Is marketing an investment or expense for your practice?

Is marketing an investment or expense for your practice?

Today’s video is on the thought process behind why marketing is an INVESTMENT vs an EXPENSE.

We are certainly in uncertain times but one thing is for certain – we all need patients (new and reactivated)
in our practice. Will you take advantage of the opportunity to grow while everyone else contracts?

So… if you are a private practice healthcare business owner and you are looking to market during these upcoming tumultuous times (at least that is what the media wants you to think) or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: INVESTMENT and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


4 Pillars To A Successful Healthcare Practice

4 Pillars To A Successful Healthcare Practice

Do you have a successful practice? I think the term “success” is too broad because what success means to me may not mean the same to you. Most will say it’s how profitable the practice is which I think that’s a pretty good KPI.

Others will say it’s how many patients you have in the practice and that can be the number of new patients or current/active patients or a combination of the two, both of which are great KPIs for a successful practice as well.

And, IF you have enough new patients – you should get a good ROI IF you are a good Doc and you take care of the patients and your staff!

However, I want to talk about 4 Pillars that will increase the number of patients you see and thus the ROI of those patients and eventually increase your bottom line.

If you have other pillars that go with this or replace these – feel free to drop them in the comments below.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: PILLARS and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Stop Losing New Patients To Competitors – Implement A Missed Call Text Back System

Missed Call Text Back So You Never Lose A New Patient Again

How often have you been busy with patients in a private room or back in the gym and your staff has both hands full and on the phone with an insurance company and then the phone rings? It rings and rings and rings and NO one gets to it.

OUCH! What if that was a new patient that has 2 other family members that wanted to come in and get treated by you because their best friend told them you are the best in town but….. they need to get in ASAP!

It’s very possible they hung up and called your competitor and got in that day.

It’s possible, right? What if you implemented our Missed Call Text Back System into your practice – you’d never miss another call again PLUS you would open a conversation with them by sending them a text message as soon as the call dropped.

So… if you are a private practice healthcare business owner and you are missing phone calls because you are busy or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: Missed Call and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Are You Stuck In The Gray Area Of Practice Growth?

Are You Stuck In The Gray Area Of Practice Growth?

Too many healthcare providers are STUCK at a certain financial ceiling in their practice.

Are you stuck at $5K or $10K or $20K per month in collections?

Do you know why…. I’m going to get woo-woo in this video and talk about Limiting Beliefs in practice and how it can affect multiple levels of success and most often lack of success in most practices.

So… if you are a private practice healthcare business owner and you are STUCK in certain areas of your practice or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: STUCK and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

Not sure what rock you’ve been living under but Chat GPT is definitely making waves in the marketing world. So in today’s video, I thought I’d share 3 simple ways in which you can use it to help market your practice with content marketing.

I will say this… I am not 100% sold on Chat GPT and its capabilities from a “what will it do to us humans” in the long run but in the short term – you’ve gotta keep up with the Joneses or Smiths – whomever your competition is.

I’d love to hear your thoughts and how you are using it to help market your practice.


Leadership in Healthcare Practices – it’s time to step up!

In Uncertain Times Leaders Step Up

Uncertain Times Need Great Leaders: Are You Ready? How confident are you in the future of our economy? How confident are you in the future of your practice? This is what I know to be 100% certain – during uncertain times LEADERS are the ones who RISE UP! From a marketing perspective – leaders do not cut and run – they build and dominate! It is your time to RISE UP and be the Leader for yourself, your family, your practice, and your community. So… if you are a private practice healthcare business owner and you are ready to be the leader you were meant to be – Let’s Do This! Let me know how I can be of any assistance to help you make it happen.


The cost of not answering your incoming calls

The Cost Of Not Answering Your Incoming Calls

 

How often in your office does a call go unanswered ☎️?

Let’s just say that it is 1x/day and if you put in 5 days a week on average that means 25 missed calls.

You may not think that is a big deal until you put it under the statistical microscope. Well, you are in luck as today I am going to show you how missing just ONE call per day in your office can cost you dearly. Not only from a financial aspect but remember, if that was a prospect that wanted care that day and then you didn’t grab the phone and then they went to your competition. Not only did you lose them, but you also lost that lifetime value as well as any referrals that would have come from that patient.

Bottom line – watch this video and consider our Missed Call Text Back service with our GRRO platform: https://www.grro.co/


Picking a Niche and How It Will Grow Your Practice

Picking a Niche and How It Will Grow Your Practice

In today’s video, we are going to talk about the importance of picking a niche market to grow your practice.

This is the 2nd Part in a 4 Part Series to help you excel in 2023:
1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

Many providers, especially on the chiropractic side of healthcare go into practice with the overall goal of treating every single person in their community from Grandparents down to their grandchildren. On the physical therapy side, it is similar however, unless they are in private practice or have done a great job of vetting their referral sources GET what is referred.

As a private practice healthcare professional looking to grow your practice you truly need to find a niche that can do two things for you:
1. Make you happy
2. Pay your bills

If they don’t make you happy – what fun is practice and if this niche can’t pay your bills – how is that going to build your practice? This is not a statement about “it’s ALL about the money.” It’s more of the fact of you can make money from people who need your help and you provide a good service and why not add the cherry on top that they are a person you want to spend 15-60 minutes with?

So… if you are a private practice healthcare business owner and you are looking for ways to grow your practice by picking a niche or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: NICHE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How and Why Weekly Staff Meetings Will Grow Your Practice

How and Why Weekly Staff Meetings Will Grow Your Practice

In today’s video, we are going to talk about the importance of weekly staff meetings, and yes it should even be daily meetings if you want to keep yourself and staff more accountable. This is a quote that hits home from Luis Alberto Urrea: “Numbers never lie, after all: they simply tell …”

This is the 1st Part in a 4 Part Series to help you excel in 2023:

1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

In order to keep your practice moving in the right direction you MUST keep up on your stats and the BEST time to do that is during your weekly (daily) meetings. I’ll go over that in this video as well as even provide you with our “Morning Sucess Huddle” Framework. It’s simple but to the point to help you keep on task and point during your team meetings.

So… if you are a private practice healthcare business owner and you are looking for a simple way to have a staff meeting or morning huddle or as we like to say Morning Success Huddle or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: HUDDLE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How to Win in Practice…. Consistently

How To Win In Practice Consistently (YT)

In today’s video, we are going to talk about how you can win more consistently in practice – day after day.

There is the truth about being consistent and how it can help you win in life (and practice).

However, in order to win consistently you must do the right habits and actions consistently.

We spoke about this last week (https://youtu.be/2p8Ldy6R40I) but I want to hit on it just a bit more and then we will cover each of these topics over the next 4 weeks which will help you accelerate your success this year:

1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

So… if you are a private practice healthcare business owner and you are looking for ways to be more consistent with your habits and actions or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: WIN and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Habits vs Goals For A Successful Practice in 2023

Goals vs Habits for success in 2023

Well, we are still in week one of 2023 and most people (practice owners) have set their goals for the year as most people do but….. are you setting yourself up correctly to achieve those goals with success habits?

That is where most will fail as their goals are typically outside of their comfort zone and you’re told to set BIG goals but not told to start with winning habits to help you achieve the goals you want.

So this video today will give you an idea of what some of your best habits should be moving forward in life and in practice such as:

1. Pick a niche to market to and focus on that one niche

2. Have weekly staff meetings

3. Ask for Reviews (written and video)

4. Shoot more video (I repeat – shoot more video)

5. And Much Much More…..

So… if you are a private practice healthcare business owner and you are looking for a more productive way to move through 2023 by setting up success habits or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: HABITS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Why Your Healthcare Practice Should Be Asking For Reviews


Patient feedback is really important, and that’s putting it mildly.

 

Often, just a few well-written phrases in a review can do more to sway consumers’ opinions than a whole website. If your services are rated higher than a similar one by a competitor, but only by a single star (or even a half star), the patient may decide to buy from the competitor instead. Furthermore, positive evaluations are one of the single most important aspects in local search engine optimization.

 

Asking for feedback from clients is essential if you want to see positive comments or ratings. This may seem insincere or self-serving, but the truth is that most individuals enjoy giving their thoughts and opinions when prodded.


Why do you need feedback anyway?

 

From your own personal buying experiences, you can attest to the credibility and usefulness of user reviews. Consider how often you have made a purchase from a company because of the reviews you read or because reviews existed at all. Perhaps you’ve always been sure of your purchase after hearing nothing but praise for it from friends and family.

 

Truth be told, what others, even total strangers, say about your practice is more important than what you say about your practice. Still not sure? Take a look at these numbers from review sites:

✅ The vast majority of consumers (84%), who have read reviews online, say they trust them as much as personal recommendations.

✅ If you can increase your average review score by 1.5 stars, you might generate an additional 13,000.

✅ An increase of one star on Yelp can result in a 5-9 percent boost in practice.


Here are some other numbers that may push you over the edge and into soliciting feedback for your own practice:

  • Patients are ready to buy. According to research conducted by BrightLocal, 76 percent of patients who are prompted to provide feedback actually do so. 
  • Reviews are very useful to consumers. Podium found that 93% of consumers find internet reviews for local companies to be just as helpful as reviews found on e-commerce platforms like Amazon. 
  • Consumers actively search out reviews. BrightLocal found that 98% of consumers browse online reviews before visiting a local practice’s website.

 

Reviews and Feeback are vital for the success of local practices. Getting ahead of it and soliciting feedback is a good use of your time and efforts. Ignoring your ‘reputation’ would be a mistake.

Need some help with this or need some ideas on how to implement a standard operation for soliciting customer feedback and reviews? Reach out to me. I’d be glad to help.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call