Have you been sleeping on YouTube marketing?

If the answer is ‘Yes’, you’re not alone.

But the truth is that YouTube is the world’s second-largest search engine.

Only Google sees more traffic.

This creates a huge opportunity for health care businesses like yours to find a whole new audience with video marketing.


Here are 3 awesome ways to leverage YouTube and video marketing:


  1. Show off your practice

Does your audience know how to schedule an appointment for your practice?

More importantly, do they know what your services are and how they can take advantage of your services?

If they don’t and you can help them get the most of what they buy from you, then YouTube is the best place to do it!


  1. Film and Share Patient Testimonials

Patient reviews and testimonials provide powerful oral proof when a potential patient comes looking for the services you provide.

Because YouTube gets so much traffic, it makes sense to share your patient testimonials there!

A video testimonial is more direct and appealing than a written testimonial. Your target audience will get to see your patient’s face and hear their voice – and they can see the work you did and why the patient is happy with your practice…


  1. Use YouTube to Demonstrate Your Expertise

Building authority is essential if you want your patients to trust you!

Deliver on your promises…

Testimonials play a role in that, but it’s also important to find ways to visually demonstrate your expertise.

One way to do that is to show everyone what you do.

What month is it and what sports are happening in your community?  If it’s football and/or volleyball, show them what happens with typical ACL injuries and simple pre-hab exercises to help them avoid the injury.

The benefit of videos like these is that it may inspire someone to do some exercises to keep them healthy.  Sure, it may keep them out of your office for now…. but when they do get injured and they will; they will think about you. 


The bottom line and the thing we hope you’ll take away from this is that YouTube marketing is one of the best ways to connect with your audience, share your expertise and build your health care business!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

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