25 Facebook Page Post Ideas For Practices

Coming up with content to post on Facebook for your practice can be a challenge. If you’re stuck for content marketing ideas, here’s a list of 25 Facebook page status ideas to get you started:


  1. Go behind the scenes and share a snapshot or video of you or your team at work.
  2. Explain your day using only emojis, then urge your fans to do the same in the comments.
  3. Share a video lesson – make it something quick that your audience (both prospects and patients) can do at home.
  4. Make your video tutorial a Facebook live – less prep time, more engagement.
  5. Create a poll – everyone enjoys the opportunity to express their thoughts. 
  6. Share the results of the poll you developed, along with your thoughts, reactions, and plans for the data.
  7. Hold a Facebook Live Q&A session – solicit questions ahead of time so you’ll always have something to talk about.
  8. Share excerpts from your blog posts – for example, if there are 10 stages to (some outcome), share a single step with a link to the remainder of the information.
  9. Promote other people’s stuff that you believe your audience would love, but not your competitor’s content 😁
  10. Ask your patients to help you create content by posting a photo of your service in use and providing them with a hashtag to use.  Ask them… “Have you ever had your ankle adjusted? #ankleadjustments
  11. Check out what’s trending in your industry and create a video or post about it.
  12. Provide patient feedback in the form of a testimonial, case study, or a photograph of a thank you card. 
  13. Run a Facebook offer – post a temporary deal as an ‘offer’…
  14. Hold a giveaway – make sure the prize is something your audience wants, not just something great that will attract individuals from all over the globe who aren’t even really interested in your practice.
  15. Create events. Post about it leading up to the event!
  16. Whenever you connect with another practice, make a post about it and tag them in it. Doing so expands your reach!
  17. Hold a Facebook Live series – Hold one live video every day for a week to focus on a specific topic, problem, or goal. 
  18. Schedule a regular Facebook show – Determine a time and day for a weekly/monthly Facebook Live (similar to having your own TV show).
  19. Recycle old posts that have previously worked well – many people will not have noticed it the first time around. These can be social media articles or old blog entries that you can upload directly to your page (rather than linking back to your blog).
  20. Repurpose posts and publish the same information in a different manner, such as a photo, infographic, video, or text.
  21. Share a problem and seek assistance – it might be your problem or one of your fans’ (ask them first and give them the choice of remaining anonymous).
  22. Social Media Posts that contain quotations can be inspirational or humorous – and they are often shared!
  23. Share something personal from your life, such as a photo/video/story from your weekend/evening/holiday.
  24. Celebrate a win, milestone, or achievement, such as your 1000th subscriber, 1 millionth page view, or 100th patient. 
  25. Please fill in the blank… …..For example – Every week, I (do this) to take care of myself; my practise e would not be able to function without (this); my biggest productivity killer is (this).

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

How to Spy on Your Competitors’ Facebook Ads

What if I told you that you could be the James Bond of local marketing? How would you like to get the ‘other team’s playbook’? And by ‘other team’ I mean ‘your competitors’!

Would you be interested?

The truth is, you can really spy and do so legally! 

What we’re discussing in this post has to do with getting an inside look on your competitors’ Facebook ads. It’s one of the best ways I know to fine-tune your marketing and outpace your local competition.

The good news? It’s not hard to do! You don’t need a lot of money or a British accent (although that might be cool).

Here’s what you need to know.

What is the Facebook Ad Library? 

You’re probably aware that Facebook and its creator, Mark Zuckerberg, have come under some intense scrutiny since the 2016 presidential election due to the use of the social media platform for “fake news” ads. One of the tools that Facebook has made available to address the criticism is the Facebook Ad Library.

On the surface, its intended use is to provide transparency in advertising. You can plug in the name of any Facebook page and see the ads they’ve placed – with a special emphasis on political and issue-based ads.

How to Use the Facebook Ad Library  

The key to using the Facebook Ad Library is understanding how it works and what to do with the information you find there.

The first step is to make a list of your competitors. Make sure to note the exact name they use on Facebook – you’ll need that information to view their ads.

Next, go to the Facebook Ad Library. Then follow these steps:

  1. Click the “All Ads” option.
  2. Type in the name of the competitor whose ads you want to see into the search box.
  3. Choose their page from the list that appears.

Once you click the name, you’ll see a page that displays the Facebook ads the page is running. You’ll be able to see:

  • Whether the ad is active or not
  • When your competitor began running the ad
  • The ad content, including copy, images, and video
  • The ad’s ID number
  • The URL of the ad, so you can add it to your library for future reference

What I particularly like is that you can see every iteration of the ad that’s running. For example, you might notice that a competitor is running two similar ads with different images or slightly different copy. 

The one thing you can’t do is spy on their targeting, but that doesn’t mean that you can’t make inferences from what you find. If your goal is to attract potential patients who live, work and play locally, it may then be simply using zip codes as part of your targeting strategy.

Tips for Using What You Find on Facebook Ad Library 

How can you use what you find with Facebook Ad Library? Here are some tips and best practices to help you make the most of your espionage.

  1. Save any ads you think are useful. As I mentioned above, you can easily get the URL of any ad by clicking on the three dots on the upper right-hand corner of the ad. Click on “Copy Ad Link” to get the Ad Library URL for the link. I keep a spreadsheet to track the ads that I collect.
  2. Look at the images your competitors are using for hints about what their target audience wants. If you know a competitor is doing well and you notice they’re using illustrations or infographics in their ads, it might be a good idea to emulate what they’re doing and upgrade your images accordingly.
  3. Make notes about the types of content your competitors are promoting. Are they using images? Videos? Quizzes? It’s especially useful to note the content that gets used most frequently. If your competitors are paying any attention to the ROI on their Facebook ads, the repeated content is also likely their most profitable content.
  4. Pay attention to how your competitors link the images in their ads to the copy. Most effective FB ads use images that are directly related to the offer in the ad, but there are exceptions. Paying attention to trends among your competitors can help you do a better job of choosing compelling images for your own ads.

Think of the ads you see as a textbook showing you how to connect with your target audience and pull patients away from your competitors.

Dynamic Creative Ads

One of the best ways to capitalize on what you learn from spying on your competitors is to let Facebook do some of the work for you. If you’re not already using Dynamic Creative Ads, which is Facebook’s automated ad creator, then you’re probably missing out on a chance to connect with your audience.

Dynamic Creative Ads will help you create ad combinations you might not have considered on your own. You’ll need to make sure you have the types of content you want to use in your library, but you can do that easily enough after you spy on your competitors.

Basically, Dynamic Creative Ads will mix and match your options to allow you to reach your marketing goals. You can choose goals that include:

  • Conversion
  • Traffic
  • Video Views
  • Reach
  • Brand Awareness
  • App Installation

I think of the Facebook Ad Library and Facebook Dynamic Creative Ads as a one-two punch that will help you to get the best of your competitors even if they have a bigger advertising budget than you do. By using both, you can eliminate much of the guesswork and uncertainty that comes with Facebook advertising.

Another way that I think about how to use Facebook Ad Library and Facebook Dynamic Creative Ads is to help me start building upon a model which your competitors have spent time, energy and money on building a foundation for you. Talk about leverage!

My suggestion is to dedicate some time to scoping out what your competitors are doing with their Facebook advertising. We’re not suggesting that you copy your competitors verbatim. Rather, use what you learn to create the kind of content that’s going to help you divert traffic from them, increase your conversion rate, and grow your practice.


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 

How to Get the Most Out of your Practice’s Facebook Page

You might already have a Facebook Practice Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.

Why? Facebook has more than 2 billion active monthly users

Regardless of where your practice is located or what you sell, the chances are excellent that a solid majority of your patients and potential patients have Facebook accounts.

The issue that keeps coming up is that many of the practices that have Facebook pages aren’t making the most of them. And that is a tragedy. Your Facebook Page can be a substantial marketing tool for your practice!

Fortunately, there are some easy fixes you can make to turn your Facebook page into a powerhouse. Here’s what you need to know.

Choose a Recognizable Profile Picture 

Your profile pic and your cover banner are the first things most people will see when they visit your page or see your content. That means it’s got to be clear and easy to recognize.

The most obvious option is to use either your company logo or your picture for your profile. The former makes sense if you have a practice with a recognizable logo or one where people don’t automatically associate you with your practice.

Use a photograph if you choose to be more personally recognizable than your practice.

Either way, make sure your profile pic is the right size. You can find the details in Facebook’s guide, here.

Add a Compelling Cover Photo 

Your cover photo takes up more space on your Facebook Practice Page than anything else. For that reason, it’s got to be compelling and professional.

A lot of practices use an image of their reception area or gym as a cover photo. Others use a group photo of their staff – something that makes sense for a service-oriented practice.

Make sure to use the proper dimensions for your photographs. Facebook changes the dimensions frequently – you can double check here.

Tip: A better idea is to have a compelling design that leverages a call to action such as ‘Click Here’ to encourage others to click on the page’s cover to get more information or to give something away. 

What happens next when someone clicks on the cover banner is a lightbox or modal opens up on the screen with a sidebar. It is here where a practice can provide compelling text and link to a website to encourage others to opt-in to get something of value. 

Unfortunately this is a missed opportunity to leverage Facebook to funnel all of that traffic back to your business for the purpose of building a list or selling your services!


Minimize Admin Access to Your Page

You’re busy and it might be tempting to give an employee access to your Facebook page, so they can post content while you handle other aspects of your practice. There’s nothing wrong with that – until there is.

If you decide to delegate social media responsibilities to employees, make sure that you:

  • Provide proper training about the type of content to be posted, your social media strategy, and the “voice” you want to use in your posts
  • Make the parameters of their responsibilities clear
  • Lay out the process for dealing with negative comments and complaints
  • Limit access to one or two trusted employees at most

You can change your Page Access settings by clicking Settings > Page Roles.

Add a Call to Action Button  

You know that your social media posts and emails all need a call to action at the end that tells people what to do next. The same is true of your Facebook Practice Page.

In recent years, Facebook has added Call to Action Buttons for Practice Pages. The button appears on the right side of your Facebook Practice Page just underneath your cover photo. Some of the options available include:

  • Call Now
  • Book Now
  • Learn More
  • Watch Video
  • Sign Up

Choose the CTA button that is most suited to your Facebook marketing goals. You can add it by clicking the “Add Button” button on your Facebook Practice Page. If you already have a CTA button and want to change it, you can do it by hovering over the button until the “Edit Button” option appears. Click it and you’ll be able to select a new button for your page.

Dont Neglect Your About” Section  

The “About” section of your Facebook Practice Page is vital to your page’s success. People will click “About” to learn more about your practice. If you don’t provide them with the information they need, they may decide not to follow you.

You should make sure to at least include your full practice name, address, telephone number, hours, and the URL of your website. You should also consider optimizing the section that’s most likely to sell people on your practice. For example, you might:

  • Provide a detailed company history
  • Explain your key service you offer
  • Share your mission statement and company values

It’s also a good idea to add some company milestones to your profile, including your founding date, the launch of a new location or service, and key anniversaries.

Check Your Metrics  

One of the most common Facebook marketing mistakes is failing to use the free tools that you get when you sign up for a Facebook Practice Page. You might not know it, but Facebook Insights provides a ton of useful information about the people who follow your page and what they want to see.

The best way to use Facebook Insights is to track your engagement. I recommend focusing on:

  • The times of day most people see your posts
  • The kinds of content that get the most engagement

For example, you might look at Facebook Insights and discover that more people read your posts between 9 AM and noon on weekdays than at any other time. You might also discover that your video content is leaving other content types in the dust.

Using that information, you can then create a content strategy that will allow you to get the maximum organic reach for your content.

Promote Your Content 

Speaking of content, are you publishing content consistently?

Your potential and existing patients want to consume your content! When was the last time you posted something? 

How often are you posting? Once a month? Once every 4 months?

Recency bias has a big part in how much your audience engages with your Page. Posting infrequently just isn’t going to cut it. You have to have a content marketing strategy which incorporates consistent and ongoing publishing that helps you connect with your audience!

It is also worth mentioning that increasingly, Facebook has tweaked its algorithm to prioritize personal content and minimize the reach of practices. They say it’s because it’s what users want, but it’s also a way for them to maximize their ad revenue.

Either way, the only way to be sure that your content is seen by your followers is to promote it. I don’t recommend doing that with everything you post. But, if you’re sharing something important – like an event or a new service launch – it makes sense to drop a bit of money and promote your content.

Facebook marketing is like anything else – you get out of it what you put into it. Your Facebook Practice Page is where it all starts. Use the tips here to get the most from your page and turn your Facebook marketing into the powerhouse it should be.


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call