3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

Not sure what rock you’ve been living under but Chat GPT is definitely making waves in the marketing world. So in today’s video, I thought I’d share 3 simple ways in which you can use it to help market your practice with content marketing.

I will say this… I am not 100% sold on Chat GPT and its capabilities from a “what will it do to us humans” in the long run but in the short term – you’ve gotta keep up with the Joneses or Smiths – whomever your competition is.

I’d love to hear your thoughts and how you are using it to help market your practice.


7 Ways to Use Content Marketing to Grow Your Practice


Content will continue to reign supreme in 2022. What does this mean for you and your practice, though? It suggests you haven’t yet included content marketing in your marketing mix; to stay competitive, you’ll need to start applying effective content marketing methods.

One of the most successful ways to reach new prospects and patients and develop your practice is through content marketing. In this post, we’ll go over seven strategies to use content marketing to grow your practice in the coming year, as well as practical advice on how to get started right away!

 

  1. Start putting your website’s content to the test.

You should start A/B testing your website content to ensure that it converts as well as possible. This method will assist you in determining which content is effective and which needs to be tweaked.

A/B testing compares two different versions of the same piece of content to discover which one performs better. To do so, you’ll need to make two different copies of your material and track the results. You can test the headline, the call-to-action, and the images, among other things. You can figure out what works best for your company and patients by experimenting with different elements.

There are a variety of resources accessible online if you’re not sure where to begin with A/B testing. For further details, check out HubSpot’s guide.

 

  1. Make Your Face Visible

Patients want to know that the practice is run by actual people. Video is one of the most effective ways to demonstrate to patients that you are a real person. However, if you haven’t started using video yet, you may be falling behind. In reality, 86 percent of companies now use films to sell themselves.

Video is an excellent approach to engage your audience and establish a human connection. You can utilize video to present your practice and its employees, give tours of your facilities, or just respond to patient questions.

If you’re not comfortable speaking in front of a camera, video can be used to demonstrate your services. This is a terrific approach to show patients what goes on behind the scenes at your company.

You may utilize video to sell your company in a variety of ways. You can, for example, share videos on social media, your website, or YouTube.

 

  1. Make Use of Patient Testimonials

Patient testimonials are an extremely powerful marketing tool. When potential patients discover that others have had success with your service, they are more likely to give it a try. This is known as social evidence, and there is no such thing as too much of it.

Now is the time to start gathering patient testimonials if you don’t currently have any. Testimonials can be used on your website, in email marketing campaigns, and on social media.

When requesting testimonials, make sure you ask specific questions that will provide you with the information you require. You might, for example, inquire about how your service has benefited them, their favorite features, or what they would tell their friends about your practice.

 

  1. Personalize it

Patients will expect more customization in their content in 2022. They don’t want to be treated like a number; they want to know that you care about them and their needs.

Segmenting your audience and creating unique pieces of content for different groups of individuals is one approach to tailoring your content. You might, for example, write one piece of content for new users to your website and another for returning patients.

Personalization can also be used to tailor the user experience on your website. This may involve showing different material depending on the user’s location or making recommendations based on their previous experiences with your website.

You can engage with your patients and build loyalty by personalizing your content.

 

  1. Produce engaging content

Your audience will be more engaged and involved if you use interactive content. Quizzes, surveys, polls, and calculators are examples of interactive material.

People will talk about your brand if you use interactive material. It’s also a fantastic approach to gathering information about your patients.

Consider your target audience if you’re not sure where to start with interactive content. What kind of material might pique your patients’ interest? What factors would influence their decision to buy your service?

Create interactive content to improve engagement and get people talking about your practice.

 

  1. Make Visual Aids

Visuals will be more important than ever in 2022. Everyday, people are overwhelmed with content, and they’re continually looking for ways to absorb it faster.

Infographics are one approach to make your content more appealing. Infographics are a terrific method to display information in a visually appealing fashion. They can also be shared, which can help you reach a wider audience. On social media, using images is also a terrific approach to stand out. People are more likely to pause their scrolling and pay attention to an image or video than to read a block of text.

Canva is a fantastic tool for producing visuals. You may utilize their library of free templates to make infographics, social media posts, and more.

 

  1. Concentrate on local SEO.

For practices, SEO is more important than ever. To be visible online in 2022, practices will need to rely on SEO.

Here are some suggestions for improving your SEO:

  • Find keywords that are relevant to your area and generate content around them.
  • Make your website mobile-friendly as well as voice-search friendly.
  • Participate in local events and activities and write about them.
  • Create backlinks to your website from reputable sources such as your local chamber of commerce and local directories.

If you’re new to SEO, watch this video from SEM Rush for more information.

 

Conclusion

Content marketing is a strong technique for increasing your practice’s internet visibility. You may start using content marketing techniques that will help you reach new patients and expand your brand by following the content marketing recommendations above.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

Have you ever been hacked, your website that is?

If you have not that it is critical that you watch THIS VIDEO on the 6 Steps To Prevent Your Website From Being Hacked!

We talked last week about the importance of doing a Practice Marketing Audit, but if you get hacked, the audit won’t do much for you.

Now… if you have had your site hacked you know how painful that is and it is very important to remain resilient against hacker and YES even if you are a healthcare provider.

Most people think that only E-Commerce sites get hacked or heck, even banking institutions and government sites but it’s true YOU TOO can be hacked and with HIPPA you MUST be very careful.

Here are 6 tips we will cover in the video:
1. Keep all of your software updated (website and servers)
2. Install an SSL Certificate on Your Site
3. Use and Require Strong Passwords
4. Hide your Admin and Login Folders (in plain site)
5. Use Double Validation Forms
6. Minimize administrative access to your site

I know… and I agree this is tech talk and if you don’t understand it make sure to pass it along to your webmaster or feel free to ask us for help too!

So… if you are a private practice healthcare business owner and you are looking for some advice on how to avoid getting your website hacked or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: Hacked and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


Why Every Practice Should Leverage Digital Marketing


Digital marketing isn’t optional. 

The fact remains, though, that only 84% of practices have a content marketing strategy as of early 2021. 

16% don’t.

If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. 

You may have claimed your Google My Business listing – and that counts as digital marketing. It’s also the bare minimum you can do.

So, with that in mind, let’s talk about why every practice – including yours – needs digital marketing, and which marketing strategies we recommend.

What is Digital Marketing?  

Some healthcare business owners don’t understand what digital marketing is and that’s part of the problem, so, let’s explain a little more about what it is.

Digital marketing is the sum of any efforts you make to promote your practice online. It may include:

  • Email marketing
  • Blogging
  • Search engine advertising (PPC)
  • Social media posting
  • Social media advertising
  • Practice listings
  • SEO
  • Video marketing

The key to making the most of digital marketing is choosing the strategies that are most likely to deliver the results you want.

Target Local Keywords  

The first thing you need to recognize is that in the world of digital marketing, everything is local. If you try to compete for the same keywords used by big corporations with huge marketing budgets, you’re going to lose. You’ll get far more bang for your buck if you think local.

Local keywords should be a combination of industry-specific words that identify what your practice does and local words that let people know where you are. For example, a massage therapist in Minneapolis might target words such as:

  • Minneapolis massage therapy business
  • Twin Cities massage
  • Emergency massage care Minneapolis

You get the idea. You want the words you target to be specific to both your practice and your location. Google prioritizes local search already and optimizing your website and ads for local keywords will give you the best possible chance of connecting with people in your area.

Claim Your Local Listings 

A big part of digital marketing is creating a consistent online presence. A person who finds you on Yelp should have access to the same basic information about your practice as someone who searches for you on Google or someone who navigates directly to your website thanks to a referral from a friend.

Local listings such as Google My Busines, Yelp, Angie’s List, and others act as online directories. They’re there to help people find the practices they need. If you haven’t already done so, you should claim every listing for your practice. Once you’ve done that, it’s time to update and standardize all information to create a seamless presence.

Use Social Media Wisely

Social media should be part of your digital marketing strategy. As of 2020, 3.8 billion people worldwide use social media. Your patients use social media.

The trick, of course, is to know which social media options your patients prefer. 

B2B companies should focus on LinkedIn. Any company with a visual or aspirational service would do well to invest in Instagram and Pinterest marketing. Most practices can benefit from having a Facebook presence.

Once you’ve decided which social media accounts to create, you still need to use them wisely. That means using both organic posts and advertising to connect with your target audience. A practice can focus on local patients by using carefully-chosen hashtags and participating in community events such as Throwback Thursday.

Don’t Forget Email Marketing 

Email marketing isn’t the new kid on the block, but it is still one of the most cost-effective digital marketing strategies around. It’s particularly effective for keeping existing patients engaged and coming back to your practice.

If you don’t already have an email list, you can build one by creating content to give away and advertising it on Google or social media. If people want to download the content, they’ll need to provide you with their email address.

You can get the most from your email marketing by creating unique content for the people on your list and combining it with special coupons and giveaways.

Advertise on YouTube

YouTube advertising is something that a lot of practices miss out on because they don’t understand how effective it is. Fully 90% of patients say they have learned about a new service from seeing an ad on YouTube.

Marketers agree that pre-roll skippable ads are the most effective format for YouTube ads. However – and this is anecdotal – we’ve noticed an increase in the number of short, non-skippable pre-roll ads we’re seeing. Patients are less likely to mind sitting through a 15-second ad they can’t skip than an ad that’s longer and not skippable. 

YouTube is owned by Google and that’s one reason that YouTube is a great option for retargeting patients who have visited your site without buying anything. 

Encourage Reviews

You already know that reviews are important. You should consider them an essential part of your digital marketing strategy.

If you’re not already doing so, start encouraging patients to write online reviews. You can ask them in person either during or after treatment or, if you have an email list or Facebook account, ask them to leave a review and link to your preferred review site. 

Optimize for Mobile 

It’s safe to say that in 2021, all digital marketing is mobile marketing. We don’t mean that nobody accesses a website or social media on a computer but it’s a fact that mobile search has surpassed desktop search and almost everybody has a smartphone.

In practical terms, that means you’ve got to be sure that your website is optimized for mobile. Ideally, you should have:

  • A mobile responsive design that looks equally good on any device
  • Mobile-friendly content
  • Clickable buttons

No mobile user should need to zoom in to hit your call to action button or scroll horizontally to read your blog posts. There’s no excuse for ignoring mobile users – so don’t do it.

Digital marketing is here to stay – and it’s time to take it seriously. By focusing on the marketing strategies we’ve mentioned here, you’ll be able to differentiate your practice from competitors and attract a steady stream of new patients.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call