120 Amazing Social Media Content Ideas Your Audience Will Love

If you’re a healthcare business owner, you know just how crucial it is to build a strong presence online.

And the most vital part is to find unique Social Media content ideas that will attract your ideal audience.

So the smartest thing you can do is focus on creating posts that your patients and prospects will love.

But, what actually holds you back?

The time it takes to find great content ideas that you can share on Social Media.

That’s why I want to provide you with 120 amazing social media content ideas that will direct attention to your posts and engage your audience with your brand.


Ask Questions: 

  1. Ask for recommendations (books, courses, or something related to healthcare)
  2. Ask questions related to your practice or industry
  3. Ask which topic should you cover in a live video
  4. Ask your audience what should you post next
  5. Ask your audience what their biggest struggle in their health is


Days of the Week Post Ideas

  1. Motivational Monday (motivate your audience) – #MotivationMonday
  2. Tip Tuesday (related to your niche or your practice) – #TipTuesday
  3. Create a Wisdom Wednesday post – #WisdomWednesday
  4. Throwback Thursday (photos of a trip or your previous results) – #ThrowbackThursday 
  5. Freebie Friday (give a Freebie) – #FreebieFriday
  6. Saturday Special (talk about something special) –      #SaturdaySpecial
  7. Sunday Funday (share what you did that day) – #SundayFunday


Healthcare Business Content for Social Media

  1. Give away Coupon Codes
  2. Talk about a service that’s available
  3. Offer your services
  4. Promote a new service
  5. Talk about the benefits of the service and how it helped you
  6. Promote ‘One Day ONLY’ Flash Discount


Share Quotes

  1. Share a funny quote about your niche or practice
  2. Share an Inspirational Quote and tell your audience what you think about that specific quote or how it helped you think about that specific quote or how it helped you through a situation
  3. Share a quote (graphics) – ask your audience what they think about it
  4. Share your favorite quote (graphics or text) and ask your audience to share their favorite quote


Social Media Content Ideas for Stories

  1. Share testimonials from your patients
  2. Share someone else’s inspiring stories
  3. Talk about your services and how they help people
  4. Highlight a local business
  5. Make videos about practice events
  6. Share a behind-the-scenes photos or videos
  7. Tell a funny story about something connected to your practice
  8. Tell about your struggles in your practice and how you overcame them (your failures and wins)
  9. Share your story (who you are and what your mission is / passions are)



  1. Challenge your audience to post every day for 30 days and give them a FREE Social Media Calendar 
  2. Create a challenge about your niche (example: weight loss challenge)
  3. Challenge your audience to write down 3 goals and they have to achieve at least one in a week
  4. If you don’t have any ideas, ask your audience what challenges they want to do next…


‘How-To’ Content Ideas

  1. Share a step-by-step how-to tutorial (Example: how to count macros or do bird dogs)
  2. Share a how-to create something specific in your niche
  3. Share a how-to create & write down your health and wellness goals


Video Ideas for Social Media

  1. Host an ‘ask-me-anything’ live video
  2. Upload a short video showing behind the scenes & your lifestyle
  3. Interview one of your staff members
  4. Create a video with a couple of tips (from your blog or your Facebook Page), then tell your audience where they can find more tips (share the link)
  5. Host a Giveaway (on Live Video)
  6. Make a Live Video (on your profile, page, group, or stories)
  7. Host a webinar (teach something to help your audience get a win or result)


Create Give-Aways and Freebies

  1. Giveaway services to your super-fans
  2. Create Freebies related to a specific topic that your audience struggles with…
  3. Host a BIG Giveaway (create rules: they have to like, comment, and share your post or video)
  4. Giveaway a 15 Minute Nutrition Coaching Call
  5. Make and Give Away. FREE E-Book (lead magnet) in exchange for their email address


Mini-Course Ideas for Social Media

  1. Create a 5-Day Mini-Course about a specific topic in your niche or practice
  2. Make an email 7-day mini-course (send one lesson per day over 7 days)
  3. Create a 7-Day Mini-Course in your Facebook Group
  4. Collaborate with another practice who has an ideal audience you could share (this will help grow both of your lists/audiences)
  5. Create a Mini-Course with an ideal patient that shows your audience getting a result (case study)


Share Top Tools & Resources

  1. Talk about tools that help you save time and improve your health
  2. Share the best resources that helped you get in better physical condition
  3. Share your favorite apps that you use to get specific results
  4. Talk about the tools that help you create content


Life Tips

  1. Talk about your morning routine
  2. Share your top three personal development books
  3. Talk about leaders you look up to
  4. Share a quick time-saving group
  5. Explain how to prepare for the day of the week
  6. Share all the things you do daily
  7. Share your top apps to help keep you organized



  1. Create a Facebook Poll in your Live Video (ask a specific question)
  2. Create a Facebook Poll on your Profile or Page
  3. Create a Poll in your Facebook Stories (Group, Page, Profile)
  4. Create a Poll in Instagram Stories


Cross Promotions

  1. Share your Social Media Content to your email list (some will engage on your posts)
  2. Share your Instagram Post on your Facebook Page
  3. Create a similar post and share it on all of the Social Media platforms you’re on (spread them throughout the week)
  4. Use the same photos/graphics on other Social Platforms
  5. Share a Link to your Instagram on your Facebook Page, ask people to follow you, and then follow them back!


Mention Your Followers and Fans

  1. Welcome New Followers and Thank them for joining your Group or Page
  2. Shoutout to your Top fan (or top 5 Fans)
  3. Celebrate 1,000 Followers and Thank Them!!
  4. Share a Testimonial from a patient who always comments on your posts and Thank Them
  5. Give Your Followers a Special Gift!
  6. Create a VIP list and each week choose 1 winner and send them a link to your VIP list where they can get at least 1 Freebie 


Blog Posts

  1. Share one of your Blog Posts on Social Media
  2. Re-share your older blog posts
  3. Share someone else’s blog post and explain what you learned
  4. Share a guest blog post and explain what you learned


Service Posts

  1. Create a video on service demonstration
  2. Answer the most asked questions about your services
  3. Share a sneak peek of your upcoming services


Brag A Little…

  1. Create an ‘Ask Me Anything’ post and answer questions…
  2. Share what’s on your bucket list…
  3. Share your vision board…
  4. Share which trip you’re planning next
  5. Talk about what you stand for, your morals
  6. Talk about your favorite destinations
  7. Share why you started working in healthcare business or practice, what attracted you the most, and what you don’t like about it
  8. Talk about who your favorite motivational speaker is and why
  9. Create your ‘Letter to my younger self’ (include a picture of you when you were a baby)


Grow Your Email List

  1. Tell people to sign up for your email list
  2. Create a special email list and promote it
  3. The easiest way to grow your email list is to create Freebies and promote the opt-in on Social


Engagement Style Posts

  1. Re-Share your old content (Photos, Quotes, and Graphics)
  2. Share some interesting news about your niche or practice
  3. Talk about your favorite things to do(alone or with your family)
  4. Share 5 things about yourself that most people don’t know
  5. Create Fill-In-The-Blanks Posts
  6. Create a ‘Guess The Right Answer’ (something about your practice-create a poll or give them multiple choice answers)
  7. Talk about the events you’ll be hosting
  8. Shoutout to your top patients or followers and thank them!
  9. Share your Favorite Podcasts
  10. Talk about healthcare mistakes and how to fix them…
  11. Share some stats in your industry or niche…
  12. Create Case Studies…
  13. Ask your followers how they found or discovered you…
  14. Share Infographics…
  15. Share fun facts about you! / Talk about your WHY!
  16. Recommend someone else or others your audience should follow
  17. Wish Everyone Happy Holidays
  18. Create a day in the life posts
  19. Post a photo and ask your followers to caption it!
  20. Share a Pet Post (Post Pictures or Videos)


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

30 Day Social Media Challenge For Your Practice

Let the challenge begin! Can you handle 30 Days of Social Media Posts, Tweets, Pins, Instagram Pics & YouTube Videos? We know you can!


It’s always a good idea to publish content. It’s a way of showing up for yourself and your practice for your patients, and future prospects!


Today, we’ve got a number of ideas to help you jump-start that process of showing up for yourself on Social!


Here are 30 Ideas


  1. Take a Picture of your Workspace…
  2. Answer a Question…
  3. Introduce your newest employee or a co-worker…
  4. Share something Popular (nationally or locally)…
  5. Ask your audience a multiple choice question…
  6. Share about a Future Community Event…
  7. Share something funny…
  8. Post a Fill-In-The-Blank Statement…
  9. Share Your Company’s Property Story…
  10. Create a video, featuring your company or property…
  11. Share a ‘TBT’ or Throw Back Thursday Image…
  12. Post Something Seasonal…
  13. Share Some Inspiration…
  14. Highlight a Patient of the Month or a Patients ‘Pup / Dog’ of the Month…
  15. Share an attention-grabbing statistic…
  16. Interview a patient…
  17. Share someone else’s content…
  18. Do a repeat of something that worked well…
  19. Share your latest email newsletter or announcement…
  20. Edit and Share An Image…
  21. Link to an infographic you think your audience will enjoy…
  22. Share your favorite or current book…
  23. Correct a common misconception that relates to your industry…
  24. Give a shout-out to another practice…
  25. Show off your expertise with a helpful tip…
  26. Post something in celebration of a company milestone (eg Birthday / Anniversary)
  27. Cross-promote your Social Channels
  28. Ask people to join your mailing list
  29. Share something about an event you recently attended
  30. Thank your followers for their support


Now that you have a solid list of ideas for Social Content, it’s time to get started!


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

Fresh Social Media Marketing Ideas For Your Practice in 2021

Social media marketing is no longer the new kid on the block. As a healthcare business owner, leveraging social media can be an effective marketing resource. Keeping up with what is working  and taking advantage of the latest trends on social platforms can deliver results for your practice!


There are still plenty of things you can do to improve your social media marketing this year! Here are a few things you can do to level up your social media efforts!


Poll Your Followers


Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking about simple polls with just two or three potential responses.


A poll is a great way to collect feedback from your followers while simultaneously creating ‘engagement’ for your account. 


Polls can also be used to measure the effectiveness of your campaign. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed and they can respond by clicking their choice right within your poll!


You can also try using polls to split tests and leverage your audience to get invaluable insight. This method works by asking people to vote on which version of your website they prefer or eliciting feedback on variations of your creatives.


Engage in Social Listening


Social Listening can help your practice tap into trending conversations and get the gist of what your audience is talking about and the general consensus around the topic. 

You probably saw a brand respond to a news story in a tone-deaf way. That’s not a good look for your brand.


Does that mean you should never respond to anything topical? No – but it does mean you need to be careful.


The best way to avoid missteps is to engage in social listening. 


Before you post, scroll through relevant hashtags, and get a feeling for what people are saying and how it might relate to your brand or services. Then, you’ll be able to craft a response that is equal to the moment and will speak to the concerns and needs of the people who follow you.


Fine-Tune Your Twitter Voice  


Having a consistent brand voice is also very important on Twitter, where you only have 288 characters to get your point across. You can expand a thought over two or more Tweets (sometimes known as a Tweetstorm) but you still need to fine-tune your voice.


Your voice might be authoritative, funny, snarky, or highbrow. Whatever it is, you should learn how to get it across in a single Tweet. There’s nothing wrong with a bit of experimentation and trying a couple of different options will help you to get it right.


Deploying social listening and engaging on Twitter can be huge for your practice. 


Vary Your Instagram Content  


Because Instagram got its start as an app where people could share mobile photography, it’s common for healthcare business owners to get stuck in a rut, posting only high-quality photographs and never taking any chances.


Instagram’s options have expanded and it’s time for you to get on board with the changes. You can try any of the following to diversify your content.

  • Create short videos to share with your followers
  • Do an Instagram Live video
  • Create one or more GIFs from your videos or other sources
  • Get creative and make some memes that are relevant to your brand
  • Take advantage of micro-blogging and share your thoughts


There’s a lot you can do with Instagram and as users become increasingly sophisticated, they expect more from the brands they follow.


Start an IGTV Show 


Speaking of expanded content on Instagram, did you know you can create long-form television shows using IGTV? Content creators use IGTV to do Q & A sessions, live stream events, interview experts, share reviews and testimonials and much more. 


You don’t have to be an expert in video production or sound technology to start creating your own IGTV show.


The key is to get started. 


By creating long form content that is compelling and an insight into your business, it’s personality and culture, your fans and patients will likely get a better feel and deepen their affinity.


Use Custom Retargeting to Increase Conversions 


When you are marketing your services to a “cold” audience, it can be nearly impossible to make any money from your Facebook ads. That said, there’s a way you can increase your ROI without spending a lot more money: retargeting.


For example, you might run a video ad to people in your area featuring your service. You don’t need to run it for long – just a few days or a week. Then, you can create a custom audience of people who watched at least half of your video and show them a new ad designed to pique their interest and encourage them to buy your service or fill out your lead form.


Retargeting is a good idea to help leverage recency and recognition of your practice’’ brand.


Find Micro-Influencers to Share Your Content


Another great way to leverage social media is through influencer marketing.


Few practices have the money to hire nationally-recognizable influencers. For that reason, unfortunately, some healthcare business owners have written off influencer marketing as something that’s a waste of time.


However, the rise of micro-influencer marketing has delivered substantial results for many practices. 


As a practice, considering influencer marketing is to focus on micro-influencers: people who have authority with the (relatively) small audience of people who are in the market for services like yours.

Micro-influencers may be industry superstars or popular local figures. In other words, they have influence over an audience who might also be interested in your practice. Focusing on them means spending far less money than you would on a celebrity influencer for a higher rate of return. You can find influencers by searching for relevant hashtags and looking for people who are sharing content to your target audience. 

Another great way to discover micro-influencers in your local area is to search under the geo-location tab on Instagram. There you will discover accounts who show up locally. Digging a bit deeper into these accounts might yield who commands the attention and engagement of an ideal local audience!


Optimize for Mobile 


Our final tip cuts across all formats and social media sites. At this point in our digital history, you should assume that everybody accessing your content is doing so via a mobile device. There’s no excuse for not optimizing your social media content for mobile users.


On Pinterest and Instagram, use rectangular pictures with a 2:3 aspect ratio. This method works great on mobile platforms.


Social media marketing has come a long way! It’s time to get caught up and try some new things. As we head into the second rest of the year, take advantage of the updates to increase your ROI and profits.


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call 

8 Social Media Forget Worthy Myths in 2021

There’s no question that social media marketing is, and will continue to be, important for practice. If we hold this to be true, there are also a lot of social media myths that are annoyingly persistent and believing them can hurt your practice.

There are a number of myths that you need to debunk if you want to grow your practice on social media.

#1: You Need a Presence on Every Social Media Site

The notion that you need a presence on every social media site is one of the most harmful myths for healthcare business owners. It takes time, effort, and money to maintain an active presence on ANY social media site and nobody has time for all of them.

What you need is an active and meaningful presence on the sites that offer you the best opportunity to connect with your target audience and engage your patients. Nothing else matters. Most practices should be on Facebook. 

Does this mean you should never try something new? Of course not! Set up a profile and give it a try. But if the site you choose isn’t giving you the results you want, cut it loose.

#2: Fans and Followers are Worthless if They Dont Become Paying Patients 

Social media is a great way to attract new patients. But, it can also be a bit challenging for healthcare business owners to use it properly.

A common misconception we hear about is a lot of healthcare business owners who think that followers who aren’t paying patients aren’t worth having – and that’s not true.

Your fans and followers don’t need to buy from you to be useful. Having a large following can raise your profile and help new patients find you. If you’ve got fans or followers who have a lot of clout, you’ll get some of it by association. 

Most importantly, a follower who doesn’t buy your services could still refer their friends and followers to your practice. You should run ads designed to attract paying patients but don’t ignore the benefits of followers who aren’t your patients. They’re still helpful.

#3: Its Useful to Have Your Friends and Family Like” Your Posts

Another common mistake healthcare business owners make when it comes to social media marketing is asking your friends and family to ‘Like’ your posts. It would be more beneficial to find a way to engage with your posts instead!

It doesn’t mean that you should tell people not to like your posts. Instead, it means that you should always be asking people to engage with your content and share it with them.

#4: You Shouldnt Schedule Posts on the Weekend

It’s a common practice for practices not to share new social media content on the weekend. While it’s true that some of your followers might not spend as much time on social media on the weekends as they do during the week, you shouldn’t assume that weekend content is unnecessary.

Instead, try scheduling a few weekend posts to see how they do. You can use Facebook Insights or whatever analytics tool you prefer to determine which days and times are the best for posting.

#5: You Must Respond to Social Media Comments Immediately

It’s important to respond to a question or leave a comment in a timely manner. But responding in a manner that doesn’t drop everything can be very time-consuming.

If you have a social media presence, then you should be sure that your patient support is done quickly. With the rise of Facebook Messenger, practices can now offer their patients a variety of chatbot solutions to handle their needs.

However, a comment that doesn’t require patient support involvement can wait a little while for a response. As a rule, try to respond within 24 hours.

#6: Social Media Posts Must Always Be Practice-like

Social media is social first and media second, but a lot of healthcare business owners forget that. Their social media posts are as dry as dust and don’t get any engagement. And they wonder why.

Don’t be afraid to inject some personality into your social media posts. Even if you offer a professional service, you can still use appropriate humor or compassion in your posts. This is the place to showcase your brand personality. Make sure that anybody who is empowered to post on your social media accounts understands the persona you want to project.

#7: You Need Endless New Content to Post

It’s good practice to publish new content regularly on your social media sites. However, there’s nothing wrong with repurposing or resharing old content if you don’t have time to write something new.

You can also find relevant content by sourcing it from industry publications and influencers. Curating content and offering feedback on the content you are sharing is a great way to position you and your practice as an expert or thought leader on your industry’s subject matter.

#8: Social Media Marketing is Free

This final myth is one that I hear often. While it is free to set up a social media account for your practice, you’re unlikely to get the results you want without spending some money.

The more you promote your content on social media, the more likely it is that your followers will see it.

The only way you can be sure that your followers will see your most important content is to boost it and or leverage paid advertising. Social media marketing can help you get your content in front of potential patients. The good news is that you don’t need to spend much to get the results you want.

The 8 myths I have listed here are all past their prime. Learn to navigate them and you’ll see your social media marketing results improve – and your business grow.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call