5 Ways To Transform Your Website into a New Patient Conversion Machine

5 Ways To Transform Your Website into a New Patient Conversion Machine

 

In today’s video, we are going to talk about converting website visitors into new patients. Well, the truth is they first have to become prospects and I hope you are doing some form of marketing to drive people to your content and specifically in this case to your website.

Now, we have heard that an image is worth 1,000 words, well what about a video welcome message inside of a chatbot on your website speaking directly to that visitor? This should be worth 10,000 words and then maybe even – $10,000.

As a practice owner, you should be looking for a game-changing way to skyrocket your website conversions. Well, you’re in luck because in this video I’m going to introduce you to an incredible tool that can seriously upgrade your online game: our Video Lead Capture tool.

Once you’ve discovered its power, you’ll wonder how you ever lived without it. Please let me know in the comments what you think.

So… if you are a private practice healthcare business owner and you are looking for ways to get more engagement from your website visitors or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: video chat and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

Not sure what rock you’ve been living under but Chat GPT is definitely making waves in the marketing world. So in today’s video, I thought I’d share 3 simple ways in which you can use it to help market your practice with content marketing.

I will say this… I am not 100% sold on Chat GPT and its capabilities from a “what will it do to us humans” in the long run but in the short term – you’ve gotta keep up with the Joneses or Smiths – whomever your competition is.

I’d love to hear your thoughts and how you are using it to help market your practice.


5 Insanely Useful Hacks For Building A Local Email List For Your Practice


99% of consumers check their email every day!…

 

80% of retail professionals indicate that email marketing is their greatest driver of customer retention…

 

87% of marketers use email campaigns to nurture their audiences…

 

It’s no surprise that list-building gets a lot of attention – and it probably sounds like a lot of work!

 

When you’re already wearing multiple hats every day, it can be exhausting to think about adding another chore to your never-ending to-do list!

 

Guess what?

 

It doesn’t have to be difficult to build a list.

 

Here are some quick and easy hacks to try.

 

  1. If you have a clinic, train your receptionist to ask for email addresses during checkout. This is such an easy method it’s surprising when health care businesses don’t use it. Let patients know they’ll get early access to special coupon codes for products or services or upcoming workshops if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your health care business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local health care businesses and see if they are willing to plug you to their email list to help you attract more patients – and vice versa!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and lightboxes to see what gets the biggest response.

BONUS TIP: In an email series, we like to add an enticing ‘P.S.’ at the bottom to text our next email and build anticipation.

 

The bottom line is that email marketing has one of the highest ROIs of any marketing technique and we recommend it to all of our clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your practice!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Interview] Parker Success Academy with President Dr. William E. Morgan

[Interview] Parker Success Academy with President Dr. William E. Morgan

Parker Success Academy interview with Dr. William E. Morgan

This week is a little bit of a changeup in our typical video series.

I am on the “hot mic” if you wish as I am being interviewed by Dr. William E. Morgan, the President of Parker University in Dallas TX for their Parker Success Academy.

You can learn more about Parker Success Academy here: https://parkersuccessacademy.com/

You can also learn about Parker Seminars here: https://parkerseminars.com/ 

You can also connect with Dr. Morgan here: https://www.linkedin.com/in/wemorgan/ 

Grab your popcorn and notebook – there are some great insights from both of us during this interview.

So… if you are a private practice healthcare business owner and you are looking for some advice on how to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: SUCCESS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Video Part 2] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Like we asked in Part 1 of this short video series: 

Are you creating some great content for your current patients and prospects?

 

This week we wrap up the series and we will cover….

  • How to use Trigger Based Call To Actions

  • Quick and Easy Social Sharing

  • Videos… Videos… and Yes… Videos

  • Email Signature Links

  • Oh… and Much Much More

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

 

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 

[Video Part 1] 15 ideas to promote your content for New Patients

[Video Part 1] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Are you creating some great content for your current patients and prospects?

 

We hope your answer was YES!  If your answer was NO – we need to talk!

 

OK, let’s just pretend for the purpose of this message you said yes!  

 

Now what we want to do in this week’s video is show you how to take the amazing content you are creating and then share that to generate more new prospective patients with it.

 

Here is just a few items we will cover:

  • How to use your Facebook Page cover to get new patients
  • Use a Hashtag specific to your practice and offer
  • Blog about a piece of content – multiple times
  • The importance of a content library on your website
  • Oh… and Much Much More

 

Remember – watch the video and then stay tuned for next week for Part 2.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 


7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

As summer starts there are a few things on peoples minds….
>> Schools Out
>> Vacations
>> How will I look in my swimsuit
>> Next years vacation

>> For Healthcare Business Owners – it should be…..
>>> Where is my next New Patient Coming From?

Why….. because most people are thinking about vacations and not thinking about their pain. They simply want to believe it will go away. HINT – it wont, but you already know that!

So this is why this week’s video is great to help you implement some Social Media Tactics (7 of them) to help you attract more new patients regardless of the time of year into your practice.

Here are a few of the 7 tips..
1. Offer a BOGO – what the heck is a BOGO?
2. Partner with another healthcare professional in your community
3. Coupon but NOT Groupon

Give this video a watch and let us know what you think!

So… if you are a private practice healthcare business owner and you are looking for some advice on SOCIAL MEDIA as a way to ATTRACT more New Patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: SOCIAL MEDIA and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

You may wan to check out last weeks blog post where we discussed 6 Affordable Marketing Methods for your practice.


Need a Conversation Starter for Your Practices Content?

5 Conversation Starters for your practices content

Need a Conversation Starter for Content for your practice?


Today I wanted to talk with you…. yes I want to have a conversation with you about conversations! 🗣

And… sorry but it’s just me going solo again – I know you miss Terri (me too)!

When you ask questions…. Most people like to give answers!

We don’t always have to like them but we can always learn from them… or at least you should be open to learning about them.

There are some really cool things that start to happen when you get conversations going with your patients and even more important, your prospective patients like….
1. They help to build trust and bond you with your market!
2. They help you to come up with future content!
3. They help you to connect with your community!
4. And…. much, much more!

If you want to learn more about the 5 conversation starters to keep your audience talking about you and your practice then make sure to watch the video. 🎥

So… if you are a private practice healthcare business owner and you are looking for some advice on Conversation Starters or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: CONVERSATION and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


5 Types of Content Marketing for Your Practice

5 Types of Content Marketing for your practice | Practice Insiders Edge | Practice Leverage Method

5 Types of Content Marketing for Your Practice

This is to build off of last weeks video on the 4 tips for creating local content to help build your patient base and spread community support.

Today, we wanted to share with you 5 different types of content marketing you can employ for your practice:

1. Blog and Vlog posts
2. Infographics
3. Patient Testimonials
4. Patient Case Studies
5. Educational or Fun Videos

Give it a watch and feel free to share your content with us, we’d love to see how you are making it work for your practice.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on Creating Content or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: CONTENT and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call​

 


4 Tips for Creating Local Content for Your Practice

4 Tips for Creating Local Content for Your Practice | Practice Insiders Edge | Dr. Derek Baron | Terri Baron

4 Tips for Creating Local Content for Your Practice

I raised a question in our Private Facebook Group about what would you like to see go smoother in practice. 

One of the replies was ‘content,’ and specifically what types and how to create more.

So, we thought we’d put show you 4 Tips on creating content and put it together in a video. 

We put a little twist on this and we are going to show you how to use some community events and connections to increase your content. Give it a watch and let us know what you think of the 4 options?

So… if you are a private practice healthcare business owner and you are looking for some advice on Creating Content or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: CONTENT and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call