How to Craft the PERFECT Email Newsletter (Practice Edition)
Do you finally want to start a newsletter for your practice? [Hint hint…. – YES!] Email newsletters can help boost your bookings dramatically but most practices simply overlook its significance. Email open rates are still very high, making an email newsletter a solid investment – if you do it right. Keep these tips in mind, […]
Create Content For Your Practice That Is Worth Sharing
We all know that content marketing is the name of the game for most practices. Content is king and all that. But how does a practice create enough good content to reach its marketing goals? Read on as we break down simple content ideas that you can use (and reuse) to grow your practice. FAQ […]
8 Ways to Use Instagram for Practice
Instagram is a fantastic promotional platform for practices but sometimes it’s easy to get stuck coming up with content ideas. Here’s a quick list of content ideas for your practice: Show Services A great way to use Instagram is to show off your services. Perhaps it’s a collection of services you offer. Share a photo […]
33 Places You Can Promote Your Practice For Free
When it comes to promoting your practice, it may feel like your only option is to pay the big bucks and start advertising. HOWEVER – we’ve got some great news for you, especially if you’re on a budget. (Like MOST healthcare business owners) There are several options for you to promote your practice, absolutely for […]
Why Messenger Ads are AWESOME for your Practice
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and practices to connect directly with potential leads. And they’re great options for practice. They allow you to personalize […]
How Much is Your Patients’ Lifetime Value (LTV)?
Did you know that it costs more to attract a new patient than it does to retain an existing one – but how much can you really afford to spend to attract a new patient? Knowing the lifetime value (LTV) of your patients is the key to creating a workable budget for marketing. That number […]
Four Steps to Turn Fans into Brand Ambassadors
Did You Know… Highly engaged patients buy 90% more often and 60% more per transaction and that 77% of patients are more likely to get a new service when learning about it from friends and family? In a perfect world, everyone who avails your services would talk about them to everyone they meet. The problem […]
5 Strategies To Keep Your List Engaged After They’ve Subscribed!
Email marketing is still one of the most effective ways to increase brand awareness and engage with your patients. However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want […]
3 Smart Ways To Use Facebook Messenger To Promote Your Practice
It may surprise you that Facebook Messenger has become the most popular way to connect with existing and potential patients on social media. Using Facebook Messenger you can improve patient service, promote your practice, and so much more. Not convinced? Open rates for Messenger marketing are 70% higher than email marketing… There are more than […]