8 Social Media Myths and Misconceptions to Forget in 2021
There’s no question that social media marketing is, and will continue to be, important for practices. If we hold this to be true, we should also acknowledge there to be some myths around social media that could contribute to being harmful to your practice. Ready to bust some myths? Here are 8 of the most […]
3 Common Mistakes Everyone Makes Using Facebook Ads To Market Your Practice
Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your practice. If only you weren’t messing them up… Look, we can’t say whether your Facebook […]
4 Tips for Creating Local Content for Your Practice
4 Tips for Creating Local Content for Your Practice I raised a question in our Private Facebook Group about what would you like to see go smoother in practice. One of the replies was ‘content,’ and specifically what types and how to create more. So, we thought we’d put show you 4 Tips on creating […]
How to Create Content for Your Practice That’s Worth Sharing 101
We all know that content marketing is the name of the game for healthcare business. Content is king and all that. But how does a practice create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy. All you need is a primer with ideas […]
7 Hacks to Help Your Practice Grow
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your practice soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your […]
Clinician To CEO and The Mindset Shift
The Clinician To The CEO: The Mindset Shift This week we’ve got a great video for you and it deals with Mindset! Do you have the Mindset that will allow you to transition from Clinician To CEO? It’s a great video that we did as a BONUS to our current Patient Challenge Program. Watch it […]
10 Actionable Local Marketing Ideas You Can Deploy Right Now for Measurable Results
You already know that local marketing is the name of the game if you want to grow your practice. The challenge is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are 10 actionable and affordable local marketing ideas worth considering. #1: Fine-Tune […]
What Will Digital Marketing Look Like in 2021?
2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer. When will the pandemic end? When will we return to practice as usual? Because there are so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be […]
How to Increase Patient Retention with Email
New patients are great. There’s something undeniably exciting about attracting someone to your practice who might not have found it otherwise. That’s the reason that new patient marketing gets all the attention. It’s the glitziest way to grow a practice. But guess what? It’s not a very cost effective way to grow a practice, which […]
The Patient Challenge Is Ready To Go
The Patient Challenge Program Are you as excited as we are for the launch of The Patient Challenge Program? Watch our video overview to see how it can help you overcome these 3 Practice Challenges: 1. Poor Online Presence and Reputation 2. Poor Quality and Consistency of New Patients 3. Poor Social Media Presence You […]
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your practice on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for practitioners to dive into Facebook marketing without really knowing […]
Creating the Perfect Patient Message for your practice
Perfect Patient Message If you watched last week’s video on the why and how to create your Perfect Patient Avatar, well this week’s video shows you how to create the Perfect Patient Message. This is the CORE of your practices marketing message and it will DRIVE ALL of your marketing moving forward and it will […]