7 Key Factors that Motivate Patients to Schedule For Consults


Wouldn’t it be interesting to gain insight into your consumers’ thoughts when they consider your services? The better you understand your patient’s motivations, the more successful you may develop goods that respond to their needs. Additionally, it can aid in marketing. For instance, if you know that your patient is looking for a solution to an issue, you can produce an article outlining the remedy.

Let’s look at a few reasons why people book your goods so you can better understand how to advertise them. 

 

They like your service.

Patients book for a variety of reasons, some of which are straightforward. They enjoy your offering. You must explain how the service fits into their lifestyle and how it can improve their quality of life if the patient has no idea what the service is or why it would be useful.

Show them how much time and money you have personally saved since using your service, such as an app that is intended to assist individuals to keep track of their finances. Show off photographs of scrumptious-looking meals while explaining why they are so good for people if your service is a cookbook with healthy recipes that you have personally tested.

It’s your responsibility to entice potential patients and demonstrate the advantages of your offering. Instead of discussing features, focus on the advantages that will result from their use of the service. Give specific illustrations of how using your service would improve their lives.

 

They feel comfortable with your brand.

When purchasing from a brand they are familiar with, like, and trust, people are more at ease. It’s simpler to trust a company with your hard-earned money when you think they’re trustworthy. One of the most crucial steps you can take to help patients feel at ease with your practice is to make sure your website has a welcoming atmosphere.

Your website should be friendly, approachable, and simple to use. You want people who visit your site to easily find what they need without having to look around or get upset.

Providing patients with helpful material is another method to help them feel at ease with your practice. This might be in the form of details about your goods and services as well as suggestions and pointers that are pertinent to their field or just everyday living. By making this kind of content available, you may increase patient trust by demonstrating your concern for their requirements.

 

They feel an emotional connection to your brand or service.

If patients have an emotional connection to your brand or service, they are more inclined to book it. A patient is more likely to spend more money and do so more quickly when they feel an emotional connection to a practice. Apple, Starbucks, Amazon, and Disney are some of the most well-known examples of practices that have developed a deep emotional connection with their patients.

How can you engage your patients on a deeper emotional level? Make material that demonstrates your brand’s identity to the audience. Produce sure every social media post you make is appropriate for your audience and pertinent to your brand. Engage with patients to demonstrate that your practice is run by actual people. You are more than a sales pitch and a brand.


Your services inspire and speak to them.

Post pictures with captions or videos that highlight the small aspects that make your service special, such as the fabric’s texture, the way light catches the glassware, or simply how appetizing something looks when it’s prepared in a gourmet kitchen. Images communicate that idea.

People will develop an emotional bond with your service when they see images of it in use. Because it feels wonderful and looks stylish, they’ll want to book it. The same is true for any videos that demonstrate how your service works. It’s a terrific method to highlight its distinctive qualities, which is crucial for gaining the trust of potential patients who may not be familiar with what goes on behind the scenes.

 

The service is relevant to your target audience.

A service needs to be pertinent to the patient in order to inspire them to book it. They won’t be interested in what you’re offering if it has little bearing on their circumstances or way of life. This lesson has likely already been taught by you if you’ve ever tried to offer a consumer something that is unrelated to their way of life.

This is true regardless of where in the sales process you are—from creating your marketing plan to closing the deal yourself. You need to keep in mind the value your service offers to your patients. What issue does it address? What’s more, does your intended audience require it?

 

There’s buzz and social proof.

People buy out of FOMO. People talking about your brand or service on social media and/or in TV ads (e.g., influencer reviews) will boost sales. Social proof is when people’s ideas and behaviors impact them. It boosts sales and conversions.

Social proof is the premise that if consumers see what others think about your service, they’ll be more likely to book it. More individuals using or talking about a service increases its appeal. New practices need social evidence. Without brand awareness, patients won’t trust or book from you.

Social proof is best used through patient testimonials. You can also display Google Business Profile or Yelp ratings for restaurants and other small practices.

 

Your price is competitive.

Your price must be comparable with similar firms. Patients will go elsewhere if it’s not competitive. No matter how much you educate, promote, or advertise, no one will book from you if your prices are too high.

If your pricing is competitive and affordable for most individuals who want what you offer, you’ll offer more than someone with higher-priced options. If you offer a similar service but charge more, you can make your offer more enticing by offering training, a warranty, or free instructional materials and videos. The service’s value increases its attraction.

 

The Bottom Line

It’s important to understand patient motivation, so you can relate to them on their terms and make your services appeal to them. If you know what motivates patients, you can build a marketing strategy around it and better meet their needs.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Five Email Metrics Every Practice Should Monitor


Email marketing is still one of the finest strategies for practices to develop enduring patient relationships and spur expansion. Unfortunately, a lot of practices neglect email interaction data, which eventually hurts performance.

Monitoring engagement numbers is essential to figuring out what appeals to your target demographic. Every firm has shifting marketing objectives, but keeping an eye on a few key variables will enable you to create future email campaigns that are more successful.

This article discusses the value of tracking engagement data, explains the important metrics you should be tracking and how they’re calculated, and provides a number of suggestions for how to enhance each measure to improve the performance of your email marketing campaigns.

 

The Importance of Tracking Email Engagement Metrics

Simply put, email engagement analytics show you how recipients are responding to your communications. Are your email subscribers opening them? Do they select the links? Do recipients even receive your emails in their inboxes? You run the risk of missing important chances to engage prospects if you don’t have a clear view of how your emails are doing.

In essence, you learn more about your audience when you monitor engagement data. You’ll learn the optimum delivery timings, understand the preferences of various audience segments, and be in a better position to build on what is successful. Additionally, you may prevent squandering time and resources on prospects that aren’t actually interested in your practice.

Monitoring the data also makes it possible for you to gauge your development over time. With a set of benchmarks to compare each email campaign’s performance against, you’ll be better equipped to decide how to improve outcomes moving forward.

 

Email Engagement: The Top Five Metrics to Track

As a general rule for practices using email marketing, here are the five most reliable and useful email engagement metrics to monitor closely:

 

  1. Open Rate 

The percentage of receivers who open an email out of all the emails sent is the easiest way to define the open rate. The open rate would be 20%, for instance, if you sent 1,000 emails and 200 subscribers opened them. You should deduct the number of bounced emails from the total number of emails sent for a more precise evaluation. Keep in mind that the open rate is determined by unique opens; numerous opens from a single subscriber are not taken into account.

The effectiveness of your email subject lines, the interest level of your subscribers, and the applicability of your material to various target segments are all determined by the open rates. The average email open rate across all industries was 16.97%, citing statistics released in February 2022.

Tips to improve your email open rates:

  • Segment your contact list in order to send more relevant content to each group. 
  • Write shorter, more compelling subject lines. About 41 characters or seven words is ideal (2). 
  • Test different send times. Experiment with different days of the week and times of the day. 
  • Direct subscribers to an email preference center page, where they can choose which types of email they want and their preferred email frequency. 
  • Ensure your offers are compelling and competitive.

 

  1. Bounce Rate

The percentage of emails sent that are not delivered to recipients is referred to as the bounce rate. It is determined by multiplying the number of emails sent by 100 and dividing the number of emails that bounced. Two distinct types of bounces exist:

  • Soft bounce. This refers to an email that couldn’t be delivered due to potentially temporary issues. For example, the email was too large, the recipient’s inbox was full, or the recipient’s email server was down or offline.

  • Hard bounce. This refers to an email that couldn’t be delivered due to potentially permanent issues. For example, the email address no longer exists, or the email address contains a typo.

A bounce rate of two percent or lower is generally accepted as a good value. By reducing your bounce rates, more of your emails will go where they need to.

Tips to reduce your email bounce rates:

  • Remove all of the email addresses that hard bounce from your list. 
  • Get subscribers to double opt into your list. This is when you ask users to confirm their subscription after they opt-in. 
  • Let subscribers choose the types of email they receive. 
  • Avoid sending emails that look like spam. 
  • Verify your email address through your email provider. 
  • Ask inactive subscribers if they still want to receive your emails. 
  • Don’t send emails from a free platform such as Gmail or Yahoo. 
  • Regularly and consistently send emails to your subscribers.

 

  1. Click-Through Rate

The percentage of people that clicked a link inside an email is calculated as the click-through rate. In essence, it is computed by multiplying the number of links clicked in emails by 100 and dividing the result by the number of emails delivered. For instance, if 1000 emails are delivered and a total of 80 clicks are made, the click-through rate would be 8%.

If subscribers are interested in your material and offers, it can be determined from the click-through rate. This indicator is crucial to monitor because it is also directly related to conversion rate.

The average email click-through rate across all industries, according to a recent study, is 2.69 percent. You’re on the right track if your email click-through rate is at least this high.

Tips to improve your click-through rates:

  • Try using just one call to action per email. 
  • Improve your call-to-action buttons with more compelling copy and better design. 
  • Offer strong incentives to capture the attention of subscribers. 
  • Make sure your subject lines accurately reflect the email content. 
  • Send relevant content to the right people at the right time. 
  • A/B test your emails.

 

  1. Spam Rate

The proportion of delivered emails that are marked as spam by the recipient is known as the spam rate, also known as the spam report rate. It is computed by multiplying the number of users that tagged your email as spam by 100, then dividing that result by the total number of emails delivered. The spam rate, for instance, would be 0.3% if you sent 1,000 emails and three recipients marked them as spam.

A spam report rate of about 0.1 percent is considered acceptable. If your spam rate is higher than 0.1 percent, you should take a closer look at how you collect data and the content you’re sending because a high spam rate might harm your sender’s reputation and lower deliverability rates. High spam rates can be a sign of several potential problems, including:

  • Your leads don’t find value in your email content. 
  • Subscribers are no longer interested in your brand. 
  • Your subject lines are misleading. 
  • You’re using spam trigger words in subject lines. 

Tips to improve your spam report rates:

  • Don’t send promotional emails without getting permission first, even if a recipient is already your patient. 
  • Use double opt-ins from the outset. 
  • Avoid spam trigger words. 
  • Include your physical address in emails.
  • Include a clear unsubscribe link. 
  • Don’t send too many emails. 
  • Ask subscribers to whitelist your emails. This means simply asking people to tell their email service providers that you’re not spam.

 

  1. Conversion Rate

The percentage of people who click on a link in an email and then perform a certain activity, such as applying a coupon code on your website, leaving a review, or downloading an eBook, is referred to as the conversion rate. It is computed by multiplying the result by 100 and dividing the number of receivers who successfully complete the desired action by the total number of emails delivered. The conversion rate, for instance, would be 4% if you sent 1,000 emails enticing people to book anything from your sales page and 40 of those recipients made the transaction.

The type of practice you run and your individual marketing objectives can influence your conversion goals, but measuring conversion rates will help you establish benchmarks for improvement.

A “good” conversion rate is often between two and five percent, though this varies by industry and email format. As an illustration, abandoned cart emails frequently have greater conversion rates. The best course of action is to continuously strive to increase your conversion rates using your existing rates as a baseline.

Tips to improve your email conversion rates:

  • Use more dynamic language in call-to-action links. 
  • Explain the benefits of taking action in the copy around a call to action. 
  • Include patient testimonials and reviews. 
  • Test different offers on different segments of your list. 
  • Use one clear call to action per email. 
  • Keep it brief. Use short sentences and paragraphs to make emails easier to scan.

 

Wrapping up

Regardless of your practice’s size and industry, email marketing continues to be one of the best ways to contact and engage your target audience. By tracking the engagement metrics outlined in this guide, you can gain valuable insights into what your audience is interested in, allowing you to make any necessary changes to boost engagement.

Comparing your data with the benchmarks and industry averages referenced here is a great place to start, but it only tells a part of the story. What qualifies as success will vary depending on your practice’s unique goals, the types of emails you send, and various factors, including email send times. However, by testing different types of emails, looking at your own data, and measuring email performance over time, you can find ways to improve your metrics and ultimately achieve more of your practice goals.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


7 Email Marketing Campaigns That Get Opened


Are you prepared to revamp your email marketing, increase conversions, and increase open rates?

Any digital marketing strategy must include email marketing. In fact, email has one of the highest returns on investment of any form of content marketing used by practices, outpacing social media, blog posts, videos, and more.

However, email marketing is only successful when done correctly. It’s more complicated than merely sending your subscribers an email. You must determine which campaign kinds will yield the best results if you want to receive those crucial opens and clicks.

Here are seven of the most effective email campaign kinds for practices, along with some advice on how to design a campaign that completely destroys your previous open rates.

 

  1. Announcement Campaigns

Announcement campaigns inform your subscribers of updates or news. This might be anything from the introduction of a new service to a revision of your practice’s policies, the addition of a new team member, or a new website. However, maintaining relevance is essential for an announcement campaign to succeed. Why are your subscribers benefiting from your new offering or revamped website? Will it spare them any money or time? Is it more practical or simpler to use? Make sure to explain to your subscribers not just what your announcement is, but also why they should be interested in it.

Whatever the announcement, make sure to write a short, straightforward email. If you want your subscribers to visit your website or call your practice, include a call to action in your message.

 

  1. Contest or Giveaway Campaigns

Who does not enjoy a freebie? A contest or giveaway is a great way to interact with your audience, increase open rates, and raise brand exposure. Email campaigns for contests and giveaways have a 3% higher conversion rate and are 5% more likely to be opened than other efforts.

Make sure to extensively advertise your giveaway or contest on social media and other platforms to ensure its success. Make sure the contest is simple to participate in, has a clear call to action, and offers a prize that will appeal to your target market. Don’t scrimp on the prize; it must be tempting enough to persuade as many individuals as possible to join your campaign.

The main goal of a contest or giveaway campaign is to increase the number of people who sign up for your email campaigns, which is why cross-channel promotion is crucial. Even though they’ll join up for the gift, folks will stick around for your emails, so make sure your next one is good.

 

  1. Educational Campaigns

Campaigns that educate your subscribers establish your expertise in your industry and provide the authority many prospective patients seek before making an appointment.

As long as they are instructive and helpful, these emails can be anything, including how-to manuals and instructional videos. No of the format, make sure your material is useful, instructive, and most importantly, relevant to your readers. Don’t be reluctant to share some of the information you would often charge for. Your readers are more likely to return for additional guidance if they find your suggestions to be useful. To encourage your subscribers to discover more about your goods or services, you should also include a call to action.

 

  1. Discount or Sale Campaigns

One of the best strategies to increase conversions and sales is through discount and sale campaigns, especially if they are only offered temporarily. Since everyone enjoys a good deal, sales efforts frequently have high open rates. But if you emphasize that subscribers would miss out if they don’t take action right now, you may increase that open rate even more.

Offer a sizable discount, and call attention to it with an eye-catching subject line. The more numbers, the more clicks there will be for discounts. Try stating in your advertising that your sale is 10% off or that you have a 25% discount available just while supplies last. In actuality, subject lines with numbers have a 57% higher opening probability.

To ensure that your subscribers understand how to take advantage of the offer, don’t forget to include a clear call to action.

 

  1. Patient Satisfaction Survey Campaigns

Everyone enjoys voicing their opinions, and this includes your subscribers.

You can gather opinions about your goods or services by conducting patient satisfaction surveys, which also promote consumer interaction. They can also assist you in determining your practice’s areas for development.

Making an automated trigger in your email platform or software that sends out a pre-built email after a patient contacts you or makes an appointment is an easy method to run patient satisfaction survey campaigns. You can save time and ensure that the email is delivered immediately, when your patient is more likely to view it, by automating the process.

Keep your survey questions brief and pertinent to ensure success. You should also offer an incentive for taking the survey, such as a discount or entry into a contest.

 

  1. Reactivation Campaigns

Campaigns to reactivate subscribers who haven’t interacted with your emails in a while are terrific methods to get their attention. It can also be a useful tool to remove subscribers with outdated email addresses, clean up your subscriber list, and ensure that your next campaigns don’t unintentionally set off any spam filters.

Segment your subscriber list so that you are just focusing on inactive subscribers if you want to launch a successful reactivation campaign. To entice your subscribers to modify their choices or unsubscribe from your list, you should also add a call to action.

 

  1. Engagement Campaigns

Campaigns for engagement encourage your subscribers to engage with your brand, which increases engagement and followers elsewhere. The goal of an engagement campaign is engagement.

This involvement can take many different forms, such as liking or following your brand on social networking sites like Twitter, Instagram, or LinkedIn or posting a review on your website.

Offer a reward for completing the desired activity, such as a discount or inclusion in a drawing for a prize, to ensure the success of your engagement campaign. With a clear call to action and link, you should also make it simple for your subscribers to complete the activity you are asking of them.

Your practice goals can be attained with the help of an effective instrument known as email marketing. But before you launch campaigns, it’s crucial to pick the best kind of email for your requirements. Understanding the various email campaign kinds can help you develop a strategy that is specific to your industry and target market. You may be sure to run effective campaigns that get the intended outcomes by keeping these suggestions in mind.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Ways to Improve Workplace Communication


Any practice or organization must have effective workplace communication in order to succeed. According to research, practices that prioritize communication and have initiatives to support it are 3.5 times more likely to outperform rivals. Employees must be aware of what is going on within their practice, and healthcare business owners must notify staff of current events as well as those that are upcoming.

Why is it so crucial to put strong communication first? People who communicate feel more appreciated. When you connect with your staff, they understand that you value them and that they are a part of a greater whole. This can inspire people to work hard and give them a sense of purpose within the practice.

 

Here are more reasons why workplace communication is so important:

  • It keeps employees informed about changes that affect them or their work.
  • It lets employees know if there are problems they might help with.
  • It makes it easier for workers to discuss their ideas and suggestions.
  • It helps improve employee morale by making them feel included in practice’s
        activities and plans.
  • It reduces the risk of misunderstandings between managers and employees.

 

Additionally, effective communication fosters a sense of community among workers. People are more motivated to present themselves in the best possible light when they believe they are a part of something greater than themselves.

Everyone desires to feel valued and a part of the group! Employees will go above and above for the practice if they are content and feel respected and appreciated by their employers. But what actions can your team take to enhance workplace communication?

 

Create a Culture of Communication

The first step in enhancing communication at work is establishing a culture that values open discussion among staff members. Employees feel more at ease discussing their issues and suggestions for change in an environment where communication is prioritized. Leading by example and practicing open communication is the greatest way to accomplish this.

Encourage open dialog. Allow staff members to express themselves when they have important thoughts in their heads, whether or not they are relevant to work. For instance, if someone has a suggestion for boosting productivity in the office kitchen, ask them to present it to the group at a future meeting. This provides other people a chance to comment on the proposal and point out any other potential improvements that they might have missed while concentrating on other things.

 

Make Communication a Priority

Make communication in the office a priority to improve it. It’s simple for healthcare business owners to become preoccupied with responsibilities and neglect to check that staff members have the knowledge necessary to perform their jobs effectively. Make it a routine to periodically check in with the employees to see if there are any queries or issues that need to be addressed. If team members don’t feel confident approaching you directly, you can also urge them to do so. Establish a virtual help desk or suggestion box so that staff members can ask questions in confidence. Give workers a variety of channels to express their worries.

 

Be a Better Listener

Communication involves more than speaking. It’s simple to talk more than you listen, but if you want to be taken seriously, practice listening deeply. Ask questions and look them in the eye when speaking to ensure that your point is being understood. Use active body language to convey your interest. When someone is speaking, don’t move your body away or focus on something else.

Before speaking, pay attention. When others are sharing their opinions or experiences, be careful not to cut them off or interrupt. Allow them to finish before reacting with questions or remarks of your own, even if it appears they have misunderstood something or have strayed off topic. When someone starts speaking and you’re still deciding what to say next, allow them time to finish before responding.

Whether it’s a one-on-one talk or a meeting with many people, listening is a crucial component of any interaction. Improve your listening abilities!

 

Be Clear About What You Want from People

Make sure everyone has access to the same information. Have a place where your team stores all information, such as an intranet site or shared drive folder. This will help avoid confusion about who does what and when it’s due. People should know what you expect from them and how they can achieve it. 

Hold regular meetings with your staff members, so they can update you on their progress and ask questions about anything related to their jobs. This will keep them focused and engaged in their work and help them develop good habits that will make them more productive in the long run.

Let each employee know where they fit into the bigger picture, not only from a strategic perspective but also from a tactical standpoint (e.g., how their individual efforts directly contribute to the practice’s goals). They’ll work harder if they know how what they do affects the practice as a whole. 

 

Make Sure Employees Understand “Why”

To understand how their job affects the bottom line of the practice, employees require context for their work activities. If not, they won’t be driven to work hard and might even cause issues by taking actions that don’t support the practice’s larger goals. Why is the work they’re performing so crucial? Tell them about this!

Making sure that everyone is aware of the “why” behind what they do is the greatest method to achieve this. They must understand how their actions relate to the mission, vision, and values of the practice. This is especially accurate when it comes to hiring and onboarding new employees. Even if the tasks they are required to complete are challenging or unpleasant, you want new hires to understand why they are being asked to accomplish them.

Employees can better manage their jobs and duties within the larger picture once they have a grasp of it. They will have greater emotional and physical engagement at work as a result, feeling more fulfilled (e.g., they will be less likely to check Facebook while they should focus on their tasks).

 

Conclusion

Communication is an essential part of any workplace. It helps employees share ideas and thoughts, which ultimately leads to better collaboration and productivity. With an effective workplace communication strategy, people can improve their relationships, lead by example, and leave the workplace happier, healthier, and more satisfied.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Social Media Marketing 101 for Healthcare Practices


Social media is a great marketing tool, and with the right approach, your practice can gain a lot of great exposure. But it will be hard to get all of the advantages when you first start off because you probably won’t have the following that those bigger practices already do. That’s why social media marketing (SMM) is so important for practices because there are still ways to get more market share. 

 

This article will teach you social media marketing 101 and explain how healthcare business owners can succeed with social media marketing in 2022 and beyond.

 

What Is Social Media Marketing?

SMM is the process of using social media platforms to promote and offer your services, and brand as a whole. It’s a form of digital marketing that uses social media channels for advertising your practice in order to increase brand awareness, drive traffic to your website, generate leads for your sales team, and build patient loyalty.

In the simplest terms, it’s all about connecting with people by sharing valuable content that helps them feel like they know you better. With so many dynamic ways to reach out and engage with patients on social media today, it’s essential for practices, both new and old, to have an active presence on these platforms if they want to stay competitive and grow their following with each passing year.

 

Start with a Plan

A clear SMM plan will help you achieve your practice goals and act as a guide on how to execute your strategy. Having a documented strategy is essential because you can refer to it at all times to ensure that everything is going smoothly.

To start with your social media marketing plan, think about why you are doing it and what your goals are. You should think about the real reason why you are using social media and how these platforms can help you achieve your practice goals. 

The next step would be defining your target audience, researching your competitors, defining your USP (unique selling point), setting objectives, thinking about which platforms will be best for your practice, creating a content calendar, and creating a budget.

 

Take Advantage of Social Media Insights

So, you’ve started a social media account for your practice, and now it’s time to get the word out. But what if you don’t know who to target? Not to worry! Social media insights are there to help. This is data generated by social media sites that provides information on how users interact with content posted on their sites. You can use this data to optimize your content and make sure it’s reaching the right audience.

To get started analyzing your social media insights, first take a look at where most of your followers are located and find out which age group they fall under. Next, look at what kind of content they respond best to, if they like videos or photos more, and if they prefer long-form content over short posts. 

Once you have an idea of the kind of audience you’re targeting, figure out when the best time for you to post new content is (is it during work hours? On weekends?) so that you have maximum engagement with your audience when you post something new.

 

Build a Community Around Your Brand

Your social media accounts are powerful tools for building a community around your brand. As you start out, it’s important to be strategic in how you approach this community. Remember that the goal is not just to secure followers. Those followers will quickly “unfollow” your brand if they feel like they are being treated as a means of generating profit instead of being valued as individuals with unique needs and desires. 

It’s important to build up trust, so think about how you can create a connection between your brand and the people who follow you. Ideally, your audience should feel like they’re engaging with a person rather than an impersonal entity that only cares about making money.

 

Communicate with your audience

Be sure to make yourself available through direct messages or other means of contacting you privately (like an email address or phone number). Encourage patients to interact with each other by holding discussions on Facebook or Twitter, where different members of the community can easily contribute their thoughts and opinions or ask questions about the services provided by your practice. 

If a member has a problem, respond promptly, and let them know that their voice matters; offer them solutions if necessary. You can also use polls or surveys to directly ask what followers would be interested in seeing from your company moving forward: New services? Special offers? Perhaps some sort of subscription service?

 

Build Relationships with Brand Influencers

As a healthcare business owner, you should be building relationships with brand influencers. Influencers have immense power to make or break a practice’s reputation on social media. For example, if you are running a clinic and an influencer who is known to avail your service, your potential patients will see it as an endorsement of your service.

The first step is to find influencers that are relevant to your brand and follow them on social media. Then engage with them, comment on their posts, and share their content. Next, create branded content that will appeal to the influencer and include them in your social media strategies by tagging or mentioning them in posts. Lastly, reach out directly and develop relationships with relevant influencers so they will want to work with you in the future.

 

Create Unique Content for Each Platform

As the saying goes, content is king. To create content that engages your audience, you’ll need to make sure it’s relevant, shareable, and consistent. You’ll also want to ensure that your content is optimized for each platform. 

This means that each post should be tailored to the audience and voice of each platform individually. For instance, a tweet with a link to one of your blog posts will not perform as well as a Facebook post with a link because Twitter users are more likely to skim through posts than Facebook users.

 

Publish Regularly and Consistently

When it comes to social media marketing, there’s one thing that everyone should know: post regularly and consistently. The best social media marketers are the ones who follow this mantra. Posting regularly simply means that you post a certain number of times per week or per day. In addition to posting regularly, you also want to make sure that you’re publishing your posts at a consistent time every day or every week. 

For example, if you have a company blog that you post every Monday, Wednesday, and Friday at noon, then readers will be able to count on seeing new content from you on those days and at that time. On the other hand, if some weeks your blog posts go live at 11 a.m., other weeks it’s 1 p.m., and other weeks it’s 3 p.m., then your readers won’t know what to expect from you and they might start looking elsewhere for their information needs!

Regularity is important in part because it helps establish yourself as an authority within your industry; people will come to trust that they can rely on you as a source of information because they can count on seeing new content from you when they expect to see it. However, regularity is not the only thing that matters when it comes to posting frequency, quality matters just as much (if not more). 

Sure, posting 10 fluff pieces in one week might seem like a good idea in the short term, but chances are those articles won’t be very helpful or informative; they probably won’t help increase traffic either! 

Your goal should always be quality over quantity when creating content for your practice blog or social media pages since quality pieces are much more likely than fluff pieces to attract patients who will bring value for years down the road rather than just bringing traffic once. 

 

Create Shareable Content

One of the best ways to get people to share your content is to make it shareable. This might seem obvious, but many brands forget that people have very little interest in sharing content that is uninteresting or irrelevant.

By creating content your audience will want to share, you increase the likelihood that they’ll spread your message for you. Your audience might not always be in the mood for a blatant advertisement, but if you create something interesting or entertaining, they may still be inclined to share it with their friends and followers.

Remember: your company page isn’t the only place where people can find and interact with your marketing messages. You can also capture fans and patients by publishing content on Facebook and Twitter that users want to share with their networks.

 

Leverage User-Generated Content

User-generated content (UGC) is a great way to boost your SMM. UGC is content created by your fans and followers. It can showcase the features of your service in a relatable, authentic way that elicits trust from potential patients. 

 

Make Your Posts Interactive

Social media is a great way to interact with your audience and get new followers, but it’s important to make sure you engage people. Some ways you can increase engagement on social media are:

  • Share polls, ask questions, and create call-to-action buttons. 
  • Host contests and giveaways.
  • Use Instagram Stories and the Live feature on Facebook and Instagram. 
  • Use hashtags, titles, emojis, gifs, videos, images, quotes, etc.

 

Analyze and Review Your Results

The final step of your social media marketing strategy is to analyze and review your results. Now that you’ve launched your campaign on social media, it’s important to measure its results and understand how the campaign performed. 

This will help you know if you need to adjust anything or whether your SMM strategy is working successfully. If so, you can use the data from this campaign to inform future strategies as well. It’s also a great way for you to show others in your organization just how effective social media can be for your practice!

Stay current with your social media presence, embrace analytics, and continue to improve 

 

The work is never really done.

Just remember, once you get into it, social media marketing for practices is an ongoing process. You’re never finished; the most successful practices continue to set goals for themselves and keep growing. So don’t think of this as some project where you finally reach a finish line; think of it as part of your overall practice plan that will take time and effort but will also have countless benefits.

So, now that you understand it takes time to gain traction on social media, how do you know what’s worth your time? How do you know if something isn’t working or if something needs improvement? And when do you know when to stop working on a failing channel?

Fortunately, all these platforms come with analytics. Embrace them! 

Social media marketing is a must for practices that want to grow online. By creating an SMM plan, working with influencers, and taking advantage of the analytics tools available, practices can build an engaged community and reach new heights. 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


7 Ways to Prepare Your Practice for Inflation


Inflation is a significant issue and it’s only getting worse. It’s a hidden tax that eats into your profits and savings, and can even drive patients away. Inflation is the gradual increase in the price of services. To put it another way, the same doctor consultation that cost $50 last year will cost you more this year.  And, that goes for you and your patients, and the same way you are looking at this – they are too.

 

The CPI, or Consumer Price Index, measures inflation. You calculate it by subtracting the price of consultation from one year to the next and measuring the change in cost percentage-wise. For example, if your $50 consultation costs $55 this year, there’s been a 10% increase in inflation (5/50=0.10;0.10+1=1.10).

 

Inflation rates can range widely among locations and industries because markets are not homogeneous entities consisting of similar patients and practices with equivalent information about price changes.

 

Inflation is usually generated by an increase in the money supply without equivalent expansion in economic activity, as well as government intervention through fiscal policy (lower taxes) or monetary policy (lower interest rates) (lowering interest rates).

 

Inflation occurs when prices increase, requiring you to pay more for the same services. You cannot simply sit back and wait for inflation to occur. Take steps now to prepare your practice for whatever the coming year may bring. Let’s take a look at some strategies for preparing your company for inflation.

 

  1. Know how much your practice will be affected

Consider your practice’s needs. Inflation can be frightening, but it doesn’t have to keep you awake at night. Inflation will have a very small influence on some practices. If you make things domestically, the costs are likely to rise as you purchase more equipment and machines, and pay greater labor. Inflation will have less of an impact on your practice strategy and growth if you import most of your services.

 

  1. Don’t make any major purchases right now (unless it will bring in cash to the practice)

Because people do not have as much money as they did previously, inflation makes it more difficult for practices to offer their services. However, because practices don’t have as much money as individuals, it makes it more difficult for them to purchase inventory. Having enough inventory on hand to avoid being caught short by sudden increases in demand or supply disruptions is one strategy to avoid having to raise prices. The more inventory you have, the less likely it is that price hikes would hurt bookings, especially if they are minor.

 

  1. Make sure you have enough inventory

Practices have a harder time offering services when people don’t have as much money as they used to. But it makes it harder for practices to buy additional equipment because they don’t have as much money. One way to avoid having to raise prices is to keep a lot of inventory on hand, so that sudden increases in demand or problems with the supply chain don’t leave you short. Price increases are less likely to hurt bookings if you have a lot of inventory, especially if the price increases are small.

 

  1. Make sure your patients are protected

You and your practice need protection, but don’t forget about the people who help you run your clinic. People will keep availing from you even if they have to pay more for the things or services they need to live and make a living. If they don’t have enough money, they might borrow it.

You can help protect them by giving them financing options through your practice. This way, you can keep track of how much they spend and make sure they aren’t taking on too much debt from other sources. One more way to keep them safe is to lower prices or give discounts. This might hurt profits for a short time, but it will help build relationships with patients who will pay you back when inflation slows down or stops.

Also, these practices make patients more loyal, even if they could find cheaper options elsewhere. This is because cheaper options don’t offer benefits like financing options and discounts (or at least not as many).

 

  1. Cut your expenses

Even though inflation is hard to predict, it’s still important for your practice to be ready for the possibility that costs will go up in the future. The best way to do this on a limited budget is to cut as many of your regular expenses as you can. This can be done by negotiating lower prices with vendors or suppliers, making sure all staff are working as efficiently as possible (or, in some cases, cutting staff), or renting office space with less overhead.

You don’t have to spend a lot of money to prepare for inflation, but you should have a plan.

 

  1. Negotiate with suppliers

The first thing you need to do to get your practice ready for inflation is to talk with your suppliers and vendors. If your vendor has a contract with a fixed price, it may not be possible to change the terms of the contract without giving up other benefits or services. But you should still try to negotiate a better deal than what’s in their contract. Try negotiating with all of your suppliers at once if you are buying from more than one. This will give them a chance to compete for your practice and keep costs down for everyone.

 

  1. Set up an emergency fund

Set up an emergency fund. Inflation can be hard to predict; it could happen not just tomorrow but also in a few years. If you have an emergency fund, you can handle sudden price hikes without going into debt or lowering the quality of the service you offer.

An emergency fund is a savings account set up for expenses that come up out of the blue and can’t be paid for with other money. It’s best to keep this money in cash or in a high-yield savings account so that you can get to it quickly without having to pay a lot in fees or interest.

How big should your fund for emergencies be? Well, that depends on your practice, but experts say that as part of your overall financial plan, you should save up at least six months’ worth of operating costs. So, if something unexpected happens, like a natural disaster or a piece of equipment breaking down, you’ll have enough money to cover costs until patients pay you.

 

The Bottom Line

By preparing your practice for inflation, you’ll protect yourself from losses and costs you didn’t expect. As your practice grows, keep these things in mind: make sure you’re using the right budgeting methods, planning for unexpected costs, and don’t be afraid to talk to a financial expert if you don’t like how things are going. There’s no guarantee that every practice can prepare for inflation successfully, but if you’re smart, take action, and learn from your mistakes, you’ll be more than ready to deal with inflation.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Post-COVID Ways to Attract New Patients for Your Practice


There is no question that the COVID-19 pandemic has changed most practices. Since most people are cutting back on spending, it’s important to improve your clinic’s marketing strategies as soon as possible. Here are five things you can do to get more patients and adapt to the new normal.

 

Establish Your Practice as an Essential Service 

Since the implementation of COVID-19 legislation, the majority of households around the world have grown financially conservative. Even after the limits were eased, many patients still exercise caution when it comes to their booking appointment. This is why it’s critical to position your company as necessary.

A service that is considered vital is one that people cannot live without. The term “essential” does not always imply that people are physically reliant on your services. Your service could offer emotional or mental support, valuable knowledge, or simply make routine tasks easier.

If your practice offers health services (hand planted over face – OF COURSE), for example, you can customize your offerings to staff who now work from home and want greater organization. You may offer an online consultancy service for everyone.

You can also position your service as a necessity in your patient’s daily routine. Some websites gain greater traffic just by being the first to publish lottery winning numbers or the weather forecast for the week. You can drive daily visitors to your site by pairing your services with an app that assists with tasks such as cooking or exercising.

 

Bottom line: Examine your service and come up with a fresh, useful, and relevant application for it. Adapting to change is critical for any practice’s survival, and now is the time to figure out how to make your services distinct in the post-COVID world.

 

Create a Cheaper Option

During a recession, practices frequently create smaller, more discountable versions of their service. Some practices provide limited versions of their complete service. Creating a less expensive choice for patients should both attract new and maintain existing patients.

Do you have any service to offer? They should be available online. Consider offering your services singly if you normally offer them in packages. If you’re a professional service, break down your packages, price each service separately, and let the patient pick and pay for the one they want.

 

Bottom line: Do whatever you can to assist your patient in affording your services.

 

Improve Your Relevance on Social Media 

People will dismiss your social media ad no matter how shiny and well-spaced the graphics are if it isn’t relevant. Posting a neutral ad for your services on a popular subject page won’t cut it either.

This new climate necessitates the attentive management of social media accounts. To put it another way, you’ll need a committed staff to scour digital places, find out what others are saying about your company, and communicate with potential patients in a meaningful way.

 

Responding to Patients 

Your social media manager’s work entails not only responding to patients but also interacting with angry patients, “trolls,” and your clinic’s competitors. This entails communicating with individuals across the board, from Twitter to Reddit.

As a result, your social media manager must have a thorough understanding of internet tracking technologies. He/she/they must also be selective in their responses to persons and posts with huge audiences, interacting in a way that is not insulting to others or detrimental to the firm.

 

Creating Content Based on Popular or Trending Topics

This strategy necessitates both patience and speed. Be patient because you may need to wait for the proper issue to become popular. And once it works, you should be able to easily develop relevant content.

A topic can be used as a marketing opportunity in a variety of ways. It could be an opportunity to provide individuals with clarity on a difficult topic. You may start a conversation, respond with solid facts to correct a misunderstanding, or make lighter material like a Tik Tok video or a brief infographic.

If you do, don’t include any external links. Unless the material is highly significant, users prefer to stay within the social networking platform they are logged into.

If a competitor’s practice is in danger, you can gain recognition and profit. With a joke or a furious commercial, add your two cents to the debate. Your clinic can also take a stand on a contentious issue, but this should be done with caution and taste because it has the potential to backfire.

 

Ordinary Heroes Need Your Help

Yes, leveraging influencers to promote your services can be beneficial, but investing in regular individuals who accomplish exceptional things can also be profitable. When it’s appropriate, you can use stories about local heroes and events to make a financial or other significant contribution.

Airbnb, for example, frequently donates lodging to people in need, such as Ukrainian refugees. Similarly, you can make a public donation by following a famous hashtag (ideally one that is still active). It’s even more powerful if you have the evidence in the form of photographs.

 

Bottom line: It’s best to think of your organization as a person when traversing digital areas like social media platforms. Using relevant material to engage users can help your company stand out. But, as they say, “the internet never forgets,” so be careful with the stuff you generate.

 

Referral Programs Should Be Restructured

If you don’t already have one, you should think about starting one. Although referral schemes are not new, their importance is frequently neglected. Launch a referral program regardless of the size or type of service your clinic offers.

A referral program provides you with an army of sales staff that are prepared to promote your clinic in exchange for a monetary reward. How much should you pay for referrals, though? Are people eager to promote your practice for something other than a monetary reward?

It’s a bit of a paradox to offer big prizes or compensation for referrals. You will generate less money if you pay people more for bringing in practice… unless you raise the price of your item… which may be less appealing to budget-conscious patients.

Limiting your referral programs to your staff or creating one exclusively for your personnel could be a viable option. Employee recommendations might allow you more flexibility in terms of the benefits they earn. Some staff may be ready to forego monetary compensation in exchange for days off, a brief vacation, or a free service from your clinic.

 

Bottom line: Consider creating special referral programs specifically for your staff members. That way, you will have more control over the rewards, and your employees will be motivated to bring in new patients. Ask around to find out what they would be willing to receive as payment other than cash.

 

Keep Your (Old) Habits

While the world has changed, some traditional marketing principles should still be followed. Make sure that all of your company’s communication channels, such as websites, social media pages, and blogs, are up to date. Continue to write keyword-rich content and follow other tried-and-true SEO methods.

For positive ratings, brand your service, keep your promotion offline, and provide excellent patient service. If you still have a clinic, make it look professional and easy to find.

 

Bottom line: While the world has changed dramatically, keeping established practice standards remains critical for trust.

 

For your clinic to thrive, you must relearn why it is necessary, and provide less expensive solutions that are more suited to your patients’ budgets. Take use of digital spaces and referral programs, as modest modifications in your practices to help you keep up with the pandemic’s huge developments.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


10 Tips to Write Compelling Marketing Emails


Are you dissatisfied with the outcomes of your most recent email marketing campaign? 

Perhaps your offer and price didn’t resonate with your audience? Or maybe the wording in your message failed to entice your subscribers to part with their money.

 

Here are 10 Tips to make your next marketing email more compelling:

 

  1. Keep it Simple!

It’s essential to keep marketing communications simple.

Long words, phrases, and paragraphs should be avoided. Also, avoid using jargon that people might not comprehend. Instead, write the email as if it were a conversation with a buddy. You’ll want to utilize language that’s both forceful and convincing. Your marketing emails, on the other hand, will need to appeal to a wide range of people with different vocabularies.

 

  1. Match the Content with the Subject Line

The body of the email must fulfill the promise made in the subject line. Consider the following scenario: your subject promised a substantial discount on a service. In that instance, instructions on how to get the discount must be included in the email’s body. Of course, the transaction has to be legitimate. You will lose your subscribers’ faith if the body text does not match the subject line.

 

  1. Personalize Marketing Emails

Subscribers are aware that they are not alone on your mailing list. People will be more receptive to your marketing messaging if your emails address an individual rather than a group. Segmenting your mailing list is the first step in personalizing communications. Then you can personalize your marketing message to the individual’s preferences. It’ll also assist if you call the person by their first name. Finally, pronouns like “you,” “yours,” and “you’re” make it sound like you’re speaking directly to the recipient.

 

  1. Have One Objective Per Email

Your marketing emails will be confusing and less effective if you try to push too many calls to action (CTAs). It is advisable to have only one desired action per email. For example, if you were to ask recipients to “buy now,” “subscribe to our newsletter,” and “register for our podcast” in one email, which CTA should people be following? At best, each recipient will probably only follow one of the CTAs. At worst, people won’t understand what is required of them and consequently follow none at all.

 

  1. Make Marketing Emails Scannable

Marketing emails should be written for people who only skim the text. It will only take this group of people a few seconds to decide if the email has anything interesting in it. So, the best way to make sure marketing emails can be skim-read is to highlight the most important parts. For example, using bold paragraph headers and bullet points to list the most important parts of a service will help. You can also make important points stand out by using a bold, italic font in the body of the text.

 

  1. Focus on Benefits

Every recipient of a marketing email will wonder, “What’s in it for me?” In the subject line and body of the email, you must answer that question. As a result, it’s better to concentrate on advantages rather than features.

 

  1. Create a Sense of Urgency

Increase open rates and conversions by instilling a sense of urgency. Make it obvious that if you’re offering a special price on a service, it’s only for a short time. Even if there is no deadline, statements like “subscribe immediately,” “don’t miss out,” and “start saving today” can create a sense of urgency. The most important thing is to give people a cause to act sooner rather than later. Otherwise, the recipient may choose to revisit the email at a later time. The email then falls to the bottom of their inbox’s priority list and gets forgotten.

 

  1. Don’t Be Too Pushy

People dislike being told what to do aggressively. Persuasion is preferable to command. “We know you won’t want to miss out on this month’s unique offer,” for example, is persuasion-based, time-limited, and courteous. “Buy now or miss out,” on the other hand, is a directive that, if put in capital letters, would be aggressive. Exclamation marks and emojis should also be used sparingly.

However, providing direction can also be perceived as being helpful and informative and people do like that. An example of assistive direction might include something like this; “Here’s what to do next…” or “To get the best deal for this promotion, here’s what to do next…”

 

  1. Use Relevant Images

Images draw attention and can sometimes communicate messages more effectively than words. Any photographs in a marketing email, on the other hand, must serve a function, otherwise, they are pointless. Use high-quality but relatively sized images if an image adds something to the message. Large images or a large number of photos may detract from the written words and cause the email to load slowly.

 

  1. Proofread Emails!

Before sending an email, it goes without saying that emails should be proofread. Nonetheless, everyone has most likely encountered marketing emails with typos and grammatical errors, occasionally from major corporations. When proofreading, it’s better to leave the content away for a bit once it’s finished and come back to it later. Consider how the email sounds when read aloud when proofreading and make any necessary changes. If proofreading isn’t your thing, use a grammar checker tool like Grammarly instead. The Microsoft Editor, on the other hand, can also assist you in finding errors.

 

It’s difficult to get the tone of a marketing email just right. Of course, the sales pitch must be worded in such a way that it resonates with the intended audience. The aforementioned pointers will assist you in writing emails that convert. Even so, A/B testing is unbeatable. So divide your mailing list into test groups and experiment with different ways to guarantee that your marketing emails produce the best results possible.

 

Whatever your industry, these 10 Tips to Write Compelling Marketing Emails should almost immediately help improve your email campaigns!

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How To Promote Your Practice Locally to Attract More New Patients


Whether you are a new or established practice, marketing can help you move from obscurity to well-known, liked, and trusted in your community!

Not sure where to start and want to improve your top-line revenue with marketing? We’ve got you! 

Whether you have a clinic or offer services, you have to let people know you exist!

Word of mouth is important but how do you know it will continue?

 

Tools to promote your practice locally

 

A Practice Website

This may be obvious but a great way to promote your practice is to make sure you can be found online. That starts with a website.

Your practice’s website should be filled with local information that clearly defines where your practice is located and your hours of operation.

It’s a really good idea to list the services you offer.

One way to help increase the likelihood your practice shows up in search is to link to and build links from other practices. 

The way to do that is to create and publish blog posts. You can even reach out to and mention other clinics that might lend their influence to you within your blog posts. 

One of the best utilities you should consider is building an email list with the aid of your website. More on the importance of building an email list later in this article.

 

Google Business Profile (Google My Business)

Speaking of search, local patients often use Google to search for services and practices. Having a Google Business Profile (formerly known as Google My Business is probably the single best account you should create.

Google Business Profile is a free tool that allows you to promote your practice website and show up in Google Search and Maps.

Your Google Business Profile also allows you to see and connect with patients, post updates and see how your patients are interacting with your clinic on Google.

Here’s the thing, anyone can leave a review using the reviews facility. And as such, this will help keep you involved and engaged with your patient base.

Google Business Profile will also allow you to leverage the opportunity to let your audience know about your other social accounts as well as the opportunity to link about upcoming events, blog posts, and press you may have received.

 

Your Email List

We would submit that the most important asset you can create, build and leverage to promote your practice is your email list!

Don’t have one or not sure how an email list can help you promote your practice?

No problem.

An email list is a big-time asset that can be responsible for real top-line revenue!

Being able to communicate with your audience is a big deal.

The opportunity to let your audience know you have specials or deals and new services can lead to transactional relationships.

Take for instance the uncomfortable very real lockdowns the world experienced. So many practices were negatively impacted because they failed to build a real email list of current or existing patients. The inability to communicate whether their practice was open or closed resulted in obscurity and confusion.

If those same practices were able to communicate with their patients via email, they could simply inform their audience of their modified hours of operation, and how they were going to serve their patients should they need services their clinic offered (online, etc).

Once a practice develops an email list, they are also not as reliant on some of the other big tech platforms for traffic.

Instead, the plan and strategy to leverage some of these social and search platforms would be to build an email list by which practice could then communicate and market to an interested local audience.

 

Need Help?

 

These are just a few ways to get immediate and consistent results for your practice. Of course, there are a multitude of other methods and technical processes a clinic could incorporate into a promotion like SEO, Video, Content Marketing, or paid advertising on Facebook or Google.

They all work! But if it were me and I was just getting started or wanted to create consistent results, I would focus on getting a website up and running, optimizing it to generate leads, and then email those leads with offers!

Hey, if you need help with any of this stuff and want to get results from promoting your practice, reach out to us, we would be elated to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Here’s How To Confidently Show Up For Your Practice on Video and Attract New Patients


If you’re considering incorporating video in your marketing, here’s how you can feel more confident showing up on camera and delivering value to your audience.

The human element in video is part of what sets it apart as such a strong marketing tool.

 

Fear of the Equipment or Tech Stack

Uncertainty leads to fear and one of the biggest culprits to prevent anyone from getting started with video relates to equipment and tech.

There is an overwhelming number of choices with cameras ranging in price from $50 to thousands of dollars, lighting choices, microphones, audio, and video mixers, etc.

As you dig deeper into the world of video, one thing you begin to realize is that you don’t need to aim for perfection.

You can absolutely get incredible results with the equipment you likely already have! Like your iPhone or Android devices.

 

Fear of Public Speaking

I think the second culprit is the Fear of Public Speaking.

The same fears people have heading up onto a stage to talk seem to apply to people getting ready to sit in front of the camera.

There is a high expectation we set for ourselves for delivery and quality. You can become concerned about the weight of these expectations, worrying if you look and sound alright and if you’ll be assessed adversely for something.

 

Fear of Not Knowing What to Say

Not knowing what to say can be a limiting fear that prevents anyone from showing up for themselves on video.

The fear of not knowing what to say can be resolved by having a plan!

As a result of having a plan, you’ll come across better and deliver a compelling message to your audience which results in you appearing to be more confident on camera!

Speaking of audiences, it’s worth mentioning that if you understand who your audience is and what their needs or problems are, you can prepare the video content that much more easily. 

 

Get Into the Right Mindset Before Hitting Record

It can be a challenge to hit the record button for sure. Getting into the right mindset will help set the tone!

Nervous energy can be noticed by your audience. Sometimes simply stating that you are nervous and excited translates well once you are on the video. Often that converts into an air of confidence because you got the ‘nervousness’ off of your mind by addressing it. You will get better with each video you create!

Nervous energy will come through in your video so you can either make it a piece of the content or work to resolve the nervous energy through the video itself.

A great way to overcome that nervousness and put yourself into a better mindset is to rehearse what you were going to talk about and present.

Something else you can do is breathe deeply and focus on the topic of conversation. One trick I like is to imagine talking to one single person that can use the help, guidance, or more information about the content I’m sharing.

One way to get grounded is to physically put your hand on your chest as if you are ‘speaking from the heart’ as if you want to impact the viewer profoundly! That usually does the trick for me!

 

Focusing on the One Thing… 

For many, it’s easy tempting to jump right in and hot record because we have so much we want to say.

I love that enthusiasm.

If you want to get really good with video, I recommend practicing first. Simply record yourself and then watch the video with a kind but critical eye.

Record a few videos and take note about one aspect you may want to improve like your mannerisms, lighting, background, or your slide deck.

Then focus on just one thing you want to immediately improve so that your next video is that much better!

 

That’s a Wrap

Here’s the thing. If you’re looking to get started using video for your practice, there is no better time to do that than right now!

Your audience loves videos! You might as well show up for them…on video!

Our recommendation is to start with the equipment you already have in your pocket, like your iPhone or Android.

Prepare what you’re going to say in advance. You don’t need an elaborate slide deck to do this. You can simply use an index card for reference to keep yourself on point.

If you are focused on delivering your message for the benefit of your audience, you’ll come off genuinely confident and valued! Having that mindset will likely help you overcome any other fear that might be holding you and your business back from using video!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


60 Social Media Questions to Increase Engagement


Social Media Engagement can be a big deal as it relates to growth! But it can be tough to increase engagement. Not sure what your engagements entail? 

Engagements are the likes, comments, and shares that we enjoy seeing.

One question that many practitioners have is if all social media posts should be about their clinic.

That is the furthest from the truth. You may discover that your most engaging articles are those that have nothing to do with your healthcare business.

Questions get the most comments and likes out of all the other types of posts I create.

Not only can asking questions help you increase engagement through more likes and comments, but it will also create a conversation with your audience, allowing you to get to know each other better.

So… what are some approaches to getting your audience to respond?

I’ve created some social media post ideas and questions to help start the debate.

Try some out and let us know what you think!

 

  1. What would you do with a million dollars?!
  2. What are your must-read books? Like, right now!
  3. What is your favorite time of the year?
  4. What’s your favorite holiday?
  5. Who is your favorite Disney character and why?
  6. What is your favorite TV show?
  7. What’s your favorite flavor of ice cream?
  8. What is your favorite knock-knock joke?
  9. What is your biggest fear?
  10. What was the last thing you got really excited about?
  11. What is your superpower?
  12. What famous person in history would you love to meet?
  13. What is the best compliment you have ever received?
  14. What’s the one movie you could watch over and over again?
  15. When you were a kid, what did you want to be when you grew up?
  16. What was your favorite cartoon as a kid?
  17. What was your first job?
  18. What was your first car?
  19. You just bought a lifetime supply of whatever you just bought, what was it?
  20. What 3 things are always within reach of your bed?
  21. Who inspires you to be better?
  22. Does technology simplify life or make it more complicated?
  23. What is one thing you strive to teach/show your kids?
  24. What one thing do you look forward to each day?
  25. What is something you think everyone should do at least once in their lives?
  26. You just sell a lifetime supply of whatever you just see, what was it?
  27. What is one thing on your bucket list you want to get ticked off this year?
  28. What is a product that you CAN NOT live without?!
  29. What product are you currently obsessing about?
  30. What playlist are you listening to right now?
  31. What one item in your wardrobe can you not live without?
  32. Would you rather have 5 close friends or 10,000 Facebook friends?
  33. Would you rather have $100,000 in real money or $1,000,000 in Amazon gift cards?
  34. Would you rather be famous or the best friend of someone famous?
  35. Would you rather have free Starbucks for a year or free iTunes music forever?
  36. Would you rather have 100K Facebook followers or 100K Twitter followers?
  37. Would you rather hike a mountain or lay on the beach?
  38. What five things could you not live without?
  39. What three things about the future excite you?
  40. If you had 1 day by yourself what would you do?
  41. What three words best describe you?
  42. Quiet night at home with a book or out on the town with friends?
  43. Snapchat or Instagram stories?
  44. City or country?
  45. Mountains or the beach?
  46. Are you a saver or a spender?
  47. Margaritas frozen or on the rocks?
  48. Wine or beer?
  49. Pepsi or Coke?
  50. Are you a night owl or an early bird?
  51. If you could travel anywhere for free, where would it be and why?
  52. If you could interview one person in your field, who would it be?
  53. If you won the Powerball lottery, how would you spend your winnings?
  54. If you could live anywhere in the world, where would you live?
  55. What one thing do you hope to accomplish this week?
  56. Work-life balance…is it an entrepreneur’s unicorn or not?
  57. How did you create your “work-life balance”?
  58. Are you an introvert or an extrovert, & how do you use it to your advantage?
  59. Who is an entrepreneur that you look up to?
  60. Who do you admire the most, and why?

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


120 Amazing Social Media Content Ideas Your Audience Will Love


If you’re a healthcare business owner, you know just how crucial it is to build a strong presence online.

And the most vital part is to find unique Social Media content ideas that will attract your ideal audience.

So the smartest thing you can do is focus on creating posts that your patients and prospects will love.

But, what actually holds you back?

The time it takes to find great content ideas that you can share on Social Media.

That’s why I want to provide you with 120 amazing social media content ideas that will direct attention to your posts and engage your audience with your brand.

 

Ask Questions: 

  1. Ask for recommendations (books, courses, or something related to healthcare)
  2. Ask questions related to your practice or industry
  3. Ask which topic should you cover in a live video
  4. Ask your audience what should you post next
  5. Ask your audience what their biggest struggle in their health is

 

Days of the Week Post Ideas

  1. Motivational Monday (motivate your audience) – #MotivationMonday
  2. Tip Tuesday (related to your niche or your practice) – #TipTuesday
  3. Create a Wisdom Wednesday post – #WisdomWednesday
  4. Throwback Thursday (photos of a trip or your previous results) – #ThrowbackThursday 
  5. Freebie Friday (give a Freebie) – #FreebieFriday
  6. Saturday Special (talk about something special) –      #SaturdaySpecial
  7. Sunday Funday (share what you did that day) – #SundayFunday

 

Healthcare Business Content for Social Media

  1. Give away Coupon Codes
  2. Talk about a service that’s available
  3. Offer your services
  4. Promote a new service
  5. Talk about the benefits of the service and how it helped you
  6. Promote ‘One Day ONLY’ Flash Discount

 

Share Quotes

  1. Share a funny quote about your niche or practice
  2. Share an Inspirational Quote and tell your audience what you think about that specific quote or how it helped you think about that specific quote or how it helped you through a situation
  3. Share a quote (graphics) – ask your audience what they think about it
  4. Share your favorite quote (graphics or text) and ask your audience to share their favorite quote

 

Social Media Content Ideas for Stories

  1. Share testimonials from your patients
  2. Share someone else’s inspiring stories
  3. Talk about your services and how they help people
  4. Highlight a local business
  5. Make videos about practice events
  6. Share a behind-the-scenes photos or videos
  7. Tell a funny story about something connected to your practice
  8. Tell about your struggles in your practice and how you overcame them (your failures and wins)
  9. Share your story (who you are and what your mission is / passions are)

 

Challenges

  1. Challenge your audience to post every day for 30 days and give them a FREE Social Media Calendar 
  2. Create a challenge about your niche (example: weight loss challenge)
  3. Challenge your audience to write down 3 goals and they have to achieve at least one in a week
  4. If you don’t have any ideas, ask your audience what challenges they want to do next…

 

‘How-To’ Content Ideas

  1. Share a step-by-step how-to tutorial (Example: how to count macros or do bird dogs)
  2. Share a how-to create something specific in your niche
  3. Share a how-to create & write down your health and wellness goals

 

Video Ideas for Social Media

  1. Host an ‘ask-me-anything’ live video
  2. Upload a short video showing behind the scenes & your lifestyle
  3. Interview one of your staff members
  4. Create a video with a couple of tips (from your blog or your Facebook Page), then tell your audience where they can find more tips (share the link)
  5. Host a Giveaway (on Live Video)
  6. Make a Live Video (on your profile, page, group, or stories)
  7. Host a webinar (teach something to help your audience get a win or result)

 

Create Give-Aways and Freebies

  1. Giveaway services to your super-fans
  2. Create Freebies related to a specific topic that your audience struggles with…
  3. Host a BIG Giveaway (create rules: they have to like, comment, and share your post or video)
  4. Giveaway a 15 Minute Nutrition Coaching Call
  5. Make and Give Away. FREE E-Book (lead magnet) in exchange for their email address

 

Mini-Course Ideas for Social Media

  1. Create a 5-Day Mini-Course about a specific topic in your niche or practice
  2. Make an email 7-day mini-course (send one lesson per day over 7 days)
  3. Create a 7-Day Mini-Course in your Facebook Group
  4. Collaborate with another practice who has an ideal audience you could share (this will help grow both of your lists/audiences)
  5. Create a Mini-Course with an ideal patient that shows your audience getting a result (case study)

 

Share Top Tools & Resources

  1. Talk about tools that help you save time and improve your health
  2. Share the best resources that helped you get in better physical condition
  3. Share your favorite apps that you use to get specific results
  4. Talk about the tools that help you create content

 

Life Tips

  1. Talk about your morning routine
  2. Share your top three personal development books
  3. Talk about leaders you look up to
  4. Share a quick time-saving group
  5. Explain how to prepare for the day of the week
  6. Share all the things you do daily
  7. Share your top apps to help keep you organized

 

Polls

  1. Create a Facebook Poll in your Live Video (ask a specific question)
  2. Create a Facebook Poll on your Profile or Page
  3. Create a Poll in your Facebook Stories (Group, Page, Profile)
  4. Create a Poll in Instagram Stories

 

Cross Promotions

  1. Share your Social Media Content to your email list (some will engage on your posts)
  2. Share your Instagram Post on your Facebook Page
  3. Create a similar post and share it on all of the Social Media platforms you’re on (spread them throughout the week)
  4. Use the same photos/graphics on other Social Platforms
  5. Share a Link to your Instagram on your Facebook Page, ask people to follow you, and then follow them back!

 

Mention Your Followers and Fans

  1. Welcome New Followers and Thank them for joining your Group or Page
  2. Shoutout to your Top fan (or top 5 Fans)
  3. Celebrate 1,000 Followers and Thank Them!!
  4. Share a Testimonial from a patient who always comments on your posts and Thank Them
  5. Give Your Followers a Special Gift!
  6. Create a VIP list and each week choose 1 winner and send them a link to your VIP list where they can get at least 1 Freebie 

 

Blog Posts

  1. Share one of your Blog Posts on Social Media
  2. Re-share your older blog posts
  3. Share someone else’s blog post and explain what you learned
  4. Share a guest blog post and explain what you learned

 

Service Posts

  1. Create a video on service demonstration
  2. Answer the most asked questions about your services
  3. Share a sneak peek of your upcoming services

 

Brag A Little…

  1. Create an ‘Ask Me Anything’ post and answer questions…
  2. Share what’s on your bucket list…
  3. Share your vision board…
  4. Share which trip you’re planning next
  5. Talk about what you stand for, your morals
  6. Talk about your favorite destinations
  7. Share why you started working in healthcare business or practice, what attracted you the most, and what you don’t like about it
  8. Talk about who your favorite motivational speaker is and why
  9. Create your ‘Letter to my younger self’ (include a picture of you when you were a baby)

 

Grow Your Email List

  1. Tell people to sign up for your email list
  2. Create a special email list and promote it
  3. The easiest way to grow your email list is to create Freebies and promote the opt-in on Social

 

Engagement Style Posts

  1. Re-Share your old content (Photos, Quotes, and Graphics)
  2. Share some interesting news about your niche or practice
  3. Talk about your favorite things to do(alone or with your family)
  4. Share 5 things about yourself that most people don’t know
  5. Create Fill-In-The-Blanks Posts
  6. Create a ‘Guess The Right Answer’ (something about your practice-create a poll or give them multiple choice answers)
  7. Talk about the events you’ll be hosting
  8. Shoutout to your top patients or followers and thank them!
  9. Share your Favorite Podcasts
  10. Talk about healthcare mistakes and how to fix them…
  11. Share some stats in your industry or niche…
  12. Create Case Studies…
  13. Ask your followers how they found or discovered you…
  14. Share Infographics…
  15. Share fun facts about you! / Talk about your WHY!
  16. Recommend someone else or others your audience should follow
  17. Wish Everyone Happy Holidays
  18. Create a day in the life posts
  19. Post a photo and ask your followers to caption it!
  20. Share a Pet Post (Post Pictures or Videos)

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call