Create Content For Your Practice That Is Worth Sharing

Create Content For Your Practice That Is Worth Sharing

We all know that content marketing is the name of the game for most practices. Content is king and all that. But how does a practice create enough good content to reach its marketing goals? Read on as we break down simple content ideas that you can use (and reuse) to grow your practice.

FAQ

Frequently Asked Questions are great for creating content around your practice. It’s always a good idea to write down the most frequently asked questions your prospective patients ask you about your services.

There’s a reason the FAQ section exists. It’s a great way to answer and convey information back to those that ask these questions…frequently. Chances are if frequently asked questions are asked, that they will likely be asked again by future prospective patients.

Creating content around these questions is a great idea. In fact, taking it one step further and telling your audience the ‘Should Ask Questions’…and answering those in long-form content instills trust or expands interest in your service that your audience may not have thought of or considered.

Behind The Scenes

How does your practice work? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular. Think about your process and what makes it unique. Break it down into a slideshow, video, or photo array to share on your website and social media. Alternatively, you could do behind-the-scenes videos introducing your staff.

Service Demonstrations

You won’t be shocked to hear that service demonstrations are the kind of content you can create cheaply, but you might not realize the possibilities for content creation that are locked inside the services you offer.

Beyond the simple introductory service demo, you can show your patients the potential for other services. Even a service that doesn’t require a demo can be highlighted in a demonstration video! Example of how you perform warm up stretches for athletes in the clinic or how you can use a physio-ball or foam roller.  Sure we may not all agree on their functional purposes but teach your prospective patients YOUR belief system behind the tools/devices.

Content Curation

Not every piece of content you post needs to be original. The key here is to not simply share the content as is. Instead you should find a way to add some authority or a unique twist to it.

For example, you might find an article in your local newspaper or an industry publication with a list of…whatever. Instead of simply posting the list, share it and point out which part is your favorite and why. You could also mention something that wasn’t included in the list that you think should have been.

Patient Testimonials

To make your patient testimonials effective, it may be useful to map out an outline based on the patient’s story. That way, you can share the kind of journey that will resonate deeply with people and help them to make an emotional connection with your service. Think of doing a video case study of your patient testimonial and give them some background behind the entire process.  In other words, where did they start, what did you do, how did you do it and what was the outcome.

Your Brand Story

Differentiating yourself from your competitors is a must and content marketing provides the ideal way to do it. No matter what industry or niche you’re in, your brand has a unique story that is yours to tell.

I hope you get the idea here. Your focus should always be in providing value and entertainment to your audience. You don’t need to have a huge content marketing budget to create the kind of content your audience will love…and be eager to share.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


33 Places You Can Promote Your Practice For Free


When it comes to promoting your practice, it may feel like your only option is to pay the big bucks and start advertising. HOWEVER – we’ve got some great news for you, especially if you’re on a budget. (Like MOST healthcare business owners)

There are several options for you to promote your practice, absolutely for free. A lot of this is thanks to social media. There are countless stories and case studies of those who built their entire practices utilizing social media and social media.

The best thing you can do when these new options are available is to think of how you can leverage them as a healthcare business owner.

Now, are you ready to start promoting your practice, for FREE?

HERE ARE 33 (+1) PLACES YOU CAN PROMOTE YOUR PRACTICE FOR FREE
  1. Facebook Pages
  2. Facebook Groups
  3. Facebook Live
  4. Facebook Stories
  5. Facebook Page Stories
  6. Facebook Messenger Stories
  7. Facebook Messenger Bots
  8. Facebook Watch Parties
  9. Facebook Events
  10. Pinterest
  11. Pinterest Communities
  12. Pinterest Group Boards
  13. Instagram Posts
  14. Instagram Stories
  15. Instagram Live
  16. Instagram Reels
  17. Twitter
  18. Twitter Group Chats
  19. YouTube
  20. YouTube Live
  21. YouTube Shorts
  22. Snap Chat
  23. Email Marketing
  24. Affiliate Marketing
  25. Host a Webinar
  26. Be a Webinar Guest
  27. Blogging
  28. Guest Blogging
  29. LinkedIn Posts
  30. LinkedIn Messages
  31. LinkedIn Groups
  32. Host a Podcast
  33. Be a Guest on a Podcast
  34. TikTok

SAVE this list and test some of these out. Try a new one and see if you can generate additional revenue in your practice but utilize ALL of these free platforms to market your services.

A word of caution…

Each platform has its own voice. Avoid ‘copy and paste’ marketing and you’ll likely get a better result!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Why Messenger Ads are AWESOME for your Practice

Why Messenger Ads are AWESOME for your Practice

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and practices to connect directly with potential leads.

And they’re great options for practice. They allow you to personalize ads and connect directly with the people who are most likely to buy from you.

Here are a few ways that you can use Messenger ads to boost your profits:

  1. Increase Local Awareness Of Your Practice

Too much personalization can seem downright creepy, but Facebook Messenger ads allow companies to straddle the line without crossing it. Because you can only send direct messages to people who’ve already connected with you on Messenger, it doesn’t feel as intrusive and it lets you tailor your offers in a way that’s highly likely to result in a sale.

  1. Give patients the response time they want

With Messenger Ads, you can automate your replies to ensure that potential patients aren’t stuck waiting for a response from you. An, in case you don’t know, people prefer messaging to any other form of patient service.

Research shows that 73% of consumers prefer live chat to email…and 56% prefer messenger to a phone call.

  1. Start a conversation

Lead nurturing is something that you can do 1 on 1 with Facebook Messenger Ads. You can even customize your newsfeed ads to encourage people to chat with you about your product and service. This option allows for 1 on 1 contact – even if it’s largely automated – that makes potential patients feel valued.

  1. Increase local awareness of your practice

One of the best things about Facebook Messenger ads is that you can select “increase local awareness” as your ad objective. This is a particularly effective option for practices that want to reconnect with existing patients. You can use Messenger to send them an offer that is tailored to them.

Another way of looking at Facebook Messenger ads is that they’re the modern-day equivalent of going door to door. They don’t require any more effort than traditional Facebook ads, but they offer a degree of personalization and one-on-one contact that will allow your practice to connect with potential leads in a meaningful way.

Getting a great ROI on Facebook advertising can be tough!

There’s a ton of competition and as a private practice healthcare business owner, your marketing budget is limited. Facebook Messenger ads can help you leapfrog over the competition and connect directly with the most valuable people on social media – your patients!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How Much is Your Patients’ Lifetime Value (LTV)?

How Much is Your Patients' Lifetime Value (LTV)?

Did you know that it costs more to attract a new patient than it does to retain an existing one – but how much can you really afford to spend to attract a new patient?

Knowing the lifetime value (LTV) of your patients is the key to creating a workable budget for marketing.

That number should dictate how much you spend on marketing and advertising. Spend too much and you’re losing money in the long run. Spend too little – and you’re missing out on an opportunity to grow your practice.

How to Calculate Your Lifetime Patient  Value in 5 Simple Steps
  1. Start with your company’s total revenue in the past year and divide it by the total number of purchases in the same period. The resulting number is your average purchase (service) value.
  2. Next, take your total number of purchases (services) in the past year and divide it by the number of unique patients who made purchases (received services). The resulting number is your average purchasing frequency rate (service rate).
  3. Take your average purchase value and subtract the average purchase frequency rate from it. That gives you the patient value per year.
  4. Calculate the average number of years a patient continues to buy from you. If you’ve been tracking unique purchases this shouldn’t be difficult. This number is the average patient’s lifespan.
  5. Now, multiply the patient value by the average patient lifespan to get the lifetime value of your patient.

Let’s look at an example. Here are the raw numbers:

– $100,000 in annual revenue
– 250 purchases (services)
– 150 unique patients

Your average purchase value would be $400. You would then take that number and divide it by 150 to get your average purchase frequency rate, which is 2.67.

Next, you would subtract your average purchase frequency rate from your average purchase value to get $397.33, your patient value per year. If you keep your patient, on average, for 10 years, your patient lifetime value would be $3,973.30.

That’s a very simple example but it illustrates the point. The practice would have a lifetime patient value of nearly $4,000.

How To Use Patient  Lifetime Value in Marketing

You know your patient lifetime value – now what?

The short answer is that you’ve got a piece of information that can help you attract more patients and make better use of your marketing budget.

Every patient you have contributes to your company’s success and profitability. Understanding just how much each patient is worth to you can help you do a better job of attracting new patients, increasing their lifetime value, and maximizing your profits.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Four Steps to Turn Fans into Brand Ambassadors

Four Steps to Turn Fans into Brand Ambassadors

Did You Know…

Highly engaged patients buy 90% more often and 60% more per transaction and that 77% of patients are more likely to get a new service when learning about it from friends and family?

In a perfect world, everyone who avails your services would talk about them to everyone they meet.

The problem is, we don’t live in a perfect world. And while some of your patients might be ardent fans, others might need a bit of coaxing to get there.

The good news?

You can turn patients into enthusiastic brand ambassadors in just four easy steps!

  1. Model The Behavior You Want To See

This may mean doing things like creating brand hashtags and using them in your posts. You could also seek out some influencers and have them post images of themselves with your services using these hashtags. People who follow your brand on social media will see the posts and hashtags.

  1. Request The Behavior You Want

The next step is to ask your followers to do the thing that you’ve modelled for them. For example, if you wanted patients to post pictures of themselves doing an exercise or a stretch, you could ask them to post them with a special hashtag.

  1. Incentivize Your Fans

Some people share photos of themselves simply because you asked. But, many more people will do it if you give them a reason to do it. You might run a contest where you’ve given away a product or service (or a year’s worth of “something”). If you choose to do a contest, make sure to post a clear set of rules for entry!

  1. Deliver Rewards

Contest Winners will get a reward, but you should also reward others who enter with some recognition and love. Liking their posts, commenting on them, or even sharing them with your followers can make your fans feel special and appreciated.

Brand ambassadors are more than just enthusiastic fans. When brand ambassadorship is at its best, patients identify heavily with the brands they love!

Not Sure Where To Start?

Try asking on social media! Your fans who are already engaged will be eager to tell you what they want – and you can use their advice as guidance to get things started

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Strategies To Keep Your List Engaged After They’ve Subscribed!

5 Strategies To Keep Your List Engaged After They’ve Subscribed!

Email marketing is still one of the most effective ways to increase brand awareness and engage with your patients.

However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want to convert them into paying patients.

Here are 5 Foolproof ways to start with…

Put Value First

It’s perfectly acceptable to include a call to action in your emails, but the bulk of your message should be focused on your patients – not you!

Draw Them In With Your Subject Line

One of the best ways to make your newsletter readable is to use compelling and relative images to break up the text. A good guideline to use is to have 70% text and 30% images!

Use Smart Design Elements

The design of your email can be just as important as the content. Don’t expect that a plain text email with no formatting is going to draw people in. You want to compel your visitors to actually read it!

Segment Your List

It’s a good practice to segment your list. For example, an acupuncturist might send out separate newsletters for women’s vs men’s issues. The idea here is to ensure the people who receive each email are those who have a genuine interest in its content.

Having an email list is important, but the key to using it successfully is to find ways to actively engage your prospect and patients.

As long as you stay away from overt sales pitches and give them an email that’s relevant, easy to read, and compelling to look at, you will be able to keep your patients interested.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Smart Ways To Use Facebook Messenger To Promote Your Practice

3 Smart Ways To Use Facebook Messenger For Your Practice

It may surprise you that Facebook Messenger has become the most popular way to connect with existing and potential patients on social media.

Using Facebook Messenger you can improve patient service, promote your practice, and so much more.

Not convinced?

Open rates for Messenger marketing are 70% higher than email marketing…

There are more than 300 Million active bots on Facebook…

Facebook Messenger has over 2 Million monthly downloads in the United States alone…

Facebook users exchange more than 20 Billion messages with practices every month!

 

So here are 3 smart ways to use Facebook Messenger for marketing:

  1. Remind Patients About Appointments:

If you allow patients to book appointments with you on Facebook using the ‘Book Now’ button, then you should be using Messenger to follow up and remind them about their appointments.

Messenger will send an automated reminder 24 hours before the scheduled appointment!

 

  1. Answer Frequently Asked Questions:

Most health care businesses have Frequently Asked Questions on their websites, but you can use Facebook Messenger to provide responses to your followers as well.

Setting up automated FAQs is a good way to make sure that questions are answered quickly. It will also help turn on the badge that lets patients know that you respond quickly to messages.

 

  1. Keep Patients Informed About Changes To Your Practice

Facebook Messenger can be a useful tool to keep your followers informed of changes related to the pandemic. You’ll need to set up a chatbot and then ask your audience to opt in to receive content via Messenger. Once they do, you can send them your latest blog posts or newsletter right in the Messenger app, keeping them up-to-date on any news related to your practice.

 

Facebook Messenger is more than a fun way to connect with friends, prospects and patients. If you use it properly, it can be a powerful marketing tool that allows you to connect with your patients on a personal level, boost your conversions, and increase your profits to grow your health care business.

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call