6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

Have you ever been hacked, your website that is?

If you have not that it is critical that you watch THIS VIDEO on the 6 Steps To Prevent Your Website From Being Hacked!

We talked last week about the importance of doing a Practice Marketing Audit, but if you get hacked, the audit won’t do much for you.

Now… if you have had your site hacked you know how painful that is and it is very important to remain resilient against hacker and YES even if you are a healthcare provider.

Most people think that only E-Commerce sites get hacked or heck, even banking institutions and government sites but it’s true YOU TOO can be hacked and with HIPPA you MUST be very careful.

Here are 6 tips we will cover in the video:
1. Keep all of your software updated (website and servers)
2. Install an SSL Certificate on Your Site
3. Use and Require Strong Passwords
4. Hide your Admin and Login Folders (in plain site)
5. Use Double Validation Forms
6. Minimize administrative access to your site

I know… and I agree this is tech talk and if you don’t understand it make sure to pass it along to your webmaster or feel free to ask us for help too!

So… if you are a private practice healthcare business owner and you are looking for some advice on how to avoid getting your website hacked or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: Hacked and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


How To Run a Practice Marketing Audit

Practice Marketing Audit | Practice Insiders Edge

How To Run a Practice Marketing Audit

Marketing…. Shmarketing – I do enough of it!

Really….. Are you sure?!

Have you ever done a marketing audit on your practice?

So if you want to see how you can take a walkthrough of your current marketing and where you may stack up make sure to watch this week’s video.

In other words, how is your practice performing with respect to:
Website Review
     It all starts with the HQ of your practice
Online Scheduling
     Do you offer this option?
Payment Options
     Great way to boost cash flow every month
Loyalty Programs
     Is there a way for you to incorporate a loyalty program?
Search Engine Optimization
     Are you the #1 Provider for search in your community?
Email Marketing
     You are sending out at least 1 email/newsletter per month… right?
Social Media Presence
     Just pick one and run with it.

Sure, this is not the most fun way to spend 60 minutes but what if it brings in one or two more patients per month into the practice, is it worth it then?

So… if you are a private practice healthcare business owner and you are looking for some advice on running a Practice Marketing Audit or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: Marketing Audit and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


Need a Conversation Starter for Your Practices Content?

5 Conversation Starters for your practices content

Need a Conversation Starter for Content for your practice?


Today I wanted to talk with you…. yes I want to have a conversation with you about conversations! 🗣

And… sorry but it’s just me going solo again – I know you miss Terri (me too)!

When you ask questions…. Most people like to give answers!

We don’t always have to like them but we can always learn from them… or at least you should be open to learning about them.

There are some really cool things that start to happen when you get conversations going with your patients and even more important, your prospective patients like….
1. They help to build trust and bond you with your market!
2. They help you to come up with future content!
3. They help you to connect with your community!
4. And…. much, much more!

If you want to learn more about the 5 conversation starters to keep your audience talking about you and your practice then make sure to watch the video. 🎥

So… if you are a private practice healthcare business owner and you are looking for some advice on Conversation Starters or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: CONVERSATION and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


The 3 D’s To Success For Your Practice

The 3 Ds To Success In Your Practice

The 3 D’s To Success For Your Practice


This week I’m sharing a video that I shot on Saturday April 10th, 2021 after taking a morning walk. In Illinois we had a bad few days of weather but I’ve got to get my walk in regardless. Movement is critical for me to have a good day!

I went live in our Private FB Group (https://www.facebook.com/groups/2557935974436456/) and I thought I would share that video with you too! This info is too important for you to not have this and start to think about this as you head into your week.

So… what are the 3 D’s?

DO — DELEGATE — DELETE

Pretty simple yet many of the best things in life and business are simple!

Well…. We should at least be doing our best to make as many aspects of our life as simple as possible with process and systems.

This video will go over the ways in which you should take action on ANYTHING that comes across your day.

Side note – if you are treating patients… I’d suggest you just DO your very best and not delegate or delete them… you might get in trouble!

But for anything else that comes to you through the day you should:
1. Do it
2. Delegate it
3. Delete it

I’d love to know what you think?


5 Types of Content Marketing for Your Practice

5 Types of Content Marketing for your practice | Practice Insiders Edge | Practice Leverage Method

5 Types of Content Marketing for Your Practice

This is to build off of last weeks video on the 4 tips for creating local content to help build your patient base and spread community support.

Today, we wanted to share with you 5 different types of content marketing you can employ for your practice:

1. Blog and Vlog posts
2. Infographics
3. Patient Testimonials
4. Patient Case Studies
5. Educational or Fun Videos

Give it a watch and feel free to share your content with us, we’d love to see how you are making it work for your practice.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on Creating Content or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: CONTENT and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call

 


10 Actionable Local Marketing Ideas You Can Deploy Right Now for Measurable Results


You already know that local marketing is the name of the game if you want to grow your practice. The challenge is choosing practical local marketing tactics that can help you without breaking the bank.

I hear you. So, without further ado, here are 10 actionable and affordable local marketing ideas worth considering.

#1: Fine-Tune Your Yelp Categories

Yelp is the gold standard of crowd review sites for a reason. When your patients search for reviews in your area, Yelp pages are likely to appear at or near the top of Google’s SERP (Search Engine Results Pages)

The best way to make sure your practice makes an appearance is to check out your Yelp categories and make sure they’re an accurate reflection of your practice. 

For example, if you own a massage therapy clinic, then you should have the category of massage to your Yelp page. You can find a full list of Yelp categories here.

 

#2: Reach Out to Patients Who Are Active on Yelp for Reviews

Don’t rush into this one – seriously. Keep reading. If you don’t handle asking for reviews the right way, Yelp could filter them out and put them into the “Not Recommended” category.

Here’s what to do to reach out to your patients on Yelp:

  • Use the “Find Friends” option on Yelp ONLY to identify patients who use Yelp. Do not use it to request reviews.
  • Don’t send out an email blast asking for reviews. Do only a few at a time.
  • Reach out on email or Facebook to ask for reviews.
  • Don’t send a direct link to your Yelp page. Instead, ask them to Google “Your Practice + Yelp” and click the Google link to get to your page.
  • Don’t ask patients to review you from your place of practice. They should do it after they leave.

Doing any of the things I’ve warned against here may result in your reviews getting filtered by Yelp. So, take your time and be patient. A few reviews at a time will help you improve your overall rating.

#3: Remarket to Existing Patients to Generate Reviews

Yelp isn’t the only place for your patients to leave reviews. You can always email patients to ask for reviews, but a more hand-off approach is to use remarketing to remind them that they haven’t reviewed your practice yet.

The easiest way to accomplish this task is to get a remarketing code for the URL you think should trigger reviews. Or Google can even create a remarketing ad for you.

If you decide to try this option, keep the text of your ad simple. Something like, “Love us? Leave a review on Facebook, Google or Yelp!”

#4: Promote Your Testimonials on Social Media

Speaking of reviews, you want your positive feedback to be something that potential patients see. That’s why you should be highlighting your testimonials on Facebook.

I recommend asking your patients for video testimonials. They take only a few minutes to record and video content gets much higher engagement on Facebook than written content. You don’t need to spend much, either – you should only be promoting to people in your service area.

#5: Target Your Local Audience on Facebook

Facebook’s algorithms prioritize personal connections over practice content. That means if you want your most important content to be seen by your target audience, you’ll need to promote your content.

My suggestion is to choose one of two Ad Objectives:

  • Brand awareness
  • Clicks

Promote your most compelling and relevant content. Make sure to target people who live near your practice for the best results.

#6: Build Separate Landing Pages for Each Marketing Campaign

Every marketing campaign you run should have its own landing page. The pages don’t need to be complicated, but each should include:

  • A hero image
  • Relevant content that answers your patients’ most common questions
  • A clear call to action
  • A clickable contact number

The bottom line is that you shouldn’t be sending people to a generic page when you can create a specific one in just a few minutes.

#7: Use Facebook for Local Brand Awareness

If people in your area don’t know about you, they’re not going to think of your practice when they have a need for your services. It’s that simple.

To run a brand awareness campaign, choose “Brand Awareness” from Facebook’s list of ad objectives. Then, target a local audience. You don’t need to spend much – just a few dollars a day may be enough to build awareness.

#8: Create Guides for Local Activities

A lot of people make it a priority to patronize local practices. One way to emphasize that your practice is local is to create guides for local events and activities. 

Of course, the guides you create should also be relevant to your practice. For example, if you own a sporting goods store, you could highlight local hiking trails or beaches for swimming. Once you’ve created the guide,  you can promote it on Facebook. 

#9: Use Call-Only Ads 

If your practice relies heavily on phone calls to get leads, then one of the best tools in your arsenal is the call-only ads. These ads highlight your phone number, making it easy for people to get in touch.

You should know that call-only ads generally apply only to mobile advertising. You’ll need compelling ad copy. Your phone number will be clickable, so that people who see your ad can dial you with the touch of a finger.

#10: Create Local Service Area Hubs

Do you have more than one service area or practice location? One of the easiest ways to improve your local SEO and get more patients is to create local service area hubs on your website.

An easy way to do it is to use your site’s architecture. Set up a general location page. Then, create content about each location. If you’ve got multiple locations in some areas, you can set it up like this:

  • State
  • City
  • Neighborhood

Each location should have its own page that uses local keywords and images. That way, people will know where they can find you.

Local marketing doesn’t need to be expensive. The 10 ideas we’ve listed here will help you make the most of your local marketing budget and grow your practice.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call