Is marketing an investment or expense for your practice?

Is marketing an investment or expense for your practice?

Today’s video is on the thought process behind why marketing is an INVESTMENT vs an EXPENSE. We are certainly in uncertain times but one thing is for certain – we all need patients (new and reactivated) in our practice. Will you take advantage of the opportunity to grow while everyone else contracts? So… if you […]


Competition: Should You Dominate Them Or Connect With Them?

Competition: Should You Dominate Them Or Connect With Them?

Competition: Should You Dominate Them Or Connect With Them? The truth – it’s both! Too often in the world of private practice healthcare, we are worried about our competition. Hey, I talk about it all the time as far as how and why you need to dominate them in areas like; Google Review and Patient […]


3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

Not sure what rock you’ve been living under but Chat GPT is definitely making waves in the marketing world. So in today’s video, I thought I’d share 3 simple ways in which you can use it to help market your practice with content marketing. I will say this… I am not 100% sold on Chat […]


Leadership in Healthcare Practices – it’s time to step up!

In Uncertain Times Leaders Step Up

Uncertain Times Need Great Leaders: Are You Ready? How confident are you in the future of our economy? How confident are you in the future of your practice? This is what I know to be 100% certain – during uncertain times LEADERS are the ones who RISE UP! From a marketing perspective – leaders do […]


How to use Google Business Profile Chat to get more new patients

How To Use Google Business Profile Chat To Get More New Patients

Is your Google Business Chat set up for your practice? It is a very simple yet powerful way for prospective patients to start a conversation with you. Do you know how many new patients you are missing out on by not having your Google Business Profile chat turned on? The honest answer is…. not sure, […]


5 Ways To Drive More New Patients Into Your Practice

5 Ways To Drive More New Patients Into Your Practice

Are you consistently doing these 5 things to drive in more new patients into the practice? What are those 5 things… I guess you’ll have to watch to find out! Is that too pushy or sales-like? Maybe or…. what would happen IF you move on to the next video and the 5 things that could […]


Picking a Niche and How It Will Grow Your Practice

Picking a Niche and How It Will Grow Your Practice

In today’s video, we are going to talk about the importance of picking a niche market to grow your practice. This is the 2nd Part in a 4 Part Series to help you excel in 2023: 1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0 2. Picking a Niche https://youtu.be/De5KhWyzxLE 3. Asking for Reviews and Getting More Referrals (Written […]


How and Why Weekly Staff Meetings Will Grow Your Practice

How and Why Weekly Staff Meetings Will Grow Your Practice

In today’s video, we are going to talk about the importance of weekly staff meetings, and yes it should even be daily meetings if you want to keep yourself and staff more accountable. This is a quote that hits home from Luis Alberto Urrea: “Numbers never lie, after all: they simply tell …” This is […]


Habits vs Goals For A Successful Practice in 2023

Goals vs Habits for success in 2023

Well, we are still in week one of 2023 and most people (practice owners) have set their goals for the year as most people do but….. are you setting yourself up correctly to achieve those goals with success habits? That is where most will fail as their goals are typically outside of their comfort zone […]


6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked Have you ever been hacked, your website that is? If you have not that it is critical that you watch THIS VIDEO on the 6 Steps To Prevent Your Website From Being Hacked! We talked last week about the importance of doing a Practice Marketing Audit, […]


How To Run a Practice Marketing Audit

Practice Marketing Audit | Practice Insiders Edge

How To Run a Practice Marketing Audit Marketing…. Shmarketing – I do enough of it! Really….. Are you sure?! Have you ever done a marketing audit on your practice? So if you want to see how you can take a walkthrough of your current marketing and where you may stack up make sure to watch […]


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