business owners. I think one of the best methods is to use a patient’s behavior as a trigger for an email.

For example, say a patient has just bought one of your services. You may want to consider sending a confirmation email that suggests up-sell or cross-sell services to them. If you choose your service recommendations wisely, you might end up with a bigger sale – and a patient who’s more committed to your brand than they were before you emailed them.

Here are some other examples of behaviorally triggered emails:

  • When a patient reaches a given point in their journey with you, send them a survey to ask for their opinion so far.
  • Ask them to review your product or service.
  • Send an email reminding them that they have items in their shopping cart.
  • Send an email suggesting products based on their previous purchases.

Emails like these can benefit your practice in several ways. First, they offer an affordable way to acknowledge a patient’s activity and let them know that you care about their practice. Second, they can help you gather valuable information about what kinds of emails your patients want to get. And finally, each time you “touch” a patient via email, you’re solidifying their opinion of your brand and – hopefully – increasing their loyalty to you.

Segment Your Emails to Increase Their Appeal

If you send out a survey or behaviorally-triggered emails, you can use the information you collect to segment your list. Then, when you reach out to subscribers, you can do it in a way that’s designed to appeal to their individual needs and wants.

Let’s look at an example. Say you own a sporting goods store. If you collect information about which sports and equipment patients are interested in, you can use that data to send emails that will appeal to your patients’ personal interests. A patient who is interested in winter sports might get emails when you have a sale on ski gear or introduce skate sharpening to your store.

You may even market one product in three different ways focusing on different benefits and uses for it. The specifics are up to you, but the main point is that segmentation can help you provide relevant email content to your subscribers.

Send Re-Engagement Emails

What happens when a patient is at risk of abandoning your brand? You can get depressed about it or you can look at it the way I do – as an opportunity.

Patients don’t always abandon brands because they’re dissatisfied. They might be cutting back on their spending or they might think they’ve seen everything you have to offer.

Here are some suggestions for bringing them back into the fold.

  1. Offer them an upgrade or a freebie. Sometimes, injecting a little bit of excitement into the relationships is the way to go. A patient who’s using a basic product may appreciate the added features of an upgrade and re engage with your brand.
  2. Solicit feedback. A dissatisfied patient may need to know that you care about their practice, and the feedback you collect can help you improve your products and services.
  3. Offer value. Sometimes, a long-term patient might need a reminder of why they bought from you in the first place. Let them know about updated features and products or give them some tips for using the products they’ve bought.

If you can take a patient on the verge of leaving and re-engage them, you can give your sales a boost and improve your retention rate at the same time.

Send Exit Emails

What happens when you know that a patient is leaving? There’s nothing you can do to stop them but that doesn’t mean you should do nothing.

What I suggest is sending an exit email. It may be useful to:

  • Collect information about why the patient is leaving
  • Keep the door open for a future relationship
  • Leave things on a positive note

The last thing you want to do is make patients happy they’ve left. Be gracious and express gratitude for their practice and let them know that you’ll be there if they decide they want to re engage with you.

I hope you see the benefit of using email to increase patient retention. Retention may be less glamorous than new patient acquisition, but it’s also less expensive – and it’s also the best growth strategy I know.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call