3 Simple TikTok Tips To Grow Your Practice
If you’re reading this, you probably want to know more about how social media functions. I think I’ve discovered the secret to building a TikTok following. Everyone’s experience with TikTok is unique, however, the following advice can help you increase your following. Maintaining Consistency Consistency is difficult, but you have to post each day. […]
11 Benefits Worth Considering Investing More in Content Marketing
Whatever the size of your practice, you’re certainly curious to learn how to boost appointments. In fact, in order to stay relevant, even locally focused enterprises must expand. Additionally, those marketing initiatives are becoming more digital. You should meet people where they are, as the expression goes. This was unavoidable given the popular nature of […]
Facebook Ad Objectives…Which Is Right For Your Practice?
Most practices should advertise on Facebook, if you do it right, it can help your healthcare business to grow month after month. The issue is that while Facebook ads are effective, a lot of private practice owners don’t know which objectives to choose for their ads. With that in mind, here’s a rundown of Facebook […]
25 Facebook Page Post Ideas For Practices
Coming up with content to post on Facebook for your practice can be a challenge. If you’re stuck for content marketing ideas, here’s a list of 25 Facebook page status ideas to get you started: Go behind the scenes and share a snapshot or video of you or your team at work. Explain your […]
How to Use Facebook to Connect with Your Local Followers
You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing patients to talk about your practice and recommend it to […]
How To Promote a Local Event So Lots of People Show Up
So you want to run an event for your practice! One of the best and most effective ways to do that right now is leveraging Facebook to do it! Your audience is likely to be on Facebook. Facebook affords almost anyone to get amazing results using just a few of their features and products in […]
Four Steps to Turn Fans into Brand Ambassadors
Did You Know… Highly engaged patients buy 90% more often and 60% more per transaction and that 77% of patients are more likely to get a new service when learning about it from friends and family? In a perfect world, everyone who avails your services would talk about them to everyone they meet. The problem […]
3 Smart Ways To Use Facebook Messenger To Promote Your Practice
It may surprise you that Facebook Messenger has become the most popular way to connect with existing and potential patients on social media. Using Facebook Messenger you can improve patient service, promote your practice, and so much more. Not convinced? Open rates for Messenger marketing are 70% higher than email marketing… There are more than […]
How to Spy on Your Competitors’ Facebook Ads
What if I told you that you could be the James Bond of local marketing? How would you like to get the ‘other team’s playbook’? And by ‘other team’ I mean ‘your competitors’! Would you be interested? The truth is, you can really spy and do so legally! What we’re discussing in this post has […]
How to Get the Most Out of your Practice’s Facebook Page
You might already have a Facebook Practice Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your practice is located or what you sell, the chances are […]
Facebook Ad Objectives…Explained
Most practices should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your practice to grow. But that is easier said than done. While Facebook ads are effective, many health care business owners don’t know which objectives to choose for […]
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for healthcare business owners to dive into Facebook marketing without […]