Speed To Lead and How It Brings In More New Patients To Your Practice

Speed To Lead and How It Brings In More New Patients To Your Practice

 

Regardless of any marketing, you may be doing it is important to get a good (if you can GREAT) ROI.

The fastest way to a good (great) ROI is improving your Speed To Lead. In other words, how fast can you get a reply from a prospective patient that has a question or calls or signs up for a program?

The faster reply – the better the ROI!

So… if you are a private practice healthcare business owner and you are looking for ways to increase your marketing ROI and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: ROI and we will get back in touch with you
(2) Set yourself up with a Triage Call here: Set Up Your Call


Why Your Healthcare Practice Should Be Asking For Reviews


Patient feedback is really important, and that’s putting it mildly.

 

Often, just a few well-written phrases in a review can do more to sway consumers’ opinions than a whole website. If your services are rated higher than a similar one by a competitor, but only by a single star (or even a half star), the patient may decide to buy from the competitor instead. Furthermore, positive evaluations are one of the single most important aspects in local search engine optimization.

 

Asking for feedback from clients is essential if you want to see positive comments or ratings. This may seem insincere or self-serving, but the truth is that most individuals enjoy giving their thoughts and opinions when prodded.


Why do you need feedback anyway?

 

From your own personal buying experiences, you can attest to the credibility and usefulness of user reviews. Consider how often you have made a purchase from a company because of the reviews you read or because reviews existed at all. Perhaps you’ve always been sure of your purchase after hearing nothing but praise for it from friends and family.

 

Truth be told, what others, even total strangers, say about your practice is more important than what you say about your practice. Still not sure? Take a look at these numbers from review sites:

✅ The vast majority of consumers (84%), who have read reviews online, say they trust them as much as personal recommendations.

✅ If you can increase your average review score by 1.5 stars, you might generate an additional 13,000.

✅ An increase of one star on Yelp can result in a 5-9 percent boost in practice.


Here are some other numbers that may push you over the edge and into soliciting feedback for your own practice:

  • Patients are ready to buy. According to research conducted by BrightLocal, 76 percent of patients who are prompted to provide feedback actually do so. 
  • Reviews are very useful to consumers. Podium found that 93% of consumers find internet reviews for local companies to be just as helpful as reviews found on e-commerce platforms like Amazon. 
  • Consumers actively search out reviews. BrightLocal found that 98% of consumers browse online reviews before visiting a local practice’s website.

 

Reviews and Feeback are vital for the success of local practices. Getting ahead of it and soliciting feedback is a good use of your time and efforts. Ignoring your ‘reputation’ would be a mistake.

Need some help with this or need some ideas on how to implement a standard operation for soliciting customer feedback and reviews? Reach out to me. I’d be glad to help.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Why Text Message Marketing is Effective and 5 Strategies for Success


To expand your practice, you need to identify ways to increase exposure while maintaining quality of service. Reach is improved through social media and search engines, but personalization is difficult. Even though email is fantastic for customization, inboxes are often overflowing with messages.

 

With SMS marketing, not only can you contact a large number of people, but you can also send them tailored messages through a medium they frequently consult. It’s been found that the average American checks their phone 96 times every day.

 

This article will explain what short message service (SMS) marketing is, why you as a practice owner should LOVE using them, and how you can include it into your own marketing plan.

 

SMS marketing uses text messages to contact your audience in any way you can conceive. It’s for:

  • Promotional flash sales
  • Announcements
  • Appointment reminders
  • Open slots on that day – send out a blast
  • Personalized alerts
  • Helpdesk
  • Geomarketing

 

Why SMS Marketing works

SMS marketing is an excellent marketing strategy for many practices, and for three key reasons.

 

People prefer texting rather than talking

Why do marketers prefer SMS? It’s effective. 89% of those questioned prefer texting to calling a practice. You’ll also save money by leveraging SMS marketing.


Using it, practices may market across all channels.

To maintain a consistent consumer experience as they transition from desktop to mobile to brick-and-mortar location, SMS marketing is a vital component of omnichannel marketing. In the long run, you’ll gain your consumers’ trust and establish a relationship with them if you communicate with them thoroughly and remember their specific preferences.

 

Significant levels of participation are reported.

In the first place, sending out SMS advertisements only goes to persons who have given their express permission to do so.

 

And because you’re communicating directly with people, you won’t have to fight for visibility in overcrowded news feeds or search engine results pages. Because of these factors, SMS marketing has open rates of up to 98% (email open rates are about 20%), making it an economical option to communicate with clients and potential ones.

 

And then there’s the matter of click-through rates (CTRs). When compared to the typical CTR of five percent achieved by more traditional forms of advertising, the CTR for SMS marketing campaigns can reach nearly double that amount.

 

Guidelines for Effective Text Message Advertising

Though SMS marketing boasts of out-of-this-world engagement, it’s important that marketers still put effort into this marketing strategy to ensure that their patients actually convert. Here are our top five SMS marketing tips and best practices.

 

  1. Don’t spam.

Patients can be reached at any time, from any location, using SMS. However, that’s no reason to really do it.

Over-communication via text message has the potential to erode trust and ultimately lead to patient defection. Three texts per week is the sweet spot for SMS marketing.

 

  1. Keep things straightforward.

Patients and prospects put their faith in you when they agree to receive marketing texts from you. Don’t waste people’s time with too extended or spammy clickbait messages.

 

The most effective SMS marketing messages are concise, to-the-point, and avoid rambling.

 

  1. Segment and customize

 

Don’t assume everyone wants to get the same mass text. Your clients should never feel like they’re just another face in the throng; instead, they should feel like they’re a vital part of your practice. A plethora of easy strategies exist for tailoring your SMS message content:

✅ Use their names when you greet them.

✅ Talk to them as though you were having a discussion.

✅ Make suggestions based on previous purchases to increase sales.

✅ Use their unique traits to tailor your communications to them.

✅ Share some behind-the-scenes information with me.


Sending a text message to patients who have previously purchased a certain item is a terrific way to make them feel special and give them advance notice of a replenishment before the broader public.


     4. Try out patient-retention initiatives or loyalty programs

 

Promoting a patient loyalty program via text message is a fantastic method to strengthen relationships with existing clients and attract new ones.

 

Some of the finest patient loyalty programs offer discounts or freebies in exchange for a certain level of spending, such as a free coffee after a certain period of time has passed or 25% off a future purchase. Many people will be tempted to make a purchase because of these offers.

 

  1. Make use of feedback and reviews

 

Any successful company will always value feedback. Patients like knowing that you value their opinions and are working to make your practice better for them.

 

For instance, you might utilize short message service marketing to ask for comments and then provide a link to a review page on the platform of your choosing.

 

Or, you may send out a short-form survey through text message and have your clients rate your service on a scale of 1 to 10. Keep in mind that the duration of this warning is brief. Don’t send lengthy comments by email or a comment section without first asking for them online.

 

Patients that take the time to fill out a survey for you should be rewarded, regardless of how they rank your practice. If they rate you poorly, you can still use this offer to entice them to come back so you can try again.

 

Launch a text message advertising campaign today

 

Considering how useful and flexible SMS marketing is, it’s simple to see why practices choose it. You may use it to boost your loyalty programs, connect with your most valuable patients, and engage with new leads early in the sales process. Don’t forget about our five suggestions!

✅ Don’t inundate your readers with messages.

✅ Make sure your communication is easy to understand and uses visual aids.

✅ Divide and conquer; specialize and adapt.

✅ Marketing loyalty programs is a good idea.

✅ Solicit responses to surveys and evaluations.

 

If you need help with leveraging SMS technology or coming up with campaigns that convert and deliver the results you’re looking to achieve, reach out to me, I’d be glad to help

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Tips to Maintain Practice-to-Practice Sales Flow During the Holidays


Good news: the holiday season is almost here! However, this may be the most challenging time of year to attract new patients and maintain existing ones’ attention. As a result, many practices will cease their lead-generating activities until the first quarter of the following year.


However, that’s no reason to really do it. Your prospective patients are still browsing the web in search of answers to their problems. There are a lot of potential buyers who could be lost if you ease off on the gas.

 

That being said, this season’s festivities should not serve as an excuse for laziness. We’ve outlined five strategies that will help you maintain a steady stream of prospects and new patient all during the holiday season.


Maintaining Lead and Sales Generation During the Holidays

It’s possible to stand out from the crowd and take advantage of lead generation chances that others overlook throughout the holiday season. Some suggestions for holiday advertising campaigns:

 

1.Invest Heavily On Mobile

Definitely, mobile is where it’s at. People spend significantly more time than normal on their mobile devices during the holidays, whether they are traveling, shopping, or just relaxing.

Since engagement and conversion rates are greater on desktop, this presents a problem for marketing teams in practdices who would rather have prospects visit their site via desktop than via mobile.

So what should you do?

Prepare yourself for the holiday season by putting even more effort than usual into your mobile conversion rates and landing page optimization.

✅ Think of a sales process that is mobile-only. Making registration as simple on mobile as it is on a desktop can boost conversions if your onboarding process is extensive.

✅ It’s best to limit mobile signups to just email address if your desktop form has many fields. Then, you can get the remainder of the information via a confirmation email.
✅ During this Christmas season, you should be more proactive in driving traffic to your site and doing A/B tests to boost mobile conversion rates.

✅ Guarantee that all of your landing pages and the user experience they provide are compatible with mobile devices and are optimized


2. Share a coupon for the holidays

As the season of giving, the holidays are a great time to go the additional mile and send a Christmas voucher to your patients and leads, helping you to improve your ties with them. Moreover, who doesn’t enjoy saving money with a coupon?

Distribute them to former patients as a means of regaining their practice, to current ones so as to increase loyalty and decrease churn, and even to former prospects as a means of reacquainting them with your brand and its value. A simple coupon at a discounted price will do. You can easily get in touch with former patients and new leads by including the price in your user acquisition budget.

 

3. Make your email marketing more holiday-themed

Practice owners typically use the quieter holiday period to prepare for the coming year, which often involves catching up on email and setting up meetings.

Thus, it is possible that pracitice owners will spend more time reading and replying to emails over the holidays.

Therefore, you should seize this wonderful chance. But let’s be honest; nobody likes receiving unsolicited emails promising improved performance from yet another generic service. I get at least five of these emails a day, and I delete them all without reading them because they are all the same. The ability to communicate with a real person is no longer a nice-to-have but rather a necessary step in the purchasing process. Also, patients these days gravitate toward companies that treat them like people rather as leads.

You could use our advice on how to send effective cold emails, but it’s the holidays, and the last thing anyone wants is a practice email. Try one of these alternatives instead:

✅ Remind your consumers of what they’ve accomplished with you this past year by sending them a year-end email.

✅ Write a creative, non-generic Christmas greeting to patients as you send out your sincere “happy holidays” emails this year.

This will keep your prospects engaged with your brand during the holidays and set the stage for a productive year of interaction once the new year begins.


4. Share a Holiday Video

This is not a recommendation to create yet another explainer film to show how fantastic your services and how it will alter the practice of whoever buys it, even though video marketing is effective.

Put your energy into making a hilarious, low-key holiday-themed video that doesn’t feature any overt service placement.

This is just a few examples:

✅ Perhaps a cute video of your staff having a meeting while dressed as elves to discuss the holiday presents?

✅ An adaptation of a popular holiday song that sends a message about your practice, its patients, or its services in a satirical way.

Your brand’s visibility and your website’s organic traffic could both benefit from a holiday-themed film that goes viral.


5. Share seasonal articles

The holidays are the best time to put your creative content skills to the test. This is a great opportunity to create a few particularly innovative blog entries that will stand out among the daily stream of information we normally publish and increase organic traffic for the entire year. Experiment with, for instance:

✅ Upbeat summary of the most positive comments and ratings from your patients.

✅ A group of eight or twelve articles (for the 12 Days of Christmas or eight days of Hanukkah).

A helpful guide for surviving the holidays in your sector, tailored to the specific challenges your patients face at this time of year.


Don’t let production halt over the holidays

 

That settles it. You won’t need to worry about your go-to-market team falling short of their goals this Christmas season because of a lack of leads or a depleted pipeline. To get people to pay attention to you during the holidays, all it takes is a little ingenuity and a fresh outlook on things.

 

This time of year is ideal for setting yourself apart from the competition and showing your leads that you mean practice and have no plans to slack down because of the holiday season. Don’t squander the festive season. Start the new year out strong and ahead of the game.


Need help with Holiday Seaon Prospect Production? Reach out to me, I’d be glad to share more ideas to help you and your team meet your goals!

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


25 Free Ways You Can Promote Your Blog and Website


As healthcare practice owners we all want more traffic and attention coming to our websites and blogs. Maybe you’ve got a few great strategies to get more of that traffic to come to your website or maybe you’re stuck.

We’ve put together a quick reference list of 25 Free Ways You Can Promote Your Blog and Website here:

  1. Join Facebook groups and / or create one of your own

  2. Do Facebook Lives’

  3. Join Pinterest groups boards and / or create one of your own

  4. Start a YouTube channel

  5. Comment on others’ social media posts

  6. Submit your blog posts to Reddit and / or Medium

  7. Comment on other blogs

  8. Become a case study

  9. Answer questions on Quora and / or Yahoo Answers

  10. Create a freebie / lead magnet / opt-in incentive

  11. Grow your e-mail list and send regular e-mails to your Subscribers
  12. Promote a flash or limited-time offer

  13. Write a guest post

  14. Interview others and / or offer to be interviewed

  15. Create a round-up post

  16. Start a podcast

  17. Publish a free eBook or guide on Amazon

  18. Host a (free) training or webinar

  19. Do a joint venture

  20. Host a giveaway

  21. Ask for referrals

  22. Ask for testimonials

  23. Attend a networking event

  24. Speak at an event                                                                                                                                                                             
  25. Host your own event


Which of these 25 Free Ways You Can Promote Your Blog and Website have you implemented or would most like to try?

Let me know or you you need help getting more traffic to your website or blog, reach out to me, I’d be happy to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


25 FREE Website Traffic Ideas for Your Healthcare Practices


Every healthcare practice is likely to be interested in getting more traffic and eyeballs on their websites. If you’re a local practice owner or own a website, chances are this information may be of interest to you as well.

Below are just a few ideas that can deliver real results that drive traffic to your website:

1. Join Facebook groups and / or create one of your own

Joining Facebook groups can be a natural way to get in front of other like-minded individuals. By participating and engaging in other’s groups, you’ll likely attract other group members to check out what your website is all about.

2. Do Facebook Lives

Facebook Live is an extraordinary opportunity to ‘take the stage’. We literally have the opportunity to leverage Broadcast Capabilities to reach an ever-growing audience. Why not direct that audience to your website during your Facebook Live sessions?

3. Join Pinterest groups boards and / or create one of your own 

Pinterest has a massive audience. The potential for real traffic coming to your website should not be underestimated! Get Pinning on that platform!

4. Start a YouTube Channel

Do we really need to mention YouTube? Its evident that YouTube, being the second largest search engine in the world, only to it’s parent company, Google, is a magnificent source of traffic!

5. Comment on others’ social media posts 

Gary V calls this the ‘$1.80 method’. Basically it goes like this…Commenting on 90 posts per day or ‘adding your $0.02 to the conversation is a great way to generate interest in what it is that you’re all about. Naturally, people, whose posts you comment on wil be curious and ‘check you out too’. That adds up if you are engaging with enough accounts! So get commenting!

6. Submit your blog posts to Reddit and / or Medium

Reddit and Medium are massive platforms that command a lot of attention. If you share your content there, you may end up getting a lot of traffic to your website from people who consume or discover your content on those platforms.

7. Comment on other blogs

Much like Gary V’s ‘$1.80 Method’, the same goes for other’s blog posts. Your comments are valued currency to the blog authors. It makes sense to add value to other’s blogs and potentially get links back to your websites by commenting first!

8. Become a case study

It might be worth mentioning creating a case study by using other people stuff, products, services or solutions. You can show social proof by helping others tell their stories of success. By doing so, you can create a ‘case-study’ that becomes invaluable to the originator.You never know the benefits you might experience by doing so!

9. Answer questions on Quora and / or Yahoo Answers

Being helpful to others is always a good thing to do. If you can authentically help others by answering their questions in Quora and Yahoo, you could effectively bring traffic back to your website(s) by simply being cool and answering questions!

10. Create a freebie / lead magnet / opt-in incentive

There are a few ways to go about this however, creating a free lead magnet often leads to more traffic coming to your website.Clearly, if you are giving something of value away, you can essentially get a lot of traffic and perhaps something even better in the form of a name and email address in exchange for your freebie!

11. Grow your e-mail list and send regular e-mails to your subscribers

Speaking of getting a name and email address…Getting someone to opt-in can be the ultimate goal other than generating sales. Once you get the email address, it’s a very good idea to start emailing them! By doing so you can effectively create traffic on demand!

12. Promote a flash or limited-time offer

Your audience and patients love deals, flash or limited-time offers. So offer them! By doing so, it creates urgency and will drive traffic to your website!

13. Write a guest post

Website and Blog owners are short on time. Offering to guest post on other’s blogs and websites helps save time, energy and effort and is often considered to be of great value. As a result, you can tap into the existing traffic and audience of others who might very well become your audience after you publish as a guest blogger!

14. Interview others and / or offer to be interviewed

A great way to tap into and create traffic to a website is to simply interview others in your industry or be available to be interviewed simply to help create content. As a result, when an audience listens or reads the interview it could create a backlink or traffic to a website should there be interest in learning more about you and your website!

15. Create a round-up post

Sometimes making a summary post or a ‘round-up’ post of interesting articles or things that made your ‘Top-Things’ of your focus for the week can bring a lot of interest and traffic to your website!

16. Start a podcast

Starting a podcast can be one of the smartest things anyone can do to drive traffic website(s). Your audience listens to podcasts and they often will visit your website to learn more about your guests or topics you discussed on the podcast. Used simply as connection tool, there is great upside in generating top-line revenue in addition to traffic to your website!

17. Publish a free eBook or guide on Amazon

Amazon is a monster platform and commands a lot of attention. By publishing a book to Amazon, you can tap into the traffic the platform generates. You can direct new readers and listeners (yes you can publish audio books too) to go deeper into your topic by visiting certain websites or specific web-pages.

18. Host a (free) training or webinar

Webinars can be a great source of attention and traffic. Often you have uninterrupted attention of webinar attendees and you can simply inform, entertain and educate your audience and direct them to specific websites or pages within your presentation deck.

19. Do a joint venture

JV’s or joint ventures can be a significant source of traffic. The cool thing about JV’s audiences is that there is likely a great number of people on their list who may or may not be aware of your website or practice. Other people’s ‘lists’ (audiences) can be a great source of new traffic if you cultivate a proper relationship with joint venture partners!

20. Host a giveaway

Everyone loves giveaways! Why? Because they work! Simply let your audience know that you are hosting a giveaway on your website or landing page and enjoy the traffic that comes in! The key is to give something away of value that is interesting to the audience you’re trying to attract!

21. Ask for referrals

One of the easiest ways to compound the amount of traffic you get to come to your website is to simply ask for referrals! Being diligent and consistent about asking for those referrals!

22. Ask for testimonials

Similar to asking for referrals would be to ask for testimonials. People (your audience) love and trust testimonials. All one needs to consider are the reviews on sites like Amazon to know how impactful testimonials can be. They build trust and therefore could be a source of new traffic to your website simply because your audience wants to ‘learn more’ about your practice before making a purchasing decision.

23. Attend a networking event

Networking events are an amazing source of website traffic! The key is to have conversations and leverage clever ways to get those who attend these events to visit your website. I recommend getting their practice cards and then reach out to them to arrange a post networking event ‘meeting’.

24. Speak at an event

One of the very best ways to drive traffic to your website is to speak publicly. I know this can be intimidating and scary for a lot of people, but it’s one skill that can deliver a ton of value and benefit to your practice. One of those benefits include increased website traffic.

25. Host your own event

Can’t seem to get invited to speak at events? Host your own!

You can easily create your own event by hosting a Facebook Live, YouTube Live or LinkedIn Live event where you teach others something. You don’t need anyone’s permission to do so either!

And you can host as many as you want!

The key with ‘Going Live’ is that you’re prepared and include ‘calls-to-action’ within your presentation that directs viewers or ‘attendees’ to go to your website or a specific web-page.

There you have it!

In closing, we covered 25 super effective and FREE website traffic ideas that you can start to implement today! 

You might have some questions or need help with implementing or getting more traffic to come to your website. I’d be glad to help! Just reach out to me!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


67 Social Media Poll Questions To Increase Engagement for Your Local Practice


Polls are an amazing method of generating content for your practice on social media. The mere functionality of a poll encourages engagement and perpetuates participation. And the participation often spurs on community participation which is great for anyone or any practice that publishes polls on Social.

Clearly a poll can be leveraged to gather real data and insights but don’t discount the engagement factor and what that could mean to your practice.

Need some ideas for poll questions? We have your back!

1. What sport would be the funniest to watch if the players were drunk?

2. If animals could talk, which would be the rudest? Why?

3. How focused are you?

4. Would you rather have a _____ or ______?

5. Would you rather see:
A) Your future B) Someone else’s

6. Would you rather speak _________ or _________?

7. What is your favorite travel destination?

8. What is your favorite Holiday?

9. What is your favorite Ice Cream Flavor?

10. What do you love more ________ or ________?

11. Where would you love to live?

12. Are you a _________?

13. What do you prefer to watch _________or ________?

14. What’s your must have summer item?

15. What will you do this weekend?

16. If you could have one, who would you choose? _______ or ________

17. How do you like your coffee?

18. How do you sleep? (Chest, Left or Right Side or Back))

19. What do you feel like doing most?

20. Which season do you love most? Why?

21. Which color do you like most?

22. What type of music do you usually listen to?

23. Which food is your least favorite?

24. What is your ‘relax’ drink?

25. What are you more scared of? ______ or ______?

26. What’s your favorite type of book? ______ or ______?

27. What’s your favorite movie?

28. Do you want to learn how to launch a profitable eBook?

29. Do you want to have your own practice?

30. Do you want to be famous?

31. Theme: Pets: Are you a ________ or a _______ person?

32. Do you love engaging on Poll Questions?

33. Which course would help you more? ______ or ______?

34. Which deal would you most be interested in getting? ______ or ______?

35. Would you rather have a:
A) Golden voice B) Silver tongue

36. Would you rather get:
A) $1M right now B) $10,000/month

37. Would you rather:
A) Be free B) Be safe

38. Would you rather:
A) Read minds B) Fly C) Be invisible

39. Would you rather speak:
A) 5 languages B) To animals

40. What’s your favorite travel destination?

A) Tropical place B) Mountains C) Lake

41. What’s your favorite holiday?
A) 4th of July B) Thanksgiving C) Christmas

42. What’s your favorite ice cream flavor?
A) Vanilla B) Chocolate C) Lemon D) Strawberry

43. What’s your favorite Social Media platform?
A) Facebook B) Instagram C) Twitter d) TikTok

44. What deal would you prefer to get?

A) 15% OFF B) Free shipping

45. Who would you rather do practice with:
A) GaryVee B) Jeff Bezos

46. Do you usually LIKE or LOVE the posts?

A) Like B) Love

47. Do you enjoy taking poll questions?

A) Love them! B) Sometimes

48. What’s the max amount of posts you should post on Facebook per day? I’ll share the right answer tomorrow.

A) 1 B) 3 C) 10+

49. Which platform is NOT a Social Media platform?

A) Facebook B) Twitter C) Pinterest

50. Which gender uses Pinterest more?

A) Men B) Women

51. Is it necessary to brand yourself with specific colors? Why or why not?

A) Yes, it’s necessary B) No, it’s not

52. Is it necessary to post on Social Media every day?

A) YES! B) No

53. Is Email Marketing essential for online practices?

A) It sure is! B) No, waste of time

54. Do people need to trust you before they buy from you?

A) Oh, for sure! B) Nop!

55. Can memes help you boost Social Media engagement?

A) YES!!! B) No

56. Do you have your own practice?

A) YES! B) No

57. What are you most afraid of in practice?

A) Failure B) Not being able to make ends meet

58. What is your favorite word?

A) patient B) Customer

59. What is the best way to motivate your audience?

A) Motivational posts B) Story posts

60. What’s the most important thing to consider when starting a practice?

A) Niche B) Logo

61. What’s your favorite birthday cake flavor?

A) Chocolate B) Strawberry C) Vanilla

62. If you could invite one person to celebrate your birthday with you, who would it be?

63. What’s the best present you can receive for your birthday?
A) A puppy B) Cake C) Book

64. Will you leave a legacy?

A) Yes B) No

65. What is your favorite family activity?

A) Family game night B) Going to the beach

66. What are the best ways for entrepreneurs to spend quality time with their family?

A) Vacations B) Hiking

67. What’s the best way to get your email open rates up?
A) Use a catchy subject line B) Write an intriguing first sentence

 

The cool thing about polling types of questions is that most of these questions are repurposable and interchangeable.

Feel free to substitute the answers or change them out completely. We’ve provided these for inspiration so you can take massive action and create engagement for your brand and local practice!

If you need help with this stuff, please reach out! I’d love to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


27 Awesome Content Ideas for Healthcare Practices


Do you struggle with coming up with fresh ideas for your content marketing efforts?


We have you covered!


Here are 27 Awesome Ideas you can steal for your local practice:

1. Quotes – Share inspirational quotes relevant to your brand. Want to make it more personal? Share quotes from your team or employees.

2. Questions – Questions are always a great way to get your patients and audience engaged. These questions need not be industry-related or ‘market research. You would be surprised how much engagement you might get from a question like: “What is an item that must be in your kitchen junk drawer to qualify it as a junk drawer?”

3. Testimonials – Testimonials is a great way to provide content. Providing social proof of results or satisfaction from past patients can be awesome content!

4. Articles – Posting relevant articles about your practice and the problems you solve can be a fantastic source of content!

5. Q&A – Allowing your audience and followers to send or submit questions to your practice that you can turn around and create content by answering them is a phenomenal way to leverage ‘customer support and even improve search engine rankings. Think FAQs but answer them in the form of content!

6. Events – If you are attending any events or hosting an event, make sure to post about it online! It shows your practice is active and you might just attract attendees interested in connecting with you and your practice!

7. Behind The Scenes – Sometimes giving your audience a look behind the scenes can be endearing and interesting. Giving them the chance to see ‘where the magic happens can be quite compelling.

8. Interviews – An amazing source of content includes interviews. Have you listened to any Podcasts lately? Interviewing someone from your industry regularly might be all the content you can handle! (Pro Tip: Take that Interview and repurpose it in the form of videos and transcribed articles. You’ll end up with a ton of content!)

9. Offers – Yes Offers! Post your exclusive offers to social media! If it’s a crazy good offer, you might get your audience to share it and do your marketing for you!

10. How-To’s – Show your audience how to use your services! You will be stunned at how many people need and want this information!

11. Challenge – Post a 3, 5 or 7 day (or any number of days you want) to share something with you! You get the bonus of your challenge of being content and increasing your engagement.

12. Competitions – Host a competition/contest and post about it frequently on social.

13. Polls – Polls can be an outstanding source of content for your practice. Posting polls regularly can help increase engagement while also giving you great insight into audience interest in new services and services that solve your patient’s problems!

14. Call to Action – Ask your patients or audience to do something! [Click Here!, Sign Up Today!, Register for this Webinar!]

15. Facts – Share interesting facts about you, your practice, your employees or staff, your industry, the local area, or your services.

16. Infographics – Infographics can be a magnificent source of content. Creating these need not be difficult, time intensive or expensive.

17. Giveaways – Hosting giveaways can be a massive source of engagement. Your followers and audience will likely share your contest with their friends and family.

18. Website – You can leverage your website by sharing the link out often with exclusive offers for your audience and followers.

19. Service – You could share pictures or videos of your favorite services. BONUS: If you can get your audience to do it and get them to Tag you in their social posts, it’s a huge win for your content and practice!

20. Goals – Simply sharing your personal or practice goals can be inspiring and relatable content for your audience!

21. Other Links – Your audience spends time on other networks and platforms. Let them know what other platforms they can find you and the type of content you share there!

22. Charity Spotlight – If you and your practice support a specific Charity, create content that says so and share it! Expand a bit on this and let people know why you support the charity(s).

23. Stitch or Duet on TikTok – There is a ton of content on TikTok. Sometimes you can benefit by simply acknowledging the content that resonates

24. Feedback – One of the best ways to get an audience to contribute or engage is to ask for feedback or their opinion! People LOVE to give their opinion or ‘$0.02’. So ask them for their opinion on feedback on your services

25. News – News happens 24/7. It can be as easy as finding content related to your industry or local area and sharing it. You barely have to look. Simply set up a Google Alert and have the ‘News’ come to you!

26. Influencers – Offer your service to influencers/ If you’re local, find someone who is well-known locally. Ask them to give you or publish their opinion about it.

27. Video – Probably the best thing you can do is create a short-form video about your services. Your audience likely prefers to consume video. Your videos do not need to be overly produced. In fact, most prefer raw authenticity. So instead of ‘producing’, document!



Ok, there are a ton of content ideas that should keep you busy. Should you need further help with any of this, please reach out. I’d love to help you!

 

So… if you are a private practice healthcare practice owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Repurposing Blog Post Ideas for Healthcare Practices


Reusing content is a good idea in almost every way. Not only are you getting the most out of your work, but it’s also a great way to keep your content fresh (there are always little updates that come with it) and save yourself some time.

 

Make a list of your top tips. Go through all of your posts on a certain topic and pick out the best tip from each one. Ideally, these tips should be very specific and niche ones that your audience might not know to look for. If you put these into a post, you’ll have a hack list.

 

Bring together your best ideas. This is similar to the last one, but instead of picking out specific tips, you should find a few posts that each go into detail about one strategy. Make a short post about each strategy, and then when you talk about each one, link to the more detailed post.

 

Combine and change course. Have a lot of short posts that all cover the same group of keywords? They might be going up against each other on the SERP. You could combine them into one big post and send them to the right place. You could use the URL that gets the most traffic and/or links from other websites. Or, if none of them does particularly well, just publish as new and send everyone to the new link.

 

Make a post out of a thread of comments. Have you ever posted something on social media that led to a long Q&A thread or an interesting discussion? Make a post out of it. 

 

Reminder:

Don’t forget that you can also turn your blog posts into videos, webinars, podcasts, infographics, social posts, ebooks, and more.

 

More ideas for reusing blog posts 

– Turn a mega list of stats into a shorter post on data-backed reasons to do X.

– Make a blog post or a series of shorter blog posts from a white paper

– Transcribe a podcast or video into a blog post

– Make a Q&A blog post out of a webinar

–  Share a list of the best things (top posts of the month, quarter, year)

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Creative Blog Post Ideas for Healthcare Practices


Most of the time, it takes months to see the benefits of blogging. Even though the benefits keep adding up, this depends on whether you can keep feeding the strategy. This is not simple. So don’t worry if your blog is a garden and you’re in a drought. You’re not alone, and it’s about to start raining. Here are some ideas for blog posts about thought leadership that will keep your strategy strong and your job fun.

 

Thought leadership blog post ideas

 

With these posts, you want to stand out from other practices in your niche and build your authority and reputation.

 

X Things [Hobby] Can Teach You About [Your Subject]:

What else are you really interested in besides your practice? Can you find a way to link it to something your readers will care about? Not all the time, being a thought leader means coming up with new ideas or, well, thoughts. It also means finding new ways to present old ideas.

 

Experts Weigh In: Does your niche have a “controversial” subject?

Not one that makes you emotional, but one that makes you feel different things. Ask several experts the same question (or set of questions) to get a broad view. Check out our Ultimate Guide to Hamstring Injury Prevention: 17 experts talk about the top three warm-ups to decrease hamstring injuries. 

 

X Best Practices I Don’t Follow: 

 What are some rules that you think work against you, are out of date, or just don’t fit your situation? Share them and what your thoughts are about your reasoning. Note: If you don’t want to lead anyone astray, be clear about why and give examples of when these best practices are best.

 

A List of “Really,” “Truly,” and “Actually”

There are keywords (jargon)  in every niche that, when typed into Google, bring up pages and pages of results that all say pretty much the same thing. Find a way to make your content unique and differentiate yourself and your practice from others.

 

 X Things I Wish I Knew or Mistakes I Made:

Talking about your flaws can be just as useful as talking about your achievements. Also, it makes you a better person. Think about the mistakes you’ve made in your work or the things you wish you had known sooner. Your readers will like that you are honest, and they will also be able to avoid making the same mistakes.

 

Tell me what you think about something:

Say what you think about something in your field. Just keep in mind that it’s best to also show the other side or other points of view. ‘Seeing’ other’s points of view and saying as much lends value to your content and shows you aren’t entirely biased.

Thought leadership content isn’t likely to get a lot of organic traffic because that’s not what it’s meant to do. After all, you’re giving your readers new ideas and thoughts that they don’t know how to look up. But you can drive traffic to these posts with social shares, email marketing, and internal links. And if it’s real enough, you’ll get backlinks for sure.

 

More ideas for blog posts about thought leadership:

– What does [Subject A] have to do with [Subject B], which doesn’t seem to be related?

– From the point of view of [a role] on [something outside of that role]

– The best advice I’ve ever gotten about [topic]

– Tell the story of how your practice came to be (makes for good about us page copy too)

– Tell us what you liked best about a recent presentation.

– Write a review of a new or old book in your field.

– Talk to a well-known person or an expert in the field.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Recession Proof Your Practice With Local Marketing


A looming recession doesn’t have to be a practice’s worst nightmare if they use local marketing strategies.

 

Seven out of 10 Americans (70%) think that a recession is coming soon. Not all experts agree on when it will happen or even if it will, but there are some signs that it will. There has been a general slowing of the economy, people have lost their jobs, and the Federal Reserve has raised interest rates more than once.

 

Even if a recession doesn’t happen or only lasts a short time, it’s better to be ready for the worst than to be caught off guard. Here are some key strategies, that will help local brands stay strong during a recession and do well when the economy starts to get better.

 

Invest in SEO to Generate Organic Visitors

One of the best ways to get qualified patients is to get traffic from search engines. People who find your site through Google are much more likely to buy something.

During times of uncertainty, consumers are less likely to trust a brand they have never heard of. If your brand is at the top of SERPs, it will help people who are worried about spending money decide that they can trust your brand.

Using what we call the “Content Capital Strategy” is one way to increase organic traffic and rank. In short, it means spending money and effort now on good content that will pay off for your practice in the long run.

Rand Fishkin once compared search engine optimization to the moat around your castle. It’s a permanent way to protect yourself. Paid search, on the other hand, is more like hiring mercenaries, who are only as good as their last check. During a recession, this comparison works perfectly. You want a defense system that works all the time. If you have the means to also hire the mercenaries, do both! 

 

Think Local – Like Your Patients

Even if you sell your brand online and across the country, you might want to put more money into local SEO. Make landing pages for your target markets that are specific to their location to reach more of your existing customer segments.

During a recession, you need to win as many SERPs as possible to be successful. Landing pages that are optimized for “near me” searches can help fill your funnel. If you already have local landing pages, you can make them even better by adding custom content that gives your patients more value.

Also, to stand out, you should make sure your Google Business Profile (GBP) is fully optimized and has the most recent images. Data shows that on average, GBP is responsible for 70% to 80% or more of local conversions.

 

Improve ratings and reviews

Reviews are a big part of how local search results are ranked. Many practices don’t realize how important it is to ask loyal patients to write online reviews. The wheel that makes noise gets the oil.

More people will buy something if it has good reviews. If you don’t have a plan for getting reviews, it’s time to put your pride aside and ask people to tell you about their good experiences. If you do have one, focus on how good it is instead of how many you have.

Craig Darling of Darling Local says that it’s time to move on from the number of positive reviews on Google to the quality of reviews on Google, Yelp, Facebook, and other sites that are relevant to your practice. But if you had to choose one, Google would be the platform to focus upon!

 

Tell your audience about your deals.

Social media is still a good way for patients to talk to practices. As a possible recession starts to change how much patients spend and as new customer behaviors and segments emerge, platforms like Facebook, Instagram, and TikTok will be great places to share deals and run A/B tests to see what patients like.

You might want to use short-form videos to reach more people. TikTok is a great way to reach out to younger people.

Instagram is also still putting a lot of money into short videos to compete with TikTok (as does YouTube). You can reach new patients who may not have heard of your brand before on both platforms.

 

Marketing on the Internet and Omnichannel

Covid pushed people to think digitally first, and a recession, which makes people more careful with their money, may keep these trends going.

People will use Google, YouTube, Facebook, TikTok, Instagram, and other sites to find the best deals and best services. Brands that keep investing in these key channels and run campaigns that work well during a recession will be able to take advantage of the digital path to purchase.

Still, people will continue to take what they learn online into the real world. They will often start with a Google search and end with a visit to a store. Greg Sterling points out that retailers and brands will do better with an integrated omnichannel strategy than with an online-only strategy.

 

Share Service Inventory to Stand Out

As Google continues to try to compete with Amazon in business, it is trying to set itself apart from the leader in online practice. Part of this strategy is to show how to store inventory is available and can be picked up offline in real-time.

Google is trying to add more live services to improve shopping searches. It is also trying to make the checkout process smoother. Google now says in a clear way that the availability of a service in-store is a local ranking factor.

To build on that, Google just announced partnerships with WooCommerce, GoDaddy, and Square that will let their patients show and sell services on Google Search, Shopping, Images, Maps, and YouTube for free.

Brands with inventory feeds should think about using Google’s reach and distribution to get an edge over their competitors. As Google tries to compete with Amazon by putting more emphasis on service inventory, early adopters are getting better rankings and more sales.

 

One Last Thought

When sales start to drop because of a recession, most brands do the same thing right away. They usually start with marketing when they have to cut budgets. But the information we have so far doesn’t support this step. In fact, it says the opposite. After a recession, brands that keep spending money on marketing but change to meet new customer needs are in the best position.

Practices, both local and national, that use these strategies and tactics can set themselves up for long-term success.

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


‘Strategy & Tips’ Blog Post Ideas for Healthcare Practices


Strategies and Tips should be your content strategy’s main focus. Some practices don’t want to tell their patients how to do something they do for them. But you don’t have to tell anyone about your best-kept secrets. Also, by showing them how to do something, you show that you (a) know what you’re talking about and (b) want to help them. If your blog doesn’t have it, they’ll find it somewhere else, and if they can do it themselves, they’re not a good fit for your practice anyway. Your target audience is people who can’t do what you do because they don’t have the skills or don’t have the bandwidth, desire, or time to learn the skills.

 

How to Do X (Without Y):

Basically, talk about a way to get something done without using the go-to strategy or tool. For example, we have a post called “How to Get Generate Leads without a massive Ad Budget”

 

How to Do X in X Time:

People like to save time when they can. They also like things to go as planned. Telling them how to do something in a set amount of time (like a week, an hour, or five minutes), especially if it’s faster than they’re used to, is a surefire way to get them to click.

 

How We [Achieved X]:

As long as you don’t give away your secret sauce, share how you reached a certain goal (one that your patients also want to reach) by talking about the strategies you used, the mistakes you made, and the problems you had to solve. This will help others reach their own goals.

 

The X-Step Formula for Success:

Use food as a metaphor for a process and tell your readers how to do it, like a recipe. Share what you need (ingredients), how to do it (steps), pictures, and a lot of food puns. Here’s one delicious example: How to make Google Ads work: How to Succeed, Step by Step.

 

The Quickstart Guide to X:

Just like a piece of equipment often comes with detailed instructions and a shorter quickstart guide, turn one of your more detailed walk-throughs or whitepapers into a post that just covers the basics. A cheat sheet is the same thing as a pocket guide.

Just make sure that if you use any of these ideas to target a keyword, the content still matches the keyword’s meaning. If not, it probably won’t rank. SEO and creativity don’t always get along, which is a shame.

 

More ideas for strategy blog posts

– X Tips We swear by …

– The  “Homer Simpson.” [PersonaGuide/Manual ]’s to X

– X Different Ways to Do X  

– Four Things Everyone Who Wants to [Achieve Something] Must Do

– The 10 rules about [Subject]

– Checklist

– FAQ’s About X

– How-to with a video lesson

 

So… if you are a private practice healthcare practice owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call