Facebook Ad Objectives…Which Is Right For Your Practice?


Most practices should advertise on Facebook, if you do it right, it can help your healthcare business to grow month after month.

The issue is that while Facebook ads are effective, a lot of private practice owners don’t know which objectives to choose for their ads. With that in mind, here’s a rundown of Facebook ad objectives to help you understand which objective makes the most sense for your practices.

What are the available ad objectives on Facebook?

When you create an ad for your practice on Facebook, you can choose from 11 objectives divided into three categories: Awareness, Consideration, and Conversion. 

Let’s get started!

  1. Brand Awareness

These ads generally do not get a high click–through rate because their objective is to make people aware of your brand. They are best used as the first step in a campaign to attract new patients.

  1. Reach

If you want to get your ad in front of as many people in your target audience as possible, this is the objective to choose. Here again, you may not get a ton of engagement but you will be sure that your ad appears in your target audience’s feed.

  1. Traffic

Traffic ads are designed to direct more traffic to the URL you choose, usually a link on your website. Facebook tracks only the number of people who click on your links, meaning that you’ll need to track conversions separately.

  1. Engagement

On Facebook, engagement means likes, comments, and shares. If you want to get more people to engage with your content, this is the ad objective you should choose.

  1. App Installs

This one’s self-explanatory. If you’ve got an app to sell or promote, choose App Installs as your objective.

  1. Video Views

Have a video to promote? Choose the Video Views objective to get more people to watch your video. This objective is ideal for service demos and explainer videos.

  1. Lead Generation

If you’ve got a great lead magnet to promote, the lead generation objective is ideal because it allows the people who see your ad to opt in and get your lead magnet without leaving Facebook.

  1. Messages

Message ads are designed to get more people in your target audience to message your practice on Facebook. They can be useful if you want to initiate conversations, answer questions, and nurture leads.

  1. Conversions

If your goal is to get more people to take a specific action, such as adding an item to the cart, availing a service, or RSVPing to an event, this is the ad objective to choose on Facebook. It works best when targeted to people who are already familiar with your brand.

  1. Catalog Objectives

Another ad objective that may be effective when targeted to people who already know your brand is the Catalog Objective. You can use it to connect to Facebook with your brand catalog and display individual services to your audience.

  1. Clinic Visits

If you have a brick-and-mortar store, this ad objective can help you entice more patients to visit your store. To use it you’ll need to make sure that your clinic location(s) are accurate in Clinic Staff Manager.

 

Which Facebook ad objective is right for your practice?

Now, let’s talk about which Facebook ad objectives make the most sense for your practices. Some simply are not good choices if you’ve got a small audience to target.

Here are a few pro tips:

Brand awareness is a good objective particularly if you feel like your competitors have more brand recognition than you do or if you haven’t been in service for a long time.

Unless you have a large audience, the reach objective is probably not ideal. The goal of that objective is to reach as many people as possible. Most small practices should steer clear of this objective.

Traffic can be a good objective for practices that want to get more people to visit their websites. However, you should make sure that you have a well-designed landing page before you spend any money on traffic. You need to give people a reason to stay on your website once they click the link.

I also really like the store visits at the objective for practices. It’s arguably the most highly focused objective available. The key if you decide to use it to make sure your location information is up to date. You’ll also need to target the ad to people who live within a small radius of your store.

Visiting your Facebook ads manager page will give you additional information and guidance as you create your ad. Remember, the ad objective you choose should be carefully selected to align with your growth objectives for the best results.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


25 Facebook Page Post Ideas For Practices


Coming up with content to post on Facebook for your practice can be a challenge. If you’re stuck for content marketing ideas, here’s a list of 25 Facebook page status ideas to get you started:

 

  1. Go behind the scenes and share a snapshot or video of you or your team at work.
  2. Explain your day using only emojis, then urge your fans to do the same in the comments.
  3. Share a video lesson – make it something quick that your audience (both prospects and patients) can do at home.
  4. Make your video tutorial a Facebook live – less prep time, more engagement.
  5. Create a poll – everyone enjoys the opportunity to express their thoughts. 
  6. Share the results of the poll you developed, along with your thoughts, reactions, and plans for the data.
  7. Hold a Facebook Live Q&A session – solicit questions ahead of time so you’ll always have something to talk about.
  8. Share excerpts from your blog posts – for example, if there are 10 stages to (some outcome), share a single step with a link to the remainder of the information.
  9. Promote other people’s stuff that you believe your audience would love, but not your competitor’s content 😁
  10. Ask your patients to help you create content by posting a photo of your service in use and providing them with a hashtag to use.  Ask them… “Have you ever had your ankle adjusted? #ankleadjustments
  11. Check out what’s trending in your industry and create a video or post about it.
  12. Provide patient feedback in the form of a testimonial, case study, or a photograph of a thank you card. 
  13. Run a Facebook offer – post a temporary deal as an ‘offer’…
  14. Hold a giveaway – make sure the prize is something your audience wants, not just something great that will attract individuals from all over the globe who aren’t even really interested in your practice.
  15. Create events. Post about it leading up to the event!
  16. Whenever you connect with another practice, make a post about it and tag them in it. Doing so expands your reach!
  17. Hold a Facebook Live series – Hold one live video every day for a week to focus on a specific topic, problem, or goal. 
  18. Schedule a regular Facebook show – Determine a time and day for a weekly/monthly Facebook Live (similar to having your own TV show).
  19. Recycle old posts that have previously worked well – many people will not have noticed it the first time around. These can be social media articles or old blog entries that you can upload directly to your page (rather than linking back to your blog).
  20. Repurpose posts and publish the same information in a different manner, such as a photo, infographic, video, or text.
  21. Share a problem and seek assistance – it might be your problem or one of your fans’ (ask them first and give them the choice of remaining anonymous).
  22. Social Media Posts that contain quotations can be inspirational or humorous – and they are often shared!
  23. Share something personal from your life, such as a photo/video/story from your weekend/evening/holiday.
  24. Celebrate a win, milestone, or achievement, such as your 1000th subscriber, 1 millionth page view, or 100th patient. 
  25. Please fill in the blank… …..For example – Every week, I (do this) to take care of myself; my practise e would not be able to function without (this); my biggest productivity killer is (this).

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How to Use Facebook to Connect with Your Local Followers


You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing patients to talk about your practice and recommend it to their friends.

Facebook offers a variety of tools – some old, some new – that enable health care business owners to connect with their patients. It’s time for all practices to make full use of it to increase their visibility on social media and attract new patients. Here’s what you need to know.

 

Pinpoint Your Location on Facebook 

Your patients can’t buy from you if they don’t know where you are. When you log in to Facebook, you’ve probably noticed that you have options when you post a status update. They include tools to tag your friends, post photos or videos, or express emotions. One of them is the Check-In, which allows you to say where you are.  

When Facebook users click the “Check-In” pin, they get a list of nearby places. They can choose where they are or even add a new location if they don’t see their precise location on the list. People even add their homes to Facebook for fun.

When this option was first introduced back in 2010, Facebook called it Places. You’ll still see a Places tab when you do a search on Facebook. It’s a geolocational tool that pinpoints a user’s location and broadcasts it to their Facebook friends and followers.

 

Updates to Facebook for Health Care Practices

In the early days of Facebook advertising, it was easy for practices to grab their share of organic reach on Facebook. The algorithm was simple and posts that got a lot of engagement got pushed to the top of the feed. 

That’s no longer the case. Facebook’s algorithm now prioritizes contact from people, not health care businesses. It’s become increasingly difficult to get any kind of organic reach – which is, of course, part of the reason Facebook earned $16.6 billion from advertising in the fourth quarter of 2021.

 

In August of 2021, Facebook announced several key updates specifically designed to help practices increase their visibility and connect with patients. They included:

  • Redesigning mobile Pages so users can view Facebook Stories, make appointments, view recent content, and more.
  • Changing “Reviews” to “Recommendations” and making them more prominent on health care business pages.
  • Expanding their ‘Job Finder” tool to make it easier for Facebook users to find jobs with practices.
  • Expanding the “Events” feature to make it easy for practices to plan and sell tickets to events on Facebook.

Facebook has recognized that their algorithm changes, which have made it increasingly difficult for practices to get their share of organic traffic, had made Facebook a less attractive marketing option for health care businesses. These updates alleviate those concerns by making it easy for your patients to find you on Facebook.

 

How to Add a Place for Your Practice on Facebook

If you want patients to be able to check in at your location on Facebook, you must add an official Place for your practice. You will not automatically get one because you have a health care business page. Most practices already have a Place, but if you don’t, here are the steps to follow to add your health care business to Facebook Places:

  1. When you are in your place of a health care business, log in to your Facebook account.
  2. Click the “Check-In” link where you would create a Facebook status.
  3. Click the Add button to the left of the Check Inbox.
  4. Enter the name of your practice and a brief description.
  5. Click the Add button at the bottom of the form.

That covers creating a Place, but you’ll also need to verify that you’re the owner. To do that:

  1. Search for your practice in the Facebook search bar and click the result in the Places tab.
  2. Click the “Is this your health care business?” link on the left side of the page.
  3. Follow the instructions to verify your practice via phone.

If you try to add your health care business and discover that there is already a Places page for it – users can create them if they want to check in someplace – then you can simply click the “Is this your health care business?” link and follow the instructions to claim your practice.

 

How to Make Your Health Care Business More Visible on Facebook

Once you’ve set up Facebook Places for your practice, there are some cool features you can take advantage of.

Let’s start with the obvious. It’s great to encourage people to check-in at your practice when they visit. You can accomplish that with a sign in your store or by having employees ask people if they’ve checked in on Facebook.

You can also update your Places page with relevant information about your practice. The main things to add are your address, phone number, clinic hours, profile picture, and cover image. 

You can also share photographs and general information about your practice.

Facebook will create a map with your health care business pinpointed on it. It will show up on your “About” tab along with the “Get Directions” button. 

 

Patient Recommendations on Facebook

Recommendations show up at the top of your page. Facebook displays patient recommendations, including brief written reviews. Your patients can also:

  • Upload photographs 
  • Choose which things they recommend (for example, specific service)
  • Write reviews within a set character limit

Facebook also displays a question underneath the Recommendations:

Would you recommend ENTER YOUR PRACTICE NAME?

 There are Yes and No buttons right there, making it easy for your patients to recommend your practice to their friends.

To turn on Recommendations, you’ll need to go to Settings, Edit Page, and then go to the section called Tabs. From there, you’ll simply choose the option to “Choose Default Tabs” and then add the Reviews tab to your page.

Going forward you can increase your visibility on Facebook by:

  • Asking patients to check in when they arrive at your clinic
  • Encouraging them to leave recommendations and upload photos
  • Include a Review button in your marketing emails and on your website

People are often willing to leave recommendations but may not think to do so until you ask. Recommendations increase your visibility and make it more likely that patients who are on the fence about visiting your practice will take the plunge.

The bottom line? 

Facebook Places and Facebook Recommendations make it possible for health care businesses to work around the algorithm limitations on organic traffic and grow their practices.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How to Get the Most Out of your Practice’s Facebook Page


You might already have a Facebook Practice Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.

Why? Facebook has more than 2 billion active monthly users. 

Regardless of where your practice is located or what you sell, the chances are excellent that a solid majority of your patients and potential patients have Facebook accounts.

The issue that keeps coming up is that many of the practices that have Facebook pages aren’t making the most of them. And that is a tragedy. Your Facebook Page can be a substantial marketing tool for your practice!

Fortunately, there are some easy fixes you can make to turn your Facebook page into a powerhouse. Here’s what you need to know.

Choose a Recognizable Profile Picture 

Your profile pic and your cover banner are the first things most people will see when they visit your page or see your content. That means it’s got to be clear and easy to recognize.

The most obvious option is to use either your company logo or your picture for your profile. The former makes sense if you have a practice with a recognizable logo or one where people don’t automatically associate you with your practice.

Use a photograph if you choose to be more personally recognizable than your practice.

Either way, make sure your profile pic is the right size. You can find the details in Facebook’s guide, here.

Add a Compelling Cover Photo 

Your cover photo takes up more space on your Facebook Practice Page than anything else. For that reason, it’s got to be compelling and professional.

A lot of practices use an image of their reception area or gym as a cover photo. Others use a group photo of their staff – something that makes sense for a service-oriented practice.

Make sure to use the proper dimensions for your photographs. Facebook changes the dimensions frequently – you can double check here.

Tip: A better idea is to have a compelling design that leverages a call to action such as ‘Click Here’ to encourage others to click on the page’s cover to get more information or to give something away. 

What happens next when someone clicks on the cover banner is a lightbox or modal opens up on the screen with a sidebar. It is here where a practice can provide compelling text and link to a website to encourage others to opt-in to get something of value. 

Unfortunately this is a missed opportunity to leverage Facebook to funnel all of that traffic back to your business for the purpose of building a list or selling your services!

 

Minimize Admin Access to Your Page

You’re busy and it might be tempting to give an employee access to your Facebook page, so they can post content while you handle other aspects of your practice. There’s nothing wrong with that – until there is.

If you decide to delegate social media responsibilities to employees, make sure that you:

  • Provide proper training about the type of content to be posted, your social media strategy, and the “voice” you want to use in your posts
  • Make the parameters of their responsibilities clear
  • Lay out the process for dealing with negative comments and complaints
  • Limit access to one or two trusted employees at most

You can change your Page Access settings by clicking Settings > Page Roles.

Add a Call to Action Button  

You know that your social media posts and emails all need a call to action at the end that tells people what to do next. The same is true of your Facebook Practice Page.

In recent years, Facebook has added Call to Action Buttons for Practice Pages. The button appears on the right side of your Facebook Practice Page just underneath your cover photo. Some of the options available include:

  • Call Now
  • Book Now
  • Learn More
  • Watch Video
  • Sign Up

Choose the CTA button that is most suited to your Facebook marketing goals. You can add it by clicking the “Add Button” button on your Facebook Practice Page. If you already have a CTA button and want to change it, you can do it by hovering over the button until the “Edit Button” option appears. Click it and you’ll be able to select a new button for your page.

Don’t Neglect Your “About” Section  

The “About” section of your Facebook Practice Page is vital to your page’s success. People will click “About” to learn more about your practice. If you don’t provide them with the information they need, they may decide not to follow you.

You should make sure to at least include your full practice name, address, telephone number, hours, and the URL of your website. You should also consider optimizing the section that’s most likely to sell people on your practice. For example, you might:

  • Provide a detailed company history
  • Explain your key service you offer
  • Share your mission statement and company values

It’s also a good idea to add some company milestones to your profile, including your founding date, the launch of a new location or service, and key anniversaries.

Check Your Metrics  

One of the most common Facebook marketing mistakes is failing to use the free tools that you get when you sign up for a Facebook Practice Page. You might not know it, but Facebook Insights provides a ton of useful information about the people who follow your page and what they want to see.

The best way to use Facebook Insights is to track your engagement. I recommend focusing on:

  • The times of day most people see your posts
  • The kinds of content that get the most engagement

For example, you might look at Facebook Insights and discover that more people read your posts between 9 AM and noon on weekdays than at any other time. You might also discover that your video content is leaving other content types in the dust.

Using that information, you can then create a content strategy that will allow you to get the maximum organic reach for your content.

Promote Your Content 

Speaking of content, are you publishing content consistently?

Your potential and existing patients want to consume your content! When was the last time you posted something? 

How often are you posting? Once a month? Once every 4 months?

Recency bias has a big part in how much your audience engages with your Page. Posting infrequently just isn’t going to cut it. You have to have a content marketing strategy which incorporates consistent and ongoing publishing that helps you connect with your audience!

It is also worth mentioning that increasingly, Facebook has tweaked its algorithm to prioritize personal content and minimize the reach of practices. They say it’s because it’s what users want, but it’s also a way for them to maximize their ad revenue.

Either way, the only way to be sure that your content is seen by your followers is to promote it. I don’t recommend doing that with everything you post. But, if you’re sharing something important – like an event or a new service launch – it makes sense to drop a bit of money and promote your content.

Facebook marketing is like anything else – you get out of it what you put into it. Your Facebook Practice Page is where it all starts. Use the tips here to get the most from your page and turn your Facebook marketing into the powerhouse it should be.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


Getting Back to Basics: Facebook Marketing 101


You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results.

It’s not uncommon for healthcare business owners to dive into Facebook marketing without really knowing what they’re doing at first.  I mean come on, at some point you just have to dive in, right?  You may even have some decent results but I’m willing to bet they’re not as good as they could be.

So… let’s get back to basics. What do you need to know to earn a big return on your Facebook investment? Let me break it down for you.

Create Your Page. 

If you don’t already have a Facebook page for your practice, the first step is creating one. To do it, click the plus sign at the top right-hand side of your page once you’re logged in. (Note: this used to be on the Pages sidebar, which has been removed with the latest Facebook update.)

You’ll be prompted to enter information about your practice including what type of practice it is so be as specific as you can.

Use Consistent Branding  

When you create your Facebook practice page, make sure to keep your branding consistent. That means using the same photo across all social media sites. I suggest using your practice logo as your profile picture, if you can.

You should also keep your language consistent with your brand’s tone and personality. It’s a must to create a seamless cross-channel experience for patients when they interact with your practice on social media or your website.

Optimize Your Listing 

When you add your profile picture, you should also be optimizing your listing. You’ll need to include:

  • A link to your website
  • Your practice hours
  • Your physical address if you have one
  • Your contact information

You may also want to add a call to action button that will appear on your page. Some of the options include:

  • Learn More
  • Sign Up
  • Shop Now
  • Send Message

Decide what action you want visitors to your page to take and use that as your call to action to get the best results.

Use Facebook Groups 

One thing that a lot of healthcare business owners forget on social media is that the social part is just as important as anything else. People follow their favorite brands on Facebook because they want a give and take.

You can start by joining Facebook groups and starting a Facebook group of your own. Research shows that approximately 1.4 billion people use Facebook groups. More importantly, consumers welcome brands’ participation in groups provided they offer real value and aren’t just trying to make sales.

Interact with Your Patients 

The name of the game in Facebook marketing is engagement. If your followers aren’t liking and sharing your posts, commenting on them, or asking questions, your marketing strategy isn’t working.

In other words, if someone comments, write back! If they ask a question, answer it. If they share a post featuring your service, reshare it with their permission. The more you do to let your followers know that you see and hear them, the more loyal they will be.

Integrate Patient Service with Facebook

Speaking of interacting with your patients, you should also be integrating your patient service with Facebook. It doesn’t matter if you prefer to field patient questions or complaints on your website or by phone. Patients expect the brands they follow to be responsive to their requests across all channels.

Your best bet? Assign an employee to monitor your Facebook messages and respond to service requests as they arise. In addition to expecting to get service wherever they request it, Facebook users also expect speedy responses. 

Run Facebook Ads

Facebook advertising is quite affordable and if you do it right, it can be a great way to attract more followers, build your list, or increase your sales.

Let’s talk about what doing it right means. You’ll need to:

  • Identify the best target audience for your ads
  • Create a compelling ad with a hero image or a video
  • Decide on a goal for your ad
  • Test alternatives for headlines, calls to action, etc.
  • Monitor your results and tweak your ad content accordingly

While you’re testing content, you may want to start with a small budget until you’ve optimized your ad. Then, you can increase your spending to get the results you want.

Post Useful Content 

The key to engaging your followers on Facebook is posting useful content. Here are some suggestions:

  • Provide answers to common questions and concerns.
  • Give options on how to use and/or make the most of your service.
  • Use Facebook Live to do a Q & A, introduce your staff, or offer a behind-the-scenes tour of your practice.
  • Run Facebook contests and giveaways.

Keep in mind that you should share a mix of original and curated content. With curated content, make sure to offer your own take on it – and only share content that is relevant to your brand and followers.

Use Messenger/Chatbot Marketing –

It can take up your valuable time if you need to monitor Facebook messages around the clock. The best way to take the stress out of the situation is to use a chatbot to send automated responses to people who message you.

Building a chatbot for Facebook Messenger is easy and affordable. If all you’re looking for is a series of automated responses, you can use a tool such as ManyChat or Chatfuel or MobileMonkey to quickly create a chatbot that meets your needs and provides patients with the immediate responses they expect.

Take Advantage of Retargeting  

It would be great if every potential patient who visited your website filled out your lead form the first time they interacted with your brand. Unfortunately, that’s not the way it works!

The solution is to use Facebook’s retargeting option to reconnect with people who stopped short of completing your opt-in form, downloading your lead magnet, or making a purchase. Retargeting can help you to reconnect with those people, educate them about your brand, and get them to take the next step. All you need to do is install a Facebook pixel on your site. You can read more about it here.

The bottom line is that Facebook marketing is one of the easiest and most affordable ways to meet your marketing and growth goals. Use the information here to optimize your page, engage with your target audience, and take your practice to the next level.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 


Getting Back to Basics: Facebook Marketing 101


You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results.

It’s not uncommon for practitioners to dive into Facebook marketing without really knowing what they’re doing at first.  I mean come on, at some point you just have to dive in, right?  You may even have some decent results but I’m willing to bet they’re not as good as they could be.

So… let’s get back to basics. What do you need to know to earn a big return on your Facebook investment? Let me break it down for you.

Create Your Page.

If you don’t already have a Facebook page for your practice, the first step is creating one. To do it, click the plus sign at the top right-hand side of your page once you’re logged in. (Note: this used to be on the Pages sidebar, which has been removed with the latest Facebook update.)

You’ll be prompted to enter information about your practice including what type of service it is (eCommerce, local, B2B, healthcare).

Use Consistent Branding

When you create your Facebook page, make sure to keep your branding consistent. That means using the same photo across all social media sites. I suggest using your company logo as your profile picture.

You should also keep your language consistent with your brand’s tone and personality. It’s a must to create a seamless cross-channel experience for customers when they interact with your company on social media or your website.

Optimize Your Listing

When you add your profile picture, you should also be optimizing your listing. You’ll need to include:

  • A link to your website
  • Your practice hours
  • Your physical address if you have one
  • Your contact information

You may also want to add a call to action button that will appear on your page. Some of the options include:

  • Learn More
  • Sign Up
  • Shop Now
  • Send Message

Decide what action you want visitors to your page to take and use that as your call to action to get the best results.

Use Facebook Groups

One thing that a lot of practitioners forget on social media is that the social part is just as important as anything else. People follow their favorite brands on Facebook because they want a give and take.

You can start by joining Facebook groups and starting a Facebook group of your own. Research shows that approximately 1.4 billion people use Facebook groups. More importantly, consumers welcome brands’ participation in groups provided they offer real value and aren’t just trying to make sales.

Interact with Your Patients

The name of the game in Facebook marketing is engagement. If your followers aren’t liking and sharing your posts, commenting on them, or asking questions, your marketing strategy isn’t working.

In other words, if someone comments, write back! If they ask a question, answer it. If they share a post featuring your product or brand, reshare it with their permission. The more you do to let your followers know that you see and hear them, the more loyal they will be.

Integrate Customer Service with Facebook

Speaking of interacting with your patients, you should also be integrating your customer service with Facebook. It doesn’t matter if you prefer to field patients’ questions or complaints on your website or by phone. Patients expect the brands they follow to be responsive to their requests across all channels.

Your best bet? Assign an employee to monitor your Facebook messages and respond to service requests as they arise. In addition to expecting to get service wherever they request it, Facebook users also expect speedy responses.

Run Facebook Ads

Facebook advertising is quite affordable and if you do it right, it can be a great way to attract more followers, build your list, or increase your sales.

Let’s talk about what doing it right means. You’ll need to:

  • Identify the best target audience for your ads
  • Create a compelling ad with a hero image or a video
  • Decide on a goal for your ad
  • Test alternatives for headlines, calls to action, etc.
  • Monitor your results and tweak your ad content accordingly

While you’re testing content, you may want to start with a small budget until you’ve optimized your ad. Then, you can increase your spending to get the results you want.

Post Useful Content

The key to engaging your followers on Facebook is posting useful content. Here are some suggestions:

  • Provide answers to common questions and concerns.
  • Give options on how to use and/or make the most of your product or service.
  • Use Facebook Live to do a Q & A, introduce your staff, or offer a behind-the-scenes tour of your practice.
  • Run Facebook contests and giveaways.

Keep in mind that you should share a mix of original and curated content. With curated content, make sure to offer your own take on it – and only share content that is relevant to your brand and patients.

Use Messenger/Chatbot Marketing –

It can take up your valuable time if you need to monitor Facebook messages around the clock. The best way to take the stress out of the situation is to use a chatbot to send automated responses to patients who message you.

Building a chatbot for Facebook Messenger is easy and affordable. If all you’re looking for is a series of automated responses, you can use a tool such as ManyChat or Chatfuel or MobileMonkey to quickly create a chatbot that meets your needs and provides patients with the immediate responses they expect.

Take Advantage of Retargeting

It would be great if every potential patient who visited your website filled out your lead form the first time they interacted with your brand. Unfortunately, that’s not the way it works!

The solution is to use Facebook’s retargeting option to reconnect with people who stopped short of completing your opt-in form, downloading your lead magnet, or making a purchase. Retargeting can help you to reconnect with those patients, educate them about your brand, and get them to take the next step. All you need to do is install a Facebook pixel on your site. You can read more about it here.

The bottom line is that Facebook marketing is one of the easiest and most affordable ways to meet your marketing and growth goals. Use the information here to optimize your page, engage with your target audience, and take your practice to the next level.

 

In this digital age, we really need to take advantage of all social media platforms. It’s free, it’s user-friendly and if we use it effectively and wisely, your marketing strategy will lead you to better success for your practice.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call