There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers (prospects) who are eager to read your content.
Sounds easy, right?
Most practices have email lists that are not attracting new prospects. They are not doing anything to improve their email marketing efforts. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails.
You can do it all by making it easier for people to sign up.
Here are 6 resources worth implementing:
#1: The Pop-up Opt-In
Pop-ups have a bad reputation, and if they are used improperly, they can be a real pain to use. So, here are some tips to make sure that they are not abused.
The key to creating a pop-up that’s effective is to time it to appear when the person most likely to opt in is when they are reading your content. A great way to test this is with A/B testing.
#2: The Slide-In
If you like a pop-up but not want to deal with the stigma of it, a slide-in may be the way to go.
Your slide-in can be timed to appear when a site visitor has finished reading a specific piece of content or has just finished watching a video.
#3: The Squeeze Page
What if you have more than one lead magnet that you want to use? It’s common for practices, particularly those who have multiple audiences they want to target, to create multiple checklists or guides to give away. The key is connecting each visitor with the guide that’s most useful to them.
The solution is creating a separate squeeze page for each lead magnet. The sole purpose of a squeeze page is to “sell” visitors on your content and convince them to complete your lead form to get it. Think of them as mini sales pages and use direct response copywriting to get the results you want.
#4: The Header or Footer Opt-In
Perhaps you’ve tested pop-ups and slide-ins and found that they don’t work for your target audience. If that’s the case, you might want to consider putting your opt-in form at the very top of your page or at the very bottom.
The header opt-in is one of the first things visitors see when they visit your site. It should be positioned next to the content that they have finished reading. Having a footer opt-in makes it easier for visitors to find and subscribe to your email list. Consider something like FREE Weekly Health Tips in Your Inbox to capture reader’s attention and make it clear what they’ll get if they subscribe.
#5: The Exit Intent Opt-In
One of the best times to capture leads is when a visitor is navigating away from your page. They’re at the point where they have finished reading your content and are, in theory, primed for a request to get additional content from you for free.
An exit intent opt-in is a pop-up that appears when a user tries to close out of the page. They can also appear when the user hits the back button.
#6: Blog Sidebar
If you’ve got a blog that gets a decent amount of traffic, you can use its popularity to attract more subscribers for your list by adding a subscription sidebar to the main blog page. With a sidebar, people who read your posts have an easy way to see more of your content.
You could also allow people to receive emails when you post new blog content.
Building your email list is essential if you want to grow your practice. The 6 possibilities we’ve listed here can help you do it in a way that appeals to your visitors and help you attract the prospects and patients you deserve.
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call
