25 Free Ways You Can Promote Your Blog and Website


As healthcare practice owners we all want more traffic and attention coming to our websites and blogs. Maybe you’ve got a few great strategies to get more of that traffic to come to your website or maybe you’re stuck.

We’ve put together a quick reference list of 25 Free Ways You Can Promote Your Blog and Website here:

  1. Join Facebook groups and / or create one of your own

  2. Do Facebook Lives’

  3. Join Pinterest groups boards and / or create one of your own

  4. Start a YouTube channel

  5. Comment on others’ social media posts

  6. Submit your blog posts to Reddit and / or Medium

  7. Comment on other blogs

  8. Become a case study

  9. Answer questions on Quora and / or Yahoo Answers

  10. Create a freebie / lead magnet / opt-in incentive

  11. Grow your e-mail list and send regular e-mails to your Subscribers
  12. Promote a flash or limited-time offer

  13. Write a guest post

  14. Interview others and / or offer to be interviewed

  15. Create a round-up post

  16. Start a podcast

  17. Publish a free eBook or guide on Amazon

  18. Host a (free) training or webinar

  19. Do a joint venture

  20. Host a giveaway

  21. Ask for referrals

  22. Ask for testimonials

  23. Attend a networking event

  24. Speak at an event                                                                                                                                                                             
  25. Host your own event


Which of these 25 Free Ways You Can Promote Your Blog and Website have you implemented or would most like to try?

Let me know or you you need help getting more traffic to your website or blog, reach out to me, I’d be happy to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


25 FREE Website Traffic Ideas for Your Healthcare Practices


Every healthcare practice is likely to be interested in getting more traffic and eyeballs on their websites. If you’re a local practice owner or own a website, chances are this information may be of interest to you as well.

Below are just a few ideas that can deliver real results that drive traffic to your website:

1. Join Facebook groups and / or create one of your own

Joining Facebook groups can be a natural way to get in front of other like-minded individuals. By participating and engaging in other’s groups, you’ll likely attract other group members to check out what your website is all about.

2. Do Facebook Lives

Facebook Live is an extraordinary opportunity to ‘take the stage’. We literally have the opportunity to leverage Broadcast Capabilities to reach an ever-growing audience. Why not direct that audience to your website during your Facebook Live sessions?

3. Join Pinterest groups boards and / or create one of your own 

Pinterest has a massive audience. The potential for real traffic coming to your website should not be underestimated! Get Pinning on that platform!

4. Start a YouTube Channel

Do we really need to mention YouTube? Its evident that YouTube, being the second largest search engine in the world, only to it’s parent company, Google, is a magnificent source of traffic!

5. Comment on others’ social media posts 

Gary V calls this the ‘$1.80 method’. Basically it goes like this…Commenting on 90 posts per day or ‘adding your $0.02 to the conversation is a great way to generate interest in what it is that you’re all about. Naturally, people, whose posts you comment on wil be curious and ‘check you out too’. That adds up if you are engaging with enough accounts! So get commenting!

6. Submit your blog posts to Reddit and / or Medium

Reddit and Medium are massive platforms that command a lot of attention. If you share your content there, you may end up getting a lot of traffic to your website from people who consume or discover your content on those platforms.

7. Comment on other blogs

Much like Gary V’s ‘$1.80 Method’, the same goes for other’s blog posts. Your comments are valued currency to the blog authors. It makes sense to add value to other’s blogs and potentially get links back to your websites by commenting first!

8. Become a case study

It might be worth mentioning creating a case study by using other people stuff, products, services or solutions. You can show social proof by helping others tell their stories of success. By doing so, you can create a ‘case-study’ that becomes invaluable to the originator.You never know the benefits you might experience by doing so!

9. Answer questions on Quora and / or Yahoo Answers

Being helpful to others is always a good thing to do. If you can authentically help others by answering their questions in Quora and Yahoo, you could effectively bring traffic back to your website(s) by simply being cool and answering questions!

10. Create a freebie / lead magnet / opt-in incentive

There are a few ways to go about this however, creating a free lead magnet often leads to more traffic coming to your website.Clearly, if you are giving something of value away, you can essentially get a lot of traffic and perhaps something even better in the form of a name and email address in exchange for your freebie!

11. Grow your e-mail list and send regular e-mails to your subscribers

Speaking of getting a name and email address…Getting someone to opt-in can be the ultimate goal other than generating sales. Once you get the email address, it’s a very good idea to start emailing them! By doing so you can effectively create traffic on demand!

12. Promote a flash or limited-time offer

Your audience and patients love deals, flash or limited-time offers. So offer them! By doing so, it creates urgency and will drive traffic to your website!

13. Write a guest post

Website and Blog owners are short on time. Offering to guest post on other’s blogs and websites helps save time, energy and effort and is often considered to be of great value. As a result, you can tap into the existing traffic and audience of others who might very well become your audience after you publish as a guest blogger!

14. Interview others and / or offer to be interviewed

A great way to tap into and create traffic to a website is to simply interview others in your industry or be available to be interviewed simply to help create content. As a result, when an audience listens or reads the interview it could create a backlink or traffic to a website should there be interest in learning more about you and your website!

15. Create a round-up post

Sometimes making a summary post or a ‘round-up’ post of interesting articles or things that made your ‘Top-Things’ of your focus for the week can bring a lot of interest and traffic to your website!

16. Start a podcast

Starting a podcast can be one of the smartest things anyone can do to drive traffic website(s). Your audience listens to podcasts and they often will visit your website to learn more about your guests or topics you discussed on the podcast. Used simply as connection tool, there is great upside in generating top-line revenue in addition to traffic to your website!

17. Publish a free eBook or guide on Amazon

Amazon is a monster platform and commands a lot of attention. By publishing a book to Amazon, you can tap into the traffic the platform generates. You can direct new readers and listeners (yes you can publish audio books too) to go deeper into your topic by visiting certain websites or specific web-pages.

18. Host a (free) training or webinar

Webinars can be a great source of attention and traffic. Often you have uninterrupted attention of webinar attendees and you can simply inform, entertain and educate your audience and direct them to specific websites or pages within your presentation deck.

19. Do a joint venture

JV’s or joint ventures can be a significant source of traffic. The cool thing about JV’s audiences is that there is likely a great number of people on their list who may or may not be aware of your website or practice. Other people’s ‘lists’ (audiences) can be a great source of new traffic if you cultivate a proper relationship with joint venture partners!

20. Host a giveaway

Everyone loves giveaways! Why? Because they work! Simply let your audience know that you are hosting a giveaway on your website or landing page and enjoy the traffic that comes in! The key is to give something away of value that is interesting to the audience you’re trying to attract!

21. Ask for referrals

One of the easiest ways to compound the amount of traffic you get to come to your website is to simply ask for referrals! Being diligent and consistent about asking for those referrals!

22. Ask for testimonials

Similar to asking for referrals would be to ask for testimonials. People (your audience) love and trust testimonials. All one needs to consider are the reviews on sites like Amazon to know how impactful testimonials can be. They build trust and therefore could be a source of new traffic to your website simply because your audience wants to ‘learn more’ about your practice before making a purchasing decision.

23. Attend a networking event

Networking events are an amazing source of website traffic! The key is to have conversations and leverage clever ways to get those who attend these events to visit your website. I recommend getting their practice cards and then reach out to them to arrange a post networking event ‘meeting’.

24. Speak at an event

One of the very best ways to drive traffic to your website is to speak publicly. I know this can be intimidating and scary for a lot of people, but it’s one skill that can deliver a ton of value and benefit to your practice. One of those benefits include increased website traffic.

25. Host your own event

Can’t seem to get invited to speak at events? Host your own!

You can easily create your own event by hosting a Facebook Live, YouTube Live or LinkedIn Live event where you teach others something. You don’t need anyone’s permission to do so either!

And you can host as many as you want!

The key with ‘Going Live’ is that you’re prepared and include ‘calls-to-action’ within your presentation that directs viewers or ‘attendees’ to go to your website or a specific web-page.

There you have it!

In closing, we covered 25 super effective and FREE website traffic ideas that you can start to implement today! 

You might have some questions or need help with implementing or getting more traffic to come to your website. I’d be glad to help! Just reach out to me!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


67 Social Media Poll Questions To Increase Engagement for Your Local Practice


Polls are an amazing method of generating content for your practice on social media. The mere functionality of a poll encourages engagement and perpetuates participation. And the participation often spurs on community participation which is great for anyone or any practice that publishes polls on Social.

Clearly a poll can be leveraged to gather real data and insights but don’t discount the engagement factor and what that could mean to your practice.

Need some ideas for poll questions? We have your back!

1. What sport would be the funniest to watch if the players were drunk?

2. If animals could talk, which would be the rudest? Why?

3. How focused are you?

4. Would you rather have a _____ or ______?

5. Would you rather see:
A) Your future B) Someone else’s

6. Would you rather speak _________ or _________?

7. What is your favorite travel destination?

8. What is your favorite Holiday?

9. What is your favorite Ice Cream Flavor?

10. What do you love more ________ or ________?

11. Where would you love to live?

12. Are you a _________?

13. What do you prefer to watch _________or ________?

14. What’s your must have summer item?

15. What will you do this weekend?

16. If you could have one, who would you choose? _______ or ________

17. How do you like your coffee?

18. How do you sleep? (Chest, Left or Right Side or Back))

19. What do you feel like doing most?

20. Which season do you love most? Why?

21. Which color do you like most?

22. What type of music do you usually listen to?

23. Which food is your least favorite?

24. What is your ‘relax’ drink?

25. What are you more scared of? ______ or ______?

26. What’s your favorite type of book? ______ or ______?

27. What’s your favorite movie?

28. Do you want to learn how to launch a profitable eBook?

29. Do you want to have your own practice?

30. Do you want to be famous?

31. Theme: Pets: Are you a ________ or a _______ person?

32. Do you love engaging on Poll Questions?

33. Which course would help you more? ______ or ______?

34. Which deal would you most be interested in getting? ______ or ______?

35. Would you rather have a:
A) Golden voice B) Silver tongue

36. Would you rather get:
A) $1M right now B) $10,000/month

37. Would you rather:
A) Be free B) Be safe

38. Would you rather:
A) Read minds B) Fly C) Be invisible

39. Would you rather speak:
A) 5 languages B) To animals

40. What’s your favorite travel destination?

A) Tropical place B) Mountains C) Lake

41. What’s your favorite holiday?
A) 4th of July B) Thanksgiving C) Christmas

42. What’s your favorite ice cream flavor?
A) Vanilla B) Chocolate C) Lemon D) Strawberry

43. What’s your favorite Social Media platform?
A) Facebook B) Instagram C) Twitter d) TikTok

44. What deal would you prefer to get?

A) 15% OFF B) Free shipping

45. Who would you rather do practice with:
A) GaryVee B) Jeff Bezos

46. Do you usually LIKE or LOVE the posts?

A) Like B) Love

47. Do you enjoy taking poll questions?

A) Love them! B) Sometimes

48. What’s the max amount of posts you should post on Facebook per day? I’ll share the right answer tomorrow.

A) 1 B) 3 C) 10+

49. Which platform is NOT a Social Media platform?

A) Facebook B) Twitter C) Pinterest

50. Which gender uses Pinterest more?

A) Men B) Women

51. Is it necessary to brand yourself with specific colors? Why or why not?

A) Yes, it’s necessary B) No, it’s not

52. Is it necessary to post on Social Media every day?

A) YES! B) No

53. Is Email Marketing essential for online practices?

A) It sure is! B) No, waste of time

54. Do people need to trust you before they buy from you?

A) Oh, for sure! B) Nop!

55. Can memes help you boost Social Media engagement?

A) YES!!! B) No

56. Do you have your own practice?

A) YES! B) No

57. What are you most afraid of in practice?

A) Failure B) Not being able to make ends meet

58. What is your favorite word?

A) patient B) Customer

59. What is the best way to motivate your audience?

A) Motivational posts B) Story posts

60. What’s the most important thing to consider when starting a practice?

A) Niche B) Logo

61. What’s your favorite birthday cake flavor?

A) Chocolate B) Strawberry C) Vanilla

62. If you could invite one person to celebrate your birthday with you, who would it be?

63. What’s the best present you can receive for your birthday?
A) A puppy B) Cake C) Book

64. Will you leave a legacy?

A) Yes B) No

65. What is your favorite family activity?

A) Family game night B) Going to the beach

66. What are the best ways for entrepreneurs to spend quality time with their family?

A) Vacations B) Hiking

67. What’s the best way to get your email open rates up?
A) Use a catchy subject line B) Write an intriguing first sentence

 

The cool thing about polling types of questions is that most of these questions are repurposable and interchangeable.

Feel free to substitute the answers or change them out completely. We’ve provided these for inspiration so you can take massive action and create engagement for your brand and local practice!

If you need help with this stuff, please reach out! I’d love to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


27 Awesome Content Ideas for Healthcare Practices


Do you struggle with coming up with fresh ideas for your content marketing efforts?


We have you covered!


Here are 27 Awesome Ideas you can steal for your local practice:

1. Quotes – Share inspirational quotes relevant to your brand. Want to make it more personal? Share quotes from your team or employees.

2. Questions – Questions are always a great way to get your patients and audience engaged. These questions need not be industry-related or ‘market research. You would be surprised how much engagement you might get from a question like: “What is an item that must be in your kitchen junk drawer to qualify it as a junk drawer?”

3. Testimonials – Testimonials is a great way to provide content. Providing social proof of results or satisfaction from past patients can be awesome content!

4. Articles – Posting relevant articles about your practice and the problems you solve can be a fantastic source of content!

5. Q&A – Allowing your audience and followers to send or submit questions to your practice that you can turn around and create content by answering them is a phenomenal way to leverage ‘customer support and even improve search engine rankings. Think FAQs but answer them in the form of content!

6. Events – If you are attending any events or hosting an event, make sure to post about it online! It shows your practice is active and you might just attract attendees interested in connecting with you and your practice!

7. Behind The Scenes – Sometimes giving your audience a look behind the scenes can be endearing and interesting. Giving them the chance to see ‘where the magic happens can be quite compelling.

8. Interviews – An amazing source of content includes interviews. Have you listened to any Podcasts lately? Interviewing someone from your industry regularly might be all the content you can handle! (Pro Tip: Take that Interview and repurpose it in the form of videos and transcribed articles. You’ll end up with a ton of content!)

9. Offers – Yes Offers! Post your exclusive offers to social media! If it’s a crazy good offer, you might get your audience to share it and do your marketing for you!

10. How-To’s – Show your audience how to use your services! You will be stunned at how many people need and want this information!

11. Challenge – Post a 3, 5 or 7 day (or any number of days you want) to share something with you! You get the bonus of your challenge of being content and increasing your engagement.

12. Competitions – Host a competition/contest and post about it frequently on social.

13. Polls – Polls can be an outstanding source of content for your practice. Posting polls regularly can help increase engagement while also giving you great insight into audience interest in new services and services that solve your patient’s problems!

14. Call to Action – Ask your patients or audience to do something! [Click Here!, Sign Up Today!, Register for this Webinar!]

15. Facts – Share interesting facts about you, your practice, your employees or staff, your industry, the local area, or your services.

16. Infographics – Infographics can be a magnificent source of content. Creating these need not be difficult, time intensive or expensive.

17. Giveaways – Hosting giveaways can be a massive source of engagement. Your followers and audience will likely share your contest with their friends and family.

18. Website – You can leverage your website by sharing the link out often with exclusive offers for your audience and followers.

19. Service – You could share pictures or videos of your favorite services. BONUS: If you can get your audience to do it and get them to Tag you in their social posts, it’s a huge win for your content and practice!

20. Goals – Simply sharing your personal or practice goals can be inspiring and relatable content for your audience!

21. Other Links – Your audience spends time on other networks and platforms. Let them know what other platforms they can find you and the type of content you share there!

22. Charity Spotlight – If you and your practice support a specific Charity, create content that says so and share it! Expand a bit on this and let people know why you support the charity(s).

23. Stitch or Duet on TikTok – There is a ton of content on TikTok. Sometimes you can benefit by simply acknowledging the content that resonates

24. Feedback – One of the best ways to get an audience to contribute or engage is to ask for feedback or their opinion! People LOVE to give their opinion or ‘$0.02’. So ask them for their opinion on feedback on your services

25. News – News happens 24/7. It can be as easy as finding content related to your industry or local area and sharing it. You barely have to look. Simply set up a Google Alert and have the ‘News’ come to you!

26. Influencers – Offer your service to influencers/ If you’re local, find someone who is well-known locally. Ask them to give you or publish their opinion about it.

27. Video – Probably the best thing you can do is create a short-form video about your services. Your audience likely prefers to consume video. Your videos do not need to be overly produced. In fact, most prefer raw authenticity. So instead of ‘producing’, document!



Ok, there are a ton of content ideas that should keep you busy. Should you need further help with any of this, please reach out. I’d love to help you!

 

So… if you are a private practice healthcare practice owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Repurposing Blog Post Ideas for Healthcare Practices


Reusing content is a good idea in almost every way. Not only are you getting the most out of your work, but it’s also a great way to keep your content fresh (there are always little updates that come with it) and save yourself some time.

 

Make a list of your top tips. Go through all of your posts on a certain topic and pick out the best tip from each one. Ideally, these tips should be very specific and niche ones that your audience might not know to look for. If you put these into a post, you’ll have a hack list.

 

Bring together your best ideas. This is similar to the last one, but instead of picking out specific tips, you should find a few posts that each go into detail about one strategy. Make a short post about each strategy, and then when you talk about each one, link to the more detailed post.

 

Combine and change course. Have a lot of short posts that all cover the same group of keywords? They might be going up against each other on the SERP. You could combine them into one big post and send them to the right place. You could use the URL that gets the most traffic and/or links from other websites. Or, if none of them does particularly well, just publish as new and send everyone to the new link.

 

Make a post out of a thread of comments. Have you ever posted something on social media that led to a long Q&A thread or an interesting discussion? Make a post out of it. 

 

Reminder:

Don’t forget that you can also turn your blog posts into videos, webinars, podcasts, infographics, social posts, ebooks, and more.

 

More ideas for reusing blog posts 

– Turn a mega list of stats into a shorter post on data-backed reasons to do X.

– Make a blog post or a series of shorter blog posts from a white paper

– Transcribe a podcast or video into a blog post

– Make a Q&A blog post out of a webinar

–  Share a list of the best things (top posts of the month, quarter, year)

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Creative Blog Post Ideas for Healthcare Practices


Most of the time, it takes months to see the benefits of blogging. Even though the benefits keep adding up, this depends on whether you can keep feeding the strategy. This is not simple. So don’t worry if your blog is a garden and you’re in a drought. You’re not alone, and it’s about to start raining. Here are some ideas for blog posts about thought leadership that will keep your strategy strong and your job fun.

 

Thought leadership blog post ideas

 

With these posts, you want to stand out from other practices in your niche and build your authority and reputation.

 

X Things [Hobby] Can Teach You About [Your Subject]:

What else are you really interested in besides your practice? Can you find a way to link it to something your readers will care about? Not all the time, being a thought leader means coming up with new ideas or, well, thoughts. It also means finding new ways to present old ideas.

 

Experts Weigh In: Does your niche have a “controversial” subject?

Not one that makes you emotional, but one that makes you feel different things. Ask several experts the same question (or set of questions) to get a broad view. Check out our Ultimate Guide to Hamstring Injury Prevention: 17 experts talk about the top three warm-ups to decrease hamstring injuries. 

 

X Best Practices I Don’t Follow: 

 What are some rules that you think work against you, are out of date, or just don’t fit your situation? Share them and what your thoughts are about your reasoning. Note: If you don’t want to lead anyone astray, be clear about why and give examples of when these best practices are best.

 

A List of “Really,” “Truly,” and “Actually”

There are keywords (jargon)  in every niche that, when typed into Google, bring up pages and pages of results that all say pretty much the same thing. Find a way to make your content unique and differentiate yourself and your practice from others.

 

 X Things I Wish I Knew or Mistakes I Made:

Talking about your flaws can be just as useful as talking about your achievements. Also, it makes you a better person. Think about the mistakes you’ve made in your work or the things you wish you had known sooner. Your readers will like that you are honest, and they will also be able to avoid making the same mistakes.

 

Tell me what you think about something:

Say what you think about something in your field. Just keep in mind that it’s best to also show the other side or other points of view. ‘Seeing’ other’s points of view and saying as much lends value to your content and shows you aren’t entirely biased.

Thought leadership content isn’t likely to get a lot of organic traffic because that’s not what it’s meant to do. After all, you’re giving your readers new ideas and thoughts that they don’t know how to look up. But you can drive traffic to these posts with social shares, email marketing, and internal links. And if it’s real enough, you’ll get backlinks for sure.

 

More ideas for blog posts about thought leadership:

– What does [Subject A] have to do with [Subject B], which doesn’t seem to be related?

– From the point of view of [a role] on [something outside of that role]

– The best advice I’ve ever gotten about [topic]

– Tell the story of how your practice came to be (makes for good about us page copy too)

– Tell us what you liked best about a recent presentation.

– Write a review of a new or old book in your field.

– Talk to a well-known person or an expert in the field.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Recession Proof Your Practice With Local Marketing


A looming recession doesn’t have to be a practice’s worst nightmare if they use local marketing strategies.

 

Seven out of 10 Americans (70%) think that a recession is coming soon. Not all experts agree on when it will happen or even if it will, but there are some signs that it will. There has been a general slowing of the economy, people have lost their jobs, and the Federal Reserve has raised interest rates more than once.

 

Even if a recession doesn’t happen or only lasts a short time, it’s better to be ready for the worst than to be caught off guard. Here are some key strategies, that will help local brands stay strong during a recession and do well when the economy starts to get better.

 

Invest in SEO to Generate Organic Visitors

One of the best ways to get qualified patients is to get traffic from search engines. People who find your site through Google are much more likely to buy something.

During times of uncertainty, consumers are less likely to trust a brand they have never heard of. If your brand is at the top of SERPs, it will help people who are worried about spending money decide that they can trust your brand.

Using what we call the “Content Capital Strategy” is one way to increase organic traffic and rank. In short, it means spending money and effort now on good content that will pay off for your practice in the long run.

Rand Fishkin once compared search engine optimization to the moat around your castle. It’s a permanent way to protect yourself. Paid search, on the other hand, is more like hiring mercenaries, who are only as good as their last check. During a recession, this comparison works perfectly. You want a defense system that works all the time. If you have the means to also hire the mercenaries, do both! 

 

Think Local – Like Your Patients

Even if you sell your brand online and across the country, you might want to put more money into local SEO. Make landing pages for your target markets that are specific to their location to reach more of your existing customer segments.

During a recession, you need to win as many SERPs as possible to be successful. Landing pages that are optimized for “near me” searches can help fill your funnel. If you already have local landing pages, you can make them even better by adding custom content that gives your patients more value.

Also, to stand out, you should make sure your Google Business Profile (GBP) is fully optimized and has the most recent images. Data shows that on average, GBP is responsible for 70% to 80% or more of local conversions.

 

Improve ratings and reviews

Reviews are a big part of how local search results are ranked. Many practices don’t realize how important it is to ask loyal patients to write online reviews. The wheel that makes noise gets the oil.

More people will buy something if it has good reviews. If you don’t have a plan for getting reviews, it’s time to put your pride aside and ask people to tell you about their good experiences. If you do have one, focus on how good it is instead of how many you have.

Craig Darling of Darling Local says that it’s time to move on from the number of positive reviews on Google to the quality of reviews on Google, Yelp, Facebook, and other sites that are relevant to your practice. But if you had to choose one, Google would be the platform to focus upon!

 

Tell your audience about your deals.

Social media is still a good way for patients to talk to practices. As a possible recession starts to change how much patients spend and as new customer behaviors and segments emerge, platforms like Facebook, Instagram, and TikTok will be great places to share deals and run A/B tests to see what patients like.

You might want to use short-form videos to reach more people. TikTok is a great way to reach out to younger people.

Instagram is also still putting a lot of money into short videos to compete with TikTok (as does YouTube). You can reach new patients who may not have heard of your brand before on both platforms.

 

Marketing on the Internet and Omnichannel

Covid pushed people to think digitally first, and a recession, which makes people more careful with their money, may keep these trends going.

People will use Google, YouTube, Facebook, TikTok, Instagram, and other sites to find the best deals and best services. Brands that keep investing in these key channels and run campaigns that work well during a recession will be able to take advantage of the digital path to purchase.

Still, people will continue to take what they learn online into the real world. They will often start with a Google search and end with a visit to a store. Greg Sterling points out that retailers and brands will do better with an integrated omnichannel strategy than with an online-only strategy.

 

Share Service Inventory to Stand Out

As Google continues to try to compete with Amazon in business, it is trying to set itself apart from the leader in online practice. Part of this strategy is to show how to store inventory is available and can be picked up offline in real-time.

Google is trying to add more live services to improve shopping searches. It is also trying to make the checkout process smoother. Google now says in a clear way that the availability of a service in-store is a local ranking factor.

To build on that, Google just announced partnerships with WooCommerce, GoDaddy, and Square that will let their patients show and sell services on Google Search, Shopping, Images, Maps, and YouTube for free.

Brands with inventory feeds should think about using Google’s reach and distribution to get an edge over their competitors. As Google tries to compete with Amazon by putting more emphasis on service inventory, early adopters are getting better rankings and more sales.

 

One Last Thought

When sales start to drop because of a recession, most brands do the same thing right away. They usually start with marketing when they have to cut budgets. But the information we have so far doesn’t support this step. In fact, it says the opposite. After a recession, brands that keep spending money on marketing but change to meet new customer needs are in the best position.

Practices, both local and national, that use these strategies and tactics can set themselves up for long-term success.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


‘Strategy & Tips’ Blog Post Ideas for Healthcare Practices


Strategies and Tips should be your content strategy’s main focus. Some practices don’t want to tell their patients how to do something they do for them. But you don’t have to tell anyone about your best-kept secrets. Also, by showing them how to do something, you show that you (a) know what you’re talking about and (b) want to help them. If your blog doesn’t have it, they’ll find it somewhere else, and if they can do it themselves, they’re not a good fit for your practice anyway. Your target audience is people who can’t do what you do because they don’t have the skills or don’t have the bandwidth, desire, or time to learn the skills.

 

How to Do X (Without Y):

Basically, talk about a way to get something done without using the go-to strategy or tool. For example, we have a post called “How to Get Generate Leads without a massive Ad Budget”

 

How to Do X in X Time:

People like to save time when they can. They also like things to go as planned. Telling them how to do something in a set amount of time (like a week, an hour, or five minutes), especially if it’s faster than they’re used to, is a surefire way to get them to click.

 

How We [Achieved X]:

As long as you don’t give away your secret sauce, share how you reached a certain goal (one that your patients also want to reach) by talking about the strategies you used, the mistakes you made, and the problems you had to solve. This will help others reach their own goals.

 

The X-Step Formula for Success:

Use food as a metaphor for a process and tell your readers how to do it, like a recipe. Share what you need (ingredients), how to do it (steps), pictures, and a lot of food puns. Here’s one delicious example: How to make Google Ads work: How to Succeed, Step by Step.

 

The Quickstart Guide to X:

Just like a piece of equipment often comes with detailed instructions and a shorter quickstart guide, turn one of your more detailed walk-throughs or whitepapers into a post that just covers the basics. A cheat sheet is the same thing as a pocket guide.

Just make sure that if you use any of these ideas to target a keyword, the content still matches the keyword’s meaning. If not, it probably won’t rank. SEO and creativity don’t always get along, which is a shame.

 

More ideas for strategy blog posts

– X Tips We swear by …

– The  “Homer Simpson.” [PersonaGuide/Manual ]’s to X

– X Different Ways to Do X  

– Four Things Everyone Who Wants to [Achieve Something] Must Do

– The 10 rules about [Subject]

– Checklist

– FAQ’s About X

– How-to with a video lesson

 

So… if you are a private practice healthcare practice owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


7 Key Factors that Motivate Patients to Schedule For Consults


Wouldn’t it be interesting to gain insight into your consumers’ thoughts when they consider your services? The better you understand your patient’s motivations, the more successful you may develop goods that respond to their needs. Additionally, it can aid in marketing. For instance, if you know that your patient is looking for a solution to an issue, you can produce an article outlining the remedy.

Let’s look at a few reasons why people book your goods so you can better understand how to advertise them. 

 

They like your service.

Patients book for a variety of reasons, some of which are straightforward. They enjoy your offering. You must explain how the service fits into their lifestyle and how it can improve their quality of life if the patient has no idea what the service is or why it would be useful.

Show them how much time and money you have personally saved since using your service, such as an app that is intended to assist individuals to keep track of their finances. Show off photographs of scrumptious-looking meals while explaining why they are so good for people if your service is a cookbook with healthy recipes that you have personally tested.

It’s your responsibility to entice potential patients and demonstrate the advantages of your offering. Instead of discussing features, focus on the advantages that will result from their use of the service. Give specific illustrations of how using your service would improve their lives.

 

They feel comfortable with your brand.

When purchasing from a brand they are familiar with, like, and trust, people are more at ease. It’s simpler to trust a company with your hard-earned money when you think they’re trustworthy. One of the most crucial steps you can take to help patients feel at ease with your practice is to make sure your website has a welcoming atmosphere.

Your website should be friendly, approachable, and simple to use. You want people who visit your site to easily find what they need without having to look around or get upset.

Providing patients with helpful material is another method to help them feel at ease with your practice. This might be in the form of details about your goods and services as well as suggestions and pointers that are pertinent to their field or just everyday living. By making this kind of content available, you may increase patient trust by demonstrating your concern for their requirements.

 

They feel an emotional connection to your brand or service.

If patients have an emotional connection to your brand or service, they are more inclined to book it. A patient is more likely to spend more money and do so more quickly when they feel an emotional connection to a practice. Apple, Starbucks, Amazon, and Disney are some of the most well-known examples of practices that have developed a deep emotional connection with their patients.

How can you engage your patients on a deeper emotional level? Make material that demonstrates your brand’s identity to the audience. Produce sure every social media post you make is appropriate for your audience and pertinent to your brand. Engage with patients to demonstrate that your practice is run by actual people. You are more than a sales pitch and a brand.


Your services inspire and speak to them.

Post pictures with captions or videos that highlight the small aspects that make your service special, such as the fabric’s texture, the way light catches the glassware, or simply how appetizing something looks when it’s prepared in a gourmet kitchen. Images communicate that idea.

People will develop an emotional bond with your service when they see images of it in use. Because it feels wonderful and looks stylish, they’ll want to book it. The same is true for any videos that demonstrate how your service works. It’s a terrific method to highlight its distinctive qualities, which is crucial for gaining the trust of potential patients who may not be familiar with what goes on behind the scenes.

 

The service is relevant to your target audience.

A service needs to be pertinent to the patient in order to inspire them to book it. They won’t be interested in what you’re offering if it has little bearing on their circumstances or way of life. This lesson has likely already been taught by you if you’ve ever tried to offer a consumer something that is unrelated to their way of life.

This is true regardless of where in the sales process you are—from creating your marketing plan to closing the deal yourself. You need to keep in mind the value your service offers to your patients. What issue does it address? What’s more, does your intended audience require it?

 

There’s buzz and social proof.

People buy out of FOMO. People talking about your brand or service on social media and/or in TV ads (e.g., influencer reviews) will boost sales. Social proof is when people’s ideas and behaviors impact them. It boosts sales and conversions.

Social proof is the premise that if consumers see what others think about your service, they’ll be more likely to book it. More individuals using or talking about a service increases its appeal. New practices need social evidence. Without brand awareness, patients won’t trust or book from you.

Social proof is best used through patient testimonials. You can also display Google Business Profile or Yelp ratings for restaurants and other small practices.

 

Your price is competitive.

Your price must be comparable with similar firms. Patients will go elsewhere if it’s not competitive. No matter how much you educate, promote, or advertise, no one will book from you if your prices are too high.

If your pricing is competitive and affordable for most individuals who want what you offer, you’ll offer more than someone with higher-priced options. If you offer a similar service but charge more, you can make your offer more enticing by offering training, a warranty, or free instructional materials and videos. The service’s value increases its attraction.

 

The Bottom Line

It’s important to understand patient motivation, so you can relate to them on their terms and make your services appeal to them. If you know what motivates patients, you can build a marketing strategy around it and better meet their needs.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Five Email Metrics Every Practice Should Monitor


Email marketing is still one of the finest strategies for practices to develop enduring patient relationships and spur expansion. Unfortunately, a lot of practices neglect email interaction data, which eventually hurts performance.

Monitoring engagement numbers is essential to figuring out what appeals to your target demographic. Every firm has shifting marketing objectives, but keeping an eye on a few key variables will enable you to create future email campaigns that are more successful.

This article discusses the value of tracking engagement data, explains the important metrics you should be tracking and how they’re calculated, and provides a number of suggestions for how to enhance each measure to improve the performance of your email marketing campaigns.

 

The Importance of Tracking Email Engagement Metrics

Simply put, email engagement analytics show you how recipients are responding to your communications. Are your email subscribers opening them? Do they select the links? Do recipients even receive your emails in their inboxes? You run the risk of missing important chances to engage prospects if you don’t have a clear view of how your emails are doing.

In essence, you learn more about your audience when you monitor engagement data. You’ll learn the optimum delivery timings, understand the preferences of various audience segments, and be in a better position to build on what is successful. Additionally, you may prevent squandering time and resources on prospects that aren’t actually interested in your practice.

Monitoring the data also makes it possible for you to gauge your development over time. With a set of benchmarks to compare each email campaign’s performance against, you’ll be better equipped to decide how to improve outcomes moving forward.

 

Email Engagement: The Top Five Metrics to Track

As a general rule for practices using email marketing, here are the five most reliable and useful email engagement metrics to monitor closely:

 

  1. Open Rate 

The percentage of receivers who open an email out of all the emails sent is the easiest way to define the open rate. The open rate would be 20%, for instance, if you sent 1,000 emails and 200 subscribers opened them. You should deduct the number of bounced emails from the total number of emails sent for a more precise evaluation. Keep in mind that the open rate is determined by unique opens; numerous opens from a single subscriber are not taken into account.

The effectiveness of your email subject lines, the interest level of your subscribers, and the applicability of your material to various target segments are all determined by the open rates. The average email open rate across all industries was 16.97%, citing statistics released in February 2022.

Tips to improve your email open rates:

  • Segment your contact list in order to send more relevant content to each group. 
  • Write shorter, more compelling subject lines. About 41 characters or seven words is ideal (2). 
  • Test different send times. Experiment with different days of the week and times of the day. 
  • Direct subscribers to an email preference center page, where they can choose which types of email they want and their preferred email frequency. 
  • Ensure your offers are compelling and competitive.

 

  1. Bounce Rate

The percentage of emails sent that are not delivered to recipients is referred to as the bounce rate. It is determined by multiplying the number of emails sent by 100 and dividing the number of emails that bounced. Two distinct types of bounces exist:

  • Soft bounce. This refers to an email that couldn’t be delivered due to potentially temporary issues. For example, the email was too large, the recipient’s inbox was full, or the recipient’s email server was down or offline.

  • Hard bounce. This refers to an email that couldn’t be delivered due to potentially permanent issues. For example, the email address no longer exists, or the email address contains a typo.

A bounce rate of two percent or lower is generally accepted as a good value. By reducing your bounce rates, more of your emails will go where they need to.

Tips to reduce your email bounce rates:

  • Remove all of the email addresses that hard bounce from your list. 
  • Get subscribers to double opt into your list. This is when you ask users to confirm their subscription after they opt-in. 
  • Let subscribers choose the types of email they receive. 
  • Avoid sending emails that look like spam. 
  • Verify your email address through your email provider. 
  • Ask inactive subscribers if they still want to receive your emails. 
  • Don’t send emails from a free platform such as Gmail or Yahoo. 
  • Regularly and consistently send emails to your subscribers.

 

  1. Click-Through Rate

The percentage of people that clicked a link inside an email is calculated as the click-through rate. In essence, it is computed by multiplying the number of links clicked in emails by 100 and dividing the result by the number of emails delivered. For instance, if 1000 emails are delivered and a total of 80 clicks are made, the click-through rate would be 8%.

If subscribers are interested in your material and offers, it can be determined from the click-through rate. This indicator is crucial to monitor because it is also directly related to conversion rate.

The average email click-through rate across all industries, according to a recent study, is 2.69 percent. You’re on the right track if your email click-through rate is at least this high.

Tips to improve your click-through rates:

  • Try using just one call to action per email. 
  • Improve your call-to-action buttons with more compelling copy and better design. 
  • Offer strong incentives to capture the attention of subscribers. 
  • Make sure your subject lines accurately reflect the email content. 
  • Send relevant content to the right people at the right time. 
  • A/B test your emails.

 

  1. Spam Rate

The proportion of delivered emails that are marked as spam by the recipient is known as the spam rate, also known as the spam report rate. It is computed by multiplying the number of users that tagged your email as spam by 100, then dividing that result by the total number of emails delivered. The spam rate, for instance, would be 0.3% if you sent 1,000 emails and three recipients marked them as spam.

A spam report rate of about 0.1 percent is considered acceptable. If your spam rate is higher than 0.1 percent, you should take a closer look at how you collect data and the content you’re sending because a high spam rate might harm your sender’s reputation and lower deliverability rates. High spam rates can be a sign of several potential problems, including:

  • Your leads don’t find value in your email content. 
  • Subscribers are no longer interested in your brand. 
  • Your subject lines are misleading. 
  • You’re using spam trigger words in subject lines. 

Tips to improve your spam report rates:

  • Don’t send promotional emails without getting permission first, even if a recipient is already your patient. 
  • Use double opt-ins from the outset. 
  • Avoid spam trigger words. 
  • Include your physical address in emails.
  • Include a clear unsubscribe link. 
  • Don’t send too many emails. 
  • Ask subscribers to whitelist your emails. This means simply asking people to tell their email service providers that you’re not spam.

 

  1. Conversion Rate

The percentage of people who click on a link in an email and then perform a certain activity, such as applying a coupon code on your website, leaving a review, or downloading an eBook, is referred to as the conversion rate. It is computed by multiplying the result by 100 and dividing the number of receivers who successfully complete the desired action by the total number of emails delivered. The conversion rate, for instance, would be 4% if you sent 1,000 emails enticing people to book anything from your sales page and 40 of those recipients made the transaction.

The type of practice you run and your individual marketing objectives can influence your conversion goals, but measuring conversion rates will help you establish benchmarks for improvement.

A “good” conversion rate is often between two and five percent, though this varies by industry and email format. As an illustration, abandoned cart emails frequently have greater conversion rates. The best course of action is to continuously strive to increase your conversion rates using your existing rates as a baseline.

Tips to improve your email conversion rates:

  • Use more dynamic language in call-to-action links. 
  • Explain the benefits of taking action in the copy around a call to action. 
  • Include patient testimonials and reviews. 
  • Test different offers on different segments of your list. 
  • Use one clear call to action per email. 
  • Keep it brief. Use short sentences and paragraphs to make emails easier to scan.

 

Wrapping up

Regardless of your practice’s size and industry, email marketing continues to be one of the best ways to contact and engage your target audience. By tracking the engagement metrics outlined in this guide, you can gain valuable insights into what your audience is interested in, allowing you to make any necessary changes to boost engagement.

Comparing your data with the benchmarks and industry averages referenced here is a great place to start, but it only tells a part of the story. What qualifies as success will vary depending on your practice’s unique goals, the types of emails you send, and various factors, including email send times. However, by testing different types of emails, looking at your own data, and measuring email performance over time, you can find ways to improve your metrics and ultimately achieve more of your practice goals.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


7 Email Marketing Campaigns That Get Opened


Are you prepared to revamp your email marketing, increase conversions, and increase open rates?

Any digital marketing strategy must include email marketing. In fact, email has one of the highest returns on investment of any form of content marketing used by practices, outpacing social media, blog posts, videos, and more.

However, email marketing is only successful when done correctly. It’s more complicated than merely sending your subscribers an email. You must determine which campaign kinds will yield the best results if you want to receive those crucial opens and clicks.

Here are seven of the most effective email campaign kinds for practices, along with some advice on how to design a campaign that completely destroys your previous open rates.

 

  1. Announcement Campaigns

Announcement campaigns inform your subscribers of updates or news. This might be anything from the introduction of a new service to a revision of your practice’s policies, the addition of a new team member, or a new website. However, maintaining relevance is essential for an announcement campaign to succeed. Why are your subscribers benefiting from your new offering or revamped website? Will it spare them any money or time? Is it more practical or simpler to use? Make sure to explain to your subscribers not just what your announcement is, but also why they should be interested in it.

Whatever the announcement, make sure to write a short, straightforward email. If you want your subscribers to visit your website or call your practice, include a call to action in your message.

 

  1. Contest or Giveaway Campaigns

Who does not enjoy a freebie? A contest or giveaway is a great way to interact with your audience, increase open rates, and raise brand exposure. Email campaigns for contests and giveaways have a 3% higher conversion rate and are 5% more likely to be opened than other efforts.

Make sure to extensively advertise your giveaway or contest on social media and other platforms to ensure its success. Make sure the contest is simple to participate in, has a clear call to action, and offers a prize that will appeal to your target market. Don’t scrimp on the prize; it must be tempting enough to persuade as many individuals as possible to join your campaign.

The main goal of a contest or giveaway campaign is to increase the number of people who sign up for your email campaigns, which is why cross-channel promotion is crucial. Even though they’ll join up for the gift, folks will stick around for your emails, so make sure your next one is good.

 

  1. Educational Campaigns

Campaigns that educate your subscribers establish your expertise in your industry and provide the authority many prospective patients seek before making an appointment.

As long as they are instructive and helpful, these emails can be anything, including how-to manuals and instructional videos. No of the format, make sure your material is useful, instructive, and most importantly, relevant to your readers. Don’t be reluctant to share some of the information you would often charge for. Your readers are more likely to return for additional guidance if they find your suggestions to be useful. To encourage your subscribers to discover more about your goods or services, you should also include a call to action.

 

  1. Discount or Sale Campaigns

One of the best strategies to increase conversions and sales is through discount and sale campaigns, especially if they are only offered temporarily. Since everyone enjoys a good deal, sales efforts frequently have high open rates. But if you emphasize that subscribers would miss out if they don’t take action right now, you may increase that open rate even more.

Offer a sizable discount, and call attention to it with an eye-catching subject line. The more numbers, the more clicks there will be for discounts. Try stating in your advertising that your sale is 10% off or that you have a 25% discount available just while supplies last. In actuality, subject lines with numbers have a 57% higher opening probability.

To ensure that your subscribers understand how to take advantage of the offer, don’t forget to include a clear call to action.

 

  1. Patient Satisfaction Survey Campaigns

Everyone enjoys voicing their opinions, and this includes your subscribers.

You can gather opinions about your goods or services by conducting patient satisfaction surveys, which also promote consumer interaction. They can also assist you in determining your practice’s areas for development.

Making an automated trigger in your email platform or software that sends out a pre-built email after a patient contacts you or makes an appointment is an easy method to run patient satisfaction survey campaigns. You can save time and ensure that the email is delivered immediately, when your patient is more likely to view it, by automating the process.

Keep your survey questions brief and pertinent to ensure success. You should also offer an incentive for taking the survey, such as a discount or entry into a contest.

 

  1. Reactivation Campaigns

Campaigns to reactivate subscribers who haven’t interacted with your emails in a while are terrific methods to get their attention. It can also be a useful tool to remove subscribers with outdated email addresses, clean up your subscriber list, and ensure that your next campaigns don’t unintentionally set off any spam filters.

Segment your subscriber list so that you are just focusing on inactive subscribers if you want to launch a successful reactivation campaign. To entice your subscribers to modify their choices or unsubscribe from your list, you should also add a call to action.

 

  1. Engagement Campaigns

Campaigns for engagement encourage your subscribers to engage with your brand, which increases engagement and followers elsewhere. The goal of an engagement campaign is engagement.

This involvement can take many different forms, such as liking or following your brand on social networking sites like Twitter, Instagram, or LinkedIn or posting a review on your website.

Offer a reward for completing the desired activity, such as a discount or inclusion in a drawing for a prize, to ensure the success of your engagement campaign. With a clear call to action and link, you should also make it simple for your subscribers to complete the activity you are asking of them.

Your practice goals can be attained with the help of an effective instrument known as email marketing. But before you launch campaigns, it’s crucial to pick the best kind of email for your requirements. Understanding the various email campaign kinds can help you develop a strategy that is specific to your industry and target market. You may be sure to run effective campaigns that get the intended outcomes by keeping these suggestions in mind.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Ways to Improve Workplace Communication


Any practice or organization must have effective workplace communication in order to succeed. According to research, practices that prioritize communication and have initiatives to support it are 3.5 times more likely to outperform rivals. Employees must be aware of what is going on within their practice, and healthcare business owners must notify staff of current events as well as those that are upcoming.

Why is it so crucial to put strong communication first? People who communicate feel more appreciated. When you connect with your staff, they understand that you value them and that they are a part of a greater whole. This can inspire people to work hard and give them a sense of purpose within the practice.

 

Here are more reasons why workplace communication is so important:

  • It keeps employees informed about changes that affect them or their work.
  • It lets employees know if there are problems they might help with.
  • It makes it easier for workers to discuss their ideas and suggestions.
  • It helps improve employee morale by making them feel included in practice’s
        activities and plans.
  • It reduces the risk of misunderstandings between managers and employees.

 

Additionally, effective communication fosters a sense of community among workers. People are more motivated to present themselves in the best possible light when they believe they are a part of something greater than themselves.

Everyone desires to feel valued and a part of the group! Employees will go above and above for the practice if they are content and feel respected and appreciated by their employers. But what actions can your team take to enhance workplace communication?

 

Create a Culture of Communication

The first step in enhancing communication at work is establishing a culture that values open discussion among staff members. Employees feel more at ease discussing their issues and suggestions for change in an environment where communication is prioritized. Leading by example and practicing open communication is the greatest way to accomplish this.

Encourage open dialog. Allow staff members to express themselves when they have important thoughts in their heads, whether or not they are relevant to work. For instance, if someone has a suggestion for boosting productivity in the office kitchen, ask them to present it to the group at a future meeting. This provides other people a chance to comment on the proposal and point out any other potential improvements that they might have missed while concentrating on other things.

 

Make Communication a Priority

Make communication in the office a priority to improve it. It’s simple for healthcare business owners to become preoccupied with responsibilities and neglect to check that staff members have the knowledge necessary to perform their jobs effectively. Make it a routine to periodically check in with the employees to see if there are any queries or issues that need to be addressed. If team members don’t feel confident approaching you directly, you can also urge them to do so. Establish a virtual help desk or suggestion box so that staff members can ask questions in confidence. Give workers a variety of channels to express their worries.

 

Be a Better Listener

Communication involves more than speaking. It’s simple to talk more than you listen, but if you want to be taken seriously, practice listening deeply. Ask questions and look them in the eye when speaking to ensure that your point is being understood. Use active body language to convey your interest. When someone is speaking, don’t move your body away or focus on something else.

Before speaking, pay attention. When others are sharing their opinions or experiences, be careful not to cut them off or interrupt. Allow them to finish before reacting with questions or remarks of your own, even if it appears they have misunderstood something or have strayed off topic. When someone starts speaking and you’re still deciding what to say next, allow them time to finish before responding.

Whether it’s a one-on-one talk or a meeting with many people, listening is a crucial component of any interaction. Improve your listening abilities!

 

Be Clear About What You Want from People

Make sure everyone has access to the same information. Have a place where your team stores all information, such as an intranet site or shared drive folder. This will help avoid confusion about who does what and when it’s due. People should know what you expect from them and how they can achieve it. 

Hold regular meetings with your staff members, so they can update you on their progress and ask questions about anything related to their jobs. This will keep them focused and engaged in their work and help them develop good habits that will make them more productive in the long run.

Let each employee know where they fit into the bigger picture, not only from a strategic perspective but also from a tactical standpoint (e.g., how their individual efforts directly contribute to the practice’s goals). They’ll work harder if they know how what they do affects the practice as a whole. 

 

Make Sure Employees Understand “Why”

To understand how their job affects the bottom line of the practice, employees require context for their work activities. If not, they won’t be driven to work hard and might even cause issues by taking actions that don’t support the practice’s larger goals. Why is the work they’re performing so crucial? Tell them about this!

Making sure that everyone is aware of the “why” behind what they do is the greatest method to achieve this. They must understand how their actions relate to the mission, vision, and values of the practice. This is especially accurate when it comes to hiring and onboarding new employees. Even if the tasks they are required to complete are challenging or unpleasant, you want new hires to understand why they are being asked to accomplish them.

Employees can better manage their jobs and duties within the larger picture once they have a grasp of it. They will have greater emotional and physical engagement at work as a result, feeling more fulfilled (e.g., they will be less likely to check Facebook while they should focus on their tasks).

 

Conclusion

Communication is an essential part of any workplace. It helps employees share ideas and thoughts, which ultimately leads to better collaboration and productivity. With an effective workplace communication strategy, people can improve their relationships, lead by example, and leave the workplace happier, healthier, and more satisfied.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call