Every healthcare practice is likely to be interested in getting more traffic and eyeballs on their websites. If you’re a local practice owner or own a website, chances are this information may be of interest to you as well.
Below are just a few ideas that can deliver real results that drive traffic to your website:
1. Join Facebook groups and / or create one of your own
Joining Facebook groups can be a natural way to get in front of other like-minded individuals. By participating and engaging in other’s groups, you’ll likely attract other group members to check out what your website is all about.
2. Do Facebook Lives
Facebook Live is an extraordinary opportunity to ‘take the stage’. We literally have the opportunity to leverage Broadcast Capabilities to reach an ever-growing audience. Why not direct that audience to your website during your Facebook Live sessions?
3. Join Pinterest groups boards and / or create one of your own
Pinterest has a massive audience. The potential for real traffic coming to your website should not be underestimated! Get Pinning on that platform!
4. Start a YouTube Channel
Do we really need to mention YouTube? Its evident that YouTube, being the second largest search engine in the world, only to it’s parent company, Google, is a magnificent source of traffic!
5. Comment on others’ social media posts
Gary V calls this the ‘$1.80 method’. Basically it goes like this…Commenting on 90 posts per day or ‘adding your $0.02 to the conversation is a great way to generate interest in what it is that you’re all about. Naturally, people, whose posts you comment on wil be curious and ‘check you out too’. That adds up if you are engaging with enough accounts! So get commenting!
6. Submit your blog posts to Reddit and / or Medium
Reddit and Medium are massive platforms that command a lot of attention. If you share your content there, you may end up getting a lot of traffic to your website from people who consume or discover your content on those platforms.
7. Comment on other blogs
Much like Gary V’s ‘$1.80 Method’, the same goes for other’s blog posts. Your comments are valued currency to the blog authors. It makes sense to add value to other’s blogs and potentially get links back to your websites by commenting first!
8. Become a case study
It might be worth mentioning creating a case study by using other people stuff, products, services or solutions. You can show social proof by helping others tell their stories of success. By doing so, you can create a ‘case-study’ that becomes invaluable to the originator.You never know the benefits you might experience by doing so!
9. Answer questions on Quora and / or Yahoo Answers
Being helpful to others is always a good thing to do. If you can authentically help others by answering their questions in Quora and Yahoo, you could effectively bring traffic back to your website(s) by simply being cool and answering questions!
10. Create a freebie / lead magnet / opt-in incentive
There are a few ways to go about this however, creating a free lead magnet often leads to more traffic coming to your website.Clearly, if you are giving something of value away, you can essentially get a lot of traffic and perhaps something even better in the form of a name and email address in exchange for your freebie!
11. Grow your e-mail list and send regular e-mails to your subscribers
Speaking of getting a name and email address…Getting someone to opt-in can be the ultimate goal other than generating sales. Once you get the email address, it’s a very good idea to start emailing them! By doing so you can effectively create traffic on demand!
12. Promote a flash or limited-time offer
Your audience and patients love deals, flash or limited-time offers. So offer them! By doing so, it creates urgency and will drive traffic to your website!
13. Write a guest post
Website and Blog owners are short on time. Offering to guest post on other’s blogs and websites helps save time, energy and effort and is often considered to be of great value. As a result, you can tap into the existing traffic and audience of others who might very well become your audience after you publish as a guest blogger!
14. Interview others and / or offer to be interviewed
A great way to tap into and create traffic to a website is to simply interview others in your industry or be available to be interviewed simply to help create content. As a result, when an audience listens or reads the interview it could create a backlink or traffic to a website should there be interest in learning more about you and your website!
15. Create a round-up post
Sometimes making a summary post or a ‘round-up’ post of interesting articles or things that made your ‘Top-Things’ of your focus for the week can bring a lot of interest and traffic to your website!
16. Start a podcast
Starting a podcast can be one of the smartest things anyone can do to drive traffic website(s). Your audience listens to podcasts and they often will visit your website to learn more about your guests or topics you discussed on the podcast. Used simply as connection tool, there is great upside in generating top-line revenue in addition to traffic to your website!
17. Publish a free eBook or guide on Amazon
Amazon is a monster platform and commands a lot of attention. By publishing a book to Amazon, you can tap into the traffic the platform generates. You can direct new readers and listeners (yes you can publish audio books too) to go deeper into your topic by visiting certain websites or specific web-pages.
18. Host a (free) training or webinar
Webinars can be a great source of attention and traffic. Often you have uninterrupted attention of webinar attendees and you can simply inform, entertain and educate your audience and direct them to specific websites or pages within your presentation deck.
19. Do a joint venture
JV’s or joint ventures can be a significant source of traffic. The cool thing about JV’s audiences is that there is likely a great number of people on their list who may or may not be aware of your website or practice. Other people’s ‘lists’ (audiences) can be a great source of new traffic if you cultivate a proper relationship with joint venture partners!
20. Host a giveaway
Everyone loves giveaways! Why? Because they work! Simply let your audience know that you are hosting a giveaway on your website or landing page and enjoy the traffic that comes in! The key is to give something away of value that is interesting to the audience you’re trying to attract!
21. Ask for referrals
One of the easiest ways to compound the amount of traffic you get to come to your website is to simply ask for referrals! Being diligent and consistent about asking for those referrals!
22. Ask for testimonials
Similar to asking for referrals would be to ask for testimonials. People (your audience) love and trust testimonials. All one needs to consider are the reviews on sites like Amazon to know how impactful testimonials can be. They build trust and therefore could be a source of new traffic to your website simply because your audience wants to ‘learn more’ about your practice before making a purchasing decision.
23. Attend a networking event
Networking events are an amazing source of website traffic! The key is to have conversations and leverage clever ways to get those who attend these events to visit your website. I recommend getting their practice cards and then reach out to them to arrange a post networking event ‘meeting’.
24. Speak at an event
One of the very best ways to drive traffic to your website is to speak publicly. I know this can be intimidating and scary for a lot of people, but it’s one skill that can deliver a ton of value and benefit to your practice. One of those benefits include increased website traffic.
25. Host your own event
Can’t seem to get invited to speak at events? Host your own!
You can easily create your own event by hosting a Facebook Live, YouTube Live or LinkedIn Live event where you teach others something. You don’t need anyone’s permission to do so either!
And you can host as many as you want!
The key with ‘Going Live’ is that you’re prepared and include ‘calls-to-action’ within your presentation that directs viewers or ‘attendees’ to go to your website or a specific web-page.
There you have it!
In closing, we covered 25 super effective and FREE website traffic ideas that you can start to implement today!
You might have some questions or need help with implementing or getting more traffic to come to your website. I’d be glad to help! Just reach out to me!
So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call