Here’s How To Confidently Show Up For Your Practice on Video and Attract New Patients

If you’re considering incorporating video in your marketing, here’s how you can feel more confident showing up on camera and delivering value to your audience.

The human element in video is part of what sets it apart as such a strong marketing tool.


Fear of the Equipment or Tech Stack

Uncertainty leads to fear and one of the biggest culprits to prevent anyone from getting started with video relates to equipment and tech.

There is an overwhelming number of choices with cameras ranging in price from $50 to thousands of dollars, lighting choices, microphones, audio, and video mixers, etc.

As you dig deeper into the world of video, one thing you begin to realize is that you don’t need to aim for perfection.

You can absolutely get incredible results with the equipment you likely already have! Like your iPhone or Android devices.


Fear of Public Speaking

I think the second culprit is the Fear of Public Speaking.

The same fears people have heading up onto a stage to talk seem to apply to people getting ready to sit in front of the camera.

There is a high expectation we set for ourselves for delivery and quality. You can become concerned about the weight of these expectations, worrying if you look and sound alright and if you’ll be assessed adversely for something.


Fear of Not Knowing What to Say

Not knowing what to say can be a limiting fear that prevents anyone from showing up for themselves on video.

The fear of not knowing what to say can be resolved by having a plan!

As a result of having a plan, you’ll come across better and deliver a compelling message to your audience which results in you appearing to be more confident on camera!

Speaking of audiences, it’s worth mentioning that if you understand who your audience is and what their needs or problems are, you can prepare the video content that much more easily. 


Get Into the Right Mindset Before Hitting Record

It can be a challenge to hit the record button for sure. Getting into the right mindset will help set the tone!

Nervous energy can be noticed by your audience. Sometimes simply stating that you are nervous and excited translates well once you are on the video. Often that converts into an air of confidence because you got the ‘nervousness’ off of your mind by addressing it. You will get better with each video you create!

Nervous energy will come through in your video so you can either make it a piece of the content or work to resolve the nervous energy through the video itself.

A great way to overcome that nervousness and put yourself into a better mindset is to rehearse what you were going to talk about and present.

Something else you can do is breathe deeply and focus on the topic of conversation. One trick I like is to imagine talking to one single person that can use the help, guidance, or more information about the content I’m sharing.

One way to get grounded is to physically put your hand on your chest as if you are ‘speaking from the heart’ as if you want to impact the viewer profoundly! That usually does the trick for me!


Focusing on the One Thing… 

For many, it’s easy tempting to jump right in and hot record because we have so much we want to say.

I love that enthusiasm.

If you want to get really good with video, I recommend practicing first. Simply record yourself and then watch the video with a kind but critical eye.

Record a few videos and take note about one aspect you may want to improve like your mannerisms, lighting, background, or your slide deck.

Then focus on just one thing you want to immediately improve so that your next video is that much better!


That’s a Wrap

Here’s the thing. If you’re looking to get started using video for your practice, there is no better time to do that than right now!

Your audience loves videos! You might as well show up for them…on video!

Our recommendation is to start with the equipment you already have in your pocket, like your iPhone or Android.

Prepare what you’re going to say in advance. You don’t need an elaborate slide deck to do this. You can simply use an index card for reference to keep yourself on point.

If you are focused on delivering your message for the benefit of your audience, you’ll come off genuinely confident and valued! Having that mindset will likely help you overcome any other fear that might be holding you and your business back from using video!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

3 Ways You Can Use YouTube To Promote Your Practice

Have you been sleeping on YouTube marketing?

If the answer is ‘Yes’, you’re not alone.

But the truth is that YouTube is the world’s second-largest search engine.

Only Google sees more traffic.

This creates a huge opportunity for health care businesses like yours to find a whole new audience with video marketing.


Here are 3 awesome ways to leverage YouTube and video marketing:


  1. Show off your practice

Does your audience know how to schedule an appointment for your practice?

More importantly, do they know what your services are and how they can take advantage of your services?

If they don’t and you can help them get the most of what they buy from you, then YouTube is the best place to do it!


  1. Film and Share Patient Testimonials

Patient reviews and testimonials provide powerful oral proof when a potential patient comes looking for the services you provide.

Because YouTube gets so much traffic, it makes sense to share your patient testimonials there!

A video testimonial is more direct and appealing than a written testimonial. Your target audience will get to see your patient’s face and hear their voice – and they can see the work you did and why the patient is happy with your practice…


  1. Use YouTube to Demonstrate Your Expertise

Building authority is essential if you want your patients to trust you!

Deliver on your promises…

Testimonials play a role in that, but it’s also important to find ways to visually demonstrate your expertise.

One way to do that is to show everyone what you do.

What month is it and what sports are happening in your community?  If it’s football and/or volleyball, show them what happens with typical ACL injuries and simple pre-hab exercises to help them avoid the injury.

The benefit of videos like these is that it may inspire someone to do some exercises to keep them healthy.  Sure, it may keep them out of your office for now…. but when they do get injured and they will; they will think about you. 


The bottom line and the thing we hope you’ll take away from this is that YouTube marketing is one of the best ways to connect with your audience, share your expertise and build your health care business!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: