3 Ways You Can Use YouTube To Promote Your Practice


Have you been sleeping on YouTube marketing?

If the answer is ‘Yes’, you’re not alone.

But the truth is that YouTube is the world’s second-largest search engine.

Only Google sees more traffic.

This creates a huge opportunity for health care businesses like yours to find a whole new audience with video marketing.

 

Here are 3 awesome ways to leverage YouTube and video marketing:

 

  1. Show off your practice

Does your audience know how to schedule an appointment for your practice?

More importantly, do they know what your services are and how they can take advantage of your services?

If they don’t and you can help them get the most of what they buy from you, then YouTube is the best place to do it!

 

  1. Film and Share Patient Testimonials

Patient reviews and testimonials provide powerful oral proof when a potential patient comes looking for the services you provide.

Because YouTube gets so much traffic, it makes sense to share your patient testimonials there!

A video testimonial is more direct and appealing than a written testimonial. Your target audience will get to see your patient’s face and hear their voice – and they can see the work you did and why the patient is happy with your practice…

 

  1. Use YouTube to Demonstrate Your Expertise

Building authority is essential if you want your patients to trust you!

Deliver on your promises…

Testimonials play a role in that, but it’s also important to find ways to visually demonstrate your expertise.

One way to do that is to show everyone what you do.

What month is it and what sports are happening in your community?  If it’s football and/or volleyball, show them what happens with typical ACL injuries and simple pre-hab exercises to help them avoid the injury.

The benefit of videos like these is that it may inspire someone to do some exercises to keep them healthy.  Sure, it may keep them out of your office for now…. but when they do get injured and they will; they will think about you. 

 

The bottom line and the thing we hope you’ll take away from this is that YouTube marketing is one of the best ways to connect with your audience, share your expertise and build your health care business!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


7 Quick and Easy Ways To Generate Leads For Your Practice


Getting enough leads (new prospects) is a problem many small health care business owners face. It seems like there’s a billion different marketing strategies nowadays.

But how do you know which ones will actually be effective?

Here’s 7 of our favorite quick and easy ways to generate more leads – FAST!

  1. Tweet!

    Twitter is a goldmine when used properly. Reach out to local influencers in your market or industry and get involved in conversations with them. A lot of their followers are potential patients will likely see your interactions and click through to your website
  2. Infographics

    Infographics have become a content marketing staple for a lot of practices over the past few years.

    Why?

    Because people love to read and share and comment on them. A good infographic will help position you as an expert – so get started on yours today!

  3. Create a Great Video

    There’s no better way to showcase your product or services than by video.

    Don’t worry about being promotional, rather come up with a great idea that engages your audience!

    How To.. and Q&A??

    Videos are topics that resonate and will result in a much better click through rate to your website!

  4. Ebooks

    Ebooks aren’t just for Best-Selling Authors and Dog Trainers anymore!

    You can write an ebook about any industry (and people love them!)

    So show off your expertise and get to writing! Your ebook doesn’t have to be long, but you’ll want to write from a neutral perspective and give actionable tips and insights.

    Build your status as an authority by providing value to the reader. Then – share it socially and ask your network to spread the word!

  5. Newsletter

    If you don’t have a newsletter yet, it should be your first priority after reading this blog post!

    You’re missing out one of the simplest ways to generate more leads! Email newsletters are a great way to stay in touch and avoid getting lost in all the internet noise.

    Keep in mind, it’s NOT just about you…

    Share industry news, recent wins for your patients and other insights your audience will appreciate.

  6. Networking Events

    This strategy is so effective yet these days (as a result of the shut-downs and pandemic) everyone seems to forget how beneficial offline marketing can be – even a networking event (yes be safe with Covid)!

    You’ll meet people, expand your network, gain valuable referrals and build your brand at the same time.

    Then…after the event, you get back online and find all your new contacts on LinkedIn and Facebook!

  7. Local Media

    Tap into local media outlets!

    A great way to go about that is to plan a charitable event – a food drive, clothing donation, the sky’s the limit. Just make sure you’re helping out the local community in some way!

    The local charity should be something that you have a personal interest in!

    Get in touch with your local news and media stations directly and invite them to come out!

    You would be surprised how easy, and how effective it is!

There you have it!

7 Quick and Easy Ways To Generate Leads For Your Practice 

Take Action today and see the results happen for your business.

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


6 Ways You Can Win With Direct Mail For Your Practice


Direct Mail is not dead!

 

There are so many ways to leverage direct mail to get real results for your practice. There’s no question you might need to allocate a budget for this sort of advertising and marketing. 

 

However, there are ways that you can improve the results and ensure you win with your direct mail campaigns.

 

Here are 6 ways you can win:

 

  1. Variable Data Printing

    Did you know that there are printers who will segment mailers into small batches to print personalized information on mailers?

    It’s called variable data printing. You can choose to print mailers based on the user’s geographical information. For example, you can target a single zip code or batches of zip codes or even go after “the everglades of Florida” if that is your niche market.

  2. Personalized URLs

    One of the coolest ways to bring your direct mail campaigns into the digital age is to give personalized URL (PURL) or a Custom Domain. Assigning this domain to a special page so that when a prospective patient enters it into their browser, they’ll land on your campaign page (Which is ideal for tracking). We use our own link system called GRROLink: https://grrolink.co/

  3. QR Codes

    Another thing that you can do is combine mobile marketing with Direct Mail by including a Quick Response (QR) Code on your mailer. A QR code is similar to a barcode but it can store up to 100 times as much information.

    Mail recipients can scan the QR code with their smartphones and from there, the sky’s the limit. You can use your QR code to direct people to a specific URL or landing page, provide them with personalized coupons, or give them access to exclusive content!

  4. Pop-Up Mailers

    One classic example of a Pop-Up Mailer technique came from retailer IKEA. They sent out a mailer that popped up and turned into an IKEA table when it was removed from the envelope.

    The mailer was fun and creative and made a big impression with their clients.

    There are thousands of ways you could adapt this idea for your practice. The key is to choose a pop-up that represents you, your product or your service.

  5. 3D Mailers

    A variation of the pop-up mailer is creating a 3D mailer.

    Instead of simply sending a boring postcard or envelope, consider sending them a larger item, such as a poster, in a tube, or brochure with a USB drive cut out. Another idea is to enclose a sample of your product.

    This technique isn’t new – but still works!

    It’s especially effective if you’re launching a new product. Again, don’t be afraid to get creative with these ideas!

    By the way…a 3D mailer is more likely to be opened than a letter.

 

  1. Co-Op Jumbo Mailers

 

Lastly are Co-Op Jumbo Mailers!

 

If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail out their advertisements of coupons on one single ‘jumbo’ postcard.

 

This brings the cost down and makes direct mail accessible for most local practice participants.

 

I hope you found some value here with these 6 Ways You Can Win With Direct Mail. 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Insanely Useful Hacks For Building A Local Email List For Your Practice


99% of consumers check their email every day!…

 

80% of retail professionals indicate that email marketing is their greatest driver of customer retention…

 

87% of marketers use email campaigns to nurture their audiences…

 

It’s no surprise that list-building gets a lot of attention – and it probably sounds like a lot of work!

 

When you’re already wearing multiple hats every day, it can be exhausting to think about adding another chore to your never-ending to-do list!

 

Guess what?

 

It doesn’t have to be difficult to build a list.

 

Here are some quick and easy hacks to try.

 

  1. If you have a clinic, train your receptionist to ask for email addresses during checkout. This is such an easy method it’s surprising when health care businesses don’t use it. Let patients know they’ll get early access to special coupon codes for products or services or upcoming workshops if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your health care business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local health care businesses and see if they are willing to plug you to their email list to help you attract more patients – and vice versa!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and lightboxes to see what gets the biggest response.

BONUS TIP: In an email series, we like to add an enticing ‘P.S.’ at the bottom to text our next email and build anticipation.

 

The bottom line is that email marketing has one of the highest ROIs of any marketing technique and we recommend it to all of our clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your practice!

If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call