Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and practices to connect directly with potential leads.
And they’re great options for practice. They allow you to personalize ads and connect directly with the people who are most likely to buy from you.
Here are a few ways that you can use Messenger ads to boost your profits:
-
Increase Local Awareness Of Your Practice
Too much personalization can seem downright creepy, but Facebook Messenger ads allow companies to straddle the line without crossing it. Because you can only send direct messages to people who’ve already connected with you on Messenger, it doesn’t feel as intrusive and it lets you tailor your offers in a way that’s highly likely to result in a sale.
-
Give patients the response time they want
With Messenger Ads, you can automate your replies to ensure that potential patients aren’t stuck waiting for a response from you. An, in case you don’t know, people prefer messaging to any other form of patient service.
Research shows that 73% of consumers prefer live chat to email…and 56% prefer messenger to a phone call.
-
Start a conversation
Lead nurturing is something that you can do 1 on 1 with Facebook Messenger Ads. You can even customize your newsfeed ads to encourage people to chat with you about your product and service. This option allows for 1 on 1 contact – even if it’s largely automated – that makes potential patients feel valued.
-
Increase local awareness of your practice
One of the best things about Facebook Messenger ads is that you can select “increase local awareness” as your ad objective. This is a particularly effective option for practices that want to reconnect with existing patients. You can use Messenger to send them an offer that is tailored to them.
Another way of looking at Facebook Messenger ads is that they’re the modern-day equivalent of going door to door. They don’t require any more effort than traditional Facebook ads, but they offer a degree of personalization and one-on-one contact that will allow your practice to connect with potential leads in a meaningful way.
Getting a great ROI on Facebook advertising can be tough!
There’s a ton of competition and as a private practice healthcare business owner, your marketing budget is limited. Facebook Messenger ads can help you leapfrog over the competition and connect directly with the most valuable people on social media – your patients!
If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call