Getting enough leads (new prospects) is a problem many small health care business owners face. It seems like there’s a billion different marketing strategies nowadays.
But how do you know which ones will actually be effective?
Here’s 7 of our favorite quick and easy ways to generate more leads – FAST!
- Tweet!
Twitter is a goldmine when used properly. Reach out to local influencers in your market or industry and get involved in conversations with them. A lot of their followers are potential patients will likely see your interactions and click through to your website - Infographics
Infographics have become a content marketing staple for a lot of practices over the past few years.
Why?
Because people love to read and share and comment on them. A good infographic will help position you as an expert – so get started on yours today! - Create a Great Video
There’s no better way to showcase your product or services than by video.
Don’t worry about being promotional, rather come up with a great idea that engages your audience!
How To.. and Q&A??
Videos are topics that resonate and will result in a much better click through rate to your website! - Ebooks
Ebooks aren’t just for Best-Selling Authors and Dog Trainers anymore!
You can write an ebook about any industry (and people love them!)
So show off your expertise and get to writing! Your ebook doesn’t have to be long, but you’ll want to write from a neutral perspective and give actionable tips and insights.
Build your status as an authority by providing value to the reader. Then – share it socially and ask your network to spread the word! - Newsletter
If you don’t have a newsletter yet, it should be your first priority after reading this blog post!
You’re missing out one of the simplest ways to generate more leads! Email newsletters are a great way to stay in touch and avoid getting lost in all the internet noise.
Keep in mind, it’s NOT just about you…
Share industry news, recent wins for your patients and other insights your audience will appreciate. - Networking Events
This strategy is so effective yet these days (as a result of the shut-downs and pandemic) everyone seems to forget how beneficial offline marketing can be – even a networking event (yes be safe with Covid)!
You’ll meet people, expand your network, gain valuable referrals and build your brand at the same time.
Then…after the event, you get back online and find all your new contacts on LinkedIn and Facebook! - Local Media
Tap into local media outlets!
A great way to go about that is to plan a charitable event – a food drive, clothing donation, the sky’s the limit. Just make sure you’re helping out the local community in some way!
The local charity should be something that you have a personal interest in!
Get in touch with your local news and media stations directly and invite them to come out!
You would be surprised how easy, and how effective it is!
There you have it!
7 Quick and Easy Ways To Generate Leads For Your Practice
Take Action today and see the results happen for your business.
If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call