Is marketing an investment or expense for your practice?

Is marketing an investment or expense for your practice?

Today’s video is on the thought process behind why marketing is an INVESTMENT vs an EXPENSE.

We are certainly in uncertain times but one thing is for certain – we all need patients (new and reactivated)
in our practice. Will you take advantage of the opportunity to grow while everyone else contracts?

So… if you are a private practice healthcare business owner and you are looking to market during these upcoming tumultuous times (at least that is what the media wants you to think) or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: INVESTMENT and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Competition: Should You Dominate Them Or Connect With Them?

Competition: Should You Dominate Them Or Connect With Them?

Competition: Should You Dominate Them Or Connect With Them?

The truth – it’s both!

Too often in the world of private practice healthcare, we are worried about our competition. Hey, I talk about it all the time as far as how and why you need to dominate them in areas like; Google Review and Patient Video Testimonials, Google Maps Position via Google Business Profile Optimization, and making sure you are shooting more live videos than they do…. to name a few.

However, are you building a relationship with them to build referrals? Let’s face it, a competitor in your community might actually be able to help a patient who you are not getting the results you hoped you were.

Consider putting down the petty aspects of practice and get to know your competitors and see what they specialize in and see if you can open up referral sources that way.

The bottom line – it’s all about the patient and not your ego!

So… if you are a private practice healthcare business owner and you are looking to build relationships with your local healthcare providers or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: COMPETITORS and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Ways To Transform Your Website into a New Patient Conversion Machine

5 Ways To Transform Your Website into a New Patient Conversion Machine

 

In today’s video, we are going to talk about converting website visitors into new patients. Well, the truth is they first have to become prospects and I hope you are doing some form of marketing to drive people to your content and specifically in this case to your website.

Now, we have heard that an image is worth 1,000 words, well what about a video welcome message inside of a chatbot on your website speaking directly to that visitor? This should be worth 10,000 words and then maybe even – $10,000.

As a practice owner, you should be looking for a game-changing way to skyrocket your website conversions. Well, you’re in luck because in this video I’m going to introduce you to an incredible tool that can seriously upgrade your online game: our Video Lead Capture tool.

Once you’ve discovered its power, you’ll wonder how you ever lived without it. Please let me know in the comments what you think.

So… if you are a private practice healthcare business owner and you are looking for ways to get more engagement from your website visitors or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: video chat and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

Not sure what rock you’ve been living under but Chat GPT is definitely making waves in the marketing world. So in today’s video, I thought I’d share 3 simple ways in which you can use it to help market your practice with content marketing.

I will say this… I am not 100% sold on Chat GPT and its capabilities from a “what will it do to us humans” in the long run but in the short term – you’ve gotta keep up with the Joneses or Smiths – whomever your competition is.

I’d love to hear your thoughts and how you are using it to help market your practice.


Leadership in Healthcare Practices – it’s time to step up!

In Uncertain Times Leaders Step Up

Uncertain Times Need Great Leaders: Are You Ready? How confident are you in the future of our economy? How confident are you in the future of your practice? This is what I know to be 100% certain – during uncertain times LEADERS are the ones who RISE UP! From a marketing perspective – leaders do not cut and run – they build and dominate! It is your time to RISE UP and be the Leader for yourself, your family, your practice, and your community. So… if you are a private practice healthcare business owner and you are ready to be the leader you were meant to be – Let’s Do This! Let me know how I can be of any assistance to help you make it happen.


How to use Google Business Profile Chat to get more new patients

How To Use Google Business Profile Chat To Get More New Patients

Is your Google Business Chat set up for your practice?

It is a very simple yet powerful way for prospective patients to start a conversation with you.

Do you know how many new patients you are missing out on by not having your Google Business Profile chat turned on?

The honest answer is…. not sure, however, why to take the risk that even just 1 potential new patient per day that wants to ask you a question. Remember, if you don’t give them the chance to chat with you and your competitor does – they are gone and so are their referrals.

In this video, I will show you the importance of Google Business Profile Chat and how you are turning away new patients by not having it on.


5 Ways To Drive More New Patients Into Your Practice

5 Ways To Drive More New Patients Into Your Practice

Are you consistently doing these 5 things to drive in more new patients into the practice?

What are those 5 things… I guess you’ll have to watch to find out!

Is that too pushy or sales-like?

Maybe or…. what would happen IF you move on to the next video and the 5 things that could change the trajectory of your practice?

Well – I’ll leave that decision up to you!

So… if you are a private practice healthcare business owner and you are looking for ways to DRIVE-IN MORE NEW PATIENTS and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: DRIVE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Picking a Niche and How It Will Grow Your Practice

Picking a Niche and How It Will Grow Your Practice

In today’s video, we are going to talk about the importance of picking a niche market to grow your practice.

This is the 2nd Part in a 4 Part Series to help you excel in 2023:
1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

Many providers, especially on the chiropractic side of healthcare go into practice with the overall goal of treating every single person in their community from Grandparents down to their grandchildren. On the physical therapy side, it is similar however, unless they are in private practice or have done a great job of vetting their referral sources GET what is referred.

As a private practice healthcare professional looking to grow your practice you truly need to find a niche that can do two things for you:
1. Make you happy
2. Pay your bills

If they don’t make you happy – what fun is practice and if this niche can’t pay your bills – how is that going to build your practice? This is not a statement about “it’s ALL about the money.” It’s more of the fact of you can make money from people who need your help and you provide a good service and why not add the cherry on top that they are a person you want to spend 15-60 minutes with?

So… if you are a private practice healthcare business owner and you are looking for ways to grow your practice by picking a niche or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: NICHE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How and Why Weekly Staff Meetings Will Grow Your Practice

How and Why Weekly Staff Meetings Will Grow Your Practice

In today’s video, we are going to talk about the importance of weekly staff meetings, and yes it should even be daily meetings if you want to keep yourself and staff more accountable. This is a quote that hits home from Luis Alberto Urrea: “Numbers never lie, after all: they simply tell …”

This is the 1st Part in a 4 Part Series to help you excel in 2023:

1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

In order to keep your practice moving in the right direction you MUST keep up on your stats and the BEST time to do that is during your weekly (daily) meetings. I’ll go over that in this video as well as even provide you with our “Morning Sucess Huddle” Framework. It’s simple but to the point to help you keep on task and point during your team meetings.

So… if you are a private practice healthcare business owner and you are looking for a simple way to have a staff meeting or morning huddle or as we like to say Morning Success Huddle or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: HUDDLE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Habits vs Goals For A Successful Practice in 2023

Goals vs Habits for success in 2023

Well, we are still in week one of 2023 and most people (practice owners) have set their goals for the year as most people do but….. are you setting yourself up correctly to achieve those goals with success habits?

That is where most will fail as their goals are typically outside of their comfort zone and you’re told to set BIG goals but not told to start with winning habits to help you achieve the goals you want.

So this video today will give you an idea of what some of your best habits should be moving forward in life and in practice such as:

1. Pick a niche to market to and focus on that one niche

2. Have weekly staff meetings

3. Ask for Reviews (written and video)

4. Shoot more video (I repeat – shoot more video)

5. And Much Much More…..

So… if you are a private practice healthcare business owner and you are looking for a more productive way to move through 2023 by setting up success habits or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: HABITS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

Have you ever been hacked, your website that is?

If you have not that it is critical that you watch THIS VIDEO on the 6 Steps To Prevent Your Website From Being Hacked!

We talked last week about the importance of doing a Practice Marketing Audit, but if you get hacked, the audit won’t do much for you.

Now… if you have had your site hacked you know how painful that is and it is very important to remain resilient against hacker and YES even if you are a healthcare provider.

Most people think that only E-Commerce sites get hacked or heck, even banking institutions and government sites but it’s true YOU TOO can be hacked and with HIPPA you MUST be very careful.

Here are 6 tips we will cover in the video:
1. Keep all of your software updated (website and servers)
2. Install an SSL Certificate on Your Site
3. Use and Require Strong Passwords
4. Hide your Admin and Login Folders (in plain site)
5. Use Double Validation Forms
6. Minimize administrative access to your site

I know… and I agree this is tech talk and if you don’t understand it make sure to pass it along to your webmaster or feel free to ask us for help too!

So… if you are a private practice healthcare business owner and you are looking for some advice on how to avoid getting your website hacked or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: Hacked and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call