Reduce Your Unsubscribe Rate With These 6 Steps

Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying patient and everybody loves you and your practice forever.

Unsubscribes are a part of life in the world of email marketing but if you want to change that here are some methods to reduce your rate and show you how to keep your subscribers on the hook.


Step 1: Stop spending so many or so few emails

How often are you emailing your subscribers? There’s a sweet spot that allows you to stay on their minds without irritating them.

So, where is the sweet spot? That depends on a lot of factors – what industry you’re in, who your patients are, big events coming up, etc. Some practices email once per week and other practices as much as 3–5 times.

 I think the key here is consistency. Send your emails on the same day at the same time and subscribers will know what to expect and when to expect it.


Step 2: Make Your Subject Lines Irresistible

The subject line of your email is the recipients’ first impression of your email. If you have a dull subject line, they might not even open your email. If they do open it, they might not bother reading it – and opt to scroll down to the unsubscribe button instead.

The key, then, is to craft a snappy and irresistible subject line that will spark the recipient’s interest and make them want to open and read the email.


Step 3: Keep your Content Interesting and Entertaining

Even with a compelling subject line, the content of your email can still fall short and prompt people to unsubscribe. You need to think about creating relevant and actionable content that people will want to read immediately.

Don’t be afraid to inject some personality into your emails. The more entertaining your emails are the more likely people are to read and enjoy them – and stay away from that unsubscribe button.


Step 4: Make Your Emails Easy To Read

Readability is a huge factor with email. People want to be able to skim content where it makes sense. They don’t want to have to decipher impenetrable jargon or scroll horizontally to read the end of a sentence.

Here are some pointers to keep your emails readable.

  1. Use lots of white space. Short paragraphs give a reader’s eyes a break.
  2. Break up text with images that are compelling and relevant to your content
  3. Optimize your emails for mobile users. Any CTA buttons you include should be big enough for mobile users to access without having to zoom in

It should never feel like a chore to read your emails!


Step 5: Use Double Opt-Ins

When people subscribe to your list, you want to make sure they are genuinely interested in what you have to say. Using a double opt-in can help to weed out who aren’t interested and thus, reduce your unsubscribe rate.

A double opt-in requires people to confirm their subscription by clicking on a link in an email. It’s an easy change to make. Since people who are subscribing to get your lead magnet may not confirm, it’s a quick way to ensure that the people who subscribe will stay subscribed.


Step 6: Test Your Emails

Finally, should be testing your emails even experienced email marketers sometimes fall short in creating compelling contact. Sometimes there’s just no way to predict what’s going to resonate with readers and what isn’t.

The answer is to A/B test your marketing emails. Sure, it’s an extra step and you’ll need to spend a little money to do it. But when you do, you’ll be able to fine-tune your email campaigns and minimize unsubscribe rates by ensuring that your emails are hitting the mark.

Having people unsubscribe from your list isn’t the end of the world. But that doesn’t mean you shouldn’t try to keep them interested. Using the tips that I’ve outlined here will help you keep subscribers and turn them into paying patients.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

6 Ways You Can Win With Direct Mail For Your Practice

Direct Mail is not dead!


There are so many ways to leverage direct mail to get real results for your practice. There’s no question you might need to allocate a budget for this sort of advertising and marketing. 


However, there are ways that you can improve the results and ensure you win with your direct mail campaigns.


Here are 6 ways you can win:


  1. Variable Data Printing

    Did you know that there are printers who will segment mailers into small batches to print personalized information on mailers?

    It’s called variable data printing. You can choose to print mailers based on the user’s geographical information. For example, you can target a single zip code or batches of zip codes or even go after “the everglades of Florida” if that is your niche market.

  2. Personalized URLs

    One of the coolest ways to bring your direct mail campaigns into the digital age is to give personalized URL (PURL) or a Custom Domain. Assigning this domain to a special page so that when a prospective patient enters it into their browser, they’ll land on your campaign page (Which is ideal for tracking). We use our own link system called GRROLink:

  3. QR Codes

    Another thing that you can do is combine mobile marketing with Direct Mail by including a Quick Response (QR) Code on your mailer. A QR code is similar to a barcode but it can store up to 100 times as much information.

    Mail recipients can scan the QR code with their smartphones and from there, the sky’s the limit. You can use your QR code to direct people to a specific URL or landing page, provide them with personalized coupons, or give them access to exclusive content!

  4. Pop-Up Mailers

    One classic example of a Pop-Up Mailer technique came from retailer IKEA. They sent out a mailer that popped up and turned into an IKEA table when it was removed from the envelope.

    The mailer was fun and creative and made a big impression with their clients.

    There are thousands of ways you could adapt this idea for your practice. The key is to choose a pop-up that represents you, your product or your service.

  5. 3D Mailers

    A variation of the pop-up mailer is creating a 3D mailer.

    Instead of simply sending a boring postcard or envelope, consider sending them a larger item, such as a poster, in a tube, or brochure with a USB drive cut out. Another idea is to enclose a sample of your product.

    This technique isn’t new – but still works!

    It’s especially effective if you’re launching a new product. Again, don’t be afraid to get creative with these ideas!

    By the way…a 3D mailer is more likely to be opened than a letter.


  1. Co-Op Jumbo Mailers


Lastly are Co-Op Jumbo Mailers!


If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail out their advertisements of coupons on one single ‘jumbo’ postcard.


This brings the cost down and makes direct mail accessible for most local practice participants.


I hope you found some value here with these 6 Ways You Can Win With Direct Mail. 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

5 Insanely Useful Hacks For Building A Local Email List For Your Practice

99% of consumers check their email every day!…


80% of retail professionals indicate that email marketing is their greatest driver of customer retention…


87% of marketers use email campaigns to nurture their audiences…


It’s no surprise that list-building gets a lot of attention – and it probably sounds like a lot of work!


When you’re already wearing multiple hats every day, it can be exhausting to think about adding another chore to your never-ending to-do list!


Guess what?


It doesn’t have to be difficult to build a list.


Here are some quick and easy hacks to try.


  1. If you have a clinic, train your receptionist to ask for email addresses during checkout. This is such an easy method it’s surprising when health care businesses don’t use it. Let patients know they’ll get early access to special coupon codes for products or services or upcoming workshops if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your health care business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local health care businesses and see if they are willing to plug you to their email list to help you attract more patients – and vice versa!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and lightboxes to see what gets the biggest response.

BONUS TIP: In an email series, we like to add an enticing ‘P.S.’ at the bottom to text our next email and build anticipation.


The bottom line is that email marketing has one of the highest ROIs of any marketing technique and we recommend it to all of our clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your practice!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

6 Proven Resources To Grow Your Email List

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers (prospects) who are eager to read your content.

Sounds easy, right?

Most practices have email lists that are not attracting new prospects. They are not doing anything to improve their email marketing efforts. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails.

You can do it all by making it easier for people to sign up. 

Here are 6 resources worth implementing:

#1: The Pop-up Opt-In 

Pop-ups have a bad reputation, and if they are used improperly, they can be a real pain to use. So, here are some tips to make sure that they are not abused.

The key to creating a pop-up that’s effective is to time it to appear when the person most likely to opt in is when they are reading your content. A great way to test this is with A/B testing.

#2: The Slide-In 

If you like a pop-up but not want to deal with the stigma of it, a slide-in may be the way to go.

Your slide-in can be timed to appear when a site visitor has finished reading a specific piece of content or has just finished watching a video.

#3: The Squeeze Page 

What if you have more than one lead magnet that you want to use? It’s common for practices, particularly those who have multiple audiences they want to target, to create multiple checklists or guides to give away. The key is connecting each visitor with the guide that’s most useful to them.

The solution is creating a separate squeeze page for each lead magnet. The sole purpose of a squeeze page is to “sell” visitors on your content and convince them to complete your lead form to get it. Think of them as mini sales pages and use direct response copywriting to get the results you want.

#4: The Header or Footer Opt-In 

Perhaps you’ve tested pop-ups and slide-ins and found that they don’t work for your target audience. If that’s the case, you might want to consider putting your opt-in form at the very top of your page or at the very bottom.

The header opt-in is one of the first things visitors see when they visit your site. It should be positioned next to the content that they have finished reading. Having a footer opt-in makes it easier for visitors to find and subscribe to your email list. Consider something like FREE Weekly Health Tips in Your Inbox to capture reader’s attention and make it clear what they’ll get if they subscribe.

#5: The Exit Intent Opt-In 

One of the best times to capture leads is when a visitor is navigating away from your page. They’re at the point where they have finished reading your content and are, in theory, primed for a request to get additional content from you for free.

An exit intent opt-in is a pop-up that appears when a user tries to close out of the page. They can also appear when the user hits the back button.

#6: Blog Sidebar 

If you’ve got a blog that gets a decent amount of traffic, you can use its popularity to attract more subscribers for your list by adding a subscription sidebar to the main blog page. With a sidebar, people who read your posts have an easy way to see more of your content.

You could also allow people to receive emails when you post new blog content.

Building your email list is essential if you want to grow your practice. The 6 possibilities we’ve listed here can help you do it in a way that appeals to your visitors and help you attract the prospects and patients you deserve.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: