Perfect Patient Message
If you watched last week’s video on the why and how to create your Perfect Patient Avatar, well this week’s video shows you how to create the Perfect Patient Message.
This is the CORE of your practices marketing message and it will DRIVE ALL of your marketing moving forward and it will help you attract those Ideal Patients as this will help you speak directly to them.
You need to know who your Ideal Patient is even better than they know themselves, to craft your message to attract them to you. You need to know where are they struggling, where they have pain and where they hang out.
It’s also beneficial if you have been in their shoes so you understand from a personal level what they are going through and how you can help them get out of it.
You need to know which Driver Your Ideal Patient has and by that I mean, are they looking to get out of pain or move towards pleasure or in most cases improved function.
Don’t skip this as it is one of THE MOST critical elements to the short and long term success of your practice and if you want the framework to help you, watch til the end of the video on how we tell you to get it from us.
Make sure to watch the video and use what you learned last week to start to design and craft your Perfect Patient Message to speak to your Perfect Patient Avatar.
So… if you are a private practice healthcare business owner and you are looking for some advice or help on crafting your perfect patient message or you are looking to grow and scale your practice – we are here for you! CLICK HERE and set up a Triage Call with us where we can find out where you are at and where you’d like to go and if we can help you get there quicker?