33 Places You Can Promote Your Practice For Free
When it comes to promoting your practice, it may feel like your only option is to pay the big bucks and start advertising. HOWEVER – we’ve got some great news for you, especially if you’re on a budget. (Like MOST healthcare business owners) There are several options for you to promote your practice, absolutely for […]
Why Messenger Ads are AWESOME for your Practice
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and practices to connect directly with potential leads. And they’re great options for practice. They allow you to personalize […]
How Much is Your Patients’ Lifetime Value (LTV)?
Did you know that it costs more to attract a new patient than it does to retain an existing one – but how much can you really afford to spend to attract a new patient? Knowing the lifetime value (LTV) of your patients is the key to creating a workable budget for marketing. That number […]
Four Steps to Turn Fans into Brand Ambassadors
Did You Know… Highly engaged patients buy 90% more often and 60% more per transaction and that 77% of patients are more likely to get a new service when learning about it from friends and family? In a perfect world, everyone who avails your services would talk about them to everyone they meet. The problem […]
5 Strategies To Keep Your List Engaged After They’ve Subscribed!
Email marketing is still one of the most effective ways to increase brand awareness and engage with your patients. However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want […]
Why You Should Be Crushing It Right Now With SMS Marketing
Did you know there’s one extremely effective way you can connect with your patients – and if you’re not doing it, you are literally burning thousands of dollars in potential profits for your practice? I’m talking about SMS messaging, more commonly known as text messaging. More than 2.5 BILLION people worldwide own a smartphone that’s […]
How To Ask For Reviews Without Sounding Cringy
91% of consumers between the ages of 19 and 34 trust reviews, and they are more likely to trust your practice if you have 40 or more reviews. If you don’t already have a solid review presence, it’s time to get serious about building one. The great news? 68% of consumers who are asked to […]
3 Ways You Can Use YouTube To Promote Your Practice
Have you been sleeping on YouTube marketing? If the answer is ‘Yes’, you’re not alone. But the truth is that YouTube is the world’s second-largest search engine. Only Google sees more traffic. This creates a huge opportunity for health care businesses like yours to find a whole new audience with video marketing. Here are […]
3 Smart Ways To Use Facebook Messenger To Promote Your Practice
It may surprise you that Facebook Messenger has become the most popular way to connect with existing and potential patients on social media. Using Facebook Messenger you can improve patient service, promote your practice, and so much more. Not convinced? Open rates for Messenger marketing are 70% higher than email marketing… There are more than […]
4 Tips To Creating Local Content For Your Health Care Business
So it’s always a good time to focus on creating localized content. That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community! Here are some points to get you started… Blog about Local […]
7 Quick and Easy Ways To Generate Leads For Your Practice
Getting enough leads (new prospects) is a problem many small health care business owners face. It seems like there’s a billion different marketing strategies nowadays. But how do you know which ones will actually be effective? Here’s 7 of our favorite quick and easy ways to generate more leads – FAST! Tweet! Twitter is a […]
How To Generate New Patients From Your Website (Part2)
How To Generate New Patients From Your Website (Part2) The question still remains… even after last week: is your website generating new patient leads for you? If not, I suggest watching Part 2 of this series to learn a few more ways to help your practice. So last week we covered (click here if you […]